Reborn Tycoon Rise

After staying in the capital for another week, Xu Zhi received a reply from the civil affairs department. In principle, the charity fund project could be established, but the details would still have to be negotiated later.

Xu Zhi is very satisfied with this result. If this foundation wants to maximize its effect, it is not about how much cash it prepares or how high the reporting bonus is. It must spread the entire net to all parts of the country, no later than 90 In 2016, offices were established in all county-level cities in the country to cooperate with local government departments to promote fund policies, collect information on missing families and rescued children, and then report it to the headquarters, using supercomputers for data or photo analysis.

Therefore, the largest investment in this project is the overall construction, and the so-called reporting bonuses and even supercomputers do not account for much of it.

As for the new electronics city project, the Shanghai Municipality sent representatives and agreed to all Xu Zhi's conditions, including the possibility of building a factory as a sole proprietor.

The central government also supports building factories in Shanghai or the capital, rather than Shenzhen and Shanghai.

At present, many domestic cities are suffering from the problem of employment difficulties for educated youths. Tens of millions of educated youths who have returned to their hometowns have returned to cities, which has brought huge employment pressure, especially in first-tier cities such as Shanghai and Beijing. These people have been exposed to Poor education, looked down upon businessmen and roadside vendors, and only wanted to enter factories.

However, Shenzhen City does not have this problem. Instead, due to the large amount of investment from Hong Kong, there is a shortage of talents. Finally, after comprehensive consideration, Xu Zhi agreed to build a factory in Shanghai. Anyway, his main requirement was to be a sole proprietorship without interference from the outside world.

After the completion of the two major events, Xu Zhi also participated in the groundbreaking ceremony of the China World Plaza. The first funds required by Evergrande Group have been loaned from HSBC. This is also the first time that HSBC has participated in the construction of a major project in Beijing. Vice President President Pu Weishi came all the way from Hong Kong. Making good friends with the mainland government is one of the important strategic tasks of HSBC in the next ten years.

Xu Zhi also had a good chat with Pu Weishi, and invited Pu Weishi to take his private plane back to Xiangjiang. Two years later, in 1986, Shen Bi retired and Puweishi would take over as the new chief executive of HSBC, leading HSBC for more than ten years.

Although Bank of East Asia and HSBC are competitors, looking at the entire world, the scale of the banking industry is so large that there is no need to have a head-to-head confrontation with HSBC, which has already monopolized Hong Kong. With such energy, it is better to focus on developing the mainland, Europe and the United States. Waiting for the market.

On the second day after returning to Hong Kong, Xu Zhi came to the Gloucester Building on Pedder Street. This building is one of the ten core properties of Hong Kong Land in Hong Kong Central. After Land was acquired, the building was leased through property exchange or liquidation. After retreating, the 6-11th floor of the Gloucester Building was vacated and subsequently leased to Watsons.

After Xu Zhi entered the company, Jiang Dawei, general manager of Watsons, was already waiting at the door.

"Chairman, please sit down." Jiang Dawei said with a smile.

Xu Zhi asked: "How is Watson doing during this time?"

After Watsons became independent from Hutchison Whampoa, Xu Zhi injected capital alone, allowing its PARKnSHOP supermarket to engage in a price war with Wellcome Supermarket, a subsidiary of Land, for nearly two years. Although the main purpose was to consume the funds of Jardine Matheson and force the acquisition of the other party, But when the price war broke out, it was also a nightmare for other merchants in the Xiangjiang market and they were forced to get involved.

After the acquisition of Wellcome and even the acquisition of Land at the beginning of the year, the supermarket chains owned by Watsons did not restore the previous prices, but continued to adopt a low-price policy. One was to cooperate with the Hong Kong government, stabilize the market, and reduce the pressure on ordinary family life. The second was to The main purpose is to continue to force other large supermarkets to withdraw from this industry.

"Chairman, in the past three months, we have taken over 12 supermarkets, 8 of which are chain supermarkets of the Japanese Moriwood Group in Central, and several others are smaller in scale, respectively in Yuen Long, Hung Hom and Tsim Sha Tsui. Currently, we have Integrate their resources and merge them into our internal system as soon as possible." Jiang Dawei happily reported.

"Not bad, even Senmu Supermarket has been taken over." Xu Zhi is also quite satisfied. In the early 1960s, when Xiangjiang's economy began to flourish, it attracted many foreign-funded companies to settle in because it was backed by the mainland and had a huge demand for daily necessities. It was very large. Therefore, many overseas supermarket groups set up large-scale operations in Xiangjiang. At that time, the entire retail industry in Xiangjiang was basically dominated by foreign capital.

Subsequently, Wellcome and Parknshop emerged, but at that time they were only on par with foreign investors. After the price war broke out, many Chinese-owned supermarkets were transferred to Watsons at a preferential price, but these foreign-owned retail stores refused to give in at all.

Subsequently, Sino-British negotiations broke out, a future crisis broke out in Hong Kong, and the Hong Kong dollar exchange rate plummeted. After a series of incidents, foreign retail companies gradually showed signs of retreating, and were eventually acquired by Watsons.

Jiang Dawei continued: "With the acquisition of Senmu Supermarket, there are basically no other chain supermarket merchants in the Central area, and even in the entire Xiangjiang, we have controlled about 80% of large supermarket chains.

Chairman, should we stop the current discount policy and let the market in Xiangjiang return to normal levels? "

"You are already under pressure. It seems that the influence of the media during this period is not small!" Xu Zhi said with a smile.

Jiang Dawei nodded and said: "Pressure doesn't matter, but the current media has slowly changed the focus. From our supermarket's concessions to benefit the people to extensive reports on the struggling operations of some small supermarkets and family groceries under the pressure of large consortiums, many Newspaper reports have also begun to pay attention to the monopoly issue, fearing that we will significantly increase prices in the future."

“Their concerns are indeed justified, but since they want to avoid being monopolized by capital in the future, they can support other supermarkets with high prices now.

Now they are buying our cheap products and are hostile to us. Isn’t this funny? "Xu Zhi said disdainfully.

Jiang Dawei nodded and said: "Speeches in the media are indeed only the rights of a few people. Most ordinary citizens only like cheap items."

"Then ignore these media and continue to adopt low-price measures until there are no other large-scale supermarket chains in Hong Kong." Xu Zhi ordered.

His purpose is to have Watsons monopolize the entire supermarket chain in Hong Kong. Naturally, he cannot regress because of some media reports. What's more, monopolizing supermarket chains and monopolizing the retail market are two different things, because in addition to large supermarket chains, there are also various mom-and-pop shops. , brand authorized stores, electrical appliance stores, etc.

Even if it monopolizes supermarket chains in the future, Watsons will only restore prices to normal levels instead of raising prices maliciously. This method of making money is too low-level, and how profitable can the Xiangjiang market be?

Xu Zhi continued: "According to the current situation, Xiangjiang is no longer a problem, so the next step is for us to go out with all our strength. One is the northern mainland, and the second is the Southeast Asian countries."

"As for the European and American markets, should we try the water?" Jiang Dawei asked tentatively.

"No, you can't even crawl, so you want to run away?" Xu Zhi objected directly: "Looking at the large supermarket chain groups around the world, each one has its own basic base, that is, its own territory. Sears in the United States , Kmart and the recently rising Wal-Mart, Europe's Auchan, Metro, Carrefour, etc...

Midea can quickly enter the European and American markets, and Hutchison Whampoa can also go directly to Europe and the United States to invest in ports or infrastructure, but not in the supermarket industry. We need to go step by step, first building Xiangjiang into our basic market, then the mainland and Southeast Asian markets, and finally The road to global expansion must be taken step by step! "

As a traditional industry, the expansion of supermarket chains cannot match that of electronic products. Therefore, electronic chain stores like Best Buy can expand rapidly in the United States by relying on the rapidly exploding electronics market. At the same time, the United States is currently blank in this market. stage.

But supermarkets are not good. There is almost no skill in this industry, and there are too many competitors, not to mention the rising stars of BT like Wal-Mart.

"Sorry, Chairman, I'm too greedy." Jiang Dawei said.

"The European and American markets are indeed huge. Anyone with ambitions will find a way to get a share of the pie. Your idea is not wrong." Xu Zhi said: "But you underestimate the potential of Asia. Supermarkets are one of the industries closest to people's livelihood. First, the items sold are actually for ordinary people.

The current economy of Southeast Asia and the Mainland is far from that of European and American countries, but they have half of the world's population. As long as it can capture a small part of the market share, Watsons will be enough to become one of the world's largest supermarket chains. After that, it should slow down. Slowly expanding to Europe and the United States. "

"I understand how to do it." Jiang Dawei replied: "Although the countries in Southeast Asia are relatively large, it is not difficult to sort them out as long as you spend some energy. However, in the mainland market, except for Shenhai City, other places do not allow overseas retail capital at all. Come in!”

"Reform and opening up in the Mainland is an inevitable trend, but the road is to be taken step by step. It is only a matter of time before full opening up in the future. You should try your best to put more effort into this area. At present, the major provinces in the Mainland still have a lot of autonomy. If you just open a branch in a provincial capital city, there should be no problem. You should try your best to increase brand awareness first. When the mainland opens its retail market in the future and faces competition from global retail giants, it will also have certain advantages." Xu Zhi thought for a while. Said: "And how big the potential is in the mainland, you should be very clear. There are already 7 ParknShop supermarkets in Shenhai City, right? The retail sales of each one have exceeded 100 million, right?"

"Yes, each one has exceeded 100 million, which is simply unbelievable." Jiang Dawei couldn't help but sigh. Shenhai City currently has three major economic centers, namely the urban area, Shekou Industrial Zone and Midea Electronics Industrial City.

Relying on the relationship with Midea, Watsons opened 6 supermarkets in Midea Industrial City and formed a monopoly.

You know, the number of direct employees of Midea is as high as 50,000, plus a series of suppliers, family members, and various other service industries. The vicinity of Midea Electronics Industrial City has obviously become a small town. In terms of spending power, this The edge is no less than that of Shenhai City.

Six Parknshop supermarkets control the consumption of everyone here, while the other supermarket is in the Shekou Industrial Zone, where there are also a large number of Hong Kong people and factories, and their spending power is also very strong.

"The retail market in Shenhai City is so strong mainly due to the large domestic demand outside Shenhai City, so I hope you can enter the mainland as soon as possible. Even if the supermarkets are not big and the quantity is not large, let most mainland people know our brand first." Xu Zhi continued said.

In the Internet era, people are always accustomed to the software they use first. However, this is not a patent of the Internet, but an evolutionary habit of human beings. The same is true for supermarkets. As long as you are used to a supermarket, you will always want to go shopping unnaturally. There will be a certain repulsion towards other supermarkets.

Of course, this advantage can only be used as icing on the cake. If you really want to retain customers, you have to look at the quality, service and the distance of the supermarket from home.

"I know what to do." Jiang Dawei replied.