Reinventing the Millennium

Fang Zhuo felt that his trip out of Shanghai was worth it.

He bumps into things, and things bump into him.

But apart from the slow progress of domestic equipment, everything we encountered was pretty good.

As for the slow progress...

It was difficult to see the relaxed expressions on the faces of the entire team that came out of Bingxin this time. Only Fang Zhuo and Zhang Rujing seemed to be laughing and scolding.

Even Liu Zonghong, who has always juggled work in multiple fields, felt heavy in his heart after traveling to five cities.

Unlike Zhang Rujing, he still has a relatively optimistic judgment. He considers the boss's expectations as facts. If Bingxin is really targeted...

This is even a worse situation than Yike's patent.

The more Liu Zonghong thought about it, the more pressure he felt.

He asked his boss to read the newspaper and hum a song while making coffee: "Mr. Fang, the research and development of semiconductor equipment is not very optimistic."

"Hey, who says it's not?" Fang Zhuo acknowledged this.

"Then..." Liu Zonghong rolled his eyes and pointed, "I think Mr. Zhang is quite relaxed."

"He is a bad old man who left SMIC, what do you expect from him?" Fang Zhuo said with a smile, "Besides, he is still helping to make large silicon wafers. That's good. There is light to shine and there is waste heat to use."

Liu Zonghong recommended Zhang Jianfang, guessing that his boss had a similar mentality, so he didn't ask further questions.

However, when he saw Mr. Zhang the next day, he suddenly had an idea and said worriedly: "Mr. Zhang, the research and development of semiconductor equipment is not very optimistic."

Zhang Rujing nodded: "Indeed."

Liu Zonghong said: "But Mr. Fang is quite relaxed."

Zhang Rujing glanced at Liu Zonghong and laughed: "He has already done so many things, what do you want your boss to do? Fang is always very subjective, but he must also be given the soil and time to display his subjective initiative, right?" "

He added with emotion: "Besides, he really has time to wait. Remember to remind your boss in the future that there will be a celebration banquet in such and such a year, and when you drink, pour me a glass on the ground."

Just as Liu Zonghong was about to speak, he saw the boss walking into the restaurant quickly.

"What are you talking about, Lao Zhang? His face looks..." Fang Zhuo smiled at a few people who greeted him, then sat down and looked at Zhang Rujing's expression, "There is a lot of emotion on his face."

"I'll ask Xiao Liu to remind you in a few years and give us a toast then." Zhang Rujing said.

Fang Zhuo was dissatisfied: "Just say you, don't bring others with you."

"Dr. Jiang doesn't shy away from this, and I said so to his face." Zhang Rujing mentioned Jiang Shangzhou, "If he comes here, he will have to say so himself."

Fang Zhuo thought about Dr. Jiang's character and had to admit that this was the case.

He frowned: "Dr. Jiang needs to rest. Last month he called me to ask about the sensors from the third factory."

"He can't calm down, and he can't support him." Zhang Rujing shook his head, "You don't understand, it might be better to have something on your mind."

Fang Zhuo nodded silently, Jiang Shangzhou was also a motivated person.

He thought about the changes in SMIC in the past two years and talked about the actions of current CEO Wang Ningguo.

"Advanced processes are always the magic weapon of fabs, and Wang Ningguo is doing a good job now." Zhang Rujing commented, "Although integrating internal teams has encountered trouble, it would be difficult for others to do better in this situation."

When Wang Ningguo took over, there were internal and external troubles, but now SMIC has shown signs of relief.

"Who said that, what about Mr. Qiu?" Fang Zhuo had different opinions while drinking porridge.

Zhang Rujing was stunned for a moment, then thought for a moment: "Mr. Qiu has the qualifications and ability to impress people."

"Where is Dr. Liang?" Fang Zhuo asked again.

Zhang Rujing subconsciously felt that Liang Mengsong might not be a good CEO, but then thought about what he had just said, and thought: "If Dr. Liang brings his team here to make breakthroughs in the manufacturing process, there may be harmony inside and outside."

Advanced processes are the first priority, and Liang Mengsong and his people can overcome all methods at once.

"What about Professor Hu?" Fang Zhuo said with a smile.

Professor Hu Zhengming himself is very famous, and he has many disciples in both SMIC and Bingxin.

Zhang Rujing rolled his eyes: "No more chatting, you are boring."

Fang Zhuo shrugged: "I'm still going to talk about myself."

"You don't have to go out. Just sit in the rear and have people under your command." Zhang Rujing said this, but he was thinking in his heart that these four people have really different styles.

Fang Zhuo stopped talking about this topic and said casually: "I have free time after lunch today. I have to squeeze in half a day to meet old friends."

There was a meeting with Pengcheng leaders and semiconductor companies in the morning, and of course there was a reception at noon.

Zhang Rujing perked up when he heard what Mr. Fang said: "Mr. Fang, you are not going to kill the Penguin headquarters, are you? I heard that you took people to the Alibaba headquarters before. Do you want to tell the difference in person this time when you come to Pengcheng? ?”

"It's all nonsense." Fang Zhuo glanced sideways, "Some mobile phone manufacturers from Meizu happened to be here. They heard that I was coming and wanted to meet me. We have a cooperation with Baidu that is not going well."

Zhang Rujing was a little disappointed, thinking that he could see Mr. Fang's style up close.

Fang Zhuo did not pay attention to Lao Zhang's mental state. He had already begun to think about the colleagues he was going to meet in the morning. Unlike Yangcheng, Pengcheng had many ice core customers.

HiSilicon, ZTE Microelectronics, and Goodix are all domestic customers of Bingxin.

However, Fang Zhuo was not here to maintain customer relations this time, but to visit the upper reaches of the industry chain. But even though he was here, it was hard to make people enthusiastic.

In the morning, Fang Zhuo talked about the current situation of ice cores and how many people are concerned about the chips designed by Yike.

This is understandable. Pengcheng is relatively strong in IC design and naturally pays attention to this field. The launch of the "Zhurong" chip naturally shocked this group of people.

Fang Zhuo talked about Zhu Rong’s design iterations and the ice core manufacturing process.

There's actually nothing to hide.

The just-released Zhurong 01 is a mature Cortex A8 architecture with a main frequency of 1.00 GHz. Next year, including competitor Qualcomm, there will be clear dual-core and multi-core plans based on the A9 architecture.

This architectural change will greatly improve the performance of chips still based on the 45nm process. The 32nm process currently developed by Bingxin is expected to be applied to Zhurong 03 in 2012.

Zhurong 01 is a 45nm A8 single-core processor, Zhurong 02 is a 45nm A9 dual-core processor, and Zhurong 03 is a 32nm multi-core processor.

With this outlook, there is still huge room for improvement in the performance and market potential of smartphones in the next few years. The former is undoubtedly one of the important factors stimulating consumers' desire to switch.

As Fang Zhuo narrated, a group of senior executives from IC design companies listened carefully and were very envious.

When the luncheon was approaching, Yu Chengdong, a Huawei executive who came with HiSilicon to communicate this time, stepped forward while Mr. Fang was walking out of the crowd and said: "Mr. Fang, I used Yike's for the first time last month. Mars and Selfy, the phones are really great!”

Fang Zhuo stopped and said with a smile: "Which feature of these two mobile phones impressed Mr. Yu the most?"

He conveniently scanned the QR code of Yixin Friends handed over by Yu Chengdong and added the person in charge of Huawei's mobile phone business.

"The Zhurong chip is indeed powerful, and this has been proven by everyone's and the market's response." Yu Chengdong said unexpectedly, "Apart from Zhurong, what impressed me most was Selfy's photography training. I compared the shooting effects of major brands now. , Selfy is really... really..."

He couldn't find the words to describe it.

Fang Zhuo reminded: "Far ahead."

Yu Chengdong praised: "Yes, we are really far ahead!"

He continued: "No wonder Yike's second mobile phone line can be set up!"

"Haha, in addition to algorithm tuning, in fact, our ice core's Shencheng No. 3 Factory has contributed a lot, and the advancement of CMOS sensors in hardware has been put to good use." Fang Zhuo said with a smile, "Many orders are now Got down there.”

With the success of Yike mobile phones, every current product has been repeatedly studied, and CMOS sensors have naturally been brought into everyone's attention.

Competitors including Apple and Samsung are also in contact.

Yu Chengdong came over this time to talk about the same thing. He took the opportunity to say: "Mr. Fang, I heard that the orders from the third factory are already full. When can our domestic manufacturers get their share?"

"It may take until the end of the year to release more production capacity." Fang Zhuo pondered, "Mr. Yu also wants to try it?"

"I really have the intention to do it. I will be responsible for this when I come back from Europe this year." Yu Chengdong told the truth. He was previously responsible for the wireless business in Europe.

In the past two years, with the success of Yike in the global market, many domestic manufacturers are learning from it, and the YMS manufacturer's lowering of the smartphone threshold has further promoted the maturity of the domestic mobile phone production chain.

Under this situation, Huawei plans to cut off its OEM mobile phone business and focus on the breakthrough and improvement of its own brand.

Yu Chengdong volunteered to take over the job.

Fang Zhuo nodded, Huawei already has rich experience in the mobile phone business.

He said: "Mr. Yu can consider our YMS. Regardless of the products of Yike or other manufacturers, the reputation among consumers is good, and the user experience is greatly improved."

Yu Chengdong nodded, indeed he was considering this.

Fang Zhuo chatted with this person for a few more words and then continued walking forward.

Yu Chengdong looked at Mr. Fang's back. From this angle, he could still see the huge billboard of Yike Mobile outside the window.

This year, Yike has put a lot of effort into advertising in the country. There are embedded ads on TV, the Internet, subways, buses, and newly released movies. It must be to further reduce the space for other foreign brands in the mainland.

Yu Chengdong's thoughts changed and he glanced at Selfy in his hand.

Yike has built a product line that combines software and hardware. It is really, really far ahead!

…

The arrangement for meeting with YMS mobile phone manufacturers in the afternoon is relatively simple.

Regarding the negotiations between Meizu, Kesheng, Hanwang and other YMS brand mobile phones and Baidu... the talks are close to collapse.

Fang Zhuo mentioned it in person when he met Li Yanhong before, but Li Yanhong was not very happy at that time and only said that the subordinates were responsible for this matter.

As a result, Qi He led many brands to negotiate with Baidu, but only a very small space was left in the negotiations.

Baidu was initially unwilling to pay the fee for the default search engine, but with Qi He's efforts, Baidu gave him a price of 1 million a year.

1 million a year, how much can a manufacturer get?

This...was considered an insulting quote!

Originally, manufacturers did not think they should charge this money, but Mr. Qi Heqi talked about this many times, gave an expectation, and also talked about Yike's use of this resource exchange with Google.

Yike confiscated Google's money, but resources are more valuable than money.

With such expectations and Yike taking the lead, everyone had hope.

However, the hope was dashed, and this feeling of having something and then nothing was even worse than it had never been.

However, Baidu does have a monopoly position in the domestic market.

Is its monopoly more valuable, or is the growth of domestic smartphones more powerful?

The positions of the two sides are of course different.

Fang Zhuo understood everyone's mood very well.

Mr. Qi had previously offered a package contract worth at least 10 million a year, but Baidu only paid 1 million, a full 10-fold difference.

As for why Mr. Qi is so bragging...

It is understandable to have misjudgments at work.

Fang Zhuo met Meizu head Huang Zhang, Kesheng Vice President Tao Yanying and others.

When a group of people who make mobile phones meet, they will inevitably mention the popular Yike mobile phone.

Competition in the domestic mobile phone market is fierce this year. The three major operators all have contract phones, China Unicom and Yike, China Mobile and Samsung, China Telecom and Apple. In addition, the established Nokia has launched Microsoft WP starting from entry-level models. For smartphones based on the system, domestic manufacturers are also vigorously entering the Android camp.

The smartphone market is booming, which is a good thing for consumers, but early Android manufacturers like Meizu and Kesheng are feeling the pressure.

Fang Zhuo accepted the congratulations that he would hear more or less everywhere he went, and also talked about the rapid growth of the market today, and then mentioned the YMS search engine.

"Mr. Li and I have talked about our appeal. Well, how should I put it, the domestic environment is different and the development stage is different, so we have different understandings."

"I heard from Mr. Qi about Baidu's negotiation. It may end here, but it is still a small piece of meat."

Fang Zhuo expressed his efforts and judgment.

No matter how small a mosquito is, it's still meat. It's great to have it. Baidu didn't even give you a dime before.

Tao Yanying is the vice president of Kesheng. The company has a close relationship with Yike. The boss, Ni Runfeng, is an old friend of Mr. Fang. When he heard this, he subconsciously said: "What Mr. Fang said makes sense. It is better than before." .”

Fang Zhuo nodded happily, but did not look at the vice president.

Huang Zhang thought about the negotiations with Baidu during this period and said thoughtfully: "Mr. Fang, do you think we can cooperate with Sogou?"

Fang Zhuo picked up the teacup, oh, you want to cooperate with Sogou.

Indeed, YMS must pay attention to user experience. Common short-term benefits cannot be obtained, so there must be some income.

He took a sip of tea, looked at the expressions of others, and said frankly: "Yike has invested in Sogou. Let's leave this matter to Mr. Qi. How much Baidu did he say before? Then Let Sogou not fall below this number. After all, everyone is under great pressure now, and this can help everyone's cash flow to some extent."

"Well, now that we have mentioned this, Yike has a browser project approved. If you are willing, you can also negotiate the installation cost."

“When I started YMS, I also said that we wanted everyone to make money together.”

Fang Zhuo sticks to what he once said and wants to make money with YMS manufacturers.

As for Sogou, the palms and backs of the hands are full of meat, but if you want to increase your market share, you will always have to bleed. Even if the Yike family has a great cause, the brothers have to give them soup.

Huang Zhang nodded. This was not forced by Mr. Fang, but Baidu really looked down on small manufacturers.

In this case, whoever has milk is a mother, and whoever gives you money will do it.