Reinventing the Millennium

"Mr. Fang, Penguin sued 360 for unfair competition. Xu Chenye stood up and spoke out, saying that Penguin welcomes fair competition."

"Mr. Fang, the Penguin official website issued a statement that it takes the needs of users as its own responsibility."

"Mr. Fang, Mr. Zhou from 360 called. He wants to visit the company soon."

"Mr. Fang, it is said that Shen Nanpeng from Sequoia made many calls to both parties, trying to mediate the conflict between the two parties."

Liu Zonghong stood in the CEO office of Hang Lung 23 and reported the latest news to his boss, but Mr. Fang kept staring out the window thoughtfully and did not respond to any of the news.

After a long time, Liu Zonghong heard Mr. Fang’s question.

"Xiao Liu, what do you mean by the existence of hippos?"

Liu Zonghong's thoughts were all immersed in the recent huge 3Q war. He thought that Fang always had some good words, but when he was asked this question unexpectedly, he felt his mind was shaken.

River, hippopotamus?

He thought for a while but still had no answer. Hippopotamus. Could it be that the existence of hippopotamus is to embarrass me, Liu Zonghong?

"It doesn't make any sense for Mr. Zhou to come to Yike." Fang Zhuo took a sip of tea. "Yixin will take action whether he comes or not. Coming from the capital is a waste of time. It's better to talk to Penguin more."

Liu Zonghong was shocked and couldn't help but ask: "Mr. Fang, is the time for Yixin to go online determined?"

Fang Zhuo shook his head, then nodded again: "You can go online at any time."

Liu Zonghong knew it, but he was still waiting.

Today's competitive situation is already very intensified. Can it get even more intense?

"Mr. Shen is quite enthusiastic. This public opinion is really aroused and very lively." Fang Zhuo thought for a moment and said, "Mr. Zhou wants to come to Yike, so let's make an appointment until the last day of the month."

There are still 9 days before the end of the month, which was originally the launch time set by Yixin.

Liu Zonghong wrote it down silently and saw that Mr. Fang walked out of the office without any other instructions.

Things have been busy recently. Not only Yike, but also Bingxin has many things to coordinate.

Until night, Liu Zonghong just lay down on the bed and closed his eyes to sleep, and suddenly he sat up again and scratched his head.

What is the meaning of hippopotamus existence? ! !

…

In August, Penguin launched its first assault on the Internet security field. At that time, 360's counterattack was only restrained and limited to the product level.

No one expected that after a month, 360 would become so violent under the leadership of its leader Zhou Hongyi.

It’s not that Penguin’s style hasn’t sparked discussion in the past, including Yi Ke, who once had a heated argument with Penguin on Zhihu, but when it comes to attracting attention, no one can match it this time.

Penguin launched a lawsuit, and 360 also launched a countersuit.

But these all take time.

Some people believe that this matter will settle down soon and eventually turn into a tug-of-war of litigation. There is also an atmosphere of silence within 360.

There is a lot of public opinion, and it is very satisfying to name privacy protectors. However, the number of installed devices at home is actually declining.

Since the competition has become fierce, Penguin has stopped hiding its secrets. Pop-ups, upgrades, promotions, and waves of traffic are flooding the market segment in the field of Internet security.

On September 27, Zhou Hongyi held a management meeting at the company.

The atmosphere in the conference room was solemn, and everyone felt strong pressure.

However, the more Zhou Hongyi was at this time, the more sonorous she became.

"Penguin is going to beat 360 to a point of no return, and we can't hide from it!"

"I dare to take down the emperor even if I am willing to be killed!"

"Penguin wants to use their QQ traffic to drive us away from users' computers, so we will make a feature that QQ users will like!"

“Let us 360 protect QQ!”

Zhou Hongyi demonstrated on the spot the software developed by engineers in the villa - 360 KouKou Bodyguard, which has the function of blocking QQ software advertisements and pop-ups.

In addition, it also has a special function. As long as the user repairs the computer under prompts, 360 Security Guard will be used to replace QQ Computer Manager during the system reinstallation process, and the QQ user's friend relationship chain will be backed up by 360, and the user relationship will be Import 360.

What is the core of communication software? Isn’t it just the user relationship between each other?

360 engineers developed it in a closed villa in Huairou for three weeks to create such a weapon for QQ.

Some executives in the conference room who had just learned about it looked at each other. This kind of software...

Well, you can indeed tear off another layer after tearing off the face...

"It will be posted tonight. Let's see if users like it first." Zhou Hongyi announced, "Don't Penguin want to use its communication traffic to defeat us? Then we will defeat its communication as well, and I will apply the day after tomorrow. I’m looking for Mr. Fang from Yike to see if he is interested in QQ’s user relationships and if he dares to build a chat tool that can import these user relationships.”

This is Zhou Hongyi's ultimate plan to bring down the emperor.

Only giants can fight against giants!

Looking at the other three domestic giants YBA, the relationship between Yike and Penguin is the most tense, and the relationship between 360 and Baidu and Alibaba is not good, so there is no choice.

Moreover, the Yike Department has been rumored to be developing computer communication software in the past, but this time, if you don’t believe it, you won’t be tempted.

As long as Yi Ke can be dragged into the water, no matter what the final result is, 360's pressure will be relieved.

What the bodyguard can get is a hot potato, but Fang always has a character that takes advantage of the fire, so he is just right to take on this.

Zhou Hongyi used to be a partner of IDG, and this time she planned to ask the "suspected has-been" Xiong Xiaoge, "new lover" Lei Jun and others to persuade Mr. Fang to quit.

At the end of the meeting, a group of people were nervous, confused, or excited, preparing to kill the penguin.

When Zhou Hongyi returned to the office, her first phone call was to Xiong Xiaoge. She clearly explained the upcoming software of 360 and the stakes involved.

"This..." After hearing what Mr. Zhou said, Xiong Xiaoge hesitated in his heart. Yi Ke would indeed end up doing communications, but this was not the same thing as what 360 thought.

He said tactfully: "Mr. Zhou, are you making too much public opinion this time? Is it too risky for you to back up the user data there?"

Penguin is a giant with a market value of US$30 billion.

What is a giant?

It’s not just the reflection of numbers like market value. Just like Yike is entrenched in Shanghai, its invisible influence touches all aspects. By doing this, Mr. Zhou is indeed going straight to the Yellow Dragon, but the Penguin must not fight immediately.

Zhou Hongyi said firmly: "Mr. Xiong, you don't need to persuade me. Even if I am a pioneer this time, I will do it to the end! Mr. Xiong, let's go to Yike together the day after tomorrow!"

Xiong Xiaoge listened to this and thought to himself, Mr. Zhou, I know you are in a hurry, but don't be anxious yet, you may already be driving.

He "coughed", thinking about Yi Xin's secret preparation by Yi Ke, he still said euphemistically: "Mr. Zhou, in this case, your bodyguard, don't go online for now. You wait a moment, I will communicate with Mr. Fang. Let’s see what he thinks.”

Xiong Xiaoge uses Yixin PP every day and knows that Mr. Fang is waiting, but he doesn’t know when Mr. Fang will wait. However, he knows that as long as Yixin goes online, 360’s crisis will be alleviated.

However, once the KouKou Bodyguard is launched, the direction of things will become more difficult to control.

Zhou Hongyi frowned when she heard the delay on the phone, and asked directly: "Mr. Xiong, are you unwilling to help? At this time, just say it."

"How could it be? Mr. Zhou, I also voted for 360. Can you not see 360? But I think you shouldn't be too hasty, we can wait and see." Xiong Xiaoge couldn't reveal Yike's layout, so she could only suffer. He paused again before saying with difficulty, "Even if you see him, it's not necessarily a benefit or a disadvantage."

Zhou Hongyi's killing intent entered her mind and she sighed: "Mr. Xiong, the arrow is on the string. I have no way to retreat and I can't wait any longer."

He hung up the phone on his own initiative, showing his inadequacy and conspiracy!

The bodyguards of KouKou must be online. If I go to see Mr. Fang the day after tomorrow, how can I convince him with just words?

The user data pulled out by the software is the real bargaining chip. Indeed, this method may be a bit rogue, but who will break through the bottom line of this competition first?

When it comes to rogue software, Zhou Hongyi has never convinced anyone.

He was in a daze for a while. He had already started to do 360, so why bother to use rogue methods to force him?

In this case, come out and be a bodyguard!

The phone calls in the office continued, and the online action of the bodyguards did not stop.

At 9 o'clock in the evening, 360 Security Guard on the computer issued a pop-up reminder and launched a security tool called "KouKou Bodyguard" to comprehensively protect the security of QQ users, including preventing privacy leaks, preventing Trojans from stealing accounts, and removing pop-up ads. and other functions.

Moreover, "KouKou Bodyguard" does not modify any QQ settings by default. All functions must be triggered by the user's active choice and can be enabled and restored at any time.

Apart from anything else, the removal of ads has really hit the hearts of the majority of users.

As a traffic dark horse on the rise of computer clients, 360 also has hundreds of millions of installed bases. This pop-up window targets the pain point of peeking into computer privacy, which has been questioned in recent days, and provides the functions that users want most... …

In addition, the intuitive battle between the two major computer manufacturers has become something that users are well aware of.

In just 4 hours after the software was launched on the evening of the 27th, the number of downloads of KouKou Bodyguard exceeded 1 million, and there were an average of 40 independent downloads and installations per second. This has set a new download record for new software released on the Internet!

There was no response from Penguin, but Zhou Hongyi breathed a sigh of relief first. The trick of "Kouquan Bodyguard" was at least successful. Users really hate pop-ups, advertisements and other behaviors. It is the opposite of their past selves. The most correct direction.

At two o'clock in the morning, Penguin officials finally made some noise and issued a strongly worded solemn statement, rebuking "KouKou Bodyguard" for destroying many functions of its own software through plug-ins, seriously affecting the security and complete services of the software, and said "We will resolutely take all necessary measures" to stop the illegal activities of "buttoning bodyguards".

However, this statement did not affect the enthusiasm of users.

When the night passed and day came, the installation speed of KouKou Bodyguard reached a new high. At the same time, Qi Xiangdong, the president of 360, also officially denied Penguin’s accusation, saying that “KouKou Bodyguard is implemented using Microsoft’s public program interface, which complies with the standards of the software industry. With common practice, not only will it not damage the software, but it will also make it safer and better to use."

I don’t know if it breaks or not, but users seem to be choosing with their feet.

From 9 pm on the 27th to 9 pm on the 29th, a full 48 hours have passed. The number of downloads of KouKou Bodyguard has exceeded 13 million, and it is still increasing rapidly!

Judging from this situation, the majority of users like QQBouncer.

However, Penguin didn't like it.

In addition to blocking ads and pop-ups, which had a huge impact on advertising revenue, they discovered the "backdoor" left by 360 and discovered that 360 was backing up and importing its own users' friend relationship data.

What does 360 need this data for? What else can it do!

If this continues, within a week, the data of hundreds of millions of active Penguin users will be intercepted!

Ma Huateng threw his glass at the internal meeting. He did not expect that security software would be so rogue, nor did he expect that this attack on the Internet security field would reach this level.

But it has reached this point, and 360’s behavior is absolutely intolerable!

Penguins in action.

On September 30, at 8 o'clock in the morning, Penguin popped up and sent out a "Letter to Users". The words were sincere and the decision was difficult, but the meaning was also extremely straightforward. All users could choose one of the two.

Choose me or choose it?

Goose or 3?

No one, including Zhou Hongyi herself, expected that Penguin would respond so decisively to the bodyguard. This is also spectacular in the history of the Internet!

For a time, public opinion was boiling, and users were jumping up and down. Penguin was too overbearing!

However, users say so, but the choice they make is very honest. Compared with replacing many security software, Penguin's communication software is irreplaceable, so they can only give in to 360 first.

From 8 a.m. to 10 a.m., in just two hours, 360 Security Guards encountered millions of uninstalls.

Penguin once again demonstrated its status in the industry in brutal fashion.

At the same time, Zhou Hongyi, who had just landed at Shanghai Airport, was sitting in a car heading to Shanghai Hang Lung 23 with a solemn look on her face. She did not expect that the situation would rapidly deteriorate to this point.

This is already a complete competition to see who is more gangster.

To be honest, this is the most innovative time Zhou Hongyi has ever seen a penguin.

At 10:30, Zhou Hongyi arrived at Hang Lung 23 and walked into the Yike President Office under the guidance of General Secretary Fang.

Time is running out and the situation is grim.

Zhou Hongyi exchanged some pleasantries and said directly: "Mr. Fang, here is the opportunity for Yike to enter the communications field!"

"Mr. Zhou, please sit down first." Fang Zhuo waved his hand and said with a smile, "I noticed what happened between your two families recently, and it really shocked me."

He casually posted the newly edited Weibo news - What is the significance of the existence of hippos?

Zhou Hongyi did not sit down and said in a loud voice: "The penguin has caused public outrage. This time it attacked 360, everyone saw its nature. Others don't know. I believe that if Mr. Fang wants to see it, he can see it." Those who blog about backend data must be the most intuitive reflection of the public opinion momentum."

Fang Zhuo put down his tea cup and rubbed his temples. He ate melon on Weibo too late last night and had a migraine when he woke up this morning.

Zhou Hongyi's tone became sad: "However, public opinion is public opinion. Even though 360 has paid a heavy price, the two sides are not of the same level. Penguin is emboldened. In the morning, it was even more appalling to force a choice between two. Mr. Fang ,Did you see it?"

Fang Zhuo nodded, he saw it, and he was afraid that he couldn't see it.

Zhou Hongyi said again: "Mr. Fang, I believe Mr. Lei has also told you that 360 has no choice but to import some of Penguin's user data. Many users are unwilling to change communication software because they are afraid of losing the contact information of their friends. Now, this is not a problem. , at least, it’s not a big problem.”

Fang Zhuo silently rubbed his temples again, thinking about how to respond to Mr. Zhou's eagerness.

"In terms of public opinion, Penguin has been criticized by thousands of people. In terms of data, the cost of user replacement has been greatly reduced. When it comes to competition, Penguin has always had a bad relationship with Yi Ke. Mr. Fang..." Zhou Hongyi was in a very anxious mood. 360 has been taken over by Penguin. The rude Black Tiger took out his heart and forced him into a desperate situation, "If Yike can't get out, what's the use of the user!"

Fang Zhuo heard Mr. Zhou's tragedy, sighed, and said kindly: "You fight back and forth, but in the end the users will suffer, why bother?"

The two softwares started fighting on the user's computer, which was both lively and funny.

Zhou Hongyi did not want to delay, and said: "I think Yike is working on the YMS ecology. How can there be an ecology that does not do communication? If the important link of communication cannot be grasped, once Penguin also exerts its efforts on the mobile terminal, this will It’s just a replica of it on the PC, Mr. Fang, you must be on guard, be careful, and seize the opportunity!”

Fang Zhuo still gave an answer. In fact, after the Penguin was chosen this morning, the time for Yi Xin to appear was ripe.

He mused: "Mr. Zhou, I understand what you mean. To be honest, Yike is prepared for this, but we are waiting for the right time."

Zhou Hongyi asked directly: "How long do we have to wait?"

Fang Zhuo's thoughts jumped, 10, 9, 8, 7...

Suddenly, Zhou Hongyi's cell phone vibrated wildly.

He took a look and saw that it was Qi Xiangdong, the company's CEO.

Zhou Hongyi frowned, apologized to Mr. Fang, answered the phone, and her expression changed rapidly.

Ten seconds later, he put down the phone, his old partner's urgent voice still echoing in his mind.

"Let's go, Mr. Zhou. Run away as fast as you can. We'll talk about the rest later!!"