Reborn Tycoon Rise

The king of land, as the finale, is naturally placed at the end. The first auction is a 40,000-square-foot commercial land in East Tsim Sha Tsui. The Hong Kong government requires the construction of a commercial office building with a total area of ​​not less than 150,000 square feet. A shopping mall with an area of ​​no less than 50,000 square feet. The shopping mall must be owned by the candid photographer for a period of no less than 10 years.

During real estate auctions, the Hong Kong government will impose restrictions on some commercial properties, such as self-holding ratios, floor area ratios, construction time, etc. This is also to prevent some real estate companies from just making quick money and ignoring the Hong Kong government's planning and quality issues.

However, holding some properties is not a problem for many real estate companies now. Although the location of Tsim Sha Tsui East is not as good as Central, it is also one of the most prosperous commercial centers in Hong Kong.

The Hong Kong government took out this piece of land as the first auction, also to stimulate the battlefield. This piece of land also has a certain appeal to people like Land and Lao Li, but no one participated in the auction because everyone's The target is the land of Land King. This kind of small project can be obtained or not!

Soon, several medium-sized real estate companies called each other for bids. In the end, the land was successfully auctioned by a real estate company called Hongtai Real Estate. The transaction volume was HK$630 million, which was almost HK$15,000 per square foot, which is 150,000. Hong Kong dollars per square meter.

The price of just a piece of land on the Kowloon Peninsula is almost on par with the price of land kings in the mainland capital in 2019. At the moment, the price in Central is at least twice that of this land. The real estate bubble has reached a staggering level.

The second piece of land soon followed. This is a piece of land in Tseung Kwan O. The location is not good, but the area is large enough, with 200,000 square feet. According to the requirements of the Hong Kong government, 1.2 million square feet of buildings can be built. This piece of land was finally sold for HK$720 million.

The real estate industry has just shown signs of rising weakness and is clearly on a downward trend. Although many experts and real estate companies believe that this is a self-adjustment of the market, the Hong Kong government is very anxious. In order to regain the market's confidence in housing prices, this year's first The one that was taken out was either in a great location or large enough in area, making countless real estate companies jealous.

Currently, the three most important economic systems in Xiangjiang are the real estate industry, the financial industry, and the last one is industry. Although the electronics company alliance led by Midea has increased the scale of Xiangjiang's industry by several percent, individuals cannot compare with the market. , in the era of national real estate speculation and national stock speculation, even time-travelers with golden fingers cannot affect the general trend.

Nowadays, land auctions account for nearly 30% of the Hong Kong government's fiscal revenue. This is just a direct proportion. After the land auction, bank loans are needed, which will drive the construction industry, decoration industry, home furnishing industry, commercial retail, and personal purchases. Need a loan.

All these subsequent industries will need to pay taxes, and at the same time they will drive the development of the financial industry. Therefore, in fact, the current real estate has driven the employment of millions of people, and direct and indirect taxes account for more than 6 layers of fiscal revenue.

Therefore, when house prices fall, the government is most anxious, followed by banks, then real estate developers, and finally those who have bought houses.

In order to stimulate the continued rise in housing prices, the Hong Kong government has also taken great pains!

Soon, three more pieces of land were sold, and the atmosphere at the scene was intensified by the transaction prices of hundreds of millions. The real estate industry is not afraid of high land prices. The more they rise, the better. More real estate companies join in, intending to A piece of this gluttonous feast.

However, several giants are still unmoved. Everyone is also waiting for the last piece of land. After all, they are all experienced seniors. In normal times, they might still be interested in these ordinary pieces of land, but now they almost turn a blind eye. .

More than an hour later, after an intermission, the last piece of land was finally put on the stage!

"What is being auctioned now is a piece of land located on the west side of Connaught Place in Central, between Connaught Road and Harbor View Road, with a total area of ​​144,000 square feet. This land was originally the terminus of minibuses and minibuses in Central. According to the requirements , three buildings will be built on this land, of which the first and second floors will still be used by CMB as the new terminal.

At the same time, the trading hall of the Hong Kong Stock Exchange will also be moved here. We hope that the winning bidder will consider all of this before bidding. The above two factors must be considered in the design of the future building.

The auction has officially begun. The starting price is HK$2.5 billion. Each bid increase shall not be less than HK$50 million. Now please raise your placard to bid. "

Just the starting price exceeded the previous highest transaction amount. Everyone became quiet. Smaller real estate companies, regardless of whether they had obtained land in previous auctions, would not touch this golden land. Their company's funds simply don't have the ability to play with this piece of land. Even if they have the ability to work hard, every real estate company has a large number of real estate projects. Putting all the funds in one project is an extremely dangerous business. choose.

Those who can win this piece of land are real estate giants such as Cheung Kong Holdings, Land, Swire, Evergrande, Sun Hung Kai, Henderson Land and New World.

"2.6 billion!" The first bidder was New World. Zheng Yutong raised the sign and directly added 100 million Hong Kong dollars.

Many people couldn't help but discuss in a low voice. New World had already acquired a piece of land valued at HK$1 billion. Unexpectedly, it was still interested in this piece of land.

"2.7 billion." Li Zhaoji also raised a sign and increased the price by 100 million. For the big guys, 50 million was too slow.

Henderson Land, like Evergrande, has rarely participated in Hong Kong government auctions before. Henderson Land is known as the "King of Small Houses."

Because Lee Shau Kee's development method is different from that of other real estate businessmen, Henderson Land desperately acquired properties in some old areas in Hong Kong in the 1970s. Lee Shau Kee has long sent people to lobby the owners of old buildings and used various methods to persuade them to sell them. The units they own are then demolished and rebuilt into high-rise communities, and then they make a profit.

But persuading so many owners to sell their properties is a very tedious project. Some owners even left their houses in Xiangjiang and went overseas to live happily. In order to find them, Lee Shau Kee also published property repossession advertisements in Chinese gathering areas in Europe and the United States for a long time. It is convenient for these overseas owners to cash out, and it also allows Henderson Land to obtain a large amount of high-quality land at extremely low prices. This is also the "special trick" that enabled Lee Shau-kee to rise, and others cannot learn it at all.

I just don’t know why, but this Earth King auction also attracted him.

"3.2 billion." Li Jiacheng suddenly quoted, a one-time increase of 500 million.