Reborn Tycoon Rise

Yao Mingcheng said: "Now that we have cracked the ingredients of Red Bull, we might as well invest in the development of a new drink similar to Red Bull ourselves. This way, we will save a lot of trouble in the future!"

Xu Zhi nodded and said, "That's okay, then what are you going to do?"

Yao Mingcheng said: "I will go to Thailand immediately, and then collect the formulas of similar drinks from the people, and then bring them back for analysis. The United Soda Drink Factory has the most advanced equipment and engineers. As long as you are willing to invest and spend some time, it will definitely be possible. Create a drink that tastes great and has a stimulating effect.”

After Evergrande acquired the United Soda Drink Factory half a year ago, it not only updated the equipment within the factory, but also purchased a series of laboratory equipment in Germany and Japan. In the entire Southeast Asia region, it is currently at the leading level.

"Okay, let's go!" Xu Zhi nodded in agreement. He was somewhat addicted to the "Red Bull" brand before, but now that it is difficult to buy it, he can only give up the acquisition and turn to the development of new similar drinks.

In fact, the taste of Red Bull in later generations is not very good, but it is well-done in advertising. There are all kinds of sports programs such as F1 racing, Olympic Games, football games, auto cross-country, beach volleyball, skiing, etc. It is said that after the 21st century, Red Bull will be in sports every year Sponsorship spending exceeds US$500 million.

The advertising cost of each bottle even exceeds the production cost, but the results are also very good. In 2012, global sales reached 5.2 billion cans, making it one of the top ten beverages in the world. And because it takes a high-end route, profits Extremely high.

As long as we take the initiative and enter the market with functional drinks in advance, even if Red Bull goes global as it did in history, it may not have a chance to rise!

…

Time passes quickly, and one week flies by.

Peninsula Hotel, 12th Floor Ballroom:

"Xu Sheng, welcome!" As soon as Xu Zhi got out of the elevator, Wu Guangzheng came over to greet him. Today is the birthday of Bao Yugang's father, Bao Zhaolong, and Wu Guangzheng, as his grandson-in-law, was arranged to greet the guests at the door.

Xu Zhi glanced at the hall not far away and said with a smile: "Wu Sheng, it seems that there are a lot of guests here today!"

Wu Guangzheng said: "We invited all my father-in-law's friends and their family members. It was mainly for fun, so there were a lot of people."

"That's right, the more lively the banquet, the better." Xu Zhi said with a smile.

Wu Guangzheng said: "Xu Sheng, please come inside."

"Thank you!" Xu Zhi said with a smile, and then walked into the banquet hall.

Although he only invited friends, since Bao Yugang has been in the business world for so many years, he naturally has a lot of friends in shopping malls. Soon, Xu Zhi met several acquaintances.

"Xu Sheng!" Xu Zhi was attracted by a loud voice.

Xu Zhi smiled and said: "I didn't expect Dong Sheng to come here too!"

The visitor is Dong Haoyun, the second largest shipping tycoon in Hong Kong. His shipping company is second only to Bao Yugang in size. After Xu Zhi acquired Hutchison Whampoa, he entered the terminal field and also cooperated with Dong's company.

However, this man regarded Bao Yugang as his life-long rival, and had always aimed to surpass Bao Yugang's ship size. Xu Zhi did not expect that he would actually appear here.

In the late 1970s, the total tonnage of Bao Yugang's ships was as high as 20 million tons, while Dong Haoyun's was only 8 million tons, less than half of the former, and the difference was huge. But in the past two years, Bao Yugang has begun to abandon his ships and sell them at low prices. Dong Haoyun also took over a large part of them. At the same time, his Orient Overseas Company also acquired the UK's second largest shipping group Foton for US$120 million. Niceway Company has also ordered ships from large shipyards in Japan, the Gulf, and South Korea. Among them, the Oriental Giant tanker built for it by Yokohama Shipyard in Japan has a total tonnage of 565,000 tons, which is the largest in the world.

In last year's new round of international shipping king tonnage rankings, although he still lost to Bao Yugang, he wrote to the judging agency, believing that 40% of the shares of Bao Yugang's Global International were owned by HSBC. The tonnage of Yugang should be only 60% of its actual size.

How could the jury accept his concept? Which shipping company in the world is not a listed company? Who would own 100% of all its ships? But in the end, the jury awarded Dong Haoyun the title of "The World's Largest Independent Shipping King", which made Dong Haoyun completely satisfied.

Of course, the most amazing thing is that he has an amazing eldest son.

Dong Haoyun said with a smile: "Lao Bao and I are indeed competing with each other in the shopping mall, but we are not enemies in life. If this is the case, the bosses of so many real estate companies in Xiangjiang will have to die without contacting each other!"

"Yes." Xu Zhi nodded and smiled. The conflict between the real estate companies was more exaggerated than shipping. After all, every land auction was a real tough battle.

"Dong Sheng, long time no see!" Just as Xu Zhi and Dong Haoyun were chatting, another voice came from afar.

Dong Haoyun turned around and saw the person coming, immediately shook hands and said with a smile: "He Sheng, I didn't expect you to be here too.

Let me introduce, this is Xu Zhi Xusheng, the boss of Midea Electronics and Evergrande Group.

Xu Sheng, this is Mr. Stanley Ho, the owner of Macau Lisboa Entertainment. "

Stanley Ho didn't pay attention to Xu Zhi at first because they didn't know each other. Now he was surprised when he heard Dong Haoyun's introduction. He immediately smiled and shook hands and said: "When I was in Austria, I had heard of Xu Sheng's name. You are so young and promising!”

Xu Zhi smiled and said: "I have admired the name Gambling King for a long time."

"Here, let me introduce you. This is my daughter, Alex Ho." Stanley Ho put his hand behind the woman in white dress next to him and introduced Xu Zhi with a smile.

"Hello!" Xu Zhi also shook hands and smiled. He had noticed the woman next to the gambling king before, but he didn't know which daughter of Stanley Ho she was. This guy had too many wives and even more daughters.

Ho Chaoqiong was born to gambling king Stanley Ho and his second wife Lan Qiongying. The year she was born, Stanley Ho happened to win the franchise of the Macau Casino. Since then, the Ho family has almost monopolized the entire gambling industry in Macau. , and then based on this, it got involved in all walks of life in Omen, and even expanded the business map to Xiangjiang.

Therefore, Stanley Ho considered her to have "good feet" and "a prosperous family business", which attracted much attention. From her teenage years, Stanley Ho frequently took her to various social occasions and began to establish a large number of contacts for her.

"Hello, my name is He Chaoqiong. Nice to meet you." He Chaoqiong stretched out her jade hand and shook hands happily to introduce herself.

Stanley Ho smiled and said: "Chaoqiong, haven't you always liked starting your own business? Xu Sheng is a representative figure in this. You can ask him for more advice."