Reinventing the Millennium

The group buying market is turbulent, with more than 300 projects popping up in half a year. It is bound to grow more and more brutally, and there is bound to be a wave of sudden deaths.

The figures and drafts analyzed by Yike's senior management are not too detailed. Fang Zhuo also believes that it is better to be rough at this stage, so that timely adjustments can be made based on the actual situation.

However, after the meeting, Lei Jun showed no resistance at all, at least on the surface, so the framework could be further implemented.

Now that people have been sent to help, Fang Zhuo's intention at a higher level is to be led by Qi He of YMS, plus Liu Qiangdong, President of Yike Huaxia, and Li Songqing, Vice President of Supply Chain. These three people will conduct strategic discussions with Lei Jun at any time. Communication, the latter can also connect Yike's resources in a timely manner.

Qi He is in charge of YMS and has been involved in many cooperation projects. He has a relatively calm personality and is suitable for directly connecting with cooperative companies as a representative of a giant.

At this point, Liu Qiangdong could easily be too tough, while Li Songqing's business and resources were far away, so he could only help from the side.

Fang Zhuo had this thought in his mind and planned to let Qi He talk about it after Lei Jun digested the contents of today's meeting.

However, when the meeting ended and everyone else left, Qi He followed him to the president's office and said he had something to say.

"Mr. Fang, the group buying market has so much potential, why not use rice balls instead?"

Qi He asked tentatively, wanting to test some of his ideas.

Fang Zhuo was amused. This is what Qi He said when he entered the office...

He smiled and said, "I didn't see you mention it during the small meeting before."

"Competition on the track is fierce, and Mi Tuan's development has reached a low point. This is also related to the promotion of our electronic payment." Qi He expressed his thoughts.

"The domestic market is developing rapidly, and we are encountering more and more opportunities. From now on, every time we see an opportunity to make money, should we do it ourselves?" Fang Zhuo asked.

Qi He pondered, and sure enough, Mr. Fang was determined to use Mi Tuan as a model for Yike and his partners.

"Science and technology are the primary productive forces. Yike must prepare talents and reserve technologies around our core business." Fang Zhuo made his point clear first, regardless of whether Qi He really thought so.

For Yike, who has become a giant, there will be more and more money-making opportunities in the market, and even opportunities can be forcibly created even if they are not opportunities.

But this is too complicated for Yi Ke.

In addition, Fang Zhuo also considered that Yike Mobile may encounter off-site factors in the future. Based on this expectation, Yike, which needs to maintain relative influence and healthy cash flow, is most suitable to become a win-win platform.

Many of Yike's own R\u0026Ds cost money. Whether it is the Zhurong series, the baseband R\u0026D recently cooperated with Apple and Samsung, or many technologies acquired from the 2008 financial crisis, these all require long-term capital investment.

Therefore, for projects like group buying that are also extremely cash-intensive, Yike can completely invest part of the funds and resources and leverage funds from the capital market to complete its promotion.

Fang Zhuo talked about his ideas, hoping to make the core of Yike richer and stronger instead of spreading resources to the branches.

As Qi He listened, he felt his inner excitement increasing.

For him, he hopes that the company will do things according to the YMS model. If he really does group buying in person, he will probably not be involved in the group buying business.

In addition to such considerations related to his own influence, Qi He's aesthetics from the company's perspective are actually consistent with Mr. Fang's. Yike does not have to be personally involved in every outlet on the Internet. Supporting agents is more conducive to Yike becoming a company. Long-lasting high-tech company.

"Then we will send Geng Deheng and the others this time..." Qi He said after careful consideration, "Should we take the initiative or be more proactive?"

He said it more euphemistically. The five people named by Mr. Fang were all excellent in Yike. They could both do things and manage things. If they went deep into Mi Tuan's business system, they would be able to stand out appropriately.

As for whether Mr. Fang is trying to be arrogant...

"Mr. Lei is actually a good partner. He is willing to share benefits, which is rare." Fang Zhuo paused for a moment, "If the person in charge of group buying is replaced by Qingzi, then we will be suspicious of each other. .”

Not only personal character and style, but also sharing of interests makes success easier.

Fang Zhuo looked at Qi He and continued: "We don't need to test human nature. Even if an individual can withstand the test, many times he cannot help but walk around the world, so..."

For a moment, Qi He felt that Fang always said to himself that people are in the world and can't help themselves.

"So, the contact standards for creating a cooperation model this time will also be a test for you." Fang Zhuo took a sip of tea and finished his words, "Having said that, the group buying market is indeed important, and it is up to you to handle the work here, and Lei Jun and Liu Qiangdong must pay attention to art in their internal and external communication."

Qi He nodded slowly and suddenly asked again: "Then Gaode..."

Fang Zhuo frowned, thought for a moment and then said: "It's difficult for Gaode to make money."

Qi He completely understood, it was different, it was different.

If it's not easy to make money and fits the company's system, do it yourself and deepen the moat.

If it's easy to make money but doesn't fit in well with the company's system, look for an agent to increase your influence.

…

Lei Jun finished Yike's meeting and sat in the car without speaking on the way back, but his expression was very calm.

Vice President Zhuo Wanming, who came with us this time, did not attend the meeting, but he also listened to Mr. Lei’s analysis before coming and knew that Mi Tuan had the opportunity to gain support from Ali.

Looking at Mr. Lei's reaction now, he was a little confused as to what the situation was.

Therefore, Zhuo Wanming still insisted on his own judgment. When he reached a traffic light intersection, he brought up the old things again: "Mr. Lei, I still think that getting Ali's support can more effectively support the development of our rice group."

Taobao's Juhuasuan has been launched, and the results are very good. Currently, it has not launched offline group projects. If Mi Tuan becomes Taobao's offline interface, it will be a huge boost.

"No, reject Ali and continue to increase cooperation with Yike." Lei Jun came to his senses when he heard what the vice president said, and said firmly, "There is no need to think about this matter anymore. The top priority is to have the support of Yike Promote our business."

Zhuo Wanming looked surprised. He didn't expect Mr. Lei's attitude to be so firm all of a sudden.

"We have to go with the trend." Lei Jun said slowly, "But there is not only one trend in the world, whether it is Alibaba, Baidu, or Penguin, they are the general trend for entrepreneurial projects like ours. We still don't want to try to please both sides. Stop trying to walk a tightrope.”

There is discussion within Mi Tuan about Ali's intentions, which is hard not to make people tempted.

"You can't be too greedy when doing things. No matter whether Yike is the best choice or not, if you have already chosen it, just go ahead with it." Lei Jun said this and added with a smile, "Of course, I think Yike is the best. choose."

"Although Penguin invested in Li Guoqing's Dangtuan.com, it also has QQ group buying. Baidu's payment is a weak point. Alibaba now has Taobao Juhuasuan. It will be difficult not to do offline business in the future."

"Looking at Yike, it has rejected many group buying projects before, has never launched similar business, and has tolerated access to Alipay. This time we encountered a crisis, it did not sit back and watch, but quickly extended a helping hand. "

Lei Jun pondered: "Although Mr. Fang's reputation is sometimes misunderstood, judging from our contact with Yike, this is our best choice."

Rumors in the world are rumors in the world, and my own contacts are always real.

Zhuo Wanming understood what Mr. Lei meant, and he also knew that one should not be too greedy, but... Taobao's resources are really tempting.

Lei Jun noticed the reluctance on Vice President Zhuo's face and shook his head: "Don't underestimate Yike's sincerity for cooperation, but we can't overestimate the perhaps fragile inclusiveness of the giant."

He finally said: "This matter is settled. Reject Ali completely. Don't be ambiguous and test it. It's unnecessary. There is no need to test human nature, and don't give Mr. Fang a chance to get angry."

Lei Jun sat in the car and returned to deep thought.

Attending the meeting this time, he felt that the senior management of Yike was of high standard. In the past six months of group buying, various projects had various devilish tactics and strategies.

Today, after clarifying the size, finance, and city, the entire perspective becomes much clearer.

Lei Jun felt that he should not only go with the trend, but also go with the right.

…

On March 12, following the collapse of Pengcheng and Yangcheng teams, Mi Tuan's Lin'an market also encountered difficulties.

Because the middle-level managers in the two big cities were running away with people and resources, Lin'an had promised salary increases and stock options, but... still no one was retained.

It is said that Dangtuan.com directly offered a price of three times the salary in order to conquer Lin'an, a key city of Mi Tuan. This made people who were still hesitant make a decision.

Can Mi Tuan triple his salary? Options, I don’t know if they can only be cashed out in the year of the monkey and the month of the horse.

Moreover, there is Penguin behind Dangtuan.com, and its future listing prospects are also very good.

Cai Qingjiang, Lin'an City Manager of Mi Tuan, submitted his resignation at night and started working on Dang Tuan.com to connect merchants on the 12th.

In view of this situation, Geng Deheng, one of the five heroes of Yike, immediately drove to Lin'an, leaving two heroes, Fu Xu and Ling Jisheng, to continue to verify Mi Tuan's city data and play ideas at the headquarters.

However, because Lin'an is very close to Shencheng, Lei Jun also came with him this time.

He was still very sad about the situation where city manager Cai Qingjiang ran away.

Cai Qingjiang was someone Lei Jun personally recruited into the company last year. He was promised to stay yesterday, but he didn't expect to leave overnight.

"Mr. Geng, when we arrive in Lin'an, how are you going to fight back against the competition from Dang Tuan? Merchants actually have little loyalty, and we can't do exclusives now." Lei Jun was worried as he was about to arrive in Lin'an, but he also wanted to test his skills.

"What can we do? Just do it honestly. People like Cai Qingjiang can't sign a non-compete agreement. Well, competition between companies can easily turn malicious." Geng Deheng said.

Lei Jun nodded: "Yes."

"Let's compare the data of the merchants first. I am familiar with Lin'an. I was doing business here in the past." Geng Deheng continued, "Mr. Lei, don't worry, our people are very familiar with the nature of this kind of work." Familiar."

Seeing the solemn expression on Mr. Lei's face, he gave him such comfort.

Lei Jun breathed in slightly. From Jinshan to investment to group buying, the leap in the three fields was actually quite big. He felt that he was learning and growing through setbacks along the way.

At two o'clock in the afternoon, commercial vehicles and buses arrived in Lin'an. The teams that had been neatly marked on the road got off the bus when they arrived at the location. They first consolidated and visited the merchants in the system, and then conquered the merchants who had switched to Dangtuan.

In fact, Dangtuan.com's methods of poaching merchants are very conventional. First, the city manager Cai Qingjiang is already familiar with local merchants. Second, Dangtuan.com insists on burning money and increases the amount of subsidies to merchants.

Geng Deheng not only directed the team to consolidate merchants on the spot, but he also took people down the street with his bag on his back to understand the situation, make decisions on the spot, and then increase the subsidy figure.

There's nothing you can do about burning money. Most realistically, you can't ask others to give up more of their money. That's unrealistic.

However, when the subsidies on both sides are the same, many merchants are hesitant to jump back and only say they are willing to consider it.

So busy from 2 pm to 6 pm, Geng Deheng measured the situation of on-the-ground contact and said decisively: "Let's go, Mr. Lei, your previous city manager did a very solid job. To untie the bell, you have to tie the bell."

Lei Jun worked along with him and saw the situation clearly. Cai Qingjiang is a native of Lin'an. His previous work was indeed in accordance with Mi Tuan's requirements. He was steady, careful and thoughtful, which caused greater damage after changing jobs.

"Then how do we talk to him, Mr. Geng, do you think he can come back? What strategy should we adopt?" Lei Jun considered, "This kind of salary poaching by Dangtuan cannot last long. Should we follow these key cities? If we do, what will other people in the company think?"

Geng Deheng did not answer.

Lei Jun was a little confused. This was indeed an internal consideration within Mi Tuan.

The commercial vehicle soon arrived at Dangtuan.com’s office in Lin’an, where city manager Cai Qingjiang happened to be summarizing today’s results of the local promotion team.

Lei Jun was still struggling with how to face Cai Qingjiang. Geng Deheng got out of the car, opened the door and shouted: "Who is Cai Qingjiang?!"

The employees of Dangtuan.com subconsciously looked at Cai Qingjiang.

Geng Deheng pinpointed his position and roared: "Are you the Cai Qingjiang who cheats and cheats?!"

He was a tall man, followed by the Yike team of similar size that he had selected for this trip, and stormed into the Lin'an office of Dangtuan.com in an aggressive manner.

Cai Qingjiang was still dazed, but Geng Deheng had already grabbed him by the collar. Yike employees were controlling the order of the scene, and separated sections of Dangtuan.com employees who wanted to come forward but hesitated.

Lei Jun watched Geng Deheng take out the loudspeaker from his bag - only now did he know what was in the bag, and then began to list the crimes one by one, including cheating, business ethics, vicious competition...

Cai Qingjiang reacted and struggled reluctantly, but his voice was drowned in the electric speaker.

While scolding, Geng Deheng directed his employees to smash the facade sign of Dangtuanwang.

But this finally led to resistance from Dangtuan.com employees, and the situation quickly became chaotic.

There were alarms and shouts at the scene. It was obvious that the tall and powerful team of Yike people had the upper hand among the pushing and shoving, so the Dangtuan.com sign was removed.

"If you open one of our merchants, we'll just come and patronize it. Cai, you can pry it off and take a look!"

After hearing the siren, Geng Deheng took the trumpet and yelled one last time, then put it into his backpack and prepared to mix the mud.

"Mr. Lei, I'm going to make peace with you. You don't have to wait for us to have dinner tonight." Geng Deheng returned to being polite and said calmly, "I have told the company that this kind of dispute between companies is not a big problem."

"You, this, that..." Lei Jun kept hesitating whether to enter the scene or not. He couldn't hold himself back, so he felt that this method of handling was completely out of his options.

"It's okay, Mr. Lei, competition is not about treating guests to dinner." Geng Deheng said seriously.

Lei Jun said "Hmm" twice, this... this is indeed not very elegant!

"And him, he is the mastermind!" Only then did City Manager Cai Qingjiang see a familiar face, pointing loudly at Lei Jun, who had a dull expression.

Lei Jun felt the eyes of the surrounding people and administrative staff, and opened his mouth without making a sound, no, no...

"Don't worry, it's a small matter, Mr. Lei, don't be afraid." Geng Deheng comforted, "We are also very familiar with each other in Lin'an."

Lei Jun took a breath, this was another unexpected challenge in his career...