Reinventing the Millennium

Douyin is a project led by Fan Minggang, deputy director of Yishi, a subsidiary of Yike. Once established, it has received investment from domestic and foreign institutions such as IDG, Shenxin Technology, Yike Investment, Sina Investment, and European PGC.

It is said that this is a highly independent project, and some people say that this was done by Yike directly moving out half of the department.

But no matter what, the vigorous promotion of Yike Department through multiple channels proves that it is valued. However, this value is done in the form of incubation, which is somewhat confusing.

The industry is thinking about the latest moves of the giant Yike, and users are igniting curiosity about the new software, and the records of the daily life of the leader of Yike have been shared a lot.

The head of Yike enjoys almost as much reputation as the company's products. In addition to many impressive product launches, in addition to regular appearances in the media, in addition to being shouted out by competitors from time to time, in addition to floating in the financial market to harvest short positions, He was also a man who became the richest man in the world in front of many spectators.

In order to obtain investment, Fang Zhuo once appeared on the CCTV stage with Yike and participated in an entrepreneurial program, contributing a lot to everyone.

And now, this man has truly become the richest man in the world.

It’s not that Yi Ke temporarily became the richest man twice during the defense war, but after the release of the Mars 8.8 series, he truly became the person with the most wealth in the world on paper.

Fang Zhuo has been gradually reducing his holdings in the company over the years, and the speed of reduction has obviously accelerated in the past two years. The reasons given were "to improve life" and "to pay better attention to charity", but even so, after After Yike's stock price skyrocketed, his estimated wealth still exceeded US$120 billion, surpassing Bill Gates' US$76 billion.

According to some media analysis, the funds reduced by the head of Yike may have been used in the financial market, or they may have been transferred to institutional vests and then returned to continue to hold the company's stocks. After all, he has the famous MIGA fund under his control .

"Mr. Fang's move to reduce his stock holdings was too late. Based on Yike's growth, he is likely to be unwilling to continue to be the world's richest man for a few more years. Rich people always keep their wealth secretive." Vice President of Forbes The editor-in-chief made such remarks after entering 2015.

It’s just that those are factors on another level. Today’s richest man in the world has a lot of his past clearly recorded, and when short videos appear and there is someone around him who is willing to share, things become more interesting.

"Mr. Fang, let's take a look at your eloquent talk when you were young."

"Come on, come on, Mr. Fang, we have new products. Netizens edited it. President Fang went to his opponent's store to sell Taikang Insurance."

"Excuse me, Mr. Fang, when you were about to make a hostile takeover of Sina, you met Sina CEO Mr. Wang Yan on the TV station. What did you say to him?"

When Douyin was launched, Fang Zhuo, as one of the investors, just asked Su Wei to shoot two videos, which was considered a help. However, Su Wei obviously became more and more addicted to the videos and was very willing to share some of Fang Zhuo's videos edited by netizens. Embarrassing video and then filming his embarrassed expression to upload.

Along with the first batch of users trying out, recording, and using it, there is also an editing tool that has helped many people edit videos for the first time in their lives.

As the world's richest man whom the platform tries to focus on, his simple life records and past video materials, as well as the positive feedback from Su Wei, have prompted more people to like, comment, forward and create secondary works.

In just one week, Fang Zhuo had the illusion that he had become a moderate internet celebrity.

"Okay, tell Douyin to stop pushing, and you don't take pictures either. This is going on everywhere. If you really want to record your life, just change to a smaller account and pat Xiaoman. If this continues..."

Fang Zhuo was very speechless.

"If you don't want to take pictures, don't take pictures. Xiaoman is much more handsome than you." Su Wei was a little dissatisfied. She came to help Douyin in response to this guy's call, but now she turned against him and refused to recognize him.

Fang Zhuo showed his patience: "I still have to be linked to the company's brand to some extent. Now I'm standing like a gangster, and now I'm like Nokia, Sony, and Penguin, and I don't have much time left for you." Need this."

"What's wrong? You are successful now. Those are just medals. I think it's great. Most people come because they like you." Su Wei disagreed.

Fang Zhuo's patience ran out and he finally communicated: "If you continue filming, I will ban your account!"

Su Wei said "嘘", and finally respected the wishes of the person involved, and planned to really change her name to pat her son.

However, she took a break here. Another old friend not only joined Douyin, but also had their relationship clearly written on her name.

——Li Guoqing (former partner and rival of the world’s richest man).

Half a month after Douyin was launched, Li Guoqing came over after much thought.

Unlike others who kept guessing, Li Guoqing knew immediately that Yike was developing a short video platform with people, money and traffic, and he almost found someone to create a similar platform within the first hour.

His experiences and reviews over the past few years have led him to the conclusion that he should never, ever, ever doubt Mr. Fang’s vision.

In this case, the short video track is likely to have great prospects.

Moreover, the project logic is also established. Now it is 4G, the communication foundation is further covered and enhanced, and although the growth of smartphones has slowed down, the overall trend is still upward.

This is likely to give rise to new social, media, and entertainment forms.

Li Guoqing thought calmly for a long time, tried playing Douyin again, and then looked at the discussions and analysis of his colleagues. Finally... he gave up.

Yes, short videos look great.

However, if Yike mobilizes resources to do it, even if it gets money and finds people, how can it compete with the increasingly powerful Douyin of Yike?

Taking a step back, even if I can make a little difference, I am afraid that the final outcome will still be to rely on a giant, and maybe it will be a piece of cake again.

Li Guoqing thought about it, and instead of becoming Yike's opponent, it is better to try to do something within this new platform. New social and entertainment forms will inevitably give birth to new form representatives.

He looked at Mr. Fang’s life clip videos that had millions of likes. On the one hand, he was envious of the influence of the world’s richest man, but on the other hand, he was also shocked by Douyin’s user data growth in a short period of time.

Within two weeks, YMS ecological promotion, Yixin traffic blessing, and network-wide promotion, Douyin seemed to go all out from the moment it launched, that is, to fight the slow with the fast.

On January 17, Li Guoqing, who was cautiously trying to shoot short videos, met an unexpected person - Duji Vice President Xiang Hailong.

No, isn't Du Ji fighting desperately to search and defend Yike?

Why did the second or third child of this diary go to Douyin to take pictures of the flowers, birds, insects and fish at home?

Guessing flashed through Li Guoqing's mind, and he asked a question in this person's comment area: Is Mr. Xiang not in charge?

Xiang Hailong's resignation from Duji has just been completed. He has been thinking about the new short video launched by Yike Department this week, but he has no intention of engaging in competing projects. As he told Li Yanhong, he plans to become an investor. live.

Therefore, he actively kept pace with the times and tried out the vision of international giants.

Xiang Hailong used his real name and his face flashed by, but he didn't expect to be recognized. And when he looked at the ID "Li Guoqing (former partner and rival of the world's richest man)" in the comment area, he was really confused... Ah, how can this Douyin username be so long...

After hesitating for a while, he still replied to the senior with slight disgust.

“Yes, retire early and enjoy life.”

Xiang Hailong was in a good mood, but when he saw Li Guoqing's reply, he almost staggered.

Li Guoqing: "Even if you leave, Du Ji will really destroy Yike!"

Xiang Hailong replied with a little more emotion: "Mr. Qingzi, what are you talking about? Duji is the search brand with the largest market share in the country."

"Haha, why are you pretending to me? I'm afraid it won't be the case in the first half of this year. Don't worry, I have been fucked to pieces." Li Guoqing was very honest.

Only then did Xiang Hailong look at the words "former partner and rival of the world's richest man" added after his own name. He was so pleased with himself.

But having said that, as the opponents gradually escalate, I'm afraid Qingzi's inner feelings will also change.

Who is this lost to? Lost to the world’s richest man!

Who was this torn to pieces? He was beaten to pieces by the world's richest man, an international giant company!

It wouldn’t work if anyone else did it!

Xiang Hailong did not reply to Mr. Qingzi again. He had been under the pressure of competition from Yike in the past two years and really had no interest in discussing it. However, this conversation that took place in a video with little traffic was quickly noticed by others and was carried out again. Editing and dissemination.

No one saw the content captured by the former Vice President of Duji, but his resignation and conversation with Li Guoqing made people particularly interested, and many users flocked to it.

Some are scolding, some are very gossipy, and some are just watching the fun.

Xiang Hailong found that his fans were growing rapidly, and he quickly experienced the timeliness of the spread of short videos.

He hesitated for a night and thought it would be good to try something on a new track, so he changed his name the next day to Xiang Hailong (the crushed vice president).

It was not until the third day that Du Ji, who had not yet announced the vice president's resignation, discovered that the news had spread all over the place.

Li Yanhong looked at the media reports, looked at the screenshots of people who went to Douyin to hang out, and looked at the latest name change of his once right-hand man, he felt angry and sad at the same time.

Even if you resign, we can get together and part ways. This is your former employer, and you are already free with the money you earned, so why bother showing off on the territory of your biggest rival?

Li Yanhong couldn't help but send an easy message to Xiang Hailong, tactfully thinking that his activity was not appropriate.

Xiang Hailong only replied: "Robin, even you use 'Yixin' to communicate with me, stop it, there are all Yike people outside."

Li Yanhong had only briefly browsed Douyin as a visitor and had not registered to use it. But looking at the words of the former vice president, he thought about the overwhelming strength of the Yike Department, thought about the search market that Duji had been eroded, and thought about the possibility. I will never be able to successfully transform, and I just feel like my heart is "dinging" in pieces.

Be crushed to pieces, be crushed to pieces, be crushed to pieces!

…

Apart from serving as a little assistant for Douyin promotion, Fang Zhuo did not pay much attention to its development strategy and resource investment.

YMS is the leader behind the deployment of Yike Department resources. President Qi He has proven that he has sufficient competitiveness. Duji has been severely weakened and is expected to hand over the search throne within the year.

Now Douyin has a leading advantage, easy mobile traffic, strong promotion from multimedia platforms, and some people have money. He does not think there is any possibility of failure.

In this case, Fang Zhuo's main attention is still on the changes in Meilijian.

Yu Hong arrived in Shanghai on January 13, and the follow-up meeting in Washington was attended by the US president Schroeder, but after Yu Hong's first refusal, Schroeder did not give in at all.

Based on the current situation, Yike is unwilling to change wafer manufacturers.

In the latest contact meeting, Luca, the economic adviser of the White House, asked a question in confusion: "Do you know what this means? I think Bingxin International's process technology is unacceptable at this level!"

Luca did not have the patience to negotiate further, and nakedly expressed the attitude of some people.

Unacceptable!

The time for action may have become limited.

"It's a question of competitiveness. We believe that there are problems with the wafer manufacturing processes of Taiji and Samsung. We have no reason to abandon Bingxin's process." Schroeder was more tactful than Yu Hong.

"Taiji's process level is definitely better than Bingxin International!" Luca emphasized.

"Then why are they not the world's number one? Don't you like it?" Schroeder asked back.

Luca knocked on the table and gave the final informal notice: "Schroeder, Yike needs to think seriously, we don't have the next meeting."

This was the last consultation led by the White House economic adviser BIS.

Schroeder just agreed again that he would think seriously.

Just after the meeting, Fang Zhuo received another call from his close friend Austin, discussing the current situation and future of Yike.

"There is nothing to say, Yike fully complies with business rules and laws and regulations, what do you want me to say?" Fang Zhuo's attitude was very calm, without the previous mania of complaining about manufacturers setting fires, nor the condescending attitude of the world's richest man.

"Laws and regulations... Mr. Fang, if this continues, you may really see new regulations..." Austin didn't know whether to say that Mr. Fang was naive, and then realized that he must have such expectations, and if so, it would be really troublesome.

He urged: "Mr. Fang, Yike just needs to take a step back. Someone has promised me that Taiji will definitely provide chips for Yike, and Taiji is also happy to get a big customer like Yike."

"What Yike needs is long-term competitiveness. If it is replaced by Taiji, do you think there will be a product like Mars 8.8 that is one generation ahead of other competitors?" Fang Zhuo asked a question.

Austin was silent.

After a long while, he said helplessly: "Mr. Fang, Yike will be in big trouble."

"No problem, but you can delay it as long as you can. MIGA Fund has a new good goal. Bingxin will be a foundry for AMD." Fang Zhuo mentioned the new partner, "It will bring wealth growth. No matter what happens to Yike and Bingxin, remember to get a temporary license for AMD."

Austin was excited, and then turned to some disdain and said: "AMD's market value seems to be very small."

"Then make it a lot, it will take some time." Fang Zhuo said calmly, "We all need some time."

Austin always believes in Mr. Fang's business ability and the ability of MIGA Fund to make money. If AMD can get the soul of Yike to settle in... the body will surely be quickly enriched.

"I'll try my best, Mr. Fang." Austin said reluctantly.

Fang Zhuo said sympathetically: "Forget it if it doesn't work."

Austin changed his tone: "Mr. Fang, don't give up, never give up, American companies need you, and our friendship needs you too."