Reinventing the Millennium

Tesco is listed on the market, and the female president is far away in New York.

Fang Zhuo from Shencheng headquarters became the subject of intensive bombing interviews.

But there is nothing much to say in the interview questions. They are nothing more than general content such as market value, competitive views, future goals, etc.

The company had just gone public, and everyone was happy. Fang Zhuo did not avoid the interview out of consideration for everyone's morale, and basically gave his answers in a normal tone.

As for some reporters’ questions: “When will Tesco surpass Taobao?” “Does Mr. Fang think Alibaba still has a chance?” “What does Mr. Fang think of the Spring Festival Gala cooperation?” “What guidance does Mr. Fang have for Penguin becoming the fifth giant?” Questions like this were laughed off.

Alibaba’s Taobao is still very strong and stands out among the C2C players. The expansion of Alipay has always been the focus of its strategy, and the competition between Tesco and its e-commerce is also very systematic.

On the one hand, they develop each other, and on the other hand, they contain Ali's attempt to break through in the field of communication traffic, and the effect of the latter depends on the fierce competition with Penguin.

Fang Zhuo is quite confident about the domestic competition of Yike Department.

In particular, Yi Xin's performance this year gave him reassurance.

Although a better hardware foundation seems to be more suitable for Yike's advantages, a series of combinations of public opinion, marketing, and resources have already taken the lead in switching from PC to mobile Internet communications.

Now that several local Spring Festival gala sponsorships have been negotiated, and as the outline of the Internet New Year's Eve party is taking shape, the threat of Penguin's apparent offensive is at least getting smaller and smaller.

As long as Yixin makes no mistakes and follows this path, it will be able to inject more and more traffic into the entire Yike system.

However, while domestic flowers are blooming, foreign business competition still exists.

Fang Zhuo stood in Shanghai, looking at Europe and the United States, and still felt that there was a lot of room for performance.

On December 12, the share price of Tesco, which had been listed for one week, stabilized at around US$46, which was still one step away from the market value threshold of US$30 billion. President Su Wei and her team ended their listing trip and set off from New York back to Shanghai.

At Hongqiao International Airport, there is a gift that Fang Zhuo ordered a long time ago, and a new private jet is waiting there.

According to Su Wei's previous wishes, the private jet was named "Yigou". She was not as casual as Fang Zhuo's name, but was more willing to give it the meaning of the company.

Many people have objected to this naming. Although Su Wei doesn't like the ridicule of "Qingzi", everyone agrees that Mr. Fang's car has been sublimated because of this name.

Therefore, when Su Wei asked for opinions, a name with the same sublime meaning received many approvals. It could be called "Penguin" or "Hippo". Mr. Su should not only consider "Yigou", but also consider The competition between the overall system and Penguin!

Su Wei strongly rejected similar opinions and still insisted on giving the private jet a normal name.

Even though she couldn't stop the people below from calling her informal.

Fang Zhuo believes that Teacher Xiao Su will like this gift that has finally arrived. Just in time, it will be useful during the Spring Festival.

The preparatory team for the Yike Network Gala ultimately rejected the boss's wealthy and wasteful suggestion of moving to the capital, but they affirmed the boss's unrestrained ideas and actively communicated with CCTV to adjust the order of program performances.

For example, it is appropriate to move the Four Heavenly Kings from the beginning to the end.

There was not much hostility on the part of CCTV as expected. Of course, the initial communication was not that positive. When singers like Jay Chou and Liu Dehua, who were invited by both sides, could not make it, they could only reluctantly stay in Shanghai. The enthusiasm on the other side has increased.

This matter has now been reluctantly resolved. CCTV moved the artists whose programs conflicted with each other to the front, while Yike moved everyone to the back.

On the night of New Year's Eve, a special car was waiting at the entrance of CCTV, and two private planes were waiting at the airport. If unexpected factors occur and it is impossible to arrive at the "Yike Cultural Center" in time, the New Year's Eve party will have alternate artists. Adjustment.

This year’s Spring Festival Gala is on February 2nd, which means it’s only a little over a month away.

Fang Zhuo always feels that time has gone extremely fast this year, but his business has indeed made great progress.

While Fang Zhuo was waiting for Teacher Xiao Su to fly back, unexpected news from Mi Tuan suddenly made him hesitate.

On the morning of December 13, the four top executives of Mi Tuan, Lei Jun, Wei Zhe, Sun Tongyu, and Geng Deheng, visited Hang Lung 23 together. Then they found that no one was there, so they turned around and went straight to Yike 23 before meeting the real owner.

Liu Zonghong is to blame for this matter.

He confirmed the itinerary after receiving a call from Lei Jun, but due to years of habit, he mentioned the location as "Hang Lung President Office", which made a small mistake.

Yike still has employees working in Hang Lung 23. The upper and lower floors there have long been bought and there is no idea of ​​renting them out. It is still used as Yike's corporate office.

At 10 o'clock in the morning, Liu Zonghong apologetically invited four senior Mi Tuan executives into the president's office. The news they brought had been placed in front of Fang Zhuo's case in advance.

——Should we promote the merger and acquisition of Tuanbao.com by Miduan.com?

Since group buying became popular in China, Tuanbao.com's market share has climbed rapidly. It has used radical expansion and brave money-burning strategies to staking its claim, and has always occupied the top position.

As of December 2010, Tuanbao.com has grown from 8 employees to more than 2,000 employees in less than a year, and the company's team has expanded rapidly.

However, the concept of group buying has been somewhat cold in the capital market in the second half of the year. On the one hand, Mi Tuan maintained a posture of burning money, and on the other hand, it expanded into cities relatively cautiously. This forced Tuanbao.com to continue to burn money.

Within a few months, Tuanbao.com has reported two capital chain problems.

For the first time, it received investment from the United States. This time... it ran into great difficulties.

The most important thing is that many investment institutions have asked a question. Even if they get the money this time, will they still have to spend money with Mi Tuan, which is backed by Yike, and Dang Tuan, which is backed by Penguin?

The market is being eroded and there is no end to burning money. How to invest in this?

After several efforts by Tuanbao.com, even the original institutional shareholders stood aside. This made Mi Tuan, who was always observing the market and the attitude of its opponents, feel moved, and he also got a certain intention after a brief contact.

Now the question is... should we win Tuanbao.com?

Or, I heard that Dangtuan.com is not doing well right now, and Qingzi has a good relationship with Mr. Fang. Is it possible to try to take over Dangtuan.com?

Just like the structures of Mi Tuan and Yike are separated by one layer, Dang Tuan.com is obviously not directly related to Penguin. There is also its own QQ group buying platform, which may be able to promote the final cooperation.

Lei Jun and others briefly described the situation and choices they encountered now.

Fang Zhuo was both surprised and hesitant.

In principle, the current rice group can make decisions directly based on market conditions. In terms of overall strategy, except for Geng Deheng, who is responsible for city team building, who is relatively weak, Lei Jun, Wei Zhe, and Sun Tongyu are definitely top-notch players.

Now come here to find yourself...

Fang Zhuo changed his thoughts and asked slowly: "Qingzi did come to see me last time. I also said that we can wait for the deterioration of the group. Why do you ask again this time? Is there something between you? Have you had any contact?"

This was what puzzled him.

The four of them exchanged glances.

Sun Tongyu asked directly: "Mr. Fang, I see that Mr. Li has been in contact with us. When Tesco went public, he also celebrated and talked with you about the development of the group buying market."

"Where are you celebrating? He came to Shanghai?" Fang Zhuo wondered.

"I saw it in the circle of friends." Sun Tongyu took out his phone and looked for Li Guoqing, who had added him as a friend.

Fang Zhuo also took out his mobile phone. He wasn't particularly busy recently and would check everyone's updates when he was free. He didn't seem to see what Qingzi said.

When Sun Tongyu took Mr. Li's Moments and confirmed it with Mr. Fang, the "Don't let him see me" and "Tag" functions of Yixin Moments showed their effects...

Fang Zhuo: "..."

Keiko's circle of friends is not that outrageous.

As we all know, Tesco, which just went public, acquired Dangdang. However, Qingzi did not hold any hatred. Instead, he reposted and posted a long article to congratulate Tesco for its successful listing in the United States.

He also posted ambiguous photos such as "Mr. Fang's Champagne Picture" from the perspective of Tesco employees.

It seemed that he didn't say anything about it at the scene.

"Did he hide it from me?" Fang Zhuo was dumbfounded. When he clicked on Qingzi's circle of friends, he found nothing.

"Mr. Li is really..." Lei Jun was quite shocked.

Fang Zhuo took a sip of tea and said with a smile: "What is Qingzi trying to do, mislead you? Is that the case?"

Wei Zhe suddenly spoke up: "Mr. Li has been an investor for a period of time before, and I'm afraid he has many friends in the investment community. Now that capital investment in group buying has been cold, I'm afraid... I don't want to have any ideas in this regard."

Fang Zhuo nodded. Isn't this just a way of taking photos with celebrities to endorse him? As for Qingzi, if you say he is fake, he does have qualifications in the industry. He can easily talk when he wants to. If you say he is real, …Then don’t hide it from the person involved.

"I don't know who is in worse situation now, Dangtuan.com or Tuanbao.com." Lei Jun pondered and guessed the reason behind Mr. Li's actions.

No matter what the purpose is, I have started to try this small trick, but I am afraid that the real situation is not optimistic.

The development of Dangtuan.com and Tuanbao.com are similar, and they face similar competitive pressures. They both shouted slogans such as "301 City" and "302 City" for Mi Tuan's "300 City" plan.

The difference is that the two companies seem to be really aiming for such figures.

This includes the rapid recruitment of employees, the rapid expansion of urban business, and the scramble to acquire local small and medium-sized group buying projects. The result is that... none of them are working well now.

Mi Tuan also spent a lot of money in this process in the second half of the year.

But the effect of spending money is very good, putting pressure on opponents and allowing reasonable expansion.

Fang Zhuo once discussed with Lei Jun how to play the group buying market. Since capital is an advantage, we should use this advantage reasonably instead of waiting for the market to completely differentiate.

Now it seems that Mi Tuan's style of play has achieved the expected results.

"Then do we want to contact the Dang group?"

Lei Jun asked.

Returning to the choice of Mi Tuan, if one eats one, integrates it, and then attacks the remaining one, it may be able to take a certain lead in the group buying market. As long as Mi Tuan takes the lead and gets time to develop, a city team with stronger combat effectiveness will be able to do so. can continue to expand its lead.

Which one to eat? Which one to attack?

The two situations are somewhat similar.

On the way here, Lei Jun discussed this issue with Wei Zhe, Sun Tongyu, and Geng Deheng. Everyone felt that any company would be suitable.

Fang Zhuo held the tea cup and felt the looks of the four senior executives of Mi Tuan. He laughed dumbly: "What are you looking at me for? You have been doing group buying for so long. You are the most familiar with this business in China. What else do you want me to say?"

These four people are very diligent and talented in what they do. Lei Jun wants to succeed in his career, Sun Tongyu and Wei Zhe have a burning fire in their hearts, and Geng Deheng has not been easy along the way and cherishes the opportunity.

"Mr. Fang, let's talk to Tuanbao.com then?" Lei Jun considered contacting both parties to see the price. However, Sun Tongyu thought that it should be done quickly to avoid another trouble in the capital market.

Fang Zhuo nodded slowly.

Just as Lei Jun was about to continue speaking, he suddenly heard Mr. Fang speak again.

"Well, actually it's not impossible..." Fang Zhuo thought of Qingzi, whom he had known for a long time, and hesitated before speaking.

The four of them looked at Mr. Fang, as if they were waiting for the big boss's decision.

Fang Zhuo frowned and thought for a long time. Considering that Penguin had a large stake in Dangtuan.com, he finally decided to respect the initial wishes of the four professionals: "Tuanbao, do everything as quickly as possible, and the autumn wind will sweep away the fallen leaves."

Lei Jun and Sun Tongyu looked at each other, having similar thoughts in their minds because of the ridiculing news two days ago. It cannot be said that Mr. Fang did not feel sympathy for Qingzi, but Qingzi was not Hong Yi after all.

The self-destruction in red clothes created an excellent public opinion gap for Yike, which led to the brilliant situation of Yixin today.

Where is Qingzi?

It's no wonder that the other person always presses the "don't let him (her) see" button.

…

The last month of the Gregorian calendar year is a stormy one.

Tesco successfully went public, and e-commerce has made waves again. With the return of President Su Wei, there are reports that Tesco is secretly contacting one of the "four links and one reach" company to seek acquisition intentions and further improve its logistics strength.

This news directly shocked Ali, and then a lot of specious news came out.

And as the Gregorian calendar year is coming to an end, the showdown between Penguin and Yike in the Spring Festival, which has long been obvious, has also made people excited, predicting a major battle between these two companies in the field of communications.

In this way, on the last day of December, Miduan.com did not even wait for 2011, and officially announced the merger and acquisition of Tuanbao.com, becoming the company with the largest share of the group buying market.

At three o'clock in the afternoon, Li Guoqing was editing information in his circle of friends, thinking hard about how to use a suitable sense of distance to evaluate this year's communication battle between Yike and Penguin.

Just when he was satisfied with the repeated editing, the vice president of the company called and informed him of the merger of Mi Tuan and Tuan Bao.com.

There was no news at all before. Everyone thought that Tuanbao.com was struggling to find new investment, so why did it suddenly merge?

No, this is not a merger, this is an annexation! !

On the last day of 2010, the news hit my face! ! !

"Is this, is this Lei Jun's handiwork?" Li Guoqing asked subconsciously.

"I'm afraid..." Vice President Yin Kaiming said in a low voice, "There are rumors in the industry that this is Mr. Fang's push behind the scenes, otherwise it wouldn't have been done so quickly, and it wouldn't have been completed without the slightest movement."

This is in line with everyone's general impression of each other.

Li Guoqing thought of that person when he asked.

However, I obviously sent him a message and discussed the possibility of merging Dangtuan.com and Mituan.com.

Although Penguin owns shares, he is the head of the board of directors!

"Fang, Fang..."

Li Guoqing muttered two words, thinking about the market changes after Mi Tuan swallowed Tuan Bao, thinking about the stormy competition that would follow, and thinking about the current predicament of Dang Tuan, he was speechless.

Mr. Fang, it hurts me so much!