Reborn Tycoon Rise

Although Goldman Sachs and RCA are both one of the top financial groups in the United States, as long as there is benefit, the brothers will stab them in the back.

In fact, if Midea had not intended to acquire RCA's television and radio business, Goldman Sachs would most likely have kicked itself out and operated all of this alone.

But the significance of the acquisition is that Goldman Sachs can not only make a fortune from Midea, but also take the opportunity to contact other consortiums and annex NBC TV station. As one of the three major radio stations in the United States, many large consortiums are jealous of this.

Before this, many consortiums had offered olive branches, but due to the traditional business of television, many domestic consortiums were only willing to acquire NBC TV station. They were all interested in the television business, which had been beaten by their Japanese counterparts. If you keep a respectful distance, the deal will eventually come to nothing.

However, for many American consortiums, traditional business is a burden, but for Midea, it is the best medicine for development and growth.

Midea's electrical appliance business has developed well in Xiangjiang, but it is still just a baby for international giants. For example, the refrigerator business has only accepted York's sales channels in the United States. Although the cost has been reduced a lot since the factory moved to Xiangjiang, the cost has been reduced. After the price, the market share has only increased a little, not because the quality is not good, but because the brand reputation cannot match that of international giants. Even if Midea is willing to invest heavily in advertising, it will take several years or even longer to develop successfully.

The color TV business uses some of Sony's channels, but from the beginning, the resources provided by Sony belong to the second tier, and the relationship between the two has been poor recently. Although Midea has obtained some channel resources, But in general, it has more than enough success but not enough expansion. It sells hundreds of thousands of units a year and is already among the top three in Xiangjiang. However, it is still not enough for Xu Zhi.

As for the fan business, we can use the Gameboy channel, and the sales volume should be good. However, the northern hemisphere, the largest market at present, is in winter, so we can only wait for another half a year to know the results.

But RCA is different. York's business is like a firefly compared to RCA. As an American company that once invented the color tube, its sales accounted for 45% of the entire American color TV market at its peak. Later, due to the decline of Japanese companies, Due to price competition, the market share has gradually declined, but it still has a market share of more than 20% a year. However, in the United States, the annual sales volume exceeds 3 million units, and the sales channels cover the entire United States. In terms of color tube technology, Although it is not as good as Sony's latest technology, years of research have achieved very high results.

Xu Zhi does not want Midea to develop color tube technology, but now it is very cost-effective to acquire a company with complete technology and channels. It will not only completely open up the US market, but also enable a better layout in the mainland in the future.

RCA's radio business is also top-notch. Traditional radios have begun to decline in the United States, but they still have a large market in Asia or the Mainland. As for car radios, RCA's market share is also extremely high. Even in this market decades later, It won't shrink either. More importantly, with RCA's patent accumulation in radios, Midea can also take advantage of it to jump into the field of music players and even signal transmission.

These sunset industries that are more troublesome for American companies are the resources that Xu Zhi values ​​​​most. Once Goldman Sachs finds a company that is only willing to acquire NBC alone, then under the cooperation of the three parties, each will get what they need, and will comprehensively carry out a comprehensive investigation of RCA. blow.

However, this takes time to prepare. After bidding farewell to Goldman Sachs, Xu Zhi came to Los Angeles!

Two years earlier, in 1978, Los Angeles won the right to host the 1984 Olympics without any competition.

From the perspective of today's people, this is a supreme honor, and all cities will be excited about it, but before the 1980s, this was not the case. The Olympic Games indeed have a huge impact, but they are also a big money-losing hole. For example, in 1972, Munich spent US$1 billion and lost 600 million US dollars.

In 1976, Montreal spent more than 2 billion U.S. dollars and lost 1 billion.

Although the 1980 Moscow Olympics has not yet started, the various public budgets are as high as 5 billion US dollars.

Such a huge investment basically caused every city that hosted the Olympic Games to suffer serious losses and be heavily in debt after hosting the Olympics. This is also the reason why Los Angeles won without a fight. It had no competitors at all.

But in November of the same year, the California government passed a law prohibiting the use of public funds to host the Olympics.

As a result, the Olympic Games will either be canceled or handed over to private companies. During negotiations with the Los Angeles government, the International Olympic Committee was forced to give in and hand over the hosting of the Olympic Games to 45-year-old Peter Ueberroth in a commercial manner. Undertaken.

After Peter Ueberroth took office, he began various means to commercialize the Olympic Games: selling Olympic television broadcast rights, reducing Olympic sponsors and significantly increasing advertising prices, and selling "one-kilometer torch bearer" relays for $3,000.

After continuously using many business methods, the 84th Olympic Games successfully turned losses into profits, and Ueberroth became a world-famous Olympic business hero. The advertising effect this time is the best in the world. Xu Zhi came here just to get this opportunity.

It is now the beginning of the 1980s, and Peter has just taken over the preparations for the Olympic Games. It is also the most difficult time. At the end of last year, no one was willing to rent an office to the Olympic Organizing Committee because they were worried that they would not be able to pay the rent.

Peter had to pay for it out of his own pocket. He previously had a small travel company of his own and the annual income was not bad, but he could not withstand the expenses of the entire Olympic Committee. Finding the first sponsor was a top priority.

So, after receiving a call from the agency, Peter found out the identity of the person he was about to meet and arranged a meeting with Xu Zhi.

"Mr. Xu, please!" After a second-hand Buick stopped, Peter smiled and walked out with Xu Zhi.

This is the central sports park in Los Angeles. As early as 1932, it was the closing ceremony and the main venue for track and field. The California government refused to use funds for the Olympic Games, but there was no problem with the rental services. As long as you have the money.

Xu Zhi smiled and said: "Mr. Ueberroth, is this the future Olympic venue?"

Peter replied: "Yes, Mr. Xu, if you are willing to purchase our advertising sponsorship, your company's brand will be placed on huge billboards around the stadium, which can be seen by all audiences around the world. This is a rare opportunity." .”

"Although the Olympic Games are rare, they only happen once every four years. Mr. Ueberroth, I think the quotation of 10 million US dollars is still too expensive. You must know that the advertising for this year's Moscow Olympics is only a few hundred thousand US dollars!" Xu Zhi said calmly. said.

Peter said: "The Olympics do happen once every four years, but this time I am completely different. For the Moscow Olympics that will be held this year, any brand can be on TV as long as it pays. Although the price is cheap, there are too many advertisements. There are dozens or even hundreds of advertisements on the screen. How many viewers can remember them?

Although we are expensive this time, we will only select 30 companies. Only one company from each industry can be shortlisted. All viewers watching the TV broadcast can clearly see the brands and products of each company in front of the TV.

This is real advertising! "

"It's really good!" Xu Zhi couldn't help but admire this guy. In the previous Olympic Games, advertisements were open to all comers and the prices were not too high, so there were too many brands and no one could remember them.

However, Ueberroth chose the advertising investment strategy of only one company in an industry, which not only increased its own income, but also had better effects for brand companies, achieving a true win-win situation.

Xu Zhi continued: "I can agree to the price, but there are still some conditions."

"What conditions?" Peter asked with a smile.

Xu Zhidao: "First of all, I want to fix the best position in several games!"

Peter frowned and said, "What kind of competitions?"

Xu Zhidao: "Shooting, table tennis, women's volleyball, men's floor exercise, women's diving."

"These...?" Peter was a little confused. Generally, advertisers' requests for advertising positions are beneficial to their own industries.

For example: shoe manufacturing companies will require more advertising to be placed in Saipao.

But the other party's company was an electrical appliance company, and Peter didn't understand why he chose these competitions. But he still said: "No problem, we can write these in the contract."

Xu Zhi smiled and said: "Then I wish us a happy cooperation!"