Reborn Tycoon Rise

The day after visiting the mainland Olympic team, the Los Angeles Olympics officially started.

However, this first day is just the opening ceremony, and there will not be any formal competitions. All the athletes who come to participate in the Olympic Games and the spectators who come from all over the world to watch it live are eager to wait. The entire Los Angeles is surrounded by tourists from all over the world.

That morning, in the presidential suite of the InterContinental Hotel:

Xu Zhi took the remote control and adjusted the TV in the hall. Finally, he found the Disney TV channel among the paid channels.

In the United States, in addition to water and electricity, pay TV has become an invisible necessity for people's basic living expenses. In another ten years, communication costs will also be included.

Although the antitrust law has broken up many giant companies, capital will never be satisfied. Even in the same industry, when competition reaches a certain level, all companies will form a tacit understanding of a balance, and everyone will maintain a certain level of balance. profit margin to earn the highest profit.

This is the case with cable TV payment. Dozens of TV channels each operate their own content business in a tacit understanding. Competition is still fierce, but they will not launch a price war to compete for customers.

Throughout the 1980s, the average cost of cable pay TV per household in the United States was US$30. After entering the new century, the per capita expenditure has been as high as US$60, so this is also a very huge market.

However, there are gains and losses. Since it is a pay TV station, the generally accepted rule is less advertising and high-quality content. Various TV channels are also working hard to invest in content. This is why most American dramas are very compact and One of the reasons why there are very few bugs is that once a program is too slow, it is very likely that consumers will exclude it from the paid package (pay TV in the United States is a package model. The price of each channel is clearly marked, and then it is sold at a discount when the quantity is large. ).

"This Mickey Mouse has been on the air for decades, and even a Chinese like me is almost tired of watching it." After watching it for a while, Xu Zhi commented with disappointment.

"Chairman, the main target group of this cartoon is children. We feel that there is no interest in it, and it is not abnormal." Yao Mingcheng explained with a smile. During this Los Angeles Olympics, many senior personnel from several major companies in Hong Kong were present. Come and cheer for the national team together and relax from the stressful work at the same time.

However, there are also some people who come with commercial purposes, such as Yao Mingcheng.

Xu Zhi shook his head and said: "Maybe, but the data sent by Disney is not very good. Although Disney's brand awareness attracted many customers when it first established the TV channel, the number of people who have unsubscribed in recent months has There are more and more people, and obviously this poor content is the main reason.”

"Chairman, we can have an independent TV channel in the United States. Although it cannot broadcast news, it is very important from a business perspective. I personally think that even if this TV channel loses money, we must make it bigger. ." Yao Mingcheng suggested.

"Don't worry, I have my own plans in this regard." Xu Zhi smiled and asked, "How are you preparing for that matter?"

Yao Mingcheng replied: "We have already transferred 500,000 US dollars into the other party's account, and the things have been given to him. As long as he enters the finals, he will act according to the plan."

"This matter may ruin the other party's career. Is $500,000 enough?" Xu Zhi asked.

Yao Mingcheng replied with a smile: "Don't worry, Chairman, the person we selected is of average quality. He actually doesn't have much confidence in winning the gold medal, otherwise he wouldn't agree to us."

Xu Zhi nodded: "Okay, then everything will go according to plan!"

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The Olympic Games are in full swing. Thousands of athletes from more than 180 countries are sweating in different arenas, striving for their country's highest honor in the sports industry every four years.

After multiple efforts, the mainland delegation won a total of 14 gold medals. Among them, Li Ning, the little prince of gymnastics, won gold medals in three competitions: floor exercise, pommel horse and rings, becoming a star even sought after by the American media.

However, there were some episodes during the Olympic Games. American diver John Deere was forced to withdraw from the competition because he had a conflict with the referee and did not obey the instructions.

The reason is simple. When John Deere participated in the semi-final knockout round, he wore a turban about 2 centimeters thick on his head.

Wearing a headscarf is not uncommon. Many athletes choose to wear some headscarves in order to prevent too much sweat from affecting their vision when engaging in strenuous sports such as football, basketball, tennis, and running. But these competitions do not include diving. In theory, the process of diving requires perfect control of the body's balance. Under normal circumstances, no one will carry an object on their head.

Moreover, large-scale international competitions now impose restrictions on the wearing of headscarves. In history, there have been many instances where countries have threatened to withdraw from competitions and required their female athletes to wear headscarves to participate in competitions.

John Deere A normal American wears a headscarf to participate in the competition. It sounds strange, but as long as you see the Taurus beverage brand logo on the front of the headscarf, you can immediately understand that this is obviously made with the benefit of the merchants. action.

The holding of the Olympic Games requires a large number of international brand sponsorships, and participating athletes can also wear clothes and shoes of different brands to drive advertising effects. These are the business models tacitly approved by the Olympic Games.

But apart from this, other commercial actions are not accepted. Otherwise, if you have a headscarf today, a hat tomorrow, and a tattoo the day after tomorrow, then the entire Olympics will be in chaos!

The Olympic Committee's judges also issued a warning for the first time, requiring athletes to remove their headscarves. However, John Deere believed that "we Americans have the freedom to wear headscarves on American soil" and refused the Olympic Committee's reminder and cooperated with the Olympic Committee. Representatives of the Olympic Committee had a dispute and refused to cooperate.

Diving athletes from other countries were forced to wait. In front of thousands of live spectators and dozens of live cameras of international TV stations, the Olympic Committee judges obviously did not waste too much time and directly used their supreme power to force John Dee to dive. You withdraw from the race.

This incident did not cause any commotion, although everyone present thought that this athlete was out of his mind and dared to challenge the Olympic Committee referee. Isn't this a clear sign of being tough?

However, what surprised them even more was that when the Olympic Games were about to end, John Deere filed a lawsuit against the entire Olympic Committee in the Los Angeles Superior Court, suing the Olympic Committee for infringing on the constitutional rights of American citizens to freedom and demanding that the Olympic Committee Let the diving competition be held again and let him have a fair competition!

After this incident was exposed by the media, the enthusiasm for the Olympic Games that had just passed was suddenly ignited again. Everyone thought that the diver must have hit his head with water during a previous dive and was smashed. Let’s not say who was against whom. Wrong, even if the Olympic Committee loses, it is impossible to hold another competition just for you!

However, according to U.S. law, the Los Angeles Superior Court still accepted the case because John Deere raised a reasonable doubt, that is, in this Olympic competition, women from Saudi Arabia, Israel, Kuwait and other countries did not wear clothing when participating in the Olympic competition. Why is it that the plaintiff, an American, is prohibited from wearing a headscarf when participating in the Olympics in his own country? Does this infringe on the freedom rights of Americans?

The Olympic Committee was in trouble because the Eastern European countries led by the Soviet Union withdrew from the Olympics. In order to invite as many countries as possible to participate in the almost aborted Olympics, the Olympic Committee members acquiesced to some special customs of the Middle Eastern countries. , that is, female athletes are allowed to wear headscarves to participate in competitions, but they never imagined that there would be Americans who also wore headscarves and refused to obey the orders of the referees and judges and were eventually forced to withdraw from the competition.

In fact, the Olympic Committee is not only targeting headscarves, but more importantly, the issue of commercial advertising on headscarves. This kind of behavior will undermine some of the business rules and authority of the Olympic Games.

Despite various explanations, the lawsuit must still be fully participated, otherwise, if it loses, the future Olympic Games will enter the era of advertisers' nightmare.

The Los Angeles Olympics did not use a penny of official money, but relied on Peter Ueberroth, a legendary entrepreneur and later known as the father of Olympic business, to use various business methods to raise funds for the event, and ultimately made a profit of 271 million. US dollars, this is the first profit from the Olympic Games in human history. With such a large sum of money in hand, the members of the Olympic Committee naturally do not care about spending a small amount of money to fight an inexplicable lawsuit.

Many media continue to follow the development of this incident. John Deere and the Olympic Committee have obviously exerted their full strength. Both parties have invited the most famous legal team in California, and their firepower has reached its highest point.

The lawsuit took two years from the Los Angeles court to the Washington Supreme Court, and then to the International Court of Justice. In the end, John Deere completely lost the case.

However, in these consecutive lawsuits that attracted national and even global attention, the name Jinniu appeared countless times in various media introductions.

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