Reinventing the Millennium

Fang Zhuo received a call from CCTV here, and the so-called "breaking 3" information was immediately passed to Yixin and Yike's anti-trafficking office.

Just as he thought, everyone agreed that this bottom line number must have been notified to everyone.

The minimum number of exclusive partners is 300 million, and the maximum number is... I don’t know how much.

In last year's Spring Festival Gala bidding, in addition to the 880 million yuan spent to give out red envelopes to users, Yike's winning bid amount was close to 110 million yuan for two bids, one of which was a more important countdown to the party.

In other words, Yike only paid 50 million for the Spring Festival Gala red envelope cooperation.

Of course, Yike Department’s additional expenditure on CCTV advertising is hidden.

This year, the price suddenly expanded to 6 times...

It is true that Yixin's situation is great and it is worth it no matter how you look at it.

Even if we really spent 300 million last year and took this opportunity to step on the core business of the giant, everyone knows how to make decisions.

Now, CCTV may also be selling Internet companies the opportunity to reproduce it.

The starting price is 300 million, 400 million is a bit low, 500 million is not much, 600 million, 700 million...

Mainly because of the existence of a giant like Penguin that has been beaten hard, it is difficult to evaluate the effective range of this bidding.

"Actually, we can't follow this bid."

At the seminar, Liu Qiangdong gave his own opinion. It is better to use money to solve the problems that can be solved with money now, and do your best.

"The main thing is that I don't know how angry Penguin will be. If I were Penguin's Mr. Ma, I might have to keep an eye on this matter personally." Qi He thought about it carefully, "Mr. Ma is not keeping an eye on it now, but Mr. Xu might also We will keep an eye on how we should do our best, and we can’t invest 10 billion.”

Do your best but also have numbers.

Everyone is thinking about how to spend Yixin's money. Our side is defensive this time. Penguin is the side with the strongest fighting spirit. Other companies such as Alibaba, Baidu, NetEase and other companies will be certain X factors.

Liu Qiangdong thinks that 600 million is a lot of effort.

Qi He felt that considering Penguin's counterattack, an additional 100 million would be necessary.

"I think that since you have to spend money, you should spend it thoroughly." Li Songqing from the supply chain said nothing easily, expressing his determination as soon as he spoke, "When I look at this bid, I should..."

"Cough cough cough." Zhang Xiaolong, CEO of Yixin, interrupted Mr. Li in time with a violent cough.

All three people looked at Mr. Zhang, who was accustomed to silence.

Zhang Xiaolong waved his hands and drank water. He waited until the tone went down and then said helplessly: "Mr. Liu, Mr. Qi, Mr. Li, what you want to spend is the money in my company's account!"

In principle, Yixin operates independently, although it is indeed not that independent.

But the budget for such a major event must be carefully calculated.

Liu, Qi, and Li all said, "What's your money and mine? Now we're fighting penguins together. When Yike provided you with resources, you didn't object. What's wrong with spending your money?"

Zhang Xiaolong is weak but still insists on a certain cost-effective route.

Yixin has been given the task of mobile traffic portal. Now he has no plan to seek profit. If he has no choice, forget it. The main thing is that he sees that the content of PPS and marketing activities is not bad.

If we continue to spend hundreds of millions like this, we might as well turn around and do our own thing.

The best defense is offense.

The direct production cost of the Spring Festival Gala in the past two years was only 20 to 30 million. Yixin has the budget to directly upgrade the stage standards and directly enhance the content of the party, which is not necessarily less effective than a simple red envelope.

Zhang Xiaolong himself also discussed this round of situations in the company, and felt that active users were playing an increasingly important role, and that Yixin was no longer in its initial stage.

How to obtain more active users and how to mine active users who send letters from opponents is a very urgent task at present.

This group of people in the Internet and mobile Internet are quite hardcore, and they can play the role of fission and compatibility.

At the juncture where it takes time to bring more smartphones to the market, a different marketing and a different party, at least, the software brand image will be more dominant, Penguin is offering red envelopes for the second time, Everyone knows that it is a replica, so users naturally have different perceptions.

However, at the end of the meeting, he was convinced by Liu Qiangdong.

"Grab it with both hands. It's not in the way. Mr. Fang will pay for Yi Xin's money. If you don't believe us, don't you believe Mr. Fang?" Liu Qiangdong mentioned the head.

In this way, a bidding amount of 600-650 million was reluctantly set.

In just one year, it jumped from 50 million to more than ten times. This is an extremely exaggerated growth.

What's even more exaggerated is that everyone feels that this number may not be enough.

Raging Penguin, who knows what it can do?

When Fang Zhuo saw the numbers in the report, he had no idea about this range and subconsciously felt that it was not high enough. After asking again, he found that others thought it was already high.

Taking 300 million as the base number, this is a range of more than 2 times.

He also saw the specific cost list in the budget application submitted by PPS. The total LED for the Spring Festival Gala last year was about 2,000 square meters, and the cost was 12.5 million. This year, it is planned to upgrade 8,000 square meters of top-notch LEDs on the ground and in the air in Shanghai. Screen, plus stage machinery and equipment, the estimated cost is 100-120 million.

"Did anyone mention any major upgrades to the stage equipment for this year's Spring Festival Gala?" Fang Zhuo asked his secretary Liu Zonghong.

Liu Zonghong made a guess after seeking various information: "There shouldn't be much upgrades this year. If we follow PPS's plan, our party may have the top physical configuration in the country."

"Then let's do what Dongzi and the others have discussed. There's no need to raise any opinions." Fang Zhuo said with a smile, "We don't understand this either, so if we mention it, it's just nonsense."

Liu Zonghong knew that his boss didn't understand this aspect, but he must be very experienced in spending money, and Bingxin didn't understand either, so it still promoted consumption.

It can only be said that Yixin is indeed important, but there is still a priority.

Fang Zhuo went through Dongzi's budget documents for the last time, closed them and took out his mobile phone: "I still understand. Everyone is shining in their respective fields."

Soon, Liu Zonghong knew what his boss knew.

The leader of Yike updated his circle of friends: It is inevitable to win/fist.

Then, he pretended to reply in the comment area: Haha, I’m not talking about mobile phones, I’m talking about CCTV this year.

Liu Zonghong didn't know what to say, um...but he knew that these would definitely reach Penguin. Some people just like to send screenshots of their boss's Moments, and he doesn't know what their psychology is.

As for whether this is useful...

Maybe we will cooperate with the portal website to spread it in the future.

Liu Zonghong himself drafted a draft of the pledge in his mind.

If 650 million can be won, then it will be won. After all, it is quite high.

If you can't win it, you can still count it as a trustworthy friendship.

On the last day of September, the gasoline man Kong Yu had arrived in New York and started hosting a charity dinner for the MIGA Foundation, while also expanding some asset management clients.

Kong Yu originally thought that this trip to New York would be risky. He had encountered more than one abnormal car accident when he first stepped forward. Now...

However, the clients in Washington worked hard to provide attitude, and he really needed to show up to handle the work, so he showed up in New York, the global financial center, with some anxiety.

The charity dinner was a success. Kong Yu, who is concerned about education, children, and global hunger issues, seemed to have peace and love shining on his bright forehead, and the aura of his own deeds kept the people around him warm.

At the end of the dinner, Kong Yu was sweating all over, but at least there were no accidents.

After getting into the car, he thought for a moment and first called King Yi Kemei stationed in New York to ask why he did not attend the dinner.

"Afraid." Yu Hong's answer was straightforward.

"What's there to be afraid of? They have promised to ensure my safety!" Before Kong Yu could finish his words, he saw the car was rear-ended.

He held the phone tightly, paying close attention to whether a clearer sound would appear.

No one in the car got out of the car immediately. A colleague in the other car got out of the car to check the situation and then notified him.

"Mr. Kong, it was a normal rear-end collision."

"Made, there are normal and abnormal rear-end collisions. Damn it, no money or compensation, just keep going." Kong Yu urged the car to move forward.

The Rolls-Royce silently resumed driving.

Kong Yu's heart didn't relax until he got to the hotel.

Then he finished the call he had interrupted earlier.

"Mr. Yu... I'm safe." Kong Yu said with some complaints, "I didn't want to come over originally, but Mr. Fang said that Washington wanted to see me. Didn't he just leave me here to attract firepower?"

Yu Hong, who came up with this idea, remained calm: "Mr. Kong, just chase after someone else and scare you. You are now the 'King of Funds' on Wall Street. What are you afraid of?"

Kong Yu, who is in charge of the MIGA fund, has been nicknamed the "King of Wall Street Funds" by his peers and the media.

"Can the King of Funds take two more shots?" Kong Yu was still a little resentful.

Yu Hong really didn't want to discuss this topic more, just said: "Don't worry, Fang is always sure, otherwise he wouldn't let you come to New York. It just so happens that I also have clients here who I want to recommend to you, waiting for your next charity dinner. See you later."

"Will you come next week?" Kong Yu asked.

"No, Mr. Kong, I don't have a body armor that fits me." Yu Hong declined the dangerous invitation.

Kong Yu hung up the phone speechlessly.

Mr. Fang is sometimes reliable.

Mr. Fang still needs himself now.

Washington will keep the "King of Funds" safe.

That group of people jumped from the upstairs.

Kong Yu did some mental construction, and although he was frightened, he finally spent the night of flying to New York safely.

…

As time enters October, CCTV has officially begun the pre-tender work. The joint team of Yike and Yixin has also gone to Beijing and will learn the results of the cooperation for next year’s Spring Festival Gala in the next month.

Fang Zhuoren is in Shanghai, thinking about the Ice Core Board of Directors meeting on the 10th.

I am afraid that many old friends will not come to this meeting. They have already moved to other places. It is still a bit confusing. Why did they not persist until the ice core was launched?

On October 3, after Fang Zhuo inspected the Third Ice Core Factory, he had a cordial phone call with Stringer, the head of Sony, and then waited for the visiting Vice President of China Unicom Wu Yunjun.

Yixin has maintained good cooperation with China Unicom since the beginning of the year, and its current user scale is also due to this operator.

Fang Zhuo made a mark of his credit to Mr. Wu in his heart.

It's a pity that Mr. Wu's status is impossible to come to Yike.

When Wu Yunjun came to Shencheng, to Hang Lung 23, to visit Mr. Fang, he felt somewhat complicated.

Yixin's development is too fast!

According to Wu Yunjun's idea, although Yixin's marketing in the Spring Festival Gala was perfect, Penguin started its business in communications after all. The two sides are competing alternately and are inseparable.

But now, the penguin has always been suppressed.

China Unicom has a seat on the board of directors of Yixin, which is held by Vice President Huo Kaixiang. Huo Kaixiang has also paid attention to the development and planning of Yixin. He only saw money-burning actions but no profit plans. Now there are rumors that they will continue to raise funds, and there are still rumors. It is said that telecommunications will be brought in.

Forget it if it doesn't make money, forget it for financing, telecom is also tied to cooperation, which is somewhat unsatisfactory.

At the meeting after the year, China Unicom spoke for Yixin as an operator, but China Telecom did not have such an attitude.

Wu Yunjun once wanted to believe in the wisdom of future generations, but he really didn't expect that Yi Xin was developing too fast. Seeing that he could not wait for future generations to solve it, he had to step in to settle the matter.

Can you square the total?

Wu Yunjun went to Longtan in person, faced Henglong 23, and met the kind Mr. Fang.

Clinker, the other person took the initiative to talk about cooperation with Telecom after a brief exchange of greetings.

"Mr. Wu, the competition between us and Penguin has reached a critical moment. It is reasonable for China Telecom to be willing to help at this time. As the saying goes, there will be more help when the right person is right, and there will be less help when the wrong person is wrong."

"Mr. Wu, we hope to completely dominate the mobile instant messaging industry in the next year. You've come at the right time!"

Fang Zhuo was very solemn and very happy.

Wu Yunjun thought for a moment and mentioned Yixin's funds: "Mr. Fang, we have given you US$350 million in cash this year. Why is there news that we are asking for money again?"

"Mr. Wu, the money has been spent, but Yixin is already number one on the track. Isn't it worth the money?" Fang Zhuo said plausibly, "If Ma Huateng is standing here, ask him if he wants to spend the money? He wishes he could spend 10 times more money."

"That's the truth." Wu Yunjun frowned, "But you spend money too aggressively."

Fang Zhuo said seriously: "It's not that we spend money, it's the world that's evil!"

He sighed: "Mr. Wu, you don't know that no matter where Yixin advertises, Penguin wants to get involved, and the industry budget is almost inflated by our two companies."

Fang Zhuo took out his mobile phone and showed Mr. Wu the chat history between himself and Sohu Zhang Chaoyang. It contained complaints about the increase in marketing expenses a few days ago. It was true.

Wu Yunjun drank tea, considered the situation, and said more straightforwardly: "Mr. Fang, China Unicom has already given a lot of support to Yixin. Are you in no hurry to seek cooperation with China Telecom at this time?"

"Then the board of directors will vote and see what everyone thinks." Fang Zhuo was more straightforward.

Wu Yunjun almost choked when he took a sip of tea and raised his head in shock. Are you, Fang Zhuo, a dog?

Fang Zhuo laughed loudly: "Mr. Wu, I'm just kidding. If we have any opinions, we can communicate with each other. It doesn't matter what board of directors should be held or what votes should be cast. Yixin wants to win over China Telecom. This is their company's internal conclusion. I also mentioned two things. This time, I felt there was no need to rush, but Zhang Xiaolong insisted on this decision."

"Yixin operates independently. Mr. Wu, as you know, this company's management is very particular. I also have to worry about the authority of President Yixin. Moreover, this matter makes sense. Yixin is just about to suppress Penguin's anger now. Let's We are all our own people, how can we be discouraged at this time?"

The head of Yike stood up and gave the vice president of China Unicom some tea.

Wu Yunjun looked at this smooth rhetoric and was speechless.

In the final analysis, this Yixin is developing too fast.

"Mr. Fang, how many users can Yixin gain in a week?" Wu Yunjun suddenly asked.

Fang Zhuo was a little surprised, how could this be defined by a week? He thought for a moment and answered honestly: "The growth rate this month is a little faster, about 500,000 new users a week."

Wu Yunjun sighed. There are different voices within China Unicom. Seeing that mobile communications are so popular, they are also trying to do it themselves. However, it takes a week for the R\u0026D team to complete a requirement process.

At this time, Yixin already has 500,000 users.

If China Unicom succeeds, he will cut off his head and kick it to the people in the company.

"Mr. Fang, don't be nervous, I'm just here to take a look. Yixin is a model of China Unicom's investment and cooperation." Wu Yunjun said, "In principle, we will not interfere with Yixin's operations, but you can move this financing time back. "

Fang Zhuo asked: "Why?"

"Let the model be unique to China Unicom first. After this period, you can cooperate." Wu Yunjun said flatly, "Isn't this difficult?"

Fang Zhuo took the initiative to reach out and said, "What are you talking about, Mr. Wu? If you say this, you will be outspoken."

Wu Yunjun smiled, shook hands, and said half-jokingly: "Yes, President Fang didn't show up when he was about to vote just now."

Fang Zhuo laughed again: "Oh, Mr. Wu, only our own people can vote. How can outsiders come in and vote? Internal differences should be resolved internally."