Reborn Tycoon Rise

"Have you sent people to the mainland?" Xu Zhi asked.

"Not yet, but I plan to go to the mainland in person next month to discuss a cooperation plan with CCTV. I plan to introduce the "Mickey Mouse and Donald Duck" cartoon to the mainland." Mike Eisner said: " As for the economic situation of the mainland, I also made a guess based on some trade conditions. Last year, the entire mainland imported more than 50,000 cars. As far as I know, most of these cars are not needed by government departments. This also shows that the mainland is currently There are still a large number of wealthy families.

Of course, what I pay more attention to is the future development trend of the mainland. At present, the trade volume of the entire mainland has increased significantly every year. Once the average economy improves, the future market will definitely be large. And this time I go to the mainland, I also intend to If some toy orders are handed over to the mainland, production costs will also be reduced a lot. "

"Then how do you plan to cooperate with CCTV?" Xu Zhi asked. After the first five years of reform and opening up, the mainland's economy has made great progress. Many international giants plan to develop this market, but basically At the beginning, they mainly conducted small-scale experiments and only focused on short-term interests.

This can also be regarded as a short-sighted problem born of capital. For example, the American Chrysler Automobile Company, in order to open up the mainland market, sold its high-end engine technology to the mainland at a low price. This is a very insightful business investment.

But then they made a stupid mistake. At that time, the mainland had already started a joint venture with Volkswagen to produce Santana. However, the country still lacked a high-end car. With Chrysler's engine technology in hand, the top executives of the mainland's automobile industry hoped to introduce it. Chrysler's Dodge production line, jointly produced with Chrysler.

However, Chrysler's executives believed that they were the only choice for the mainland government, so they offered an outdated production line a sky-high price of US$160 million, intending to make a huge profit.

At that time, the mainland was unwilling to give up this cooperation opportunity at will. The Minister of Industry came to the United States in person, but did not even see Chrysler's CEO.

In the end, Chrysler also paid the price for its ignorance. After Volkswagen learned of the incident, it immediately contacted the mainland business delegation that was still in the United States at the time, invited them to an Audi production workshop of Volkswagen in the United States, and immediately launched a During the cooperation talks, Volkswagen sent its production lines and supporting technologies to China at almost free prices, successfully convincing the then Minister of Industry, and FAW Audi was born.

If it weren't for Chrysler's short-sightedness, the high-end official cars in the entire mainland would now be Dodge cars owned by Chrysler. The market and profits lost would be enough to amount to tens of billions of dollars.

In the original history, although Disney did not make any major mistakes when entering the mainland, it was definitely not a success. Xu Zhi did not mind reminding Eisner.

Mike Eisner said: "The content of the cooperation is very simple. I authorize animations such as Mickey Mouse and Donald Duck to be broadcast by CCTV. They give us a certain copyright fee, but there is still some work to be done in terms of dubbing and translation. Negotiating the details.”

"I don't care about dubbing and translation." Xu Zhi shook his head and asked, "I want to know that the mainland's copyright laws are not perfect. How do you deal with this?"

Due to Volkswagen's strong request, the mainland government has passed the patent bill, but copyright issues are still blank. But then again, even if the law in this area is introduced, it will take decades to truly popularize it throughout the mainland. Not likely either.

Mike Eisner said: "The copyright management system of the mainland government is indeed far inferior to that of the United States. Therefore, in this regard, we will have strict restrictions on the other party and will never allow the other party to engage in any infringement."

"Your idea is not a problem in the United States or Europe, but I am a Chinese and I know the mainland market very well. I can tell you clearly that if you do this, it is absolutely impossible to truly enter the mainland market." Xu Zhi smiled and shook his head and objected.

In places like Europe and the United States, where copyright control is extremely strict, the entertainment industry is extremely profitable. Many entertainment and software giants want to copy the same model in the mainland to make huge profits, but none of them can succeed.

Historically, in 1984, Disney representatives discussed with CCTV about introducing cartoons, but the process was not smooth. It was not until October 1986 that "Mickey Mouse and Donald Duck" began to be broadcast on CCTV.

A cartoon has been negotiated for two years, surpassing the Baosteel project between China and Japan. The investment of the latter is as high as 8 billion US dollars and requires a central meeting to decide, while the former is just a matter of two companies!

The fundamental reason why it took two years was that Disney paid too much attention to the copyright issue. The first negotiation resulted in an agreement as thick as a brick. At the same time, it had extremely strict requirements in terms of broadcast rights, number of broadcasts, broadcast time, dubbing, etc. The 104-episode cartoon can only be played once on CCTV and is not allowed to be replayed, copied or published to affect the product.

At that time, Disney's idea was very simple. They were very confident in their Mickey Mouse products. They believed that CCTV broadcasting it once would attract countless mainland people. Then, Disney could sell audio peripherals at high prices, or wait for countless local TV stations to come to seek cooperation.

This business model is suitable for countries such as Europe, the United States, Japan and South Korea, but it is obviously not suitable in the Mainland. Piracy is rampant and it will be difficult to stop it even in the 21st century. Local TV stations, because they have an official background, cannot engage in piracy openly, but they cannot use luxurious resources. Disney used foreign exchange to purchase cultural products without any strategic significance, so Disney's plans basically failed. It was not until 1994 that Disney slowly began to return to the mainland, wasting nearly 10 years.

Mike Eisner was stunned for a moment and asked: "What do you mean, boss?"

Xu Zhi shook his head and said: "For a group that has just come into contact with modern commercialization, you cannot force them to abide by the Western patent and copyright system in a short period of time. It is absolutely impossible for you to make profits based on the American model. It might work."

"What if we ask the mainland government to formally legislate?" Mike Eisner added: "As far as I know, the mainland's first set of patent laws was introduced this year because of the strong request of Volkswagen. Copyright protection and patents There is a great degree of similarity. If the mainland can further develop laws in this area, our income will be better guaranteed."

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