Reinventing the Millennium

Q Doctor is an auxiliary function for scanning Trojans launched by Penguin as early as 2006. When it comes to product iteration, it is normal for it to enter the field of Internet security.

The problem is that it chooses the play style that makes people point their fingers the most - sameness.

What is similarity?

It should not be the same but the same.

Forget about the software functions, does the UI also need to be similar?

Combined with the Penguins' record in the past few years, it is obvious that the Penguins are going to do 360, and they will do it with a clear-cut stand.

Zhou Hongyi has an unruly personality and has always been aggressive, but she is not without brains.

The 3.2 version of Q Doctor was released. He first observed the situation. Users seemed to have little interest in Q Doctor, which was similar to 360. There was no particularly high intention to actively download it. It was more ridicule and feedback from the industry.

360's success does not rely on its peers in the industry, but relies on the current installed base of more than 100 million. As long as these user bases are solid, it will not be difficult to defeat Q Doctor's intentions, and public opinion is nothing.

However, such a naked attack by the Penguins cannot be ignored.

Zhou Hongyi thought carefully and did not launch a rash attack. 360 did have a huge installed capacity, but Penguin's traffic was too scary. Instead of hyping it up and letting the media report it, it was better to treat it coldly.

There is no need for media, no portal, and no need for the booming Weibo. Zhihu is a website that is still relatively niche and can be noticed by others.

In just one day, there are already questions about the 3.2 version of Q Doctor on Zhihu, and the popularity is pretty good.

Zhou Hongyi opened her account and gave a positive response in person, replying in a joking tone: "Even a well-known giant like Penguin with a market value of nearly 200 billion comes to learn the functions of 360, oh yes, and UI design. This proves that what we are doing is indeed good and is indeed the industry benchmark.”

Your market value is almost 200 billion Hong Kong dollars. You are already a giant. Can you pay attention to your status?

And, 360 is the benchmark in the field of Internet security.

As soon as this calm response came out, the related likes and comments overwhelmingly expressed everyone's tendency, and some people took the initiative to help @Penguin executives who have appeared on Zhihu, for example, one of the Penguin Five Tigers Xu Chenye.

However, Xu Chenye and others have not appeared for a long time, so naturally there is still no bubble this time.

Zhou Hongyi's cell phone contained the phone calls of many Penguin executives. He thought about it and did not call them. It was not clear what Penguin's strategy was now. The installed capacity of 360 could bring enough space.

In addition, the company has completed financing this year and is expected to make a profit. It also has its own action plans, so there is no need to rush everything.

Zhou Hongyi took stock of the pros and cons of the competition between the two sides and held internal meetings to discuss it. It was generally agreed that it was better to remain calm.

However, although there is no need to directly respond to the learning from Penguin, the new version of the anti-virus software can be released, which can also boost momentum and counterattack from the side.

Two days later, on August 18, 360 launched the official version of its own anti-virus software "360 Anti-Virus", which immediately shocked its peers and attracted praise from users.

Because this is a free anti-virus software that claims to be "truly permanently and completely free, without any restrictions on freeware, and abandons the inherent 'activation code' mechanism of paid anti-virus software."

In today's Internet anti-virus software market, brands such as Rising, Jiangmin, Kingsoft, and Kaspersky share the market. Although the beta version of 360 Anti-Virus last year was already attracting users, its performance was not outstanding enough.

This time the official version of 360 Antivirus 1.0... has been restructured and its performance has been greatly enhanced.

Another day later, as the number of users of 360 anti-virus software surged, 360 Security Guard continued to release version 6.0 and simultaneously launched the cloud scanning and killing engine.

Compared with the old version, version 6.0 of Security Guard has subverted the traditional anti-virus signature database upgrade model. The killing speed is said to be 10 times faster than its peers, but the memory usage is only one-fifth.

With the launch of new versions of two consecutive products, 360 has gained momentum as the company expected, further consolidating its position in the hearts of users.

In addition to the official Penguin website and news about Q Doctor, the industry’s attention is focused on 360’s high-profile product strategy and the responses from companies such as Rising and Kaspersky.

Zhou Hongyi felt a little proud when she saw that there was no big movement from Q Doctor. Penguin Giant is a giant, but its entry into the Internet segment also depends on its product strength, the number of users, and its industry brand.

These all require deep cultivation! Deeply cultivated!

He took a look at the news on Zhihu and saw a lot of praise for 360 Antivirus this time. However, while browsing the page, he saw the news of his old friend Lei Jun. It was said that someone was interviewing Lei Jun for his entrepreneurial project.

Are you really going to start a business?

Zhou Hongyi was a little surprised. She did hear some rumors, but she didn't expect that there would be news so quickly.

The IT circle is neither small nor big. Especially in the early years, everyone in the circle is familiar with each other, and there is an extra layer of relationship between him and Lei Jun.

His wife and Lei Jun's wife happened to work in a department of Founder Company, and they had a good relationship. Sometimes when they visited Lei Jun's house, Zhou Hongyi was responsible for cooking for them.

Zhou Hongyi was thinking about the rumored investment hookup, so she took out her mobile phone and called Lei Jun to verify the authenticity of the matter.

It is said that Lei Jun is now very close to Wang Fengyi of Shenxin Science and Technology, and may also receive investment from Yike. This is rumored to be true, but I don’t know if it is true.

The phone call was followed by a flurry of pleasantries.

When Zhou Hongyi asked about the current situation, Lei Jun readily admitted the rumors. He had indeed received investment from Yike and Shenxin, plus his own money, to build an e-commerce website.

"It has been several years since Joyo.com was sold. You have always been obsessed with e-commerce, but can the situation be the same now as before? Taobao and Tesco are in full swing, how can we compete with them?" Zhou Hongyi was surprised, "E-Commerce Isn’t it owned by Yike? How can it still invest money for you?”

"These two have occupied the big market. However, there is still a market in the vertical field of e-commerce, and giants cannot go deep into every field. This is an opportunity. Yike may also think so. Compared with others who have worked hard to compete with each other, It may not be possible to do well, so it is better to engage in investment, which is both inclusive and can form a system." Lei Jun said it was his own thinking.

Zhou Hongyi thought about it in her mind and sighed: "Yike is okay. Its YMS ecological ambition is very big, but its investment method is good. How about this Penguin? Hey, you Lei always catch up with the giants." Line, I have fallen into the trap of a giant."

"Haha, I see no problem. The new version just launched by 360 has been well received. Mr. Zhou, you can ring the bell in two years." Lei Jun said with a smile, "I just went to Hang Lung yesterday to meet Mr. Fang. Let’s also talk about the penguin’s movements this time.”

Zhou Hongyi's heart moved: "What did Mr. Fang say?"

"Well, Mr. Fang said..." Lei Jun paused, "Mr. Fang said your response was very polite."

Gentle?

Zhou Hongyi thinks this should be regarded as a compliment.

He said slightly reservedly: "It's not about being polite or polite, it's just facts. What Penguin does is not on the same level as 360. We are not afraid of competition and welcome competition."

Lei Jun said yes, indeed, 360 has a large installed base and is growing rapidly. The official version of 360 Antivirus 1.0 now launched is very popular. Even if Penguin has traffic, how can it be so easy to catch up?

He met Mr. Fang yesterday and felt that Mr. Fang was quite interested in the competition between the two sides, but it seemed that Penguin still needed time to make some achievements.

Zhou Hongyi chatted with Lei Jun for a while and heard that the website he was going to create was called "Mi Tuan.com" and would be launched in Shanghai, Beijing and other places, so he joined in the fun and planned to go and observe.

By the way, I also went to visit the head of Yike when I arrived in Shanghai.

Although 360 launched two new versions of its products in advance this time due to Penguin's news, these are all actions sooner or later in the strategy. The goal is to become the largest Internet security company in China, and then use this name to land in Nasdaq. Stark.

Judging from the current stage, there is not much room for cooperation between 360 and Yike, but it may not be impossible in the future.

Zhou Hongyi thought about taking a walk around Yike, meeting each other, and forming a bond.

360 Security Guard version 6.0 has been widely praised, and the installed base of the official version of 360 Antivirus 1.0 has soared.

Faced with direct competitors such as Rising and Kaspersky, Zhou Hongyi has no scruples. She gave interviews to the media for two days in a row, saying that free anti-virus software is the most suitable model for the development of the Internet, and traditional anti-virus manufacturers are bound to be eliminated.

In late August, 360 achieved unprecedented success with two products.

There are even rumors coming out of nowhere that because of 360’s actions this time, Yike Company, one of the four giants, is in contact and wants to acquire 360 ​​Company at a high price to once again enrich the ecological links of YMS.

Some people also say that Kaspersky is also trying to get investment from Yike Company to fight against 360.

I don’t know if the other news is true or not. As the head of 360, Zhou Hongyi knows that she has no contact with Yike at all. It seems that Yike has no interest in the field of Internet security.

Antivirus peers are losing ground, installation and download success stories are spreading frequently, and giant traffic stops at the door.

At the beginning of September, Zhou Hongyi's mood turned from cloudy to sunny.

However, on the Friday night of the first week of September, just as he was about to board a flight for a business trip, he received an emergency call from the company.

"Mr. Zhou, Doctor QQ has started forced binding on the computer!"

"What?!"

Zhou Hongyi squeezed her cell phone tightly, feeling much more frightened and angry than what happened to Doctor Q last time.

Compared with the trial in version 3.2, Penguin relied on huge traffic to force bundling. This turned the contact war into an all-out war. This was a direct attack on the core foundation of 360. This is... this is going to be forced on!

…

"Hey, why is Doctor Q starting to force me now?"

Fang Zhuo, the CEO of Hang Lung 23, returned from Luzhou on Saturday morning and happened to be working overtime at the company to handle official business.

While he was doing business, Su Wei was waiting in the office while looking over the women's clothing brands that she had been negotiating recently.

This year's Double Eleven will continue the previous batch of women's brands, hoping to improve user profiles. In addition, the speed and services of logistics and express delivery will also be launched in October.

I don’t know if it will force other express delivery brands, but Tesco is determined to raise customer satisfaction to another level.

"It's not mandatory now, but when is the right time?" Su Wei heard Fang Zhuo's voice and glanced at him, finding that the man had already filed the files and was browsing the computer.

In Fang Zhuo's memory, this much-talked-about battle started during the Spring Festival, but I don't know what the impact is now, and the Penguin's charge has been advanced.

Does Yike have any influence in it? Or are there related fluctuations?

Fang Zhuo calculated with great interest before shaking his head and saying: "I just thought Penguin had to test it out a little more, but unexpectedly he just went ahead and jumped in. It's really domineering."

How do traffic giants use traffic?

A long stream of water? No, just plummet!

I thought there would be a lot of fun during the Chinese New Year, but I didn’t expect the fun to come now.

However, if it comes to the Chinese New Year, Yike has already released Yixin. Will Penguin be particularly domineering at that time?

Fang Zhuo thought about the changes that Yixin would cause. Unexpectedly, Penguin directly put an end to such changes, and now it is fully conquering the field of Internet security.

"It's okay, it's not the first time." Su Wei didn't feel the same way. There were precedents in the past for Lianzhong and Bubble Hall. "I think everyone's reactions are similar. Penguin is here again."

"No, this is a little different." Fang Zhuo shook his head, "Security software like theirs needs to control the bottom layer of the system. Whether it is Hook system calls or monitoring processes, files, etc., they all need to occupy the system API. A computer If there are two security software installed in it, there will be conflicts in the process of competing for each other's APIs."

"What does it mean? Caton?" Su Wei asked.

"Well, it will also freeze or blue screen, so now it usually prompts that it is incompatible." Fang Zhuo clicked on the software on his computer.

"Then this Q doctor can still please users?" Su Wei was surprised.

"It is not only Penguin's habitual use of traffic dimensionality reduction to attack, but also the forced bundling of path dependencies. As for communication, there are no opponents, so what if you don't like it? Can you still uninstall it?" Fang Zhuo said with a smile, "This is called dimensionality reduction. Hard on."

I don't know if it works or not. Let's try it first.

He continued: "Mr. Zhou of 360 must be very panicked now. This thing rushed up to me. It's so scary."

Su Wei looked at Yixin PP on her phone and asked: "With Yixin releasing at the end of the month, will Penguin panic? This is also going directly to its roots."

“I don’t know if I’m panicking or not, it’s probably going to be lively.” Fang Zhuoxia thought, “I’ve actually been waiting for this day for a while.”

Su Wei nodded and said: "I understand, you also want to have sex."

Penguin's dimensionality reduction is indeed powerful in terms of hardware, but is it better than the goose or the hardware?

"Being misunderstood is the fate of a speaker." Fang Zhuo said calmly, "But, Teacher Xiao Su, don't spread rumors."

The launch date determined internally by Yixin is September 30.

However, Penguin suddenly launched an attack on 360, so this launch can be moved back a little. After all, Penguin is taking action now, and 360 has not yet responded.

Fang Zhuo didn't want to disturb everyone's enjoyment, he just wanted to be a quiet giant. A contest of this scale was indeed extremely rare.

Although he is not the kind of person who particularly loves eating melons, he is still willing to observe the experience of competition.