Reborn Tycoon Rise

Economists of later generations once asked a question: Why does a bottle of mineral water cost more than a pound of rice?

Mineral water is not a necessity, but rice is. At least in Asia, we all eat rice, but an ordinary bottle of water is available everywhere, but it exceeds the staple food.

In the same way, I don’t know if you have noticed: on the street, the price of a bottle of milk tea is often more than a fast food meal.

Diamonds have no great use except for decoration, but they are extremely expensive.

The same is true for many luxury goods.

This phenomenon cannot be explained by a simple balance of supply and demand. More importantly, some products can give people spiritual satisfaction.

Games have been a battleground for businesses since ancient times. From ancient kites, Cuju, and rattles to modern puppet toys, simulation equipment, etc., these are more or less designed to meet people's spiritual needs.

When electronic technology developed from traditional transistors to integrated circuits, cutting-edge business talents had already discovered its role in promoting games. Atari was born five years ago, specializing in the development of electronic games.

Everyone knows about Apple's Steve Jobs, but most people don't know that before he founded Apple, Jobs was actually responsible for developing video games at Atari, and the game he developed has actually been played by many people: Brick Breaker.

In 1972, Jobs, who had dropped out of school, was recruited by Atari as an electronic engineer at a salary of $5 an hour ($5 an hour, no such income).

Although I have a weird temper and know nothing about electronics (I just know nothing about it, I don’t know how I got through the interview). However, in cooperation with technology guru Woz, they successfully developed the brick-breaking game. There is a long bar at the bottom of this game that can change the direction of the falling ball so that it can shoot down the blocks above it.

In the eyes of later generations, this kind of game is extremely boring, but it is very popular in this era.

The game Xu Zhi wants to develop is also closely related to tiles. Midea's first task is the most famous game in history - Tetris.

In fact, the name of this game is ArixTetris, but when it was translated into Chinese, because its creator was Russian, it was simply called Tetris.

Now that it will be born in Hong Kong, the name must be down-to-earth: Hong Kong square and Snake.

In fact, in this era, compared to Xiangjiang Cube and Snake, shooting games are the mainstream, and these two cube games are not suitable for the arcade machine that Midea Company is about to develop, but are more inclined to the future handheld game console Gameboy or family Game console, it does not have exciting fights or colorful images. The entire screen is just an incomprehensible drawing, and some blocks in it are constantly moving.

But classics are always classics, just like many online novels in later generations. Some of them are very exciting after reading it for the first time, but immediately forget the plot after reading it, and have no interest in reading it a second time. After a few years, they will read it again. Looking back, I couldn't help but almost slap myself: How could I have read this kind of book before.

And classics will always be classics. Even after ten years, Han Laomo has become Han Paopao, but he still never gets tired of it.

What's more, it's still the late 1970s. Even in a few years, some of the cool games in the arcades of later generations will not be created, and block games can make people in later generations still want to play when they are bored. In this era Even if it cannot be number one, it is more stable. For Midea, it can be regarded as a non-stop cash flow, and it can survive on arcades, home game consoles, handheld game consoles, computers, feature phones, and smartphones.

And more importantly, these two games are simple in design, have lower chip requirements, and the motherboard design will be much simpler. If we were to develop a game like Super Mario right from the start, we would probably burn all the money without even making a map.

But even so, this kind of thing is not something that Xu Zhi, an outsider who knows nothing about electronic products, can solve. After registering global patents for the seven shapes of Xiangjiang cubes, Xu Zhi began to gather a team to be responsible for this area of ​​research and development.

Although he didn't know anything about electronic technology, thanks to his knowledge of the future, the headhunting company recruited a dozen electronic engineers for Xu Zhi. However, there was one person who Xu Zhi strongly requested to hire at any cost.

Looking back at the Chinese entrepreneurial heroes throughout the electronic and Internet era, two of the names must be familiar to future generations: Wang An and Jerry Yang.

Wang An Computer, founded by Wang An, once threatened IBM's dominance in the field of industrial computers in the 1980s. At its peak, annual sales exceeded US$3 billion, making him the richest Chinese man in the world at that time. Everyone is familiar with Jerry Yang, the co-founder of Yahoo.

Looking at the history of Xiangjiang in the 1980s, it seems that there is more to real estate than real estate, but there is one person among them who is definitely the most legendary in the history of starting a business from scratch.

This person is He Guoyuan, who was born in 1950. He immigrated to Xiangjiang in 1962 and later graduated from the Department of Electronic Engineering of Wanwan Chenggong University.

He was born in a poor family in Xiangjiang and had excellent grades. However, in order to save money, he chose to study abroad. After graduation, he could have gone to work in Europe and the United States and returned to Xiangjiang for his family.

After working continuously for several years, he worked as a quality control computer engineer, production management, material planning control, quality control, etc., and later went to Xiangjiang Philips Company and became a manufacturing supervisor.

But fortunately, this is a historical process. When Xu Zhi sent people to recruit people, he had not yet entered Philips. After several contacts, He Guoyuan agreed to join Midea.

He was very satisfied with the position Xu Zhi gave him - the position of general manager.

In fact, He Guoyuan's life has not yet begun. In 1980, he joined Wang's Electronics Company in Xiangjiang as general manager. In just three years, Wang's Electronics developed from a small company with 100 people to the largest company in Hong Kong with more than 2,000 people. electronics company, and He Guoyuan's annual salary has also risen from more than 100,000 Hong Kong dollars to 500,000 US dollars. This salary in Hong Kong is almost second only to Taipan of listed companies such as big banks or foreign companies.

But this is not the beginning of the legend.

In 1983, He Guoyuan immigrated to Canada. He used all his savings to establish ATI. After nearly 20 years of development, it almost monopolized the global market in graphics cards. In 2002, ATI, the headquarters of Samsung Group, controlled 60% of the entire Korean graphics card market. %.

However, due to reasons such as health and the lack of a suitable successor, ATI was packaged and sold to AMD for US$5.4 billion in 2006, ending He Guoyuan's legendary entrepreneurial life.

When reading the novel in the past life, many readers complained about why you handed over important positions to an awesome working emperor in later generations.

But from Xu Zhi's point of view, he didn't know anyone, but those who could become famous in later generations at least had great possibilities and potential.

This is the same as many people complaining about why some big companies only look at academic qualifications when looking for a job. In fact, the reason is very simple: there are too many candidates and I don’t know any of them. Of course, I have to start with those with higher academic qualifications. After all, there are capable people without academic qualifications. It will exist, but I am too lazy to look for it and identify it.

This is also the reason why Xu Zhi invited He Guoyuan. At least this person has been awesome in later generations, and his potential is still very huge. People who can create the world's top companies must have a series of abilities. These abilities cannot be acquired in recent years. Since childhood, Cultivation accounts for at least most of the reasons.

Of course, it would be foolish to invite such a recent graduate to be the general manager when your company is very large, even if the person is Bill Gates, but it is not a problem when the company is small.

No matter whether He Guoyuan will lose his ability to start a business, but from 1980 to 1983 he built a small company into the largest electronics group in Hong Kong, then at least he has unparalleled management capabilities, which is enough.

PS: You can search this Chinese entrepreneurial hero on Baidu. I guess not many people know that this person exists.

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