Reinventing the Millennium

“In the six months from the end of 2009 to the beginning of 2010, the Internet industry was undergoing profound changes.”

“E-commerce is still popular, but in addition to the two major brands Taobao and Yiguo, vertical e-commerce projects such as Fanke, Lefeng, and Mogujie have sprung up.”

"The group buying market suddenly came to a sudden spring breeze. Tuanbao, Dangtuan, and Mituan are ahead of hundreds of similar projects, using the characteristics of the Internet to link customers and merchants together, opening up a market with full potential."

"However, what attracts the most attention are the changes in the field of instant messaging. Yike+Yixin and Penguin+Lixin are fighting fiercely, both aiming to be the No. 1 IM software in the mobile Internet era."

"The competition between Yixin and Laixin has been fierce. Yixin used the hippo incident and electronic red envelopes to successfully complete the hot start and rapid acceleration of entering the communications field. Laixin relied on Penguin's traditional superiority and was determined or had to be determined. Continuous diversion.”

“One detail worth paying attention to is that according to insiders, due to the growth of Yixin’s user base, Penguin had to disband several internal teams working on similar projects and put all the weight on Lixin.”

"Perhaps the initial decision between these two companies will come sooner than we expected."

In the CEO office of Hang Lung 23, Fang Zhuo sat up straight and pressed the pause button on the computer, then frowned and lay back on the chair again.

After a while, secretary Liu Zonghong walked in.

"Mr. Fang, Mr. Qi has a flight in the afternoon."

"Okay, I got it. While he is in Yangcheng, let him informally ask Ling Jisheng if he is willing to join Mi Tuan. If Mi Tuan develops well this time, it will be a jump for them." Fang Zhuo added Thinking of the rice dumpling thing.

Liu Zonghong agreed and would talk to Mr. Qi later when he went out.

"Is Mr. Su downstairs?" Fang Zhuo asked.

"Yes." Liu Zonghong replied.

"Then I'll listen to her talk about Yi Shopping Logistics at noon." Fang Zhuo made an impromptu decision. Originally, the morning time was reserved for the leaders in the capital, but the arrangement there changed, so he freed up the time.

However, everyone was busy, and Fang Zhuo didn't want to interrupt other people's plans, so he just casually browsed the major portals and listened to recent business and financial analysis.

April is not far away. Listening to the video program on the website and looking back, he has the feeling that he has just celebrated the Spring Festival and opened his eyes now.

April is coming, May is approaching, June is coming soon, and the first half of the year is fleeting.

Looking back, Fang Zhuo realized that the competition with Penguin for position in the field of mobile communications is indeed expected to end in the next year. When the software users grow to a certain scale, it will naturally coerce other users.

In the field of acquaintance communication, only one company can dominate. Neither Yixin nor Laixin has the restrictions of operators like Fetion. The vast majority of users will eventually be drawn into a circle.

However, Penguin's QQ still has its own characteristics. If Lixin is defeated, it will definitely still be able to retain the traditional market.

Fang Zhuo's thoughts were turning, considering the competitive resources in the next year. Yixin had used two major hot events to capture enough users. This kind of start was even far better than WeChat in the past.

However, Yixin’s opponents are also more powerful than WeChat’s opponents.

The influence of hot-spot events will pass, and it is impossible to attract new customers to Yixin all the time. The subsequent growth of smartphone hardware and the cooperation of operator traffic resources will be extremely important.

In particular, operators need to have dedicated personnel to keep an eye on them. Smartphone manufacturers are different and they can roll up their own business.

It was approaching noon, and Fang Zhuo still couldn't think of a suitable candidate to connect with China Unicom specifically. Such a person must be able to eat well, have fun, and be quick at work.

Just when Su Wei opened the door to the CEO's office, Fang Zhuo, who had been thinking for a long time, changed his mind.

Since there seems to be no suitable candidate in the company, what if one is hired from China Unicom?

The mind opens up and suddenly becomes enlightened.

If it is not convenient for China Unicom to poach, the top management of these three operators will be transferred from time to time, and one can be poached from China Mobile or Telecom.

"Master Fang, what are you thinking about? The expression on his face is so subtle." Su Wei saw Fang Zhuo's faint smile at a glance.

"I'm thinking about Tesco's speed-up push this time. It's interesting. There are a lot of criticisms." Fang Zhuo replied smoothly.

Tesco announced to speed up logistics in some areas and provide next-day delivery services.

However, many media believe that such an attempt cannot achieve long-term success, and there seems to be some internal voices that believe that such a cost is a bit high.

"This is a decision I have pushed forward several times." Su Wei said indifferently, "It doesn't matter what others say, we take the consumer experience as the first principle."

Fang Zhuo nodded and said with a smile: "A lot of business will be rolled out this year. Tesco's speed will squeeze out Taobao. Meizu and others are also very homogeneous, and group buying is even more popular."

"You didn't mention communications." Su Wei pointed out.

"Instead, it's time for us and Penguin to compete in internal strength, simplifying the complex and changing quantity into quality." Fang Zhuo predicted, "But it's not like the opponent will collapse all at once. The Penguin must fight at all times."

Su Wei made a cup of coffee and said "Yeah": "There won't be any landslides, it's just getting worse, right?"

"Who knows, maybe people actually prefer their "read" letters." Fang Zhuo uses "read" to refer to the style of letters.

As of March, Laixin and Yixin began to change in different directions. Except for the "read" trick, Laixin did not follow Yixin in launching the circle of friends function.

Fang Zhuo's first feeling is that Penguin must have different ideas on products internally, and these ideas may involve different interests. After all, QQ itself owns QQ Space, which has been contributing a lot of revenue.

When Penguin finally stopped the decline in its stock price, did they have expectations and pressure on revenue?

It may not all be this factor, but Fang Zhuo feels that it will definitely be taken into consideration.

Anyway, the core function of Laixin is "free text messages and voice calls", which can already be compared with Yixin.

Su Wei chatted a little more about Penguin. She had no intention of reporting on the logistics speed-up just launched by Tesco at noon. The effect of this service needs time to be observed. One-sided evaluation is irresponsible to employees and business.

Especially when it comes to such official matters, she doesn't want to mislead President Fangda, lest he forcefully intervene.

Fang Zhuo maintained respect for Teacher Xiao Su's attitude. Tesco's operations have always been relatively independent, with complicated affairs but a fixed route.

We'll have lunch together in the president's office.

Fang Zhuo inevitably talked about Yike’s local promotion resource support for Mi Tuan.

All local promotion executives, headed by Geng Deheng, Fu Xu, Ling Jisheng, Tan Wentai, and Mao Xiao, have been sent out to lead their teams to five cities. They will decide on solutions based on the business conditions of different cities.

Once the situation is initially stable and the two are getting along well with each other, the next step will be to develop 100 cities and build a Mi Tuan local promotion team.

"Mr. Lei asked you for Geng Deheng, and you really gave it to him?" Su Wei was a little surprised when she heard about the rice dumplings.

"I'm quite hesitant about this matter. If Yike sends people like this, people will say that I've planted a close relative." Fang Zhuo sighed.

Su Wei comforted: "It's okay, it's okay. Don't listen to what others say, just watch what you do."

"But, there is no way. After thinking about it again and again, I still feel that Mi Tuan's platform can bring them more improvement." Fang Zhuo thought, "Yike has been listed and the brand has been established. They have risen in the company. The range is gradually narrowing.”

Mi Tuan was different. It was only established last year. This year is the time to hire people. If it can be put together in the future, both wealth and status will be considerable.

Su Wei said succinctly: "Well, two sides of one body."

Different things come from different angles.

Fang Zhuo wanted to speak but held back. It was okay. Teacher Xiao Su's "one body and two sides" was already a good comment. If she went on, she didn't know how she would use words.

"We will raise funds for Mi Tuan next week. Once this round of financing is completed, it will probably be enough to support the situation until the battle situation is clear." Fang Zhuo said, "Would you like to invest some too? It will be no problem to make money."

Su Wei was surprised: "So generous?"

"This time we will recruit more people. The main thing is to be generous to others." Fang Zhuo smiled meaningfully.

Although she didn't want to, Su Wei sometimes had to think more about the intention behind the man's actions in front of her. Was he targeting the board of directors of Mi Tuan? Do you want to repeat the Morningstar acquisition? still……

"Mi Tuan is a good target. No matter where it is, anyone willing to invest money is welcome. Its own business is destined to require the influence of certain cities." Fang Zhuo lifted a layer of veil, "You also know , some institutions prefer to make this kind of money.”

Su Wei instantly understood that some organizations are just organizations, and some organizations are people behind it. Mi Tuan now has Yike's investment and the support of the richest man. There must be many people who want to get a piece of the pie.

It’s really generous to others!

"Group buying is really a hot wind, and it is really an impatient wind." Su Wei lamented, "It blew up the group buying market and touched the hearts of many people. Tsk, Mr. Lei has to bear extra pressure."

"It's okay, Mr. Lei can withstand pressure." Fang Zhuo expressed his confidence in others.

Su Wei thought about the competition between giants, electronic payments, ecological cooperation, talent transfer, and benefit sharing in this wave of group buying, and suddenly said: "Speaking of which, I admire the four figures in today's business world."

"Four?" Fang Zhuo was a little surprised. Could it be the heads of the four giants?

Su Wei said seriously: "Well, it's Mr. Fang, Fang Shoufang, Fang Bingqing, and Fang Daxia."

Fang Zhuo gave a thumbs up: "Sure enough, these four are indeed leaders in the industry."

…

As Mi Tuan was brewing a new round of financing plan in Shanghai, the Yike Ditui team completely took over Mi Tuan's urban business in just a few days.

And, it soon followed the trend and launched a new strategic slogan-300 City Plan.

Zhuo Wanming, Vice President of Mi Tuan, revealed to the media that Mi Tuan will speed up business construction and plans to introduce Mi Tuan group buying to 300 cities across the country in the next year and invest at least 1 billion Hua Xia Yuan in advertising. , bringing the number of employees to more than 5,000.

Zhuo Wanming not only preached verbally, but also had Mi Tuan's huge media promotion on buses, subways, and buildings in cities such as Beijing, Shanghai, Guangzhou, and Shenzhen.

In addition, local satellite TV stations that have not yet connected to the Mi Tuan business have also taken the lead in advertising Mi Tuan group purchases.

Mi Tuan 300 cities!

Nowadays, Tuanbao.com has nearly 100 stores in the most cities on the market, and Mi Tuan’s goal is three times that of Tuanbao!

Is it necessary to have 300 companies? Can Mi Tuan open 300 stores?

There is no definite answer to such a question, but with careful observation, an important fact has emerged. Yike has substantially intervened in the work and operation of Mi Tuan.

Does this mean that the giant Yike is going to personally engage in group buying?

Just like Penguin and Ali.

And, has Mi Tuan’s original entrepreneurial team been eliminated?

Just like Morningstar Semiconductor.

No wonder Mi Tuan is suddenly so high-profile and suddenly carries out a completely different development strategy from before.

If it is Yike, this is very consistent with everyone's impression of it.

On March 25, Dangtuan.com, headquartered in Yangcheng, held a meeting to focus on changes in competitors and corresponding measures.

In the middle, we also discussed the failure of the previous strategy of poaching people from Miduan.com.

"What are you digging for? This will dig out Yike directly!"

"I think Yike will end sooner or later. Regardless of whether we dig or not, we have to face this day. But the most important thing now is that Mi Tuan has begun to increase his stakes. Should we follow suit?"

The competition in the group buying market is fierce. Even though there are many people here with bright resumes, they have never seen such a momentum in such a short period of time.

"300 cities, do you think these 300 cities are too many goals?" Li Guoqing asked hesitantly.

There was a small discussion in the conference room.

It was generally believed within Dangtuan.com that the target of opening business cities would be around 150.

"Just now, Sina interviewed Lei Jun of Mi Tuan. He clarified the rumors of being kicked out of Mi Tuan. He also mentioned that Mi Tuan 300 City is Mr. Fang's judgment on the group buying market." Deputy General Manager of Business of Dang Tuan.com Yu Guozhang put down his cell phone and suddenly spoke.

The conference room suddenly became quiet, and all the opinions based on various arguments were withdrawn.

If it were Mr. Fang’s judgment...

Yu Guozhang added: "After all, Tuanbao.com now has almost 100 cities. I think this 300 cities is worth a try."

If it is Mr. Fang + Mr. Yu’s judgment...

Seeing that there was no objection in the conference room, Li Guoqing considered: "Whether Yike wants to swallow the rice balls or not, it is going to fight hard now, and we have to follow."

If it is the judgment of Mr. Fang + Mr. Yu + Mr. Qingzi...

Approval echoed in the conference room.

In group buying cities, the more the merrier.

After the meeting, Li Guoqing skillfully dialed the number of Penguin President Liu Chiping.

"Mr. Liu, do you understand? Yi Ke is going to personally engage in group buying, and the target is directly set at 300 cities. I think this wave is coming in force!"

Liu Chiping understood the meaning of the call and said: "Dangtuan just raised funds last month."

"If we don't give him a head-on blow before the rice balls are ready, are we going to have to chase him as hard as Lixin did to Yi Xin?" Li Guoqing said earnestly, "Mr. Liu, you can't trip on the same stone twice!"

Liu Chiping: "..."

"The competition between Dang Tuan and Mi Tuan is the competition between Penguin and Yi Ke. Mr. Liu, these are two sides of the same coin. We can't hesitate!" Li Guoqing said loudly, "It's not just about funds, but also resources!"

Liu Chiping was silent for a moment: "Come to Pengcheng and bring people and plans with you."

Li Guoqing hung up the phone and planned to ask Dang Tuan to shout a louder target.

One cannot stumble twice on the same stone, this time hit it hard!