Reborn Tycoon Rise
Chapter 375 Flagship Store (2)
Since it is our own shopping mall, Midea's electronic products are naturally the priority for promotion. At the top of the shopping mall, a billboard is erected high, flipping every 30 seconds. Three advertisements are alternately replaced, one for Midea's game console. , a new computer from the Honor series and a new RCA TV.
In an era before electronic screens were born, this kind of three-sided billboard carried a large amount of advertising and was more likely to attract the attention of passers-by.
Because he didn't want to attract too many people's attention, Xu Zhi dispersed his men, and these people entered Best Buy alone. Today was the weekend, and there was a lot of traffic in the mall. The bodyguards took advantage of the crowd to hide nearby.
As soon as Xu Zhi and Ke Li entered the store, a middle-aged man with blond hair wearing a brown jacket and slightly curly hair came over and asked: "Two gentlemen, do you need to buy any electrical appliances?"
Xu Zhi smiled and said: "We want to see the latest personal computers."
The middle-aged man said: "Then you have come to the right place. We at Best Buy have almost all well-known personal computer brands. I wonder if you have a brand you want?"
"That's not true. Can you introduce me?" Xu Zhi smiled and thanked.
"No problem, it's my pleasure." The middle-aged man introduced with a smile: "Let me introduce myself first. My name is Ted."
"Eric."
"Cory."
Ted then asked: "What kind of computer do you two need?"
Xu Zhi said: "We are a trading company. We purchase computers mainly for office convenience, and we also need simple internal networking."
"Then you can choose the latest Honor 2 computer launched by Midea. Please follow me." Ted introduced while leading the two of them to the Midea counter next to it.
When Xu Zhi and Ke Li came in, they walked through the main entrance of Best Buy, and the Midea counter was on the right side of the door. This is the place with the largest flow of people. You can see it as soon as you enter the door, and the Midea counter is naturally on the left. , but the products sold are game consoles and Gameboy series products.
Ted took Xu Zhi to the counter, pointed to a computer on the counter and introduced: "Two gentlemen, this is Midea's latest product, the Honor 2 series, the running memory of this computer. It is 32M, and the processor is currently the world's most advanced Motorola 68000. Several office software have been installed inside, including word processing, word spreadsheet software, and drawing software, which can meet most office needs.
In terms of personal entertainment, this computer is also equipped with software such as Minesweeper, Solitaire, Texas Hold'em, and Xiangjiang Cubes. At the same time, you can also choose to pay to install some games. We can provide Tank Battle, Snake, Highway Patrol, and Contra. ,Super Mario. "
Corey smiled and said, "Do you really have a lot of games?"
Ted said: "You two may not know our Midea company, but you may have heard of the games I just mentioned. These games are all products developed by our Midea company, but now they have been transferred to computers."
Corey pointed to the counter next door and asked: "Then what's the difference between buying a computer with game software and buying a game console across the street?"
Ted smiled and said: "Sir, this computer is a multi-functional product. Its main use is still for office work. The existence of games is just a foil. You can play a small game to relax yourself after the busy work is completed.
But if you want to experience the fun of gaming specifically, then I recommend you to buy a game console from our Midea company. The game console is equipped with a professional game controller, and the game cartridge can also be replaced at will. "
Currie then asked: "What's the price of this computer?"
Ted smiled, took out a price list from the document on the counter, and introduced: "Sir, the price of the Honor 2 computer ranges from US$2,200 to US$3,500 depending on the memory.
There are also prices for several office software and game software below, you can choose freely according to your needs. "
Xu Zhi glanced at the prices. Among the office software, word processing software Word was quoted at US$300, spreadsheet processing software Excel was quoted at US$350, while games such as Tank Battle were priced at US$40, and Contra and Mario were priced at US$80.
If we put it on the mainland, let alone the 1980s, even in the 21st century, China's per capita GDP exceeds 10,000 US dollars. Spending several hundred US dollars to buy a piece of software is unacceptable to 99% of people.
But Europe and the United States are different. The laws here are very strict. It cannot be said that there is no piracy, but it is difficult to exist on a large scale. As long as a software is well developed, the profit earned can easily exceed that of many hardware companies.
This is also the reason why Microsoft and Oracle were able to rise in later generations. Microsoft's three-piece Windows suite sold for more than the computer itself, and Oracle's ERP system easily cost hundreds of thousands of dollars. This kind of profit is much higher than some illegal businesses. .
Midea's current flagship software is game software and commonly used office software. These are not high-tech and rely mainly on creativity. But as long as they are created, they can form a patent monopoly.
Xu Zhi thought for a moment and asked, "Is the sales volume of this computer very good?"
Ted smiled and said: "Yes, sir, the Honor series is the best-selling computer in our mall. On average, we can sell more than a dozen units a day."
"More than a dozen!" Xu Zhi thought about it in his mind. This figure seemed very small, but in fact it was already very high.
Computers in this era were semi-luxury goods. An ordinary computer sold for between one thousand and two thousand dollars. If you had ten computers a day, your sales would be more than ten thousand dollars, or four to five million dollars a year.
The reason for such high sales is probably because this is the best location in the Best Buy shopping mall. At the same time, in Los Angeles, where other ordinary stores can sell three or five units a day, it is very good. But having more stores can also generate huge sales.
While Xu Zhi was meditating, Corey had already professionally tried various software on the computer, including several games.
"Not bad?" Xu Zhi asked with a smile.
Corey nodded and said: "It's very good. It's very easy to use."
Xu Zhi suddenly asked: "We also want to look at other brands of computers."
"Of course. If you need it, this is my business card. You can contact me at any time." Ted politely handed over a business card.
"No problem." Xu Zhi put the business card away.
This Best Buy shopping mall has two floors. The first floor is mainly for computers, radios, printers, kitchen appliances and other products, while the second floor is for air conditioners, refrigerators, washing machines, TVs and other household appliances. Each product has its own area. , all brands compete with each other.
After Xu Zhi and Ke Li walked around, they left the mall through the side door without purchasing anything.
"How do you feel?" Xu Zhi asked with a smile.
"The area is quite large, but I don't think the decoration is very good." Corey frowned and said, "Eric, you said this was Best Buy's flagship store, why not make it more luxurious?"
Xu Zhi smiled and said: "Why do you need to decorate it luxuriously? This is a shopping mall. People come here to shop, not stay in a hotel?"
"Even for shopping, wouldn't it be better if the decoration is luxurious?" Corey was a little confused.
"No." Xu Zhi smiled and shook his head: "In my opinion, the shopping experience, price and service are the most important!"
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