Reinventing the Millennium

The bear and the dog just wanted to compete, but this time Yi and the goose really wanted to differentiate between life and death.

Time has entered February, and many people are shocked when they realize that today is the 1st and they will be able to watch the Spring Festival Gala tomorrow night. Damn it, we have to see the outcome.

In fact, whether it is Yi Ke or Penguin, tossing and turning and long nights are the themes of everyone's sleep these days.

Although the strategic significance of this battle has not been clarified internally by Yike, every attack on local channels, every planning and marketing arrangement, and every arrangement of the technical team have clearly demonstrated and strengthened everyone's attention.

The Penguins are even more hopeful about reversing the situation this time and are under more pressure.

Fang Zhuo's mentality is not bad. He doesn't know whether the two softwares can reach the turning point in determining the outcome during the Spring Festival Gala, but he believes that the balance of victory is already tilting.

On February 1, Yike 23 more people arrived.

Co-founder Yu Hong returns from New York and will co-attend this year's MWC2011 in Barcelona on February 14th.

Kong Yu, the head of the MIGA Fund, has returned from Washington and will talk about funding developments in person.

Pan Ben, head of European marketing of Yike, returned from Paris, just in time to watch the New Year's Eve party together.

Ni Runfeng, the head of Kesheng Mobile, returned to Shanghai and made an appointment to visit and discuss export matters in detail.

Fang Zhuo made frequent calls this day.

Originally, he had saved time to see Jiang Shangzhou, who was recovering from illness, but Dr. Jiang had already left for the capital in advance, and the two chatted on the phone for a while, and agreed to meet again when Fang Zhuo came back from Barcelona.

Dr. Jiang's recent treatment results have been average and his physical condition is not very optimistic. However, every time he makes jokes on the phone, he also threatens to support Yi Ke at the Spring Festival Gala this year and lock in the PPS New Year's Eve party.

Fang Zhuo has heard a lot of similar support from family and friends, but Dr. Jiang's +1 ratings are particularly gratifying.

Yike's New Year's Eve party was held at the Expo Performing Arts Center, which originally could accommodate 4,000 spectators. After Yike's renovation, it was upgraded to 5,000 spectators, and it should continue to be upgraded in the future.

However, considering safety and management, the party on the 2nd had 2,000 auditoriums on site. The Yike Department released tickets internally to 1,000 people, and another 1,000 people registered and were drawn through the official website, which was completely sold out.

On the afternoon of the 1st, the originally scarce Jingye Blessings were gradually released, which promoted another wave of enthusiasm for collecting cards and sharing. According to the plan, from the evening to New Year’s Eve, there will be more and more Jingye Blessings for sweeping and sharing. As much as possible, participants can collect as much money as possible.

However, this year, in order to prevent Penguin's micro-innovation, the marketing campaign is still a bit short. The internal evaluation data of Yike is that it is possible for accounts of around 10 million to obtain five lucky cards and achieve the "Five Blessings" achievement. In order to encourage We continue to use the "Five Blessings" collected by Yixin and Don't Waste, and the collection of cards will still be timely in the fifteen days from the Spring Festival to the Lantern Festival.

During the final Lantern Festival, all the "Five Blessings" collected can be exchanged for coupons for mobile phones from Yiguo or YMS manufacturers again. This time, the random coupons range from 5 to 50 yuan. At this point, the completion of the card collection activity has promoted the entire system. .

Fang Zhuo thinks it would be better to continue the collection of cards in this way. If the estimate is 10 million, the cash shared equally by each person is 26 yuan, plus the Lantern Festival shopping coupons, whether it is the user growth of Yike department, Yixin user or individual user itself can benefit.

On the night of the 1st, Fang Zhuo hosted a banquet for friends from all walks of life to welcome everyone.

But……

When everyone saw Mr. Fang appear, well, Mr. Fang was still in high spirits, but the two people next to him...

This Zuo Xiong...Mr. Right Dog...Mr. ah no, Mr. Right Wang, why do they all have scars on their faces?

A dinner party is not the right time to ask such a question, you can only keep it in your mind and wonder.

However, Yu Hong was more straightforward and asked Mr. Fang while everyone was talking: "Mr. Xiong and Mr. Wang will also watch the party tomorrow, right? When the live broadcast will be filmed at your place, what should I do if the two people have injuries on their faces? Do you have to be suspicious? Did you hit someone?"

"I didn't hit him, and there were no rumors that I hit anyone." Fang Zhuo disagreed and casually revealed the truth, "They are interested in practicing boxing, so they have to tell each other when they meet, but what you said is true. It’s a problem…”

Everyone sat in the front row, the camera was on, and the national audience took a look, and it seemed that it was indeed not very good-looking.

"Okay, let them sit in the back." Fang Zhuo made a decision.

Yu Hong agreed: "Yes, investors are not important to us now anyway."

Fang Zhuo nodded happily: "Mr. Yu, you know how to misinterpret the meaning."

The matter of moving seats was left to Liu Zonghong to arrange, and there was no need for the Queen Mother. A family from both sides came to watch the party, not only to see the bear's face, but also to see the bear's wife and Wang's wife's face.

Fang Zhuo followed the advice a little, arranged some small things, and before leaving, he talked with Ni Runfeng about the overseas expansion of "Kesheng Mobile".

As of now, Yike has no further plans to develop mobile phones. The coverage of the YMS system in China is sufficient, but it still needs to properly expand its influence abroad.

Yike will not destroy the brand image that it has worked hard to establish. However, Kesheng Mobile has Yike's investment and is willing to adopt Morningstar Semiconductor's new "Starlight" chip solution, which can be taken out. Roll up with the low-end product lines of Samsung and other brands.

Ni Runfeng was happily chatting while drinking tea. He seemed to be glowing again since he made a mobile phone, and he looked like he was ageing against his will.

His son Ni Boren is responsible for part of the domestic supply chain at Yike. He came here with him today. Hearing that the chat between his father and Mr. Fang was coming to an end, he thought about talking about his observations of the supply chain during this period.

"Mr. Fang, we have an observation on the domestic supply chain this year." Ni Boren sat up straight after his father's topic came to an end and spoke seriously.

Ni Runfeng put down the tea cup and stopped his son: "Hey, it's Chinese New Year, why are you talking about work? Mr. Fang has so many things, you can just make a report when you have work later."

Ni Boren's eyes widened and he glared at Mr. Ni Runfeng, the head of Kesheng Company. He listened for a long time just to take a chance. You, you... your dear old father can talk about work, why can't I? chat?

"Hahaha, okay, listen to your dad. In this case, you can send an email to Liu Zonghong and I'll take a look in two days." Fang Zhuo looked at the appearance of the father and son and laughed out loud.

Ni Boren could only agree.

He waited until Mr. Fang left before asking his father: "Dad, do you have any deep meaning in not letting me talk to Mr. Fang about work?"

Ni Boren knew that his father would not harm him, but he was afraid that there was something special about him.

"Ah?" Ni Runfeng glanced at his son blankly and replied, "I didn't think much about it. I just saw that Mr. Fang talked so much, and I was afraid that he would be tired."

Ni Boren: "..."

I really love myself, but I respect Mr. Fang’s dear old father even more!

As the Spring Festival Gala approaches, bears, old friends, catching up with each other, and work are all just a part of the equation. This year, because of the New Year's Eve party, Fang Zhuo won't have dinner with relatives from the two families.

Originally, we were considering going to watch the party together, but then Su Wei mentioned that it might be more fun if we all play cards, mahjong, and eat melon seeds and chat, so we adopted this suggestion.

Anyway, the party can be watched on the computer and TV.

There are all kinds of things, many events, Fuca collect cards, New Year's Eve is coming.

On the night of February 2nd, whether it was good or bad, whether it was perfect preparation or insufficient preparation, it was time to see the truth.

Three private jets from the Yike Department have all flown to the capital, and there are also special cars waiting at the airport in Shencheng, preparing to complete a relay race for the CCTV Spring Festival Gala.

It was approaching 8 o'clock, and the audience seats arranged at the World Expo Performing Arts Center were already full.

Fang Zhuo, Qi He, Liu Qiangdong, Yu Hong and other Yike senior executives sat in the front row, chatting casually about the company's situation this year.

Behind them were the invited guests from Yike's partner manufacturers, and... Gou Xiong, who felt a little aggrieved. The two of them were very close, but they both blamed each other for not being in the first row.

Behind them are the internal employees of the Yike Department and the local and regular audience members who received tickets.

"Hey, Mr. Fang, the first program is singing, right? Who is it?" Pan Ben, who came back from Europe, talked about the product in fascination for a while. Suddenly, when he looked up, the hosts started to come on stage, and the live broadcast had already begun.

"It's Wang Fei." Qi He, who was watching, gave the answer. He was in charge of business in Europe before returning to China to take charge of YMS, and he and Pan Ben used to work together very well.

The officially scheduled program schedule is completely different from the first rehearsal.

Because of conflicts with artists from CCTV, the four kings who were originally used to bomb the scene were moved to the end. Wang Fei had already attended the Spring Festival Gala last year, but this year she did not receive an invitation from there from the beginning. Later, she politely The invitation was even declined.

Therefore, as perhaps the most famous diva in mainland China, she was given top priority by the party's preparation team.

Wang Fei can sing many songs, and it was quite difficult to choose the songs to sing this time.

In the end, even Qi He helped with the details and decided on the cover of "Legend", which was his comeback to the music scene last year. He hoped that it would give an evaluation to the New Year's Eve party, which had an unprecedented lineup at least until now.

"Legend" songs, legendary singers, legendary parties, as well as legendary products, companies and Mr. Fang.

Faye Wong took the stage again and made her opening appearance.

This news spread all over the Internet before the Yike New Year's Eve party even started.

Since yesterday, a lot of specious program schedules for Yike's party have been circulated on the Internet. There are different artists in them, but the first one is "Legend" by the Queen.

Today, Yike's official account on Weibo confirmed the conclusion, and also released small tidbits of rehearsals, attracting a group of fans and passers-by.

When Wang Fei opened her voice, many viewers had been waiting for a long time, and the official program list of Yike was also shared with relatives and friends through Yixin.

"Just because I looked at you one more time in the crowd."

"I can never forget your face again."

The diva started the show and the heat was high.

There were even cheers at the scene.

Many viewers don't care about Yike, Enterprise, Yixin, or Letter. They just want to see whether the party and the program are exciting or not. The masterpieces performed by a singer of Wang Fei's level are definitely among the highlights.

However, like Ni Runfeng, who is sitting in the third row, the former head of Changhong and now the head of Kesheng Mobile, when he heard this song, he thought about the current strangulation between Yike and Penguin, and about the current situation of Mr. Fang and Yike Department. Achievements, I still have a lot of emotions in my heart.

I had glanced at Mr. Fang one more time on the plane, and my life's fate had changed forever...

That glance...

It should be right.

Ni Runfeng listened to the faint chorus at the scene and suddenly said: "I always feel that Penguin will lose this year."

"I don't know, but we are all confident." Ni Boren answered this question in the tone of an Yike employee. Yi Xindu suppressed the opponent on the Penguin's core communication track. This time, he traded offense for defense. It was truly At this moment of the battle, confidence emerged even more.

Ni Runfeng nodded, hummed a few lines along with the scene, and asked curiously: "Wang Fei is the first to come up, what are the arrangements next?"

"I looked at the program list and it said that it was Leung Jingru, Stefanie Sun, Lin Yilian and Jolin Tsai singing "I Only Care About You" together." Ni Boren recalled, "I don't know if the program list is accurate. I heard them say that it depends on the time to see the completeness. Maybe There will be adjustments.”

Ni Runfeng said "hmm", roughly understanding the level of this party.

But he didn't understand deeply enough.

Almost at the same time he asked, many people asked similar questions and received similar answers, which sparked more enthusiasm for watching, spreading and sharing.

Yike's New Year's Eve concert was broadcast online, and the offline Anhui Provincial TV Station was used as a channel.

Due to the speed of the Internet, some users experienced lags halfway through listening, so they quickly changed TV stations and adjusted the content from the Spring Festival Gala and local Spring Festival Gala to the New Year's Eve Gala.

This was met with criticism at New Year's Eve family gatherings, with mixed success and failure.

Well, it was a success. The family members complained when they heard Wang Fei’s song... Oh, since it’s Wang Fei, it’s fine to listen to it. Dancing in the Spring Festival Gala is not interesting anyway.

Failed... The main force of young people on the Internet returned to computers and mobile phones, hoping that the video would be smoother after reducing the definition, and by the way, they complained wildly on Weibo.

For a time, words such as # Wang Fei # , # Yike Party # , # Four Queens # , # Katon # and other words were trending on Weibo. It became a reaction to the heat.

The questions "How to evaluate Yike's New Year's Eve concert" and "How to evaluate the Spring Festival Gala dispute between Yike and Penguin" that have been posted on Zhihu for a long time also have a lot of new answers.

After Wang Fei finished singing, Leung Jingru, Stefanie Sun, Lin Yilian and Jolin Tsai took over the stage and sang "I Only Care About You" by Teresa Teng.

Compared with "Legend", many families who switched channels showed their familiarity with this popular old song from the 1980s, and they also looked up at the TV while chatting.

"As time goes by, I only care about you."

Teresa Teng's songs seem to have accumulated over time, and the performances by the four powerful female singers are also extremely attentive.

…

Lin'an.

As an off-site team that pays attention to the competition between Yi Ke and the Penguins, Alibaba executives also watched Yi Ke's New Year's Eve party for the first time, wanting to see the power of this party that Yi Ke put out to resist the Penguins' attack.

When Weibo, Zhihu, and Baidu all began to gain popularity, and when internally noticed data pulled up the growth line, everyone's mood became particularly complicated.

Alibaba also does newsletters...

Even Alibaba confidently invested 400 million yuan in the Spring Festival Gala bidding, but no one was included in the discussion...

There are obviously three companies, a competition between three giants, but I don’t have a name. This is so frustrating...

"Mr. Ma, how are you?" Cai Chongxin did not return to the United States this time. He was also celebrating the New Year in Lin'an, watching the changes of the two giants together.

Ma Ren listened to the singing on the TV and couldn't help but shook his head: "Yike comes up and plays like this. The penguin will definitely suffer. It is already difficult to beat. This is because I am an enemy in the dark. I suffer and suffer."

Cai Chongxin asked again: "Then how can we fight?"

Ma Yan frowned. Ali also needed to compete for traffic and wanted to break through like Yi Ke... But it was really difficult. Now that he saw Penguin suffering, it was easy to think of his own situation.

Although one's own setbacks are depressing, Yike's success is even more heart-wrenching...