Reinventing the Millennium

In 2014, Samsung took the lead in launching the first flagship mobile phone of the three major companies. This year's press conference was personally presented by Samsung Electronics CEO Lee Jae-yong, who spent a lot of time emphasizing the strong cooperation with Qualcomm on chips.

Snapdragon 810!

The world's first mobile phone processor chip manufactured with 20nm process!

Lee Jae-yong emphasized the top level of Snapdragon 810, but blurred that it was manufactured by Taiji. However, the media present were all insiders and naturally knew the source.

Taiji is still the same Taiji. Its expanded production capacity on 28nm has won most of the global orders, and this time the 20nm is still stable and changing, widening the gap with the second place.

There is also a confirmed news related to it. Apple's A8 chips this year are all manufactured by Taiji.

Taiji has become a powerful supplier behind the second of the three major companies. Before this year, the chip orders of Samsung and Apple were all from Samsung's own wafer fabs.

Taiji, which is already powerful, will definitely have a virtuous cycle after receiving such a generous order.

So...what about Yi Ke?

Not only Fang Zhuo was paying attention to Samsung's press conference, but many people at the Samsung press conference were also concerned about him.

This year, even Samsung had to give up its 20nm chip orders. Bingxin has not made any moves yet. Has Yi Ke, the leader of the three major companies, really been fatally affected?

Such doubts, coupled with Bingxin's gossip and Yi Ke's low-key actions, are increasingly biased.

Samsung's press conference released five mobile phones in one go. In addition to Trump and Trump Plus, there are three mid-range mobile phones that still use Samsung's Orion chips, but the process of its own chips is the second-generation 28nm process.

Originally, Samsung announced a roadmap and schedule, but now the production capacity planning for 20nm has obviously been postponed. I don't know if it is more due to research and development or orders.

The press conference will be on September 27, and the actual online sales time will be two weeks later, and Apple's press conference has also been confirmed to be on October 13.

Samsung did not provide mobile phone products to the media and institutions this time. However, the chip performance, full screen level, metal back cover of the PLUS version, wireless charging, camera anti-shake and other features claimed by Lee Jae-yong are still quite attractive.

Fang Zhuo could not get Samsung's new products, but he was very curious about the texture of the new metal material claimed by Lee Jae-yong this time.

Metal materials are gradually abandoned because they easily affect mobile phone signals. Samsung re-used them this time. I don't know if it is related to its switch to Qualcomm baseband.

The original Intel baseband did not work well, but now it has the best effect, and the metal back cover is also installed. In this way, one increase and one decrease... balanced?

After watching the press conference, Fang Zhuo turned to browse some enthusiastic reports on the Internet by some media.

"Snapdragon 810, the most powerful chip product on earth, will surely help Samsung stir up the high-end market, especially when Yike seems to be facing difficulties in this regard, the combined impact of Qualcomm Snapdragon + Taiji + Samsung technology will be even stronger!"

"Yike has not heard from Apple yet, but Apple has confirmed the schedule for the press conference. If nothing unexpected happens, the A8 chip, which is Apple's first collaboration with Taiji, will appear in front of everyone on October 13."

"The reason why the three major companies have become the representatives of high-end mobile phones is that the strong supply chain behind them is also a major factor. Interestingly, these three companies have had close technical cooperation and fierce patent disputes. Even now, Apple has torn up the contract with Samsung, and still purchases some parts from Samsung, just like Yike also supplies CMOS sensors to Samsung and Apple this year."

"Snapdragon 810 ranks first in running points, and the strongest smartphone is coming!"

Because everyone can't get a mobile phone now, most of the reports are about the current situation and competition.

When it was close to the end of get off work, Schroeder, the president of Yike America who had been announced, knocked on the door of the boss's office and finally confirmed the start of the important publicity.

"Mr. Fang, our countdown will start on the 15th of next month. It will last for a month. In November, it will also be launched offline in major cities." Schroeder reported the situation.

Fang Zhuo closed the computer page and said "hmm". Yike's press conference was quickly confirmed as November 15, and it will also be supplied to the first batch of countries and regions two weeks later.

Samsung September 27, Apple October 13, Yike November 15, which basically replicated the launch of the new products of the three major companies last year.

He listened to Schroeder's chat for a few more sentences, and the idea that had been brewing in his mind for a few days came out: "How about we change the model slightly this time?"

Schroeder looked at the boss in doubt.

"This year is our eighth year in the mobile phone market, and we happen to have the most advanced chip, which is somewhat commemorative." Fang Zhuo said in a deep voice, "Don't call it Mars 8, call it Mars 8.8."

Mars 8.8, Mars 8.8 Pro.

Schroeder was stunned, and put aside the conventional naming... Of course there is no problem! The boss has the final say, and this time the Zhurong chip is indeed a cross-generation chip. 8.8 is very close to 9, which also means that it is almost a cross-generational product!

"Okay, Mr. Fang, let's call it Mars 8.8, and use this name directly on the official website in a few days!" Schroeder thought it was very good.

Fang Zhuo nodded, indicating that there were no other questions.

However, just ten minutes after Schroeder left the office, he left again and came back with a shocked face holding a mobile phone. On it was a new matter that the general office was about to discuss.

——Whether Yike provides chip solutions to external parties.

Few words mean big things.

Since Yike released the Zhurong chip, this sharp chip has been well received by the industry and has quickly become one of the representatives of high-end chips. Now...are you willing to sell Zhurong to the outside world?

Will this weaken the competitiveness of Yike Mobile?

Now this node...

"Mr. Fang, are we going to sell Zhurong chips to the outside world next year? Aren't there already mid-range chip solutions sent to Morningstar Semiconductor? We have both end products and chip solutions, so buyers may have concerns..."

"Or is this to compete with Qualcomm? Is it to weaken Qualcomm's competitiveness in the market?"

Schroeder took advantage of meeting Mr. Fang in person and asked all his thoughts.

"The discussion is to let the general office weigh the pros and cons of all aspects. I briefly communicated with Mr. Yu. Maybe we can sell it partially, such as only placing it in the Huaxia market." Fang Zhuo was not surprised by this person's surprise and said slowly "I didn't deliberately target Qualcomm, but it may have some impact on it. What I'm worried about now is the related impact of ice cores."

Schroeder's thoughts were spinning in his mind, and after hearing the last sentence, he said: "Our company is legal and compliant. If you encounter non-compliance, you can sue us."

Fang Zhuo smiled and nodded, fearing that a lawsuit would really be inevitable.

As for the Zhurong chip, the general office is discussing it first to see what it will be like next year.

As soon as Samsung’s new phone was released and the 20nm chip was unveiled, the smartphone industry seemed to have ushered in a revolution. Even though Samsung’s situation in the past year has been relatively uneven, it is still the top three brands after all. This time it still symbolizes the high-end Three Musketeers’ dominance. It’s peak season for mobile phone sales in Europe and the United States.

Over the past seven days, various media outlets took turns reporting on the event, and the lively atmosphere in the mobile phone industry gradually filled the air.

However, the true face of Samsung Trump has not yet been revealed. Qualcomm, which has occupied the media space in the past few months, came with a shocking news.

An institutional shareholder, SPQ, submitted an application to Qualcomm for convening an extraordinary general meeting of shareholders and requested the reelection of the board of directors and management.

Re-elect the board of directors and management...

This is a rebellion!

As soon as the board and management proposals submitted by it were exposed, it immediately caused an even more violent uproar. 11 new director candidates completely replaced the current Qualcomm board of directors, and... the CEO candidate was the one who had just been appointed as senior vice president. Chen Fuyang!

Many media reporters couldn't help rubbing their eyes as soon as they received the news. Who? who is it?

Qualcomm? Is it the Qualcomm that just acquired Avago and just announced the completion of the process?

Chen Fuyang?

Is this the Chen Fuyang whose company was acquired by Qualcomm?

No, is this the same Chen Fuyang who tried to use leverage to acquire Qualcomm but ended up being acquired instead?

Qualcomm's acquisition of Avago received European approval on September 27, and then quickly moved forward with procedures such as share transfer, asset handover, information disclosure, etc. It just took effect on the 3rd, just one day later. No. 4, is this a rebellion?

The two companies haven't even integrated their business yet, have they?

The proposal from Qualcomm’s institutional shareholders shocked the media, and when everyone’s shock subsided, a complete development of events appeared in front of them - Chen Fuyang drove Avago to fail in the hostile acquisition of Qualcomm, and then was acquired by Qualcomm, and now he jumped out Fighting for control of the board and CEO position...

This has all been planned a long time ago!

Hostile takeovers from the outside failed, so they turned to internal integration to seize power!

this……

Is this Chen Fuyang, who is good at capital operations?

As early as Avago's hostile takeover of Qualcomm, many media had uncovered Chen Fuyang's resume, knew about his reputation, and even jokingly mentioned his nickname in the Chinese community in Singapore.

"Little Fangzhuo".

Okay, okay, what a "little Fangzhuo", this is what you do, right?

Don't tell me, the nickname is really correct...

In this review, Avago was quickly acquired, how Chen Fuyang influenced Qualcomm to find Avago as an acquisition target, and how much support it now receives within Qualcomm...these are details that must exist in the process but cannot be found immediately. It becomes more and more obvious that Chen Fuyang is very capable!

Wall Street Journal reporter Morton excitedly commented on this matter in an online column.

"We need to re-recognize a CEO like Chen Fuyang who single-handedly pushed Avago to Nasdaq!"

"Perhaps, from the beginning, Avago's attempt to acquire Qualcomm was a smoke bomb. It successfully confused us. It is not until today that Chen Fuyang revealed his true purpose. He wants to replace Jacobs and become the partner of Qualcomm + Avago. The helmsman!”

"No, no, or maybe, he has no hidden purpose from the beginning, which is to become the CEO who owns the businesses of Qualcomm and Avago. Whether Avago acquires Qualcomm or Qualcomm acquires Avago, as long as he really becomes the CEO this time CEO, the result is the same either way.”

"Did Chen Fuyang really have such a complete plan? When did he start planning and executing it? Whose support did he get?"

"We all know that Qualcomm's first target was Broadcom, and it was almost ready to take over Broadcom. It was only after China's rejection that it had to find a second target."

"I don't know if Chen Fuyang can become the CEO of Qualcomm, but I know that Chen Fuyang must be lucky. Otherwise, how could he wait until China's rare acquisition rejection?"

Morton pointedly mentioned an extremely critical link in the entire process. If it had not been rejected, Qualcomm would have merged with Broadcom, and there would be nothing to do with Chen Fuyang of Avago.

The problem is that it was rejected!

Is it just pure luck?

maybe.

Maybe not.

Morton's doubts are relatively vague, while many other media outlets, including those within Qualcomm, are extremely straightforward and angry!

Jacob, the head of Qualcomm who was still mediating in China, was stunned when he received the news.

According to Chinese terms, this is... a wise brother!

My virtuous brother who even drank and had fun with me before!

Chen Xiandi, you, how do you...

I treat you like a good brother, why did you pounce on me so directly?

The first thing Jacob did after being shocked was to think about the prerequisites for this power grab, the Chinese side's rejection of his acquisition, and then the other looming person.

He went straight to the airport in silence and ended the Chinese mediation trip early, but in the end he gritted his teeth and called Fang Zhuo.

Fang Zhuo received a call from Jacob, and only heard one sentence from the other party, and then heard a blind tone before he had time to answer.

——I'll stab you to death!

Beep beep beep beep.

Just one sentence, so gnashing of teeth, so filled with righteous indignation...

In all the years that Fang Zhuo has been traveling in the world, this is the first time he has heard such straightforward words from a person of Jacob's status.

"Ahem, isn't Jacob in China? He wouldn't have flown to New York overnight to stab me with a knife." He asked his secretary Liu Zonghong, a little unconfidently, whether he was not so hated.

Liu Zonghong cautiously called China first, and then found out that Jacob had indeed confirmed his flight back to the United States. Then he comforted his boss: "Mr. Fang, it won't happen. The extraordinary shareholders' meeting hasn't been held yet, and he didn't lose. I won’t do anything irrational at this time, just to vent my emotions.”

Fang Zhuo seemed to have heard the hidden meaning, and if he wanted to stab him, he would wait until he lost the extraordinary shareholders meeting...

He shook his head and drank half a cup of tea. At that time, he flew back to China to prepare for the press conference: "Chen Fuyang, Chen Fuyang, it is obviously Chen Fuyang who wants to take his position, so he vented his emotions on me. "

Liu Zonghong didn't say anything. The boss didn't seem to be as innocent as his words suggested.

After a moment, he asked: "Mr. Fang, can Chen Fuyang win?"

Fang Zhuo smiled and said: "Chen Fuyang wins. I want to see if his talent for acquisitions and integration is really as strong as his resume. After all, he is seizing power. If Chen Fuyang loses, I also want to see how Jacob will do." Integrating the businesses of Qualcomm and Avago, after all, Jacobs was not good at this before.”

Liu Zonghong understood that there were originally two major factions that had not yet been integrated, and now they were directly meeting at the extraordinary general meeting of shareholders. The conflict between these factions would definitely become more acute.

It is easy to acquire and pay for it, but it is difficult to ease conflicts and integrate the company.

What's more, the new Qualcomm will also face Intel, which is about to acquire Broadcom, face China's final antitrust investigation, and may also face Yike's external chip sales...

Liu Zonghong thought about it, and it was strange. Why did the challenges that New Qualcomm needed to face seemed to be more, bigger, and more difficult?