Reborn Tycoon Rise

Time flies so fast and it soon enters August. As Midea’s new arcade games Mario and Contra hit the U.S. market, it immediately caused a new game craze.

The new horizontal axis mobile gameplay has broken through the imagination of all game designers and players. Some traditional arcade machines have been almost completely abandoned. Midea's own Tank Battle, Xiangjiang Cube and Pac-Man still have some markets, but compared with before , which is also much worse.

For many arcade owners, on the one hand, a large number of players gather in front of the Contra and Mario arcades; on the other hand, most people disdain the piles of vacant arcade machines with other games around them, preferring to gather around and watch others. Play, and are unwilling to try other arcade machines, which makes the wallets of various owners feel pain.

Arcade machines are usually first released in the United States. Midea has also received a large number of orders from the United States. Several foundries have stopped producing games such as Tank Battle and are working hard to produce new arcade machines.

"Xu Sheng, judging from the current situation, after Contra and Mario entered the market, orders for Tank Battle and Pac-Man arcades have begun to plummet. Even many arcade owners in the United States are preparing to clear out some old arcade machines at super low prices! "Reported by He Guoyuanhui.

"It's a super low price sale!" Xu Zhi smiled and said, "Discuss with the dealers in the United States. Let's come up with a recycling policy. We will take back the arcade machines that are not needed in the United States, and then renovate them and sell them as second-hand equipment at a low price. What do you think of the idea of ​​giving it to some poor countries in South America or Asia?"

He Guoyuan thought for a while and said: "It has a certain degree of operability. Our new arcade machines are still too expensive for some areas. If we can recycle the useless arcade machines from European, American and Japanese customers, we can resell them to other places.

One that does not affect our own sales.

Second, we can also profit from it.

Third, it can also reduce the losses of European and American customers! "

"Yes, but you still have to be cautious with this method. Finding a value balance is the most important thing." Xu Zhi reminded with a smile.

In developed areas such as Europe, the United States and Japan, arcade machines can basically pay back their money in a few months. The time when arcade machines are popular is very limited, usually only half a year to a year. After that, in order to clear up space, many bosses directly The outdated arcade machines are sold for scrap, but in fact the life of the arcade itself is still very long. The recycling mechanism can indeed bring the last profit to these arcade owners. Although it will not be a lot, it makes them more willing Purchase other arcade machines from Midea Company

In South America or some poor Asian countries, these areas have limited purchasing power. Selling second-hand equipment to them at low prices is the best choice. More importantly, second-hand equipment for new games will no longer be smuggled into the European and American markets. Now they can The games sold in the past are all games that have been eliminated in the European and American markets. This prevents these second-hand arcade machines from entering developed countries and competing with Midea's own new machines.

"Understood, I will investigate the market." He Guoyuan nodded: "We have signed an agreement with Corning Company, Weicheng Company has also negotiated, and the LCD factory in Tianshuiwei has begun to be built. At the same time, Corning Company The equipment provided has also been ordered in the United States and will be shipped soon.”

Xu Zhi nodded and said: "Okay, if the LCD factory can produce normally, the cost of our handheld console will be much lower. If the price is reduced again, I will see how Sony can play with me!"

A month and a half ago, Sony also released its latest handheld console "GameWatch". Because the classic cross keys on the Midea Gameboy have made many players dislike traditional controllers, Sony uses four circular buttons on its own handheld console. Small buttons, replacing the four directions of the cross key.

This is indeed a good way to bypass patents. Although the experience is not as good as the cross key, it is not a problem to make do with it. Xu Zhi has thought about this design before, but the position arrangement of the keys does not belong to any patent type, and there is no way to register it. .

Sony's "gamewatch" is actually the handheld console plan proposed by Gunpei Yokoi before joining Midea. After Midea's Gameboy became popular, Nintendo apparently restarted the project, which was later acquired by Sony. With strong financial and technical support, it soon It was developed quickly.

There is currently only Midea Electronics in the handheld game market. In order to quickly enter the market, Sony has launched its own Walkman as a sales channel. In different regions, there are many discounts for purchasing the Walkman and gamewatch together, and even the advertisement is:

Listen to Walkman and play gamewatch!

Walkman is the world's first portable tape player launched by Sony this year. This product caused a huge sensation in Japan.

Sony's original plan was to launch the Walkman around the world two months after its domestic release, but a pleasant surprise happened: people loved this Walkman so much that it was sold out not long after it was launched. We are overwhelmed with meeting the needs of Japanese customers. As a result, plans for an international release were postponed.

Even Japanese newspapers even added a new term: the Walkman phenomenon!

Midea's Gameboy also caused a sensation when it was first released, but it is still far behind the Walkman. The two products belong to different fields and cannot be compared whether they are good or bad. The reason why the Walkman is more popular is because it belongs to music. A service product, while Gameboy is just a game console.

There are a lot of people playing games in this world, but compared to those who love music, there are probably only one third of them. Not to mention that there are only a few games on the Gameboy, but there are countless pieces of music around the world.

Gamewatch itself is not bad either. In order to attract customers, Sony bought the copyright of Taitung's Space Invaders and transplanted it to the handheld console. At the same time, it also launched games such as "Block" and "Ping Pong", and more importantly What's more, Sony is obviously able to get cheap LCD screens from other Japanese LCD manufacturers. In terms of price, gamewatch is more attractive than Gameboy.

According to some business intelligence from Midea Electronics in Japan, the last time almost all Japanese consortiums joined forces to raise monopoly prices for LCD screens, one of them was Sony. Although He Guoyuan quickly found a supplier from the United States in the end, it still led to There was a gap in the market for Gameboy, and this window was the time when Sony officially released GameWatch.

The popularity of Walkman and its bundling with gamewatch have brought great challenges to Midea's Gameboy. Fortunately, the two game consoles are not as competitive as later generations of mobile phones. Many people will buy products from both companies, which has also led to the Gamewatch impacted the market, but Gameboy was only slightly affected.

But Xu Zhi didn't dare to be careless at all. In order to compete for the market, he came up with the killer weapon 2048. This brand-new game that requires a lot of mental thinking is promoted as being able to improve players' thinking ability. With this kind of advertising, 2048 It also attracted many players, especially to a certain extent, which made many people know that handheld consoles are not just about games.

He Guoyuan added: "Sheng Xu, the arcade games of Tank Battle and Pac-Man are basically fading rapidly in markets such as the United States and Japan. We should be able to launch our own home game consoles. We cannot let Sony take the lead in this regard."

Xu Zhi nodded and said: "Okay, let's prepare immediately. In addition, personal computers have begun to rise in recent years, and we can also launch game floppy disks for computers!"

"I understand!" He Guoyuan agreed!

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