Reborn Tycoon Rise

Yao Mingcheng was a little confused and asked: "Chairman, what do you mean?"

Xu Zhi explained: “Previously, our sales in the United States were actually only in a few states on the West Coast of the United States. Whether it was population or economy, the scope of our promotion was less than 1/5 of that in the United States. Even so, Red Bull’s sales in the United States were The demand has exceeded that of the entire Southeast Asia region. If we cover the entire United States and the world with Red Bull advertising, the demand will immediately increase dozens of times, so your factory will have to continue to expand."

In the 1980s, except for Japan, other Asian countries were at a low-end stage economically. Although there were the so-called Four Little Dragons and Four Little Tigers, in fact, the economic level was still far behind that of European, American, Japanese and other countries. Per capita wage income is only 1/5 of that in Europe and the United States, or even lower.

Strictly speaking, Jinniu beverage is a semi-luxury product. The terminal price of a small can is close to 50 cents. Even the people of Xiangjiang cannot afford this price, let alone those poor Asian countries.

Therefore, Western developed countries are the main market for Golden Bull, at least throughout the 1980s. In Asia, except for Japan, the economies of other countries did not start to take off until at least the 1990s.

Yao Mingcheng asked: "Chairman, the investment in some TV advertisements in the western United States alone is as high as tens of millions of dollars. If we plan to cover the United States and even the world, then the initial advertising investment will be very large."

Xu Zhi said: "It doesn't matter if the investment is large, as long as it is effective. This investment is for advertising across the United States. We Jinniu itself is a sports drink brand, so the advertising investment is mainly used to sponsor a certain sport.

In terms of television media, Hutchison Whampoa is currently the majority shareholder of General Electric, and NBC TV station is an asset of General Electric. Although Hutchison Whampoa does not have voting rights, our relationship with Welch is still good. You can arrange for people to go to the United States. See if we can get the best advertising resources? . "

"Okay, I will go to the United States myself." Yao Mingcheng then asked: "What kind of sports does the chairman like?"

Xu Zhi said: "You can sponsor whatever sports Americans like. Football, baseball, and F1 racing are all acceptable. You can also ask Hollywood stars to endorse you. You decide on this. I only look at the results."

"Okay, I understand." Yao Mingcheng nodded in agreement.

He Guoyuan suddenly said: "Chairman, Midea is preparing to launch a new Mario game recently. I think we can embed the Jinniu brand into the game."

Xu Zhi asked curiously: "Oh, how to transplant?"

He Guoyuan said: "The promotional advertisement of Taurus is give you wings, so we set up awards for Taurus drinks in some wall blocks. After Mario eats it, he can grow wings and fly for a short time. At the same time, I can also Change the music to increase players’ memory of this detail.”

Yao Mingcheng said: "This method is indeed very effective, but is the intention of the advertisement too obvious?"

"It's a bit obvious, but as long as it's not excessive and doesn't make players feel disgusted, it's fine." He Guoyuan said with a smile.

Xu Zhi thought for a while and said: "I agree with this, but it must be blurred and not directly shown to be the Taurus brand. At the same time, when promoting the game, it can be explained that it is an energy drink."

"Okay." He Guoyuan nodded and said. He also felt that it was not good to embed a certain brand in the game. If it were said to be an energy drink, it would be natural.

Mario is currently the main game in Midea. The advantage of this game is that it can be re-released on a different map. It is also relatively easy and enjoyable to play. The pace is neither fast nor slow. It is the best choice to consume time. However, in the United States, every year The sales volume of game cartridges exceeds one million. Considering that game cartridges can be played by multiple people, its customer base may reach tens of millions.

So many people have created a huge traffic advertising effect. An American company once sent people to Xiangjiang and was willing to pay one million US dollars a year to buy the advertising space on the back of all Midea's game cartridges.

Of course, He Guoyuan vetoed the one million US dollars. For Midea, it was just a drop in the bucket, but it also allowed him to discover the advertising effect of his company.

"In addition to Mario, if there is an opportunity, the concept of energy drinks can also be implanted in other games." Xu Zhi continued: "But there must be no sense of violation. It must be kept hidden and allow players to accept this concept invisibly. product."

In-game advertising is one of the main incomes of game companies in the 21st century. Some American and Japanese game advertising revenue even accounts for 30% of the overall game revenue. It is important to combine games and advertising and balance advertising and player experience. For example, many companies can be seen in a certain classic 3D game of later generations, such as JD Express, Ofo Little Yellow Car, etc.

However, in this era, games are still the lowest form of existence, and it is difficult to embed too many advertisements in a two-dimensional game interface. At the same time, it is difficult to say whether current players can accept the same game advertisements in future generations. In order to avoid too many The problem is that Xu Zhi also has many restrictions on game advertising, and it is only a tentative experiment at present.

"Okay, I'll arrange for the developers to discuss it carefully when I get back." He Guoyuan nodded in agreement.

Xu Zhi then asked: "Our current factories in Tin Shui Wai are quite large. Can the labor be delivered on time?"

"The heads of several of our factories have entrusted several intermediary companies to recruit people here in Kowloon. There are no ordinary employees, but there is still a lack of employees in important positions. Hong Kong has been chaotic recently, and there are many capable people. People are starting to immigrate and leave, which has brought a lot of trouble to our recruitment." Yao Mingcheng said helplessly.

"There is nothing we can do about politics for the time being. We can just try our best to provide supporting services. In the development of this new town, the first step is the most difficult, but as long as this step is successful, then all subsequent developments will also be possible. It just fell into place." Xu Zhi nodded and said.

The entire year of 1983 was the most turbulent year for Hong Kong's economy. The hottest business on the island became immigration agencies. Not only did a large number of rich people and high-tech talents leave, but also ordinary people wanted to use their skills to go to some sparsely populated places. The country has also immigrated a lot of industrial talents.

In the original history, He Guoyuan, the current CEO of Midea, left Xiangjiang for Canada in this year. At that time, he was the general manager of a Chinese-owned electronics factory in Xiangjiang, with a salary of up to US$500,000, but he still resolutely gave up. All this.

At this moment, the future of Hong Kong is uncertain. China and Britain have not yet decided how to negotiate. Coupled with the various public opinion controls by the British Hong Kong authorities, they indirectly encourage immigration and put pressure on the mainland authorities. Many large companies have also suffered adverse consequences because of this. The impact is small. Its staff either apply for overseas employment or leave their jobs and immigrate. Companies such as Midea, Evergrande, and Hutchison Whampoa are all affected by this impact.

The current industrial park plan in Tin Shui Wai requires the recruitment of more than 10,000 workers, which is naturally difficult to complete in a short time.

"I have arranged for Kowloon Bus to open direct buses between Tin Shui Wai and the Kowloon Peninsula, Yuen Long, Hung Hom and other places. At the same time, we will temporarily hold the houses that were originally planned for sale and then rent them to some senior personnel of the factory!" Wang Liming continued. said.

Evergrande is the biggest beneficiary of the entire Tin Shui Wai development. The first phase of the project was also prepared for workers in several nearby factories. However, Wang Liming still underestimated the real estate crisis this time.

Although the real estate prices in Tin Shui Wai are very cheap, ordinary people will never buy the bottom. At the moment, it is difficult to sell even the houses in Hong Kong Island and Kowloon, let alone Tin Shui Wai. Even the nearby workers are few who have bought it. Propensity.

So Evergrande quickly changed its policy and prepared to rent out the completed properties at low prices, providing a move-in service. This was to assist the factory and first bring the popularity of Tin Shui Wai there.

Once the popularity rises, when the real estate market recovers, the follow-up work will be simple.

"Well, okay, let's do this for now. It's impossible to make money from the first day of doing business. Some early investment is still necessary." Xu Zhi said with a smile.

He had already predicted that the development of Tin Shui Wai would be very difficult. You must know that in the original history, Li Ka-shing only started to develop the land in Tin Shui Wai in the 1990s. During that time, housing prices on Hong Kong Island and nearby areas had reached unprecedented levels. Due to the situation, a large number of ordinary people cannot afford to buy houses at all. At the same time, Tin Shui Wai is also preparing to open the subway, so many people choose real estate in Tin Shui Wai.

Now, even if a few factories can provide a large number of jobs, it is no problem to attract a small number of people to come here, but it is still difficult to get too many people, let alone get them to buy houses here. After all, most people in Xiangjiang are still here. Don't know what the future will be like.

Wang Liming said: "But it is not impossible. Hutchison Whampoa, Bank of East Asia, and Midea have tens of thousands of employees, and the friend circles of these employees can cover almost everyone in Hong Kong. We have launched a heavy reward plan. Anyone who can recommend friends or relatives to come to Tin Shui Wai, whether to buy a house or find a job, can get a lot of cash rewards."

"Oh, that's a good move." Xu Zhi smiled. In a large company like this, recommending people to join the company is relatively normal.

Wang Liming continued: "This policy has attracted many people to come to understand the situation, and our supporting facilities are very comprehensive. I think that in a few months, the popularity of Tin Shui Wai will gradually increase soon."

Xu Zhi nodded and said: "Okay, let's do this for now. The most important thing is that the factory can run at full capacity as soon as possible. As long as the factory opens, and after a while, the future of Xiangjiang will be solved, and then our company will be fully developed. Timing in Tin Shui Wai.”