Reinventing the Millennium

The interaction between Fanke Chennian and Yike Fangzhuo is a small tidbit.

Many people did not care about the reason why Mr. Chen mentioned Tesco on stage, but they were very interested in the fact that he mentioned the dilemma of vertical e-commerce.

Vertical e-commerce has developed rapidly in the past two years. It can be regarded as flourishing under the two giants Taobao and Tesco. But where is the ceiling of this growth?

Old T-shirts, Bi Sheng's shoes, Li Jing's cosmetics, and Redbaby, NOP, Kuba.com, and Masamazo. What problems do they need to solve to make these projects and brands last longer?

Isn’t this exchange of issues exactly what this kind of industry conference is all about?

However, whether he likes it or not, when Mr. Fang expressed his gaze on the platform, the field of vertical e-commerce was covered by dark clouds.

The competitive relationship between giants and vertical e-commerce will become tense sooner or later. This is an inherent problem.

But... Mr. Fang is really the kind of person who can speed up the process!

Many people still praise Chen Nian in their hearts. Mr. Chen, you really know how to choose!

Mr. Chen is so brave, Fanke must have already made a plan!

On this day's meeting, when Mr. Fang took the stage, everyone's expectations were very high, and they all felt that they might be able to hear more detailed views on his current vertical e-commerce.

Unfortunately, Mr. Fang did not mention vertical e-commerce at all. He was still talking about the development of mobile Internet, and the theme was the subversion of PC Internet by mobile Internet.

But this time he gave data that caused a stir in the audience.

"The number of users of Yixin has exceeded 40 million, which is an amazing number." Fang Zhuo talked about Yixin and said with a smile, "And, do you know what the proportion of active users is?"

Everyone in the audience cast longing glances.

"I can only say that it is very high." Fang Zhuo did not disclose the key data of the competition with Penguin Letter in the next period, and continued, "In July last year, can you imagine that a company like Penguin that started out in the communications business would encounter this kind of situation?" Level of competition?”

"Yixin was just released in October last year. Can you imagine that it would gain so many users in just a few months?"

"There is certainly the problem of Penguin making mistakes, but without the innovative nature of the mobile Internet, Yixin would not be able to do this."

"The mobile Internet contains huge opportunities."

"I actually like Penguin's current strategy, AII IN mobile."

"Any project that is being done, a project that is wanted to be done, a project that is trying to be further developed, if the mobile Internet is not considered, it will be a huge loss and unwise."

Fang Zhuo shouted for the mobile Internet. In fact, this is what he really meant.

In the past few years, he has always told the truth on such occasions. However, it is not easy for different people and different companies to turn and move forward due to their own interests and strategic planning.

There was nothing he could do about it. He couldn't just jump into someone else's company and help steer the ship.

Fang Zhuo sat back in his seat.

Li Yanhong felt a little regretful and said in a low voice: "Mr. Fang, I also want to hear about the prospects of vertical e-commerce under the mobile Internet."

Fang Zhuo knew what Mr. Li meant, and he criticized a little: "Mr. Li, I'm telling you about the mobile Internet, just wait and see the excitement of Fanke."

"We will wait for Yike to release the entry-level phone, and then we will launch a big push for mobile Internet." Li Yanhong said with a smile.

Fang Zhuo saw that he was so relaxed and casual. Although the company's strategy cannot be easily judged from a few sentences, it can more or less reflect the mood of the current situation.

The heads of giants are also human beings.

Just like Fanke's old age, his status is relatively good. That's because Fanke's revenue is good and financing is expected. As for Li Yanhong, this is probably due to Baidu's amazing advertising revenue growth.

Fang Zhuo changed his mind and asked: "What is Baidu's advertising revenue target for next year?"

Li Yanhong laughed dumbly. This year is not over yet, how can we talk about next year?

However, next year has not been decided yet. There are plans and goals for the first two years.

When Baidu held its 10th anniversary event in 2009, it set a goal for the second 10 years - to increase operating income by 40 times.

Now facing Mr. Fang's inquiry, he couldn't help but say with a little pride: "Baidu hopes to set a new growth target for the next ten years next year."

It may take only two years to complete ten years of expected growth. This is the magic of Baidu's skyrocketing market value.

Fang Zhuo understood the meaning and gave a thumbs up: "Niubi, no wonder I have to take Sogou seriously. That's really far behind."

"So, the default engine between Yike and Baidu..." Li Yanhong took advantage of the situation and mentioned cooperation again.

"Wait a minute, Qingzi is on stage, I have to give him a round of applause." Fang Zhuo interrupted to express his attitude.

When Li Guoqing took the stage, he subconsciously saw Mr. Fang who was applauding in the first row. Then, adhering to the belief that he would not get involved, he controlled his gaze and did not look at the giant leader again.

Fang Zhuo could not help but regret that this Qingzi was unfamiliar.

The arrangement of the industry exchange meeting was relatively casual, and after it was over, people were invited to drink and have dinner in twos and threes.

Fang Zhuo did not shy away from the vulgarity this time. He called Li Yanhong, thinking of helping YMS to gain more income, and even called Qingzi in person to have dinner with him.

As a result, Li Guoqing couldn't avoid it and ran away with a few words.

"This guy, hey, this guy."

Fang Zhuo could only shake his head.

The evening drinking was quite enjoyable. Everyone is very busy. Regardless of the size of the company, they are all responsible for the overall operation of the company. There is a certain common language.

However, the meal at Fang Zhuo's side was delicious, but the bravery during the day was not the same.

Vancl plans to raise funds twice in the second half of the year, with the purpose of expanding categories, increasing SKUs, and shifting from brand to platform, which requires the support of investment institutions.

When Chen Nian came to Shanghai this time, he happened to make appointments with several organizations to discuss this matter.

However, at night, three of the five originally scheduled companies suddenly excused themselves because they had something to do, which... Chen Nian was quite shocked.

It’s not like Mr. Fang’s few words really ruined the financing.

Chen Nian could only cheer up and deal with the remaining two companies, but it was inevitable that he would still have to discuss how to deal with a platform like Tesco at the dinner table.

As he said, Vanke is currently positioned as an Internet fast-moving consumer goods brand, and he hopes to transform it into the platform. In turn, can the platform launch similar brand positioning? If it is launched, how will Vanke win?

This kind of competition and trouble is not that once Tesco takes action, Vancl will not be able to achieve its revenue target of 2 billion this year, but if Tesco takes action, what price will Vancl have to pay to achieve another 2 billion revenue? ?

Originally it might have been 200 million, but now is it necessary to raise 400 million?

Can the already tight capital chain withstand the additional pressure?

The old dinner was a bit disturbing.

It would be even more disturbing when he received a call from his good friend Lei Jun in a reproachful tone.

"Chen Nian, are you sick?"

"Why are you provoking Mr. Fang for nothing?"

"Chen Nian, are you drifting?"

"Mr. Fang, it's good that he doesn't target you. Why do you do the opposite?"

"What do you think you think?"

Lei Jun spoke quickly and urgently.

He and Chen Nian are old friends. In addition to working together on Joyo.com, he also invested in Vancl and even wore a 29 yuan T-shirt to help endorse and attend events.

It wasn't until night, when Lei Jun heard the gossip that had begun to spread while he was eating, that he realized that someone was so powerful that he was stunned. No, he didn't see where this "profit" was.

Chen Nian was already in a bad mood. After being questioned by his old friend in such a series, he replied anxiously: "What's wrong with me mentioning him? He is a mysterious person!"

Lei Jun said directly: "You know he is a mysterious person, but you still mention it!"

Chen Nian hung up the phone hard.

However, when the cold wind blew, he completely woke up.

Chen Nian called Lei Jun again and said helplessly this time: "I just went on stage to talk about the development of Fanke. I told the truth. Back then, people asked me how I compare with Tesco, and I couldn't even say a few words. Huh? I didn’t expect that before I finished speaking on stage, Mr. Fang started speaking directly off the stage.”

When Lei Jun heard this, he just wanted to reply. Mr. Fang would be able to rush to the stage to seize your microphone, give you a big mouth, and denounce Fanke's demise next month, let alone give a direct response from the audience. .

But he thought that describing Mr. Fang in this way was a bit indecent, so he kept his temper and said: "You plan to touch him, and you also want to cover his mouth? How can there be such a good thing?"

Chen Nian sighed, thinking of the scene during the day: "It's all Li Yanhong's fault."

It's all Li Yanhong's fault. If he hadn't enthusiastically picked up the microphone, maybe this would have been a success.

"I'll call Mr. Fang later to help negotiate an agreement." Lei Jun frowned and said, "Don't do this, be careful that Tesco will launch an event targeting Fanke tomorrow."

Chen Nian wanted to say no, but thinking of Mr. Fang, he fell silent again.

Lei Jun had a headache and continued: "Let me tell you, Mr. Fang may not care about you, but you mentioned Tesco today. Mr. Fang never cares about Tesco. Mr. Fang doesn't care about what Mr. Su of Tesco wants to do. We can definitely stop it.”

His Mi Tuan is very close to Yi Ke, so he has naturally heard about the relationship between Mr. Fang and Mr. Su.

Publicly and privately, it doesn't matter if Tesco wants to compete with Fanke.

The most important thing is that Tesco itself has a tendency to develop its own categories.

In the early two years, Tesco would send some household products such as toilet paper to users in order to attract traffic. Later, these products unknowingly changed from the brand to its own products. However, Tesco did not spend any effort on marketing.

T-shirts cost 29 yuan, shoes cost 69 yuan.

With the same quality, Tesco can completely lower costs, prices, and profits.

This does not mean that Fanke has no way to survive, but that the space for activities has been compressed.

In addition, Vanke's marketing expenses are relatively high. There is a cost problem with the T-shirts mailed in a wallet for 29 yuan, so we cannot continue to do this.

If the two sides really want to compete, it will have an all-round impact on Vanke, not products, not marketing, not capital, but all factors bundled together with Tesco.

It would definitely be good to have an advantage.

Once it goes down, don't say death, but if it goes down, the enthusiasm of capital will probably go away.

Lei Jun stated his thoughts in detail.

The more Chen Nian listened, the more silent he became, and suddenly he thought of what Mr. Fang said during the day - "For vertical e-commerce, it must run faster than similar vertical e-commerce, but it must run steadily. This is a battle." On the run, without excellent leadership skills, it is difficult to get out of the shadows."

He said this on the phone.

"You have to be fast and steady at the same time." After listening to the retelling, Lei Jun muttered, "It sounds difficult, but if it's not difficult, how can you break through."

"I think Fanke still needs to IPO and go public as soon as possible." Chen Nian suddenly said, "Only by receiving more capital support after listing, can we burn out the world."

Lei Jun: "You..."

"When we raise money in the second half of the year, we will quickly expand our scale and go public in the United States first." Chen Nian is communicating with investors as the chairman. "If you don't get listed, you will die. If you are boiled in warm water by Tesco, you will die. What else can you do?" It’s better to rush to the market.”

If you die now, you will die. If you make great plans, you will die. If you wait for death, how can a country die?

"You..." Lei Jun wanted to ask, can you control the rapid expansion of scale, but it's not easy to hit people like this at this time, so he calmed down, "Get the financing first, it's not easy to do it domestically. , then go to Japan to find SoftBank.”

"Yeah." Chen Nian responded simply. Giants are like dark clouds. If you don't break through the dark clouds, you won't get the sunshine. You have to give it a try.

Lei Jun ended the call, still feeling a little ups and downs.

He calmed down for a while before calling Mr. Fang. After a few pleasantries, he mentioned Fanke.

Fang Zhuo smiled unexpectedly and said: "Leizi, are you also interceding with Fanke? He has many friends. I just hung up the phone on Lao Xiong. No, I didn't care about him."

First it was Xiong Xiaoge, and then Lei Jun. It was a coincidence that they were both investors of Fanke.

Lei Jun had already considered the strategy when he made the call, but the other party showed his sincerity directly. He said: "Yes, Mr. Fang, but it's not just for investment. I have known Chen Nian for a long time, and he is a bit Twist."

"Well." Fang Zhuo replied, "I don't care, you don't have to think too much."

He added: "This is Tesco's business. I am not responsible for this and will not urge Tesco to do anything."

It's not that serious. Fang Zhuo is not interested in Fanke, but is somewhat interested in the concept of vertical e-commerce.

Lei Jun knew that the competitive relationship between Tesco and Fanke could not be eliminated. At this time, he said: "If Tesco can knock Fanke down, it will be an early death and a rebirth. I will let Chenlai Mi Tuan."

Fang Zhuo laughed.

Lei Jun can only talk about it on the phone, but he can also meet and chat: "Mr. Fang, I will return to Shanghai from Pengcheng the day after tomorrow. The group buying market of Dangtuan.com is interesting here. Do you have time this week? ?My treat.”

However, Fang Zhuo refused.

"I don't have time this week. I have to travel around the country from the day after tomorrow. To be precise, I will go to Qindao tomorrow night." Fang Zhuo said, "I have to see what the results of the Wafer Alliance's work are like."

Lei Jun knew that Mr. Fang had serious concerns, so he had no choice but to give up.

"Don't worry, Fanke won't die in my hands." Fang Zhuo knew the purpose of Lei Zi's call and comforted him, "If he wants to die, he will die in his own hands."

After hearing this, Lei Jun felt nervous, thinking about Chen Nian's plans for an IPO.

However, vertical e-commerce does have a dilemma, and it has to go in one direction.

Lei Jun ended the phone call and planned to meet Chen Nian to discuss Fanke's future after returning this time.

…

The next day, the Internet industry exchange meeting in Shanghai continued.

Su Wei was indifferent to such meetings and did not participate. However, she mentioned an interesting story in today's regular meeting.

"Vertical e-commerce has been very popular recently, which proves that user demand is also very strong."

"Let's study this field."

Someone boldly asked: "Mr. Su, are you going to study Xia Moran Ke?"

Su Wei smiled: "It's okay to start with Fanke and let it die in Mr. Fang's mouth. We are going to be listed, and we have to find ways to pay attention to the stock price in the future."

It is normal to pay attention to the stock price, look for growth points, and meet user needs.