Reborn Tycoon Rise

Chapter 479 Disney goes public (2)

Compared with Xiangjiang, the listing procedures in the United States are more complicated. There are detailed regulations on the number of shareholders, minimum stock price, total asset value, and profitability. You need to apply to the Securities Regulatory Commission step by step. These are the sole responsibility of Goldman Sachs and Morgan Stanley. Naturally, they are not question.

One month later, after Disney received the listing approval reply from the U.S. Securities and Exchange Commission, it began a formal road show to conduct preliminary publicity and listing pricing.

The news of Disney's listing has long been paid attention to by interested American investors. According to the financial information officially disclosed by Disney, the scale of this listing is very likely to be the largest IPO in the history of the United States, far exceeding that of Apple in 1981.

The conference hall of the Palace Hotel in New York City was filled with thousands of seats. They were all investors from the United States and even around the world. These people were either rich people with a net worth of more than one million U.S. dollars, or senior executives of some large investment institutions. Everyone seemed very enthusiastic and wanted to get a share of this gluttonous feast.

From New York to Los Angeles, from London to Paris, Goldman Sachs and Morgan Stanley sent six teams to tour European and American countries in order to create maximum profits. The subscription speed of Disney stock exceeded everyone's imagination, and the subscription value increased from The stock initially traded at $8 and rose to $11.50.

The penultimate stop of the roadshow is Xiangjiang. Although Disney is an American company, Xu Zhi will also involve some retail investors in Xiangjiang and specially opens a fund at the Bank of East Asia. The public can directly participate in the subscription with Hong Kong dollars, and the funds will be used by East Asia. The bank converted it into U.S. dollars and then purchased the stock after Disney went public.

The Sino-British negotiations have ended for more than two years. The local economy in Xiangjiang has regained its vitality. The continuous and substantial rise in housing prices and the Hang Seng Index have increased the book assets of many Xiangjiang people. This time, the first hotel owned by the richest man in Xiangjiang Although the company is not in Hong Kong when it is listed, there are still many people involved.

Due to the allocation restrictions on the number of Disney shares, Bank of East Asia could only start to limit the amount in the face of a large number of enthusiastic subscriptions, with a maximum of HK$10,000 per household.

The last stop of the road show, Japan, is even more popular. In Japan, the exchange rate has doubled, and the stock and housing prices have almost doubled. In other words, a house that was originally worth $100,000 two years ago is now worth $100,000. It turned into $400,000.

Having too much money and having nowhere to spend it is also a problem. In Tokyo today, taxis choose customers. If the customer who hails a taxi does not have a 10,000 yen note in his hand, the taxi will basically not stop.

At the same time, Disneyland in Japan is booming. Although it has little to do with Disney, the average Japanese people don't know about it, and many people are still happy to buy this stock.

With so many wealthy people, Xu Zhi will certainly not give up. He has also reached cooperation with Sumitomo and Mitsui Banking Corporation. Ordinary Japanese can buy U.S. stocks through these two banks. The more Japanese come, the higher Disney’s stock price will eventually be. many.

Soon, the time came to June 22, 1987. The Disney Company was officially listed on the New York Stock Exchange today.

Xu Zhi arrived at the exchange site as early as 7:30. In addition to many senior executives from Disney, many senior executives from Xiangjiang companies also rushed over. This time, Xu Zhi specially arranged a wealth-making plan for some cronies, regardless of Some senior executives from Midea, Hutchison Whampoa, Evergrande and Land purchased some of the original shares in advance or were allocated some of the original shares based on merit.

"Hello, Mr. Xu." The person who came was Janani Mir, the vice president of General Electric. Although Hutchison Whampoa has liquidated all the GE stocks it once held, Midea still has differences with GE in the field of televisions. With less cooperation, relying on its strong influence in the United States and previous relationships, General Electric also participated in Disney’s pre-IPO financing.

"Mr. Mir, I didn't expect you to come so early." Xu Zhi smiled and nodded.

"Haha, Disney's listing this time may break the IPO record in the history of the United States. I am very interested in being able to come to the scene to witness this moment." Janani Mir said with a smile: "Because our company in Europe has There was a problem with this business negotiation, and the president went to France in person, so he couldn't come here. He asked me to express my congratulations in advance."

"You're welcome." Xu Zhi asked again: "Welch went to France for Thomson Company?"

"Yes, we are planning to acquire the other party's medical equipment business, but Thomson is not willing to just ask for money. They want to exchange business, so the transaction is more complicated." Genani explained that this acquisition has already been made public, and it is nothing. confidential.

Xu Zhi frowned slightly and asked, "Does Thomson want your company's home appliance business?"

"How does Mr. Xu know?" Genani's expression was a little serious. General Electric's desire to acquire Thomson's medical device business is not a secret, but how the transaction is carried out is. Although it is not a very important matter, the top leaders of both parties are still studying the details. It should be impossible for outsiders to know.

Xu Zhi said with a smile: "Midea's color TV business has begun to enter the European market. I have more or less information about all European competitors. Thomson has the largest market share in Europe. They have long wanted to Expand the market into the United States, so I guess Thomson will take this opportunity to acquire your company's home appliance business."

"I see, Mr. Xu's vision is really amazing." Genani praised.

Xu Zhi continued: "If your company is really interested in selling its home appliance business, could you consider Midea?"

"Beautiful..." Genani frowned and said: "Mr. Xu, you have to know that our company's original intention is not to sell the household appliances business, but to acquire Thomson's medical device business. This is just an exchange, and It’s not an acquisition.”

"I understand, but in business, everything has a price, right? And as far as I know, Thomson is more interested in your company's color TV business, while I am interested in other electrical appliances businesses." Xu Zhi said with a smile.

"Okay, I will report this matter to the chairman and let him make a new decision." Genani also understood that it was just a trial, and he couldn't make the decision on such a big matter.

"Thank you very much." Xu Zhi said with a smile.

In Midea's home appliance business, the only thing it can produce is color TVs. This is actually because it took over the RCA business. Otherwise, in a mature market, it would take an absolute amount of time to establish a global presence. Measured in ten years.

When it comes to other household appliances, such as refrigerators, air conditioners, washing machines and various small appliances, Midea does not have any advantages. It has gained a small part of the market entirely through Best Buy channels. This speed does not satisfy Xu Zhi. And launching mergers and acquisitions again is the best way to quickly achieve success.

Although GE's home appliance business is not ranked first, its annual revenue is more than 2 billion US dollars, and its various businesses are relatively balanced. If it can be acquired, it will rely on GE's own channels and brands, as well as the mainland's low prices. labor costs and can quickly gain a larger market share.

This is a rare opportunity in ten years. After Jack Welch took control of General Electric, he implemented large-scale reforms and began his unique concept-"One-Number Two Market Principles":

The condition for the existence of any business department is that its share is one of the best in the market, and all others will be sold or closed.

In a few years, GE sold more than 10 billion US dollars of business and reacquired 18 billion US dollars of assets, completing GE's sublimation. In the process, it was also a game of change for those who could seize the opportunity. A rich feast.

Soon, the stock exchange opened for business, and a large number of stockbrokers poured in.

"Bang bang bang..." The bell of the exchange rang. Unlike later generations, the bell in the 1980s only marked the beginning or end of the day, and was not a celebrity invited to ring the bell when the stock market went public in later generations.

"Gentlemen and ladies, thank you very much for attending today's listing ceremony of Disney. After four years of hard work, today, we, Disney, can return to the New York Stock Exchange again and share success with all shareholders in the United States. The joy of being able to..."

Michael Eisner delivered a warm speech on the podium. For a professional manager, turning a debt-laden company into the largest entertainment giant in the United States and even the world within a few years is already the highest achievement. As a result, starting from today, he will also become the most successful professional manager in the United States. Many biographers have begun to write books about him. Not to mention, after Disney went public, as CEO, he also owns a lot of shares. At the same time, you can also receive certain stock rewards every year in the future.

"Bang..." The gong sounded. Under the glare of countless reporters' cameras, Disney's senior executives happily accepted various interviews and took photos. At the same time, Disney's stock was officially listed.

The New York Stock Exchange has long since replaced its electronic screens so that everyone on the trading floor can see the value of the stocks they want.

At 9:12, Disney's 30 million shares entered the market at $11.50 per share and were sold out within minutes.

"Buy 10,000 shares, quote $12!"

"20,000 shares bought, quoted price is $12.20!"

"15,000 shares bought, quoted price is $12.40!"

A large number of transactions are going on. This is the New York Stock Exchange. Each transaction is in units of 10,000 U.S. dollars. Some of the first lucky ones to buy in quickly cashed in after the stock price rose, while others were waiting. Higher value, in the process, Goldman Sachs and Morgan Stanley are also looking for the best opportunities to continue to sell new stocks.

The stock price soon reached $14. In the VIP room above, many investors who had purchased the original shares celebrated with each other. They bought the shares at $8 and have now made a net profit of 70%.

Time soon arrived in the afternoon, and Disney stock fell slightly after noon. By the time the market closed in the afternoon, it was fixed at $15.2.

Disney divided a total of 1 billion shares, with a total market value of US$15.2 billion on the first day, and an IPO financing of US$2.61 billion, breaking the highest record in the United States, and officially becoming the 17th listed company in the United States by market value.

Xu Zhi still holds 61.2% of Disney's shares, worth US$9.3 billion.

This does not include the previous sale of 250 million shares at US$8 per share, cashing out US$2 billion.

The money from the IPO belongs to the listed company, but what was previously cashed out was Xu Zhi’s personal assets. US$2 billion has been injected into the Blackstone Fund to prepare for the upcoming acquisition after the 87 stock disaster.

On June 26, 1987, Xu Zhi officially appeared on the cover of Time Magazine, with the title: The Youngest Richest Man in the World!

The content behind the cover details Xu Zhi’s many core assets, including Midea, Land, Evergrande, Hutchison Whampoa and Disney.

Midea's core business is games. Various arcades, home game consoles, and handheld game consoles grew up with the American generation in the 1960s and 1970s. 44% of the market share is owned by Midea, including Xiangjiang Cube, Tank Battle, Pac-Man, Best-selling games such as Mario, Contra, and King of Fighters are also developed by Midea. Even now, these games still have a huge number of game fans.

In addition to games, Midea's personal computers are also sold all over the world, with a market share that can compete with IBM. As for software on personal computers, Midea has a larger market share. Midea's most basic office software is already in a monopoly position.

At the same time, Midea's color TV business is also very important in the U.S. market. In the past two years, Midea has adopted a strategy of substantial price reductions in the U.S. color TV market, wiping out the Japanese brands that once dominated the market.

The evaluation given by Time magazine is that once Midea is listed, its market value will definitely exceed that of Disney, and it may even become a technology giant second only to IBM.

Times Magazine also introduced several other companies under Xu Zhi in detail. In the United States, real estate companies are very influential, but the scale of individual companies is difficult to reach across the country. They could not have imagined that in a city in Asia, , the scale of several real estate companies will easily exceed tens of billions of dollars.

After reading this report, many Americans realized that Disney, which currently has such a high market value, is just one of the assets owned by the world's richest man.

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