Reinventing the Millennium

Fang Zhuo's domestic semiconductor journey took nearly a month, but for an industry chain, it was still a quick glance.

Fortunately, Fang Zhuo is not alone.

He has the most professional team at home and abroad around him.

Because it is not easy to show off, the media is silent about ice core reports. However, ice core continues to attract talents from the entire industry every year. Most of them are old people who bring new people into various ice core factories, and some are... It is Yike that has entered the wafer service alliance and further upstream.

In fact, from the perspective of personal future development, many people are more willing to go to Yike among different offers. Although ice core has the most advanced manufacturing process in China, it is still manufacturing in the final analysis, and many positions are very hard.

Yike is more competitive in terms of salary and development space.

In addition, Yike not only has the aura of a giant but also has the opportunity to go to Silicon Valley for further study, which makes it even more popular among newcomers.

However, after Bingxin began to have listing rumors within it, Bingxin's stock options, backed by Asia's largest market, became a very noteworthy bargaining chip. As long as Bingxin is listed, its stock price will definitely be good.

Therefore, as one of Fangzhuo's reference teams, whether the service alliance will be separated from the ice core and the treatment in this regard are also things that need to be carefully considered after responding.

In the past two years, the service alliance has been very busy and has produced solid content. They deserve reasonable returns.

In addition to service alliances, Yike's internal market assessment mainly focuses on mobile phone product trends, technology and competition.

The semiconductor teams around Fang Zhuo include Bingxin, Service Alliance, and Yike, each of which has its own focus. Now there is an additional data observation perspective from a foreign IDC.

This is the team that was obtained through the reverse acquisition of IDG by Lao Xiong.

Fang Zhuo gave the task before taking a brief tour of the domestic industry this time. After returning to Shanghai, he saw the two reports that had been submitted before the case was submitted, followed by IDC data and Silicon Valley cutting-edge analysis.

These need to be digested and thought about.

Along with his personal silence, Shencheng's connection with Huahong and Hongli is in full swing.

Almost all domestic equipment manufacturers who got the news have approached the service alliance, especially A- and B-level manufacturers who are the most enthusiastic. After the news that Grace Semiconductor's 8-inch production line will be upgraded was confirmed, enthusiasm spread.

Huahong sells 12 inches to Ice Core?

Good thing!

This production line needs to run two lines?

What a great thing!

What? And the legendary domestic line?

What a crazy good thing!

Also, will Grace Semiconductor have similar plans?

Oh my God! Let Mr. Fang’s shrine be erected!

Bing Xin and Mr. Fang's generosity spread wildly in the industry. Everyone tried their best to inquire about the news, and soon got relatively reliable confirmation in Shencheng City that there was almost such a thing.

All Huahong's previous tenders were suspended and invalidated, but this only made everyone more enthusiastic. Well done, well done!

At the same time, the previously silent semiconductor people in Fang Zhuoyixin’s circle of friends also praised the Living Bodhisattva.

Speaking of the circle of friends, Fang Zhuo's Yi Xin is diverse and includes people from many fields, as well as local and capital leaders.

According to his occasional observations with interest, the people in Semiconductor are the dullest. They rarely like themselves and rarely post in their private circle of friends. The Internet is much more lively, with both likes and posts, and the leaders repost them. There are many, and words are cherished like gold.

Oh, yes, the group of Ali people who were added earlier are relatively quiet now for some unknown reason.

But with the movement of the ice core, the semiconductor people in the circle of friends were activated.

Three days after replying, Fang Zhuo posted a question about the development of Yixin in WeChat Moments.

——When is the turning point for Yi Xin to defeat Penguin Letter?

"All employees of Changdian will change their uniforms from tomorrow to Yixin!"

"Mr. Fang, our Chaowei employees have been using Yixin for a long time. It would be even better if Yixin could provide a clock-in function!"

"I have long called on the brothers and sisters of Dongwei Semiconductor and everyone's relatives and friends to use Yixin. For no other reason, I have long been disgusted with penguins. Dongwei is also a hippo man!"

Fang Zhuo feels that the enthusiasm of semiconductor people is somewhat annoying. The Hippo Man joke is outdated, so please don’t deepen my stereotype.

Fortunately, their words are invisible to people on this side of the internet.

How to put it, I can only say that Yixin’s group tag function needs to be launched as soon as possible.

There are also people in the circle of friends who take the opportunity to inquire about news and attempt interviews.

"Mr. Fang, how many users does Yixin have now?"

"Mr. Fang said last time that Yixin has a high proportion of active users. I wonder what it is?"

"Regarding the competition between Yixin and Letter, can Mr. Fang accept a short phone interview?"

Fang Zhuo looked around and had no intention of discussing the problem with himself.

He really felt inspired today. The report from Yixin is that the number of users is expected to reach 46 million this month, but Penguin Letter is also chasing fiercely. It is said that the number of users may have reached 30 million.

Penguin will never give up on mobile communications.

Now the user volume of both can coerce the natural fission of some users.

However, in a situation where the growth of smartphones still takes time, and both Yixin and Laixin are trying their best to exert their efforts, when will there be an inflection point?

Fight for scale, fight for activity, and fight for growth.

It seems that the competition between the two will last for a long time, but there will definitely be a turning point.

Fang Zhuo put down his phone and read Yixin's report for a while. In addition to mentioning user data, it also mentioned something related to marketing. CCTV's bidding for this year's Spring Festival Gala has not yet started, and Penguin already has a working group. Stationed in the capital.

According to past habits, CCTV is now engaged in advertising promotion. For example, last year’s CCTV bidding including the Spring Festival Gala was 10.9 billion. This year is expected to achieve a huge increase, because the rich Internet buddies are shocked by the growth of Yixin with the help of the Spring Festival Gala. .

Last year during the Spring Festival Gala, Yixin caught Penguin off guard with its electronic red envelopes, putting Penguin's mobile communications at a disadvantage and causing drastic changes in the ecology of one of the four giants.

This year, no matter what other Internet manufacturers do, Penguin will definitely not only prevent further offensives from Yixin when it is ahead, but will also try to replicate the wave of electronic red envelopes last year. It must be a sure win for the Spring Festival Gala.

It is foreseeable that users who have only played the Spring Festival Gala red envelope once will still feel fresh during the Lunar New Year and will still be willing to participate in the event.

So, how much bidding budget will Yixin need this year? How much money will Penguin spend?

Fang Zhuo estimated that Penguin would have to double its budget when it first started, and even raise it very high in order to make a comeback.

After Yixin learned about Penguin's Beijing working group, it held several meetings to discuss the matter. It also took Penguin's possible offensive very seriously. The 30 million users who wrote in cannot be underestimated.

As for bidding, if you think you are higher, your opponent may always be higher than you.

Yi Xin also has great ideas for this year's Spring Festival Gala, but he is not sure how menacing the penguins will be.

Fang Zhuo actually doesn't have much worry about this matter. As for the Spring Festival Gala red envelopes and the interaction with users, he should try his best to fight for it first. If he really can't win, then he can just find a way to eliminate it.

Yi Xin was in the dark before, but Penguin is in the light now. Isn't this difficult?

If you insist on providing red envelopes for the Spring Festival Gala, then I will organize users to collect blessings. Anyway, everyone will have fun together, and I can’t say which one the users like more.

Fang Zhuo considered the competitive situation between the two, and in his mind was the user curve of Yixin and Laixin.

To this day, it is obvious from the letter that Yixin has never used the "read" function - at least not on a large scale. However, the user scale of about 30 million has been established, so it has adhered to this feature.

Whether this is the factor that caused the gap in user activity between the two is difficult to tell now. I am afraid that the only way to clarify the cause and effect is to wait for one company to be completely defeated and review the market after a few years.

Fang Zhuo picked up his phone and was about to call Zhang Xiaolong when he saw many private messages from friends on the screen. They did not comment in the circle of friends, but chose to explain their thoughts one-on-one.

Some of these friends are from Sohu, NetEase, Sina, and even Alibaba and Baidu...

Are you afraid that someone will take screenshots?

Well, if it can still be circulated now, it will be possible to identify the person who took the screenshot.

Or is it true that penguins who have never been at a disadvantage in communication are more exciting?

Fang Zhuo watched for a while and found that everyone was really seriously talking about the idea of ​​​​competing in mobile communications. This was closer to the topic than those who called on employees to use Yixin in the comment area.

He gave replies and praises, hoping that people such as Zhang Chaoyang and Ding Lei could engage in more active business exchanges with him.

After all this was done, Fang Zhuo called Zhang Xiaolong and discussed his marketing ideas for this year's Spring Festival Gala.

After Zhang Xiaolong listened, he thought carefully for a while and then said: "Jifu is indeed a fresh and equally fissionable marketing method. Mr. Fang, we also have an idea now. Since Penguin may sell it at a price that breaks through history, Bid, can we change the stage?”

After hearing this, Fang Zhuo asked speculatively: "You mean, we go to an influential local station? Local stations also offer red envelopes for the Spring Festival Gala? Well, in this case, we can vote for two more local Spring Festival Galas, and maybe spend the money The money is not as high as that of a penguin. It’s not bad if the countryside surrounds the city.”

Zhang Xiaolong was stunned for a moment, and then thought carefully for a while before saying: "The idea of ​​surrounding the city with the countryside is very constructive, uh, Mr. Fang, think about it again."

He wanted to see if he could inspire more ideas from Mr. Fang.

"Hurry up and say what you want." Fang Zhuo realized that he didn't say it right and urged.

"What we mean is, can we use the Internet to do our Spring Festival Gala. The Spring Festival Gala is nothing more than singing, language, and dancing. If they can do it, can't we do it?" Zhang Xiaolong said about the ideas discussed recently, " We are not saying that we should surpass the Spring Festival Gala, as long as we can eliminate the offensive brought by the penguins."

If you create a Spring Festival show by yourself, whether it’s red envelopes or blessing-gathering interactions, it will be more comfortable.

As for whether it will damage the relationship with CCTV...

How good the quality must be and how influential it must be to reach this point.

If this is really possible, Mr. Fang is still there to support it. Isn’t that what he does?

One of the key points of discussion between Zhang Xiaolong and his colleagues is that Yi Xin is of the "Yi" generation and can borrow more resources to face the Penguin attack.

Fang Zhuo was startled when he heard Zhang Xiaolong's thoughts. This... the Internet is more suitable for young users, and young users are the main force of Yixin.

Can it be done?

There seems to be nothing that can't be done.

Who to find to do it?

Fang Zhuo was thinking about it, and there was no suitable person in charge in his mind for a while, but Yike, who took over Sony China, asked someone to sing. This should be no problem. As for the rest, find someone to sell face?

No, it’s not just about selling face.

Fang Zhuo corrected his attitude and said that no field should be underestimated. Professional matters should be left to professionals. He would first ask Brother Chaoyang who was living in the capital to see if there were any talents who specialized in this field.

"Mr. Zhang, this is a proposal that I didn't expect. Well, please refine your ideas and come up with a plan for me to take a look at." Fang Zhuo's attitude was not ambiguous, "After hearing this, I think it is feasible. .”

Zhang Xiaolong was instantly happy because the draft was approved by his boss!

It is difficult to achieve or achieve the best results by relying on Yixin alone. Yike and Mr. Fang must step in and recruit talents!

He concluded: "Okay, Mr. Fang, we are prepared with two hands. One is to continue bidding, and the other is the online Spring Festival Gala, local stations surrounding CCTV, collecting blessings, and red envelopes. Oh, yes, we also ask Mr. Liu and Mr. Qi to increase the market for smartphones. layout."

Fang Zhuo could not summarize more.

Last time I attacked and you defended, and you couldn't escape with your wings.

This time it’s you attacking and me defending, and you... feel like you can’t escape.

The call ends.

Fang Zhuo pondered Zhang Xiaolong's thoughts and summary for a while, and also considered the development of the smartphone market. Regardless of whether he was in the YMS camp or not, the threshold for smartphones was already very low. Domestic smartphone sales this year are expected to exceed 70 million.

After a while, just as Fang Zhuo was about to turn on his phone, he suddenly came up with some additional ideas. He could ask Big Brother Stringer to help recruit some foreign stars. He could also ask Celine Dion to sing Titanic's "My Heart Will Go On". Let the Beatles sing "Hey Jude"...

Well, maybe you can consider letting users vote through Yixin to see who they want to see and what songs they want to listen to.

Fang Zhuo doesn’t understand entertainment, but he knows how to gather users and exert influence.

He clicked on his phone and looked at the previously posted questions on Moments, and suddenly he had an answer.

Fang Zhuo wrote his emotions in his comment area.

"You can't wait for the turning point, you can only hit it yourself."

The mechanism of the circle of friends has made many people see the words of the leader of Yike.

Similar thoughts appeared in everyone's mind. What does Mr. Fang want to do again? The letter is dangerous! Penguins are in danger!

The questions and answers in this easy-to-trust circle of friends passed through many hands and reached the eyes of Penguin leader Ma Huateng.

His first reaction was that the man named Fang was going to do something evil again!

The second reaction is that there will be no shady secrets in Yangguang’s bidding!

The third reaction is, fight, fight, just fight!

The scorching heat and the fact that Fang Zhuo's circle of friends were thousands of miles away made Ma Huateng feel a little chilled, which in turn inspired more anger and fighting spirit.

If your heart is cold and your heart is soaring, a letter will definitely be better than an easy letter!