Reinventing the Millennium

——"The development of Yixin must be step-by-step. It is common for opponents in business competition to make mistakes, but such a big benefit is rare. We will not try to do it again. The next long-term competition of Yixin is to focus on the use of users. experience.”

"We hope that Yixin and Yike can complement each other in terms of software and hardware. This is the system advantage of our Yike."

——"Mr. Xiong asked a question about investors. Group buying is indeed a very good market. We at Yike are also involved in it and invested in a rice group founded by Mr. Lei Junlei. I am personally very optimistic about it."

"Ah? Penguin has invested in Qing...Mr. Li? I really don't know this. I wish them well and remember to compete in an orderly manner."

——"The development speed of the Internet and mobile Internet must be beyond the imagination of most people. You see, the three major operators are working hard to build base stations, domestic Android manufacturers are springing up, and the competition between Penguin and Yixin can also be regarded as mobile software. Reflecting the development of applications, users can see that domestic brands are no worse than foreign brands, and the foundations in all aspects are already in place, and rapid development will follow."

——"Double Eleven on Tesco is more focused on what kind of user experience we can create. We are indeed envious of Taobao's development, but the models on both sides are different, and we have to accept the gap. I think, in our country, A market this big should be able to tolerate the idea that second place is also the winner.”

——"The past is in the past. When you came to Hang Lung 23, I was nervous and worried. Come, have tea instead of wine. I forgive you."

"Zhihuzai" started with a cross talk, and then talked about the number of users and product details of Yixin, and then followed the Q\u0026A with Xiong Xiaoge, Zhou Zisen and Fang Zhuo, involving group buying, e-commerce, mobile Internet, the past Entrepreneurship experience and other topics.

The three people's thoughts and speech speed were not slow, which was somewhat different from the rhythm of CCTV's past programs.

At the end of the recording, during dinner in the evening, Hu Meng, an old friend of CCTV who originally produced the entrepreneurial program "Win in China", talked about this at the dinner table.

"You should stick to using a host. You all talk too fast, and there are conversations that change immediately with just one glance. There is a tacit understanding, and the audience may not be able to receive it smoothly. A professional host will take care of it. The rhythm is good.”

Xiong Xiaoge was very concerned about the recording results of this program: "Can it be broadcast?"

"It can be broadcast. Just think about it and cut it out. It's just sponsored by Zhihu. The broadcast channel selection, um..." Hu Meng hesitated.

Xiong Xiaoge calculated: "First make sure it can be broadcast. If not, we will then find Sina to promote it, and then post it on Weibo. We will have to do whatever it takes to spread it."

He has studied related domestic TV programs, but there is actually nothing to watch. Now that he can drag the richest man over, it will be a dimensionality reduction for similar finance or interviews.

When the time comes, titles such as "The richest man responds head-on to the Penguin competition", "Face to face with the richest man", "Yike and Penguin's 24 hours of terror" and "The richest man can also speak cross talk" are used on Zhihu. Gain visibility and new users.

Hu Meng said "hmm", looked at Mr. Fang, and said with a smile: "It's a bit difficult to rely on Zhihu sponsorship alone, but with the advertising sponsor Yike here, if Mr. Fang makes a call, it should be no problem."

"Everyone is planning on me." Fang Zhuo took a bite, "Is it okay to make a phone call about this matter?"

Yike Mobile's advertising on CCTV is very strong, and the advertisements of China Unicom, China Mobile, and telecom operators this year will also carry this world-renowned mobile phone brand to some extent.

In addition, the CCTV Spring Festival Gala sponsorship in the past two years, as well as Sina's cooperation with CCTV at the Olympic Games last year, these relationships have been very useful.

Xiong Xiaoge listened to Mr. Fang's slow tone and stood up to toast: "Hey, Mr. Fang, you praise me."

Fang Zhuo clinked his wine glasses dumbfounded and said, "Look what Baidu has pushed Mr. Xiong to."

Seeing that Little Bear had finished the wine, he raised his hand to finish the drink. After putting down the glass, he sighed: "This time Baidu humiliated Bear. I swear to take revenge."

Xiong Xiaoge looked at Mr. Fang's serious face, opened his mouth and closed it again, "Forget it, whatever you want, everyone's reputation is that you lend it to me, and I lend it to you."

Hu Meng from CCTV said at this time: "Mr. Xiong, you'd better record more while you have time, so that we can make arrangements when the time comes."

Xiong Xiaoge muttered: "No problem, I'll call Wang Fengyi from Shenxin Science \u0026 Technology in a minute. He values ​​reputation the most, and he happens to be in trouble. Let him talk to him tomorrow..."

Many names flashed through his mind, and he finally settled on Zhou Hongyi, Li Guoqing, and Lei Jun, and asked: "Mr. Fang, is Mr. Lei from Jinshan available recently?"

"If you call him Mr. Lei of Mi Tuan, he will be happier." Fang Zhuo replied, "Call him. Mi Tuan also operates in the capital. If he comes over, he can also take a look at the food here in the capital." business."

Xiong Xiaoge nodded and smiled at Hu Meng. Although his name is not as famous as the richest man, one is known as "China's No. 1 Investor", and the other became an investor after a successful IPO and then took advantage of the trend to start a business again. This combination is enough.

With such a strong lineup of celebrities in two episodes, and the names of these four people used as stepping stones in subsequent episodes of recording, why worry that the guest lineup of "Zhihu Zai" is not strong?

Xiong Xiaoge is even thinking about how to talk about something that is both profound and widely disseminated, so that such a program can have a longer-term impact. At this moment, he still regrets that this episode was too casual and wasted Mr. Fang's recording.

All kinds of thoughts are spinning in my mind, one is the lineup, the other is the content of the program, and the other is the prospects of Zhihu.

The others at the table chatted casually for a while, and Hu Meng's question suddenly drew Xiong Xiaoge's attention back.

"Mr. Fang, I saw you were talking about the details of Yixin during the recording. What kind of 'read' is this? I'd say, don't do it." Hu Meng expressed his opinion from the user's perspective, "What if someone sends me a message?" , I don’t want to reply or I don’t want to reply immediately, but I know that the other party can see the message status, how awkward it is!”

Fang Zhuo laughed and said vaguely: "Not necessarily, this is all the work of the Yixin team."

Hu Meng said "Oh" and smiled: "I think you were quite sure when you recorded it. Really, Mr. Fang, this is my personal strong suggestion. You have to tell us workers who don't want to watch it after get off work." Opportunities for work news.”

"Yeah, yeah, I will convey Director Hu's opinion to our Yixin team in its entirety." Fang Zhuo said in a serious tone.

Seeing Mr. Fang's posture, Xiong Xiaoge couldn't help but feel something in her heart.

Previously, Mr. Fang really paid attention to the details of Yixin's products, so he didn't have to worry about everything he wanted to do when he came to record a show.

He paid a little attention and waited until the dinner was over before asking Mr. Fang when he was getting in the car: "Has Yi Xin done anything fancy lately? That's what I've read."

"There is no such thing as fancy work. Yixin has only one strategy this time against Penguin, which is to increase the power of publicity regardless of cost." Fang Zhuo shook his head, "The product is a serious matter, so what kind of fancy work is there?"

Xiong Xiaoge became more and more disbelieving. The product was a serious product, but Mr. Fang...

Based on long-term experience in dealing with each other, if you prejudge what the other party always says from the beginning, you will get a lot of interesting analysis.

The more he admires it, the more he may object to it in his heart.

The more scared he is, the more excited he may be.

The worse he is, the worse he may be than imagined.

According to this principle, there is no need to listen to what product logic and user experience he says, and the result is determined directly. Is Yixin not pushing "read"?

What did Mr. Fang come here to do so clearly?

An answer came to Xiong Xiaoge's mind and he wondered: "Penguins can innovate, or they can stop immediately."

Fang Zhuo cast a stern look at Little Bear, no, no, it’s Old Bear. Xiong Xiaoge who is not immersed in the circle of Zhihu can be called Old Bear.

His gaze was fleeting and he shook his head slightly: "You, you, are just overthinking, work on your Zhihu, and prepare for the acquisition of IDG."

It's a pity that Xiong Xiaoge can't help Mr. Fang raise the car window with his own hands. The situation is stronger than others. Mr. Fang is now the financial owner, and the acquisition of IDG depends on his support. Anyway, it's just curiosity and a small taste.

The car quickly disappeared under the night sky of the capital.

Fang Zhuo sat in the car and sighed with emotion: "Old Xiong's vision is such that if he doesn't invest well, he won't be involved in the muddy waters of any enterprise."

He looked at the scenery outside the window and considered the supporting measures for the little trick.

In fact, to put it bluntly, it is not surprising. Today, the user group on the YMS platform is the most active group of people in the domestic mobile phone market. They are willing to try new things and have made many applications popular.

In turn, their voices are more prominent, and relevant feedback is valued by manufacturers.

Yike upgraded the user's Easy Pay function on a small scale before Double Eleven. Then it can still claim that it has provided the "read" function for some users, and then created a group of ghost users to praise the function and promote the use of social media and portals. By advocating, you will naturally be able to establish an evaluation of Yike's excellent functions again.

With such confusion and the fact that Yixin is about to quickly exceed 10 million users, the reality before us is stronger than any product logic.

As for whether Penguin believes it or not, and for how long, Yixin’s real users are not affected by the “read” function.

Yixin will also update the voice messaging function in December, and this is the part that will really impress users.

Whether true or false, false or true may require the judgment of the Penguin product department. And if relevant functions are actually implemented, the subtle impact needs to be considered and analyzed based on all factors.

Penguin must be staring at Yixin, a heavy opponent, and Yixin also knows that Penguin, the communications overlord, is staring at itself. What will happen if it is ultimately affected by the spread of public opinion and false data?

Fang Zhuo thought this would be a very interesting attempt, like the silent communication between the two parties using the product after Pony blocked himself.

When he arrived at the hotel, he called the leadership of CCTV and mentioned the program recorded today.

If Hu Meng said, the communication was very smooth.

Compared with such a small program, most people on the phone were talking about this year's Spring Festival Gala activities.

"Don't worry, our three technical teams in Beijing, Shanghai, and Yangcheng are already debugging, and 12 of the planned 18 access clusters have been completed. This year's Spring Festival Gala event is a model of the combination of tradition and technology." Fang Zhuo is full of confidence.

The person on the other end of the phone generally expressed satisfaction.

After Fang Zhuo put down his phone, he called the deputy technical director in charge of the Spring Festival Gala to confirm the latest situation.

After the phone call ended, he immediately called China Unicom's Vice President Wu Yunjun.

Counting this time, he had communicated with China Unicom during his three consecutive visits to the capital, and just on the phone, both parties were very happy this time.

When they met Wu Yunjun again the next day, their intention to cooperate had made substantial progress.

"Mr. Wu, the importance of YiXin to our new YiKe system is self-evident. I have held several meetings in Shanghai recently. Everyone is both excited and conflicted about the cooperation with China Unicom."

"In the past, when there were conflicts in business, we discussed internally and decided to do whatever we wanted to do. Now, if there is a conflict, Mr. Wu will sit down in our office and the shareholder will arrive, which will cause a headache."

Fang Zhuo's posture was low, pretending to be sad.

"Hahaha, Mr. Fang, it would be fine if someone else said what you said." Wu Yunjun couldn't help laughing, "For you, I have only heard that shareholders have a headache for you, but I have never heard that you have a headache for shareholders. Just don’t kick our China Unicom out later.”

"Mr. Wu, how can you believe those unreliable rumors." Fang Zhuo shook his head repeatedly.

"In this way, Mr. Fang, since you are in Beijing again this time and we have a consensus on the development of Yixin, let's push it forward. The company's valuation is easy to negotiate." Wu Yunjun's last interview was only a month after the launch. Yixin offered a valuation of US$200 million, but was interrupted before they could talk about shares.

In just one month, in response to the favorable conditions of the 3Q war, and relying on the geographical location of the YMS platform, it has gained user reputation and popularity. Despite the conflicts in the SMS business, China Unicom's internal evaluation and expectations for Yixin are not low.

"Since we made an appointment last time, it will be after the Spring Festival." Fang Zhuo mentioned the last agreement and followed Mr. Wu's words, "But Mr. Wu's words also make sense. We have a consensus, and we can implement it now. Research on traffic packages.”

Wu Yunjun pondered for a moment and felt a little embarrassed: "Mr. Fang, if this package promotes Yixin users, you will have to compete with us in terms of valuation."

"This is not the Yixin package, but the Yike package." Fang Zhuo said with a smile, "Mr. Wu, our cooperation is not just about Yixin. Our mobile phones are the best-selling ones on China Unicom. From last year to this year, we also brought With so many new users coming to the Internet, Yixin is still a small company no matter how you estimate it. This is a new symbol of cooperation between giants."

China Unicom has set up an exclusive purchase package for Yike mobile phones.

However, a year later, the appeal of this package has weakened.

From this perspective, Mr. Fang’s words also make sense.

Wu Yunjun looked at Mr. Fang's sincerity, thought for a moment, and said: "Mr. Fang, our China Unicom is very sincere in cooperating with Yixin this time, but you also know that there are other voices internally, so let's do this. Let’s push the package deal aside, and after the Spring Festival, we’ll finalize the stock purchase, how about that?”

You can buy a traffic package, but you can't wait for the package to take effect before completing the equity cooperation. This not only shows the sincerity of cooperation, but also does not affect the overall situation.

Fang Zhuo nodded slightly, stood up and stretched out his right hand, praising: "Mr. Wu, this is the style of a giant at China Unicom. We are happy to cooperate."

Wu Yunjun shook his hand up and down and said with a smile: "President Fang, happy cooperation."