Reinventing the Millennium

As Yike stepped up its publicity efforts, news such as the "Four Heavenly Kings" and "Rock Band" became hot on the Internet, which naturally made Penguin, who had won the exclusive cooperation with the Spring Festival Gala, a knot in his throat.

Why start a new one?

Why is it so popular again?

CCTV, use your strength!

Sun Shijian, Penguin's director in charge of connecting with CCTV this time, and his team were stationed in the capital. Seeing Yi Ke's methodical promotion, he was inevitably anxious and communicated with the Spring Festival Gala many times.

If nothing else, the Yike Gala has it, and the Spring Festival Gala must also have it, right?

Sun Shijian has communicated many times to no avail, and recently there has been a dispute.

"Director Xu, our exclusive cooperation is extremely expensive! We must see the results!"

Director Xu was also helpless: "The Spring Festival Gala is for the whole country to watch, not just for you. Mr. Sun, we can't kidnap those singers."

It’s not that I didn’t work hard, it’s that they rejected me, so what can I do? Are you still going to visit the thatched cottage three times?

Sun Shijian said anxiously: "Director Xu, it's not about tying him up, it's for the sake of ratings. He's not about filming it for us to see, but after all, we got a big price for this cooperation."

Director Xu was pestered by Penguin's people several times and was a little annoyed. He was even more impatient when he heard that the other party was asking for money. However, considering the cooperation between the two parties, he still said: "Mr. Sun, let's do this. We will have another meeting to discuss this matter. , I’ll give you a plan as soon as possible.”

Sun Shijian was not satisfied with this reply and felt it was rather evasive. He continued to talk about the artist lineup and Penguin bidding, hoping to get a more enthusiastic response.

This bidding is not just a little bit, and subsequent electronic red envelopes will continue to burn money.

Especially considering that there are strategic hesitations about Laixin and QQ within the company, this can be said to be a time when "Lixin" has accomplished all its success in one battle.

Director Xu silently quickened his pace. Seeing that Mr. Sun of the Penguin was still struggling, he finally got angry and scolded: "It's sky-high price. Do you know sky-high price? What kind of sky-high price are you talking about? Half of your sky-high price has to be accounted for." On Yike’s head!”

Without Yi Ke, could Penguin have invested so much money?

In addition, Director Xu also knew what the leader had previously recommended to major Internet companies, and Yike was probably building momentum for this.

1.05 billion, and the score was 525 million for Yike.

Anyway, this penguin's dillydallying is not as smooth as Yi Ke's cooperation!

"We said we would have a meeting to study, but we have to wait until we have a meeting! Now that you have pestered me several times, can you still carry out normal work!?"

"The Spring Festival Gala is the Spring Festival Gala, and the Yike one is not the Spring Festival Gala. It is called the New Year's Eve Gala. We are not in a hurry. Why are you in a hurry!"

Director Xu got angry, ditched Sun Shijian of Penguin, and left.

Sun Shijian was disappointed and reported the situation to Pengcheng headquarters in a sad and angry mood.

It is true that what Yike is currently promoting is not called the "Spring Festival Gala" but the "New Year's Eve Party", but the essence is that they are here to attend the Spring Festival Gala on the night of New Year's Eve!

No, I'm here to hit the penguin!

Although the Spring Festival Gala has such a big reputation, Yike's behavior makes people feel panicked.

Pengcheng headquarters also attaches great importance to the current situation. As for the content of this dispute, there is no need to pay too much attention to it.

Only the next day, a higher-level senior vice president flew to the capital.

On the one hand, it is to consider more targeted contact with the preparatory team, and on the other hand, it is also to carry out investment promotion work for the Spring Festival Gala red envelopes.

After comprehensive consideration this time, Penguin plans to package the Spring Festival Gala red envelopes in some new ways. In addition to its own actual cash, it also plans to recruit other brands to use their names to name the red envelopes on "letters".

Anyway, as long as you use "letter", it doesn't matter to the user who pays the money.

The bid was won at a sky-high price of 1.05 billion. Taking into account the 880 million cash amount distributed by Yixin last year, the amount this year must not be lower than this amount.

Penguin's initial plan is to invest 200 million of its own, and then find a brand to sponsor the product for 800 million. In this way, if it can collect 1 billion, it can complete a marketing cost of at least 2 billion.

Needless to say, this red envelope naming game really impressed many companies. What a win!

I can’t afford the sky-high price to cooperate with the Spring Festival Gala, but I can share the influence of the Spring Festival Gala through this!

As soon as there was any news about Penguin's investment promotion, Yi Xin's Zhang Xiaolong's eyes lit up. It seemed that he could find a brother unit of Yi Xin to beg for alms!

As long as Yixin sends out red envelopes, it can also jointly name multiple brands. This opens up the idea of ​​​​playing together.

On November 17, just as Penguin’s naming campaign was in full swing, they suddenly received a new brand application.

Yixin applied to join Penguin’s joint multi-brand naming campaign for Yixin.

This directly made Penguin’s investment manager scold him.

What the hell, I’m already stressed out and anxious, yet I’m still having fun like this!

The mental state of the Yike Department and their leader does not seem to be right at all. Considering this situation, it is recommended to kill them.

…

Fang Zhuo saw the news about Yi Xin teasing Penguin in the document report afterwards.

He just laughed at it.

After a year of fighting between Yi Xin and Penguin, everyone's mentality seemed to have become calmer.

Ren is the overlord of communications. After a long period of competition, the vigilance, caution, and nervousness in his heart have all turned into the confidence of "we are the number one in the field" after the user scale and active users have grown substantially.

In the past, Yi Xin challenged Penguin, but now Penguin is trying every means to catch up with Yi Xin. The two situations are completely different.

However, this red envelope is titled...

Fang Zhuo thought about it and thought that it would be enough to just take the money from the Yike department. Yike and Yigou would get the big share, and the others would join in the fun, which would be considered a sense of participation.

In particular, Tesco's listing on Nasdaq on the 5th of next month is something worthy of celebration. You can spend money to do fiscal transfer payments.

Looking at the itinerary, Su Wei has already led the team to fly to Los Angeles.

Before the top executives of Tesco went to the United States, many domestic investors had already gone to New York.

The listing of Tesco is an event that brings tears to the eyes of many institutions in the domestic investment community.

Not to mention the medical field, Tesco is also a company that took a full 7 years from the second half of 2003 to the end of 2010 to go public.

7 years...

Twelve institutions including IDG, Shenxin Technology, Capital Today, Zhixin Investment, Jinxin Capital, and Tiankai Venture Capital, as well as several investors such as Shen Nanpeng, Xu Xiaoping, and Zhu Xiaohu, have been investing in Tesco.

In the past seven years, some have become bigger, like IDG, which reverse-acquired global brands, some have declined, like Zhixin Investment, which suffered heavy losses during the financial crisis, and some have become increasingly famous, like Shen Nanpeng, who has invested in multiple successful projects...

Among them, there are two top investors in China, and there are more than a dozen famous investors in China...

Fortunately, it is finally on the market.

And it is listed as a representative of Chinese e-commerce brands.

Backed by the huge and yet to be fully realized market in the East, Tesco’s road show is very popular.

Like another representative company, Alibaba is listed in Xiangjiang, but that is only its B2B business, Taobao is not included, which adds to everyone's enthusiasm.

For this IPO of E-commerce, Morgan Stanley and Big Morgan are the underwriters. The issue price is set at US$24. It is expected to issue 82.68 million American depositary shares ADS. The underwriter will also be granted an over-allotment right of up to 12.4 million ADS, which means the maximum issuance is 95.08 million. Share ADS.

Assuming that the underwriters do not exercise their option to purchase additional ADSs, this IPO is expected to raise a total of US$2 billion, with an estimated market value of US$15 billion.

Judging from the market value of Internet companies in November, once Tesco is listed, it will become the fourth highest among domestic Internet companies.

The four major YBAT giants, Li Yike, have US$82.5 billion, Baidu has US$40.2 billion, Penguin has US$30.7 billion, and Alibaba has US$11 billion. Taking into account the particularity of Alibaba’s listed business, Yigou can also be called the fifth largest Internet company.

This kind of listing forecast makes many investors happy and makes internal employees look forward to it. The external evaluation that is most beneficial to Tesco employees is that Tesco has lived up to the star of the Gemini headquarters.

The twin headquarters in Shencheng New District are located in one building of Yike and one of Tesco. Other businesses are crowded in, and their status is evident.

Of course, there is still a big gap between Tesco's market value and Yike's. Even though its local business has high-speed growth, Yike's business is global, and its market value is compared to brands such as Apple and Samsung.

Due to the diversity of their businesses, Apple and Samsung are still far ahead in market value. The former is US$171.2 billion and the latter is US$122.8 billion, both exceeding the US$100 billion threshold.

The rise in Yike's stock price has slowed down this month. The expected release of tablet products has been officially postponed, which has affected secondary market sentiment.

However, Samsung's tablet that once again took the lead did not receive high praise from users, and the Android system's support for the tablet still needs to be polished.

Fang Zhuo has paid more attention to his own tablet and feels that it may be better to push it until the spring of next year and try to use the latest dual-core architecture to do things, but this still requires internal evaluation and discussion.

Due to the update speed of the wafer foundry process, it is a foregone conclusion that 45nm technology will be used next year. Dual-core is a huge improvement in performance from the architecture, which is bound to continue to drive the upgrading of smartphones and the upsurge of market development.

In addition to the postponement of the release date, Fang Zhuo also suddenly made a small suggestion regarding the name of the tablet. He felt that the name "Galaxy" was quite good. In China, the Chinese could use the partial transliteration of "Galaxy" instead of "Galaxy".

This suggestion was passed on internally without any hindrance. Whatever name the boss thought of, that was the name. However, "Universal Tablet" may have to go through a lot of trouble to live up to this slightly middle-of-the-road name.

The rest of November went by very quickly.

Now that December is here, everyone, including Fang Zhuo, is waiting for the performance of Tesco's issuance on Nasdaq.

However, Su Wei is in the United States, and her little experiment in the country still worked.

At some point, as Fang Zhuo appeared on many occasions, Weibo suddenly noticed that the white T-shirt worn by the richest man seemed to be the same style on Tesco.

In the second half of the year, Tesco released a basic T-shirt for only 25 yuan. The direction is very clear, and it did let everyone try it. However, the "personal endorsement" of "the same style by the richest man" still made it unexpectedly spread. .

Fang Zhuo belatedly listened to his secretary Liu Zonghong talk about the traffic brought by Weibo to Tesco products, and then he discovered the style of the clothes he was wearing.

He thought about it again and found that the styles of the wardrobes at home seemed to be quite similar recently. No matter whether he started from the east, west or in the middle, all he got were white T-shirts.

I thought it was just for easy changing and washing, but I didn’t expect it to have another design.

Fang Zhuo felt a little helpless as if his boat had capsized in the gutter. After listening to the online meeting of Tesco, he complained to Su Wei about this matter. There was no need...

"I didn't force you to wear it. It's not like there's only one wardrobe in the house. If you insist on getting it from there, how can you blame me?" Su Wei was very innocent.

"You know my habits..." Fang Zhuo was helpless.

"Mr. Fang, you have grown up from a young age. This is not because I force you to wear a T-shirt. It is just a fragmented communication test we conducted with Weibo. Now is the era of moving from PC to mobile Internet. Look, you only wore it a few times. It actually directly detonated a single product on our website, which is what it means." Su Wei argued plausibly and argued with reason.

But apart from official duties, she also paid attention to the rich man's health: "The temperature has dropped recently, and there are autumn T-shirts in the cabinet next to them. You can wear them if you want. The workmanship is also good."

"Mr. Su, you are about to be the president of a tens of billions of dollars listed company, don't worry about this T-shirt." Fang Zhuo warned.

"Mr. Fang, a company with a market value of tens of billions of dollars is also supported by individual products. Let alone today, even if it can reach 50 billion or 100 billion US dollars in the future, e-commerce products still need to pay attention to the expansion of the upper and lower limits of users. , this is the key to our competition with Taobao." Su Wei said solemnly.

Fang Zhuo stroked his forehead, which made sense.

To be serious, consumption upgrading is a small trap, and Alibaba’s efforts to develop Tmall do have strategic problems.

Well, he doesn't want to talk about competitors over a T-shirt right now.

"It's very late over there. Go to bed early and wait for your time to ring the bell." Fang Zhuo noticed the time.

"Will Mr. Xiong ring the bell this time?" Su Wei suddenly asked a question.

"Ah?" Fang Zhuo was a little confused, "No matter what you said before, it will be fine. Whoever knocks it will make a difference."

"They fought fiercely. Mr. Xiong rang the bell before Yike went public, and this time he came again..." Su Wei said with a smile, "He has been besieged in the past two days. Mr. Wang and the others said they wanted wine. The winner and loser were decided at the table, and Mr. Xiong agreed.”

Wang Fengyi from Shenxin Technology has also arrived in New York and will serve as the bell-ringing representative.

Fang Zhuo heard the excitement and joy of everyone and said: "Old Xiong has a broad mind. He won't be surprised if he doesn't knock anything."

"Okay, this is President Fang Da's remote command." Su Wei joked, "In the end, the blame will be on you."

Fang Zhuo is now accustomed to taking the blame. Whenever there is a dispute, his opponents will probably start by politely saying, "What did Fang do?"

However, as long as you don't say it to your face, everything will be fine.

Lao Xiong has a broad mind. If he is close to Zhu, he will be red, so his mind is naturally good.