Reinventing the Millennium

Fang Zhuo spent most of his first day at the Barcelona exhibition communicating with old friends, focusing on looking at new products from familiar faces such as Samsung, LG, and HTC.

In the evening alone, the Yike team analyzed some products at the exhibition.

However, there are too many manufacturers at this exhibition. In addition to their own analysis, they can only rely on the glances of the media, and the media is accustomed to giving priority to reporting on the trends of big brands.

Manufacturers in the smartphone market, Apple is absent, Yike, Samsung, and Sony are the first series of reports. Yike has taken out the latest dual-core processor, Samsung has all the bells and whistles and is targeting the multi-line market, and Sony has announced that it will launch Android smartphones. With increased investment in ecology, new mobile phones will be mass-produced in the second quarter.

Secondly, HTC, which is active in the mid-to-low-end market, has a number of cooperative products, Motorola has launched new products equipped with Android, LG claims that its mobile phones integrate Dolby technology, and Nokia insists on cooperating with Microsoft on the WM system...

Further down the line, brands such as BlackBerry, Dell, Rockchip, and Fujitsu also have new machines or cross-field product attempts. Everyone is very active in the hot global market.

In addition, operators in various countries such as Vodafone have OEM products, and Chinese brands such as Meizu and Kesheng have brought new products trying to go overseas.

However, in addition to OEM for operators, domestic brands currently have no good channels to go overseas. First, Samsung, LG, and HTC have already occupied the entry-level market. Second, mobile phone subsidies have become mainstream for European and American operators and cannot be obtained. It is difficult to compete with operator subsidies.

Yike is now cooperating with Kesheng to consider using the channels of Yike to try new machines using Morningstar's "Starlight" chip solution.

Today, Yike's brand among operators is still very resounding.

Sometimes, the threshold placed in front of you is difficult to say and easy to say.

On the second day of the exhibition, Fang Zhuo no longer paid attention to the products of friendly companies such as Samsung. Instead, he looked at relatively novel product ideas, such as Motorola's new waterproof Bluetooth headset S10-HD and HP's adsorbent headset Veer. Quite interesting.

By the way, he also accepted interviews with domestic media and took a photo with many domestic brands under the MWC2011 brand. Although other domestic brands have not made any achievements overseas, they are actively trying to expand.

Looking at the entire exhibition, even Facebook has launched OEM mobile phones. The vitality of the global smartphone market is really amazing.

That evening, Fang Zhuo and Pan Ben talked about the European market and the exhibition during the day. They smiled and sighed: "It's my first time to see an exhibition here. It's so colorful that I can't see it all. I can't see it all."

This is not the first time for Pan Ben to participate. Although Yike had not agreed to the invitation before, he had come to see MWC himself. After hearing this, he replied: "It is quite lively, but for us, we only pay attention to the performance of a few companies." That’s it.”

Concept products may not be finalized, and they may not create a splash in the market competition after they are launched. The splash depends on how big the splash is.

The indispensable topic of the exhibition in the past two days has been the dual-core ZR02 launched by Yike, which has been confirmed to be installed on flagship mobile phones in June, and the "unparalleled" tablet will also be launched at that time.

In comparison, Apple was absent and Samsung followed in the footsteps of Qualcomm. The dual-core processors at the exhibition were either Tegra 2 launched by NVIDIA or the OMAP44xx series launched by TI. Neither of them has a high impact on the mobile phone brands they cooperate with. strength, and Yike is now a first-line brand and has received special attention.

In addition, Qualcomm has not launched a dual-core mass-produced mobile phone with cooperation, but it held a press conference this evening and announced the latest quad-core/single-core 2.5GHz Snpadragon platform processor. The process technology is 28nm in cooperation with Taiwanese.

The news received widespread coverage.

From single-core to dual-core to quad-core, although Qualcomm did not launch a cooperative mobile phone this time, it also demonstrated its own technical strength and direction.

News like this is obviously something that Yike needs to pay attention to.

"You don't know, excitement is what he wants. Mr. Fang is afraid that he may have suppressed it at home." Yu Hong corrected Pan Ben's idea.

When Pan Ben heard this, he looked at the boss's expression, hey, it turned out to be...

He thought for a while and then turned the topic to actual work: "Mr. Fang, we will launch a joint venture with Kesheng in Europe next month. The publicity and resource use in this area..."

"It's up to you." Fang Zhuo said without hesitation, "If Kesheng's mobile phone can compete with HTC and Samsung, then let's compete. If you can't compete, there is no need to force it. In the end, everyone still uses the product to speak for itself."

Pan Ben nodded. His main concern was the interest entanglement of Kesheng Company. He knew the relationship between the founder Ni Runfeng and his boss, and also knew that Ni Runfeng's son was now working in the domestic supply chain of Yike.

Now that the boss has clearly endorsed it, everything will follow the procedure.

"Oh, yes, wait until the 18th. You and I will go to Bonn to visit the headquarters of Deutsche Telekom. Now that you are out this time, you will spend more time in Europe." Fang Zhuo talked about the subsequent itinerary.

Pan Ben does everything he can, and Deutsche Telekom is Yike's solid partner in Europe.

Fang Zhuo continued: "We've been to Bonn, and then we'll go to Eindhoven in the Netherlands."

Pan Ben was a little hesitant. Why go to Eindhoven? There is no business cooperation there.

Yu Hong saw Pan Ben's doubts and said leisurely: "Are you going to see Asmail ASML?"

When Pan Ben saw the boss nodding, he immediately understood that this was the ice core equipment manufacturer, and the boss simply asked him to accompany him.

He asked: "Are you going to place an order?"

"Let's take a look." Fang Zhuo sighed unconsciously. There was one unit that had not been shipped before. "Just take a look."

Pan Ben didn't say much about things he didn't understand.

Fang Zhuo didn't mean to talk about this anymore. His transfer to the Netherlands was a temporary plan. Bingxin purchased equipment from ASML, but the delivery was never the first batch. ASML had in-depth cooperation with Taiwan Journal. This was Bingxin's decision. I want to get it but can't get it.

Even if ASML has tight problems in R\u0026D investment and funds, the solutions it is looking for are manufacturers such as Taiji and Samsung.

Among ASML's cooperative manufacturers, Taike, Samsung, Imec, Intel, Toshiba, and Hynix are all at the forefront.

Fang Zhuo wanted to solve this problem. At the very least, he could get the goods as soon as possible after paying for it... but there has never been a suitable opportunity to solve it, which is a bit worrying.

In particular, ASML successfully delivered its first EUV lithography machine NXE:3100 to Samsung last year, which is even more anxious.

Also, ASML will continue to deliver to Taiwanese reporters this year. It is said that four experimental lithography machines will be gradually delivered to other manufacturers. There is still no ice core in them, and the anxiety has basically reached a very high level.

According to the information and news currently available, due to the increase in light source power, increase in transmittance and the new design of dual workstations (processing two wafers at the same time), NXE:3100 can process wafers into products under the same process conditions. The output has been pushed up to about 20 times that of the previous Alpha Demo Tool lithography machine.

This kind of improvement is not terrible, and Bing Xin, who has no intention of catching up, does not pay attention to it.

The price offered by ASML for an EUV lithography machine like this is 44 million euros. Qiu Ciyun was negotiating the purchase in Europe before and agreed without even the slightest hesitation when he heard the price.

However, delivery is really far away.

Of course, it will take a long time to apply such technology to mass production. After the NXE:3100 is released from ASML, it will take no less than 4 months to assemble, and subsequent reliability testing and mass production standard testing will take even more time.

According to the analysis provided by Qiu Ciyun, even if it is Taiwanese, it will be at least five or six years before this series of experiments, research, and improvements can be truly introduced into mass production, and it may not even be possible to achieve mass production.

But since Bingxin is committed to catching up, it cannot ignore the huge improvements in this area. The technological accumulation, practical production experience, and application of production processes in the joint research between Taiji and ASML will surely continue to shine.

There is currently public information from ASML, news circulating in the industry, and half-guessing within the ice core, but this will indeed have long-term effects.

Fang Zhuo had only one thought in his mind about this aspect, which was annoying.

It's not that Bingxin doesn't want to pay. For example, Bingxin has always had a good relationship with IMEC, a Belgian microelectronics company, and has introduced process technology from there. However, the ASML-led EUV lithography machine research and development project with IMEC clearly rejected Bingxin. The addition of core.

Three years ago, Tai Ji joined this research and development project to lay out the next generation of photolithography production technology.

Fang Zhuo lamented that the road was long and he had a long way to go, and wanted to see what was going on this time, but it was more appropriate to talk to Qiu Ciyun and Liang Mengsong, and he just kept it in his heart with Yu Hong and Pan Ben.

There are still two days left in MWC2011. The main friends and businessmen have already watched it, and they have a rough idea of ​​the novel and cross-border gadgets.

Fang Zhuo, who was 16 and 17 years old, formed a group of big guys hanging out with Stringer, Jacob, and Larry in the past two days. They not only faced the media but also discussed the future of technology.

You don’t know if you don’t discuss it, but if you discuss it…

Jacob is the most familiar with technology and the most concerned about industry competition. At the same time, he is very involved in the ecology of Android, Apple IOS, and Microsoft WM.

After chatting together like this, he felt very disappointed with the level of Sony's "ZTE leader" Stringer. This "uh-huh" guy really couldn't compare to the head of Yike. The competition in consumer electronics What to do next?

Although Stringer may not be responsible for this specific business, Jacob still had a violent argument in his heart, feeling that Sony's switch to the Android camp may not achieve any good results.

On February 17th, MWC2011 concluded, and Yike was honored to be rated in two directions.

——The top ten most anticipated products of MWC2011.

——The top ten most disappointing products of MWC2011.

With Yike's inclusion on the list, some information about the interview conducted by the head Fang Zhuo at the exhibition has become more widespread. Generally speaking, it is his confidence in the global market and the growth of Yike.

These words attracted greater attention in China.

On February 18, Yu Hong led her team to fly to New York to continue to be responsible for Yike's work in the US market. Fang Zhuo first flew to Bonn, Germany, with Pan Ben and others.

This is not the first time for Fang Zhuo to come to the headquarters of Deutsche Telekom, but every time he comes, he gets the same enthusiasm as if he were visiting for the first time.

From 2007 to 2011, for nearly four years, Yike and Deutsche Telekom were considered a model of cooperation between mobile phone brands and telecom operators. Both parties got what they wanted.

Yike has become a world-renowned brand, Deutsche Telekom has increased its market share, and everyone is happy. This is the win-win situation that Fangzhuo has always pursued.

Fang Zhuo only stayed in Bonn for one day. The focus was not on talking about the European market, but on the American market. Deutsche Telekom has always been active in global development. In the past, the development of star products with Yi Keli made them trust this kind of growth. Way.

However, even though he only had one day, Fang Zhuo talked about the continued cooperation with entry-level models and informally confirmed the OEM customization of Huaxia brand mobile phones with Deutsche Telekom.

An example of this is the OEM cooperation between Vodafone and Huawei.

Fang Zhuo left Bonn, transferred to inspect overseas ice core factories, and then flew to Eindhoven in the Netherlands impatiently.

On this trip to Europe from abroad, Pan Ben followed him throughout the journey.

If he were asked to describe the boss's mood, he would have been very casual throughout the four days of the exhibition. The three days at Deutsche Telekom and Ice Core Factory were more cheerful, but he became very solemn after getting on the plane to the Netherlands.

"Mr. Fang, isn't this ASML an experimental machine? I heard that the EUV it wants to do is very difficult, and the industry thinks it is unlikely to succeed." Pan Ben came from IDG, and he accompanied Mr. Fang on this trip, so he was used to it. I want to have a general understanding of the supplementary lessons.

"It's difficult." Fang Zhuo's answer was simple, "It will succeed."

When Pan Ben heard such an answer, he was a little confused. What he saw was information from inside the ice core, which should be considered the front line. Well...it can't be that the boss knows more technology than Dr. Qiu and the others.

Soon, he also felt another kind of comparison.

ASML did not refuse the visit of the head of Ice Core, and the reception standards were quite high. However, when talking about EUV lithography machines, ASML unconsciously showed hesitation and uncertainty.

"Mr. Fang, we still hope that NXE will receive more improvements before being launched into the market. Ice Core is indeed excellent, but..." Lars, ASML's senior vice president, said that the experimental cooperation mentioned by Fang Zhuo again was still the original one. manner.

However, we have a Taiwanese reporter.

"The more technology accumulation and cooperation the better. I heard that Samsung will also be included in the cooperation on the EUV lithography machine project, isn't it?" Fang Zhuo said about the latest news.

Lars could only reply politely: "This has not been determined yet. In principle, we still need to discuss more. ASML hopes to obtain long-term partners and does not want everyone's efforts to be interrupted by unexpected circumstances."

He looked at the Oriental in front of him and said with regret, "Mr. Fang, you must understand what I mean."

Pan Ben next to him understood the meaning. It was nothing more than geopolitical considerations. Currently, only SMIC and Ice Core are purchasing advanced equipment in China. I don’t know what will happen in the future.

Fang Zhuo sighed: "Lars, Bingxin has the technology and capabilities to help ASML."

Lars shrugged: "Yes, I'm sorry about that too."

Fang Zhuo stretched out his right hand: "It's really a pity."