Reinventing the Millennium

"A violent group buying trend blew from the end of 2009 to the beginning of 2011, and the entire market was completely different."

"According to statistics, in the past year or so, there have been more than 4,000 domestic group buying projects of all sizes, which can be called an unprecedented crazy entrepreneurial wave."

"However, as of early January this year, this number has collapsed to less than 100, and among these lucky group buying projects, less than 10 companies account for 85% of the current market."

"Or, to put it more bluntly, the top three Tuanbao, Dangtuan, and Mituan have completed the accumulation of leading advantages."

“What’s even more unexpected is that first, Mi Tuan, which relied on Yike, swallowed Tuan Bao, and then Dang Tuan, the second-largest company in the market, completely fell into the arms of Penguin.”

"Tuanbao, which insists on self-development, is called merger and acquisition, but it is actually annexed. Dangtuan, which also insists on looking for opportunities in capital and markets, is also forced to introduce the Penguin team due to the situation."

"We have heard more news that Alibaba has determined that it will use Koubei.com to develop a greater group buying business, and Baidu also seems to be interested in this area."

"Tuanbao disappeared, Dangtuan joined Penguin, Alibaba and Baidu are ready to make moves, and the group buying market seems to be about to usher in the octopus-like expansion of domestic giants."

"When the wave of mobile Internet comes, the boundaries of the Internet will inevitably expand greatly as people use smartphones that are within reach. The connection between the industry and users will become closer, and the market will inevitably expand rapidly, but..."

"In the not-too-distant future, giants that have begun to expand will gain unprecedented development convenience. The personal heroism of entrepreneurs in the past will undoubtedly gradually fade away."

"After a bloody fight in the group buying market, the four giants YBAT still emerged in the end. Entrepreneurial heroes like Li Guoqing who have repeatedly failed and failed have less and less room to move around."

"Perhaps, when they looked up, the person standing in front of them was the most personally heroic man who had inspired countless entrepreneurs - Fang Zhuo."

"Now, he has a new and appropriate title in the domestic Internet - 'Big Boss'."

Entering 2011, China Business News analyzed the current changes in the group buying market and looked at the development forecasts of domestic giants. It mentioned and listed YBAT’s octopus-style expansion intentions, and also talked about the rather reckless entrepreneurial characteristics of the past ten years. .

The past ten years are the first decade of the 21st century. In the first five years, Internet companies represented by the Three Musketeers of the portals "Sina, Sohu, and NetEase" were pioneering, cultivating the market, cultivating users, and more The project was swept by the global bubble, and many entrepreneurs narrowly escaped death and then gradually recovered.

In the next five years, Internet companies represented by "Penguin, Baidu, and Alibaba" have developed increasingly clear markets, gained more and more users, and connected with capital and the stock market more frequently. Entrepreneurs and investors have Have strong confidence and expectations for the future.

At the beginning of the second decade of the 21st century, many entrepreneurs were wiped out in the group buying market. The expansion and influence of the giants were clearly revealed. The mobile Internet seemed to have further widened the distance between them, which made people feel sad.

Fang Zhuo was very emotional.

There is no need to mention your name.

What's even more subtle is that he saw this article reprinted by Qingzi in his circle of friends.

Qingzi's circle of friends is now visible to me.

Qingzi is also an entrepreneurial hero who has repeatedly failed.

When he saw the reprint and comments of this article from other people's news, his mood reached its peak.

Xiong Xiaoge, the head of IDG, reposted and commented: This article is a bit interesting, but he should add the line of Yi Ke or Mr. Fang. Whether it is the Three Musketeers in the first five years or the new giant in the next five years, Mr. Fang They all run through it. Sina of the Three Musketeers was acquired, and the core business of the new giant was long-planned to compete for it. It is more interesting to put the threads that run through the two periods.

Wang Fengyi of Shenxin Science and Technology did not repost this report, but he commented on Xiong Xiaoge’s news: Don’t be a black man, don’t ruin his reputation.

Xiong Xiaoge responded: The objective description is black? Just to ruin your reputation? Isn't it?

Wang Fengyi: Not to mention that what you said here is biased, "premeditated for a long time" is not a good word for you. Mr. Fang has worked hard for the company's business, so what kind of word does it mean for you?

Xiong Xiaoge: No wonder people call you Wang Gou, but they can’t see you.

Wang Fengyi: Report the personal attack. I will send a screenshot to Mr. Fang and ban your account.

Fang Zhuo read it in the circle of friends, received a screenshot from Wang Fengyi and read it again, then pretended not to see it and ignored it. The two of them were so bored, so they could argue in the distance.

However, the possible new trends of Alibaba and Baidu still deserve some attention.

Well, just a little bit.

Baidu does not mention it because it is not sincere. Alibaba must use Koubei.com to do offline group buying and form a parallel with Taobao's online Juhuasuan. This must have certain determination.

However, Ali went round and round, and the China Supply Iron Army, which was originally the most suitable for this business, fell apart. Only then did it think about exerting its strength. I am afraid it will be difficult to close the gap with Mi Tuan.

There are people with money and strategies, and the current Mi Tuan team is strong. Once Tuan Bao is integrated, the next step is to sweep the entire market and access every entrance suitable for offline group buying.

This also involves the promotion of offline electronic payments, which not only enriches the ecology of YMS in a broad sense, but also strengthens competition with Alipay, which is a perfect fit.

Fang Zhuo thought about the fact that his "Easy Pay" was folded and put at the end. Well... you can't blame yourself, right? I'm on the fifteenth day of junior high school. Isn't that okay?

Halfway through January, the small commotion caused by group buying gradually subsided, Mi Tuan silently digested the group treasures, Dang Tuan struggled with Penguin, and the level of public opinion also shifted to a larger and more critical competition.

February 2nd is the Spring Festival Gala.

There are only two weeks and two days before the battle between Yi and Goose. Unlike last year, everyone knows that these two giants are going to have a good fight this year. Some media have even received the polishing fee in advance.

As for how to polish it, how to brag about it, how to make up for it, it all depends on the situation of the real sword and gun.

Lineups on both sides.

Penguin, a long-established communications overlord, won the Spring Festival Gala cooperation at a sky-high price. It is said that it has raised 1 billion brand red envelopes, and the publicity channels are also ready to give "Letter" a turnaround.

The other company is Yike, which has the upper hand in the mobile communications field. Its Yizhen launched to take advantage of the situation has staggeringly overpowered Penguin. In the past year, it has created a subversive miracle for everyone that is difficult to replicate.

The competition between these two companies, Yixin and Laixin in terms of products, has reached a position close to an inflection point. In terms of methods, there have been public conflicts, official dismissal, blacklisting of the boss, shadow public relations, innovation and micro-innovation, fake innovation and real micro-innovation. Innovation...

It can be said that both sides are trying their best.

It seems that the direct friction between these giants will cause more sparks than the indirect results in other fields.

Therefore, lock on February 2, lock on the reunion night of the Spring Festival Gala, lock on the moment when the giants are bleeding.

Many portals are already reminding melon-eating people to pay attention to the red envelopes and fun during the Chinese New Year.

However, just when everyone is buying new year's goods, summing up work, rushing to buy tickets, and worrying about their girlfriends, many visible channels seem to update advertisements overnight.

——Five blessings come to your door. Collect all five blessings and share 260 million in cash equally!

——The blessing has arrived. Have you collected it today?

——Share friends, share blessings, and share red envelopes!

——Sweep the blessing card to send "fu" and blessings!

Along with the launch of the "Collecting Blessings" activity, Yixin also launched an important function, which can attract people to form groups, family groups/friend groups/colleagues groups/open black groups...

Share the event to the group and click on the message to receive the lucky card.

On the one hand, it is to promote the further spread of the "collecting blessings" activity, and on the other hand, it is also to increase the effect of user fission and attract new users during the Chinese New Year.

On January 24th, Yixin’s “blessings” are coming!

At this time, there are only 8 days until the Spring Festival!

As soon as all channels were launched, Chuanxin’s Spring Festival activities spread naturally!

The first thing many people do is calculate the number of cents. The most important thing is that it is an equal share!

260 million, if it is divided by 1 person...forget it, if it is divided by 1,000 people, that is 260,000!

Ten thousand people, 26 thousand! One hundred thousand people, 2600! One million people, 260! Ten million people, 26!

Even 10 million people can still get 26 yuan, and this can be done with just a few clicks by scanning blessings and sharing.

However, when everyone started to scan the blessings on their doors, the blessings written by themselves, and the blessings on the computer, a problem arose. The "dedication blessing" seemed to be extremely rare.

With such a small number, although I have not collected all the five blessings, has the total number of people who can collect them also become smaller?

Not 26, but 260? Or even 2600?

The Yike Department launched a strong promotion, and users were ignited by the new activities. The five blessings have good meanings, and they can also distribute bonus packages. It is also good to have fun with friends and family during the Chinese New Year.

For a time, the enthusiasm for collecting blessings aroused great enthusiasm.

And Penguin's heart... dropped to freezing point...

What's the big deal?

Aren’t we meeting on February 2 to compete at the top of the Spring Festival Gala?

No, buddy, you did it too early...

No, buddy, you’re doing a bit well...

No, you are really not a buddy...

Just like the electronic red envelopes for last year's Spring Festival Gala, this year's blessing gathering event is the kind of event that combines technology and tradition to make people happy and worried as soon as they see it, listen to it, and get started!

And, this also reminded the Penguins of the bad memories of last year.

This year, the response time for the Yike event is only 8 days!

8 days, hurry up, hurry up, plan and publicize urgently, how can this be too late?

Even if it is stronger, how can users share it in time?

Also, the rehearsals for the Spring Festival Gala have long been confirmed. Even if Penguin cooperates exclusively, it can only be an electronic red envelope event, and can no longer participate in such blessing activities. On the other hand... what about the long-planned Yike New Year's Eve Party?

It will definitely be linked again at the party! !

The only thing is, are these 8 days enough for Yi Xin?

It seems to be relatively reluctant, but unlike Yixin, which was just launched last year, this year's Yixin already has tens of millions of users, so it can be arranged more calmly.

Another unhappy thing was brought up during the analysis meeting held by Penguin.

"In just 8 days, will our feature updates be stuck in Yike's software store?"

Last year, we went to Beijing for this matter. From then on, until now, all applications for feature updates from Penguin and Laixin are approved on the last day of the regular process.

Now that there is such a blessing activity, it goes without saying that Yike's software store will definitely not be updated.

I wanted to follow this letter, but it was really difficult to follow.

Unique Spring Festival activities, limited imitation time, and prepared party interactions mean that this year's Yixin "Collection of Blessings" will be an exclusive marketing event.

The atmosphere of Penguin’s targeted meeting was very solid.

Everyone’s recent focus has been on the Spring Festival Gala red envelopes and brand recruitment, as well as ensuring that the technology is foolproof. We did not expect that Yixin could hold such an event.

How much fission and new additions can be made to the "collecting blessings" activity?

Can the Spring Festival Gala red envelopes continue to attract users?

Also, what will happen to Yike's New Year's Eve party?

Unknown factors are added to the disadvantages.

At the end of the meeting, Ma Huateng fell into silence in the office. Silent with him was Xu Chenye who was sitting opposite.

After a long moment of silence, Xu Chenye finally spoke: "Pony, what are you thinking about?"

"I suddenly remembered what Fang Zhuo said last time, 'When a gentleman changes his appearance, he becomes a noble man, but when a villain changes his appearance, he becomes obedient and obedient to the king.'" Ma Huateng shook his head unconsciously.

Xu Chenye frowned: "Huh?"

This is not a wonderful memory.

He happened to be on business in Shencheng that time, so he planned to stab Fang Zongzong in front of him. However, Fang Zongzong refused to let him stab him, and the scene was not good-looking.

"Don't talk about the deeper meaning, just talk about it literally." Ma Huateng said, "Even if a villain changes his appearance, he still follows the guidance of a gentleman. This is a bit like our passivity."

"The read follows Yi Xin's read, and the red envelope follows Yi Xin's red envelope. This time, if you can't follow Yi Xin's red envelope, you will become more passive."

"Innovation comes first, and micro-innovation comes second. Isn't it like what Fang Zhuo said about Wen Wei, a gentleman, and obedience to a villain?"

Ma Huateng said something that suddenly occurred to him.

He didn't know why, but he suddenly remembered that phone call.

Oh, yes, why did Fang Zhuo say this?

It was to answer the question he asked himself.

——Pony, why do you think Letter is lagging behind Yixin now?

The gentleman is in front, the villain is behind. The gentleman eats in the front, but the villain really can't eat in the back this time.

Xu Chenye said seriously: "Pony, this isn't the point of losing. You even talked about Fang Zhuo's words here. It's not too late to talk about it after we lose!"

He held the teacup with his eyes sharp. I can't stab Fang Zhuo, so I can't stab you?

"It's nothing to talk about." Ma Huateng paused, "It can be considered as a constant new thought. Oh, yes, you said that although 'reform' means a change of heart, can you also say that it is just a superficial change?"

Xu Chenye was not interested in this, but emphasized: "This blessing event is indeed good, but in order to avoid us following suit, Yi Xin also limited the time of his leopard transformation. The Spring Festival Gala is the number one gala in China, and its influence is unquestionable. , we must actively retain new users.”

This is the competitiveness, newness and activity that letters need to enhance now.

Ma Huateng took a deep breath. Yes, there is still the Spring Festival Gala. Changes are also changes, smooth changes are also changes, and there is still a chance for letters.