Reinventing the Millennium

Ali's New Year's offensive was successful.

Sun Tongyu thinks so.

It successfully attracted the attention of the Yi Ke Department.

Perhaps because of the existence of Yixin and Douyin, YA competition will sparks sooner or later, but without this New Year offensive, Mr. Fang may not be able to think of himself.

Since leaving Alibaba, Sun Tongyu has become more mature mentally, whether as an investor or joining Mi Tuan. Even though he has made achievements in the group buying market, he is not as high-spirited as when he was exploring the e-commerce market in those years.

Many times, he thinks about the interaction between individuals, platforms and the times.

Now……

The fire in Sun Tongyu's heart crackled as if dry wood had been added to it.

Even when he met his wife, who has become the president of Ant Financial, the first question he asked was about counterattack against competition.

"Is your rice dumpling going to launch a big operation?" Peng Lei glanced at her husband a few times and asked.

"Word-of-mouth subsidies like this won't work without action." Sun Tongyu did not mention the Yike department, but followed his wife's words and answered, and then asked, "Why do you ask like this?"

Peng Lei looked at her husband carefully again and said with a smile: "The eyes are different from usual. Word of Mouth is quite determined this time. Mi Tuan must also be holding back a fire."

To be more precise, the look in his eyes was very different from usual, it was an explosive and hot look.

"Yeah, Mi Tuan is suffocating." Sun Tongyu and his wife got along wonderfully after getting back together, and he had no urge to reveal his new plan.

Husbands and wives also need to learn, and what they have learned is the quality of sticking to their words.

"Forget it, let's see the real results on the field." Sun Tongyu waved his hands and followed everyone's tacit understanding and stopped talking about work.

Peng Lei returned from New York after Alibaba went public. She took an early vacation after arranging Alipay's cooperation in this New Year offensive.

Waiting until dinner in the evening, even though he didn't talk about the head-on competition between word-of-mouth and rice dumplings, Peng Lei still couldn't help but mention the situation that the company's number one enemy is facing now.

"I'm afraid Yike is really in trouble this time. Ice Core's 16nm is like a raging fire cooking oil. It has triggered all kinds of changes. The United States will definitely not allow Ice Core to continue to develop like this." Peng Lei chatted while eating. .

"I don't know anything about semiconductors, but Mr. Fang has persisted for so many years. He must have his own judgment. Even if Ice Core hides 16nm, I'm afraid the situation will not be better. It is better to make Mars 8.8 a god like now. ." Sun Tongyu said his thoughts seriously, "What product can be said to be the best in the world? I'm just waiting to see Yike's financial report."

Peng Lei thought for two seconds, and nodded despite being in different camps. Yi Ke and Mr. Fang deserved respect.

According to the information disclosed so far, Yike’s Mars flagship has really defeated Apple and Samsung this time. If the impact of geopolitics is not taken into account, I am afraid that Yike’s position as the first of the “three major companies” will be firmly established.

But then she shook her head: "It seems that Yike won't be able to hold the number one position for long. When I was in New York, I read the newspapers there, and from time to time there were shouts of beating and killing of Yike and Bingxin."

"and……"

Sun Tongyu didn't hear what was said, raised his head and asked, "And what?"

"Many people now refer to Yike and Alibaba as YA. The two sides have conflicts in many businesses. The company has also analyzed Yike's situation internally and feels that semiconductors are quite sensitive. But if Yike does not cooperate with Bingxin , its chip orders are still very popular, Samsung has just lost a big order from Apple, and it may be the most positive. Taiwan reporter probably almost said, "The question is, based on Mr. Fang's character, will he do this?" ?”

Sun Tongyu glanced at his wife from the other camp and asked, "What do you think?"

"I'm not dealing with him. Aren't you Mi Tuan also from the Yike Department? You should be the one to answer." Peng Lei asked with a smile, "So, what do you think?"

Sun Tongyu put down his chopsticks, shook his head and said, "I don't know, Mr. Fang..."

He paused and did not give a conclusion, but just said: "Alibaba chose to launch a multi-field attack at this time because Yike needs to focus its energy on its own market, right?"

"We are just doing our business well. As for Yike's situation, it's just a matter of convenience." Peng Lei replied, "If something goes wrong with it, we won't be able to stop."

Sun Tongyu said "hmm" and picked up the chopsticks again.

Peng Lei suddenly said again: "What do you think Mr. Ma said?"

Sun Tongyu was somewhat interested in this answer.

Peng Lei didn't show off, and said with a smile: "Mr. Ma said, Mr. Fang has been doing this for these years, how could he shrink from the battle?"

"It seems that Ali is very confident." Sun Tongyu said slowly.

"Shouldn't we have confidence?" Peng Lei asked.

"You really should have confidence." Sun Tongyu looked at his wife and added half a sentence, "Just like Penguin and Duji were confident in the past, if you don't even have confidence when facing Yike, then you have nothing."

Peng Lei responded to what her husband had just said: "I want to see the real deal on the field."

At this point, all business topics have stopped, and the chat between the two is reduced to trivial matters in life.

Sun Tongyu did not go to Yike again, but he still maintained certain communication with Yixin. Even when Lei Jun asked, he only vaguely mentioned the possibility of an e-commerce project.

Lei Jun understands this very well. With Gao Zhi, it would be great if he could share Ali's firepower.

Sun Tongyu slowly suppressed the flame that had been burning in his heart for several years. In addition to continuing his normal work before the Spring Festival, he continued to think about the changes in e-commerce in today's era.

In addition, he also tried the Douyin method in depth.

Douyin went online on New Year's Day this year. Sun Tongyu registered and used it at that time, but he only had a glimpse of what it was about. Now that he is using it in depth, he feels really bad.

As he looked at it, he suddenly found that there were more content analyzing himself, and most of them were regrets that he could not go to New York to ring the bell, and regrets for himself that he did not stay in Ali at that time...

Damn it, my client has no regrets or regrets, how can you come up with so many dramas?

Sun Tongyu was a little annoyed. It wasn't until the fourth day of intensive use that he suddenly realized, "No, what the hell is this algorithm of Douyin?" Is this caused by clicking on your own content when you first saw it?

He discovered the problem and immediately re-registered an account, deliberately avoiding Douyin content for work, and soon came across those short videos that are particularly popular nowadays.

For example, DJI, which gained a good reputation in the second half of last year, looks particularly impressive with its drone shooting perspective.

Sun Tongyu suspected that this was Douyin’s internal emphasis on Yike. As far as he knew, the chips purchased by DJI came from Yike, and there seemed to be some in-depth technical cooperation between the two parties.

Is this considered implicit e-commerce promotion?

Sun Tongyu thought about the short videos he had personally experienced, and increasingly felt that once this form of platform joins the e-commerce battlefield, its intuitiveness and interactivity will be far more intuitive and interactive than text.

On February 12, with only one week left before the Spring Festival, Sun Tongyu had already become accustomed to brushing his teeth and watching Douyin after getting up in the morning, when he suddenly saw a piece of very interesting news.

——The U.S. Supreme Court will hear Qualcomm’s monopoly case on the 14th.

He lamented that the short video platform can also be used as a media platform, just like Weibo has naturally become a news release place for many official media. Once the user base of Douyin increases, this will be another natural change. On the side, I had already pulled out Yi Xin and sent a message to YMS President Qi He.

"Mr. Qi, the Qualcomm case is about to be finalized. Do you have any predictions about the outcome?"

Soon, Sun Tongyu received Qi He's reply.

"I don't know. I asked Mr. Fang. This may involve the application of two basic principles related to patent rights. The scope of influence is quite wide. Therefore, the result may not be available before the year. Moreover, the result is really unpredictable. ." Qi He's answer seemed very sincere.

"I hope Yike can win the case, and let Qualcomm wish Yike New Year's greetings." Sun Tongyu gave his blessing.

Qi He just replied with a "hahaha" expression.

In fact, early this morning, he had already responded to several people's inquiries about the Qualcomm case, including his reply to Mr. Sun this time, which he had directly copied.

But he really asked the boss, and the boss really answered like this.

I really can’t say for sure.

February 14th is Valentine's Day. I don't know if the Supreme Court deliberately chose this day to hear the Qualcomm monopoly case, but the time has been set, and everyone's attention to this case has been raised again.

This is the final hearing in the High Court and will serve as a model for similar cases in the future.

At nine o'clock in the morning on February 14th, US time, many reporters had gathered outside the court to take pictures of the most influential patent monopoly cases in recent years.

The patent litigation between Yike, Apple, and Qualcomm has been going on for more than a year.

In other words, Yike and Apple have stopped paying Qualcomm’s patent fees for more than a year.

"I think Qualcomm is definitely eager to end it as soon as possible. The cases of Yike and Apple are put together, so they can be dealt with together." The waiting reporters did not wait for the parties involved, and discussed the case lively.

"No, Mars, I heard that the situation seems to be a little different this time. After the patent litigation case reached the appeals court, Apple changed its defense strategy and became the same as Yike. It mainly did not accuse Qualcomm of monopoly, but accused Qualcomm of violating the The FRAND licensing principle of standard essential patents.” Another reporter, Evans, has been following this case and has a clear understanding of the internal changes, so he explained the situation aloud.

Reporter Mars frowned: "Qualcomm's position in the communications field is here... If it loses the case in the final trial, I'm afraid it won't be Yike... Well, I think the justice will have to consider this."

"It stands to reason that this is the case. Qualcomm's position in the industry will be considered, and its necessary protection from us will be considered." Evans said, "However, it seems to be different this time. Not to mention Intel, like Mobile Several mobile phone trade union organizations, including the Application Industry Association and the Computer and Communications Industry Association, have successively spoken out and believed that Qualcomm has a monopoly.”

The merger of Apple and Yike is not only a confrontation between Chinese companies and American companies, but also Qualcomm is a habitual offender. This patent lawsuit did not settle as usual. Therefore, many onlookers felt that the two mobile phone manufacturers Determined to litigate this time, they have responded to the call and have spoken out in condemnation.

Mars was about to speak when he suddenly felt the commotion among his colleagues. He turned around and saw a car approaching. He quickly grabbed the microphone and used his body advantage to firmly control his position.

The person who came was none other than the person involved, Chen Fuyang, the new CEO of Qualcomm. He attended in person this time and accepted the test of the Supreme Court together with the legal team.

"Mr. Chen, what do you want to say about Qualcomm's monopoly?"

"Mr. Chen, I heard that you have been actively mediating and trying to fulfill your promise before taking office, but neither Yike nor Apple responded to the settlement?"

"If Qualcomm loses, Mr. Chen, what will you do?"

As soon as Chen Fuyang got out of the car, he was bombarded with all kinds of questions, and the language was not very bright.

He smiled gracefully and answered in unison: "Qualcomm believes in the fairness of this trial. Even here today, I am still willing to uphold the position of win-win cooperation and hope to complete a new patent licensing mechanism with Apple and Yike."

Qualcomm's new CEO is still not so tough when it comes to the end, hoping to end the entanglement in patent litigation in a more gentle way.

As for the other two parties who came one after another, Apple was represented by CEO Cook, and Yike was represented by US President Schroeder. They did not accept interviews and just hurried into the court.

This time, the Supreme Court's trial of Qualcomm has an oral debate. The lawyers of both parties were arranged to debate publicly in court, and the public was allowed to listen.

After the debate is over, the justices will review the case behind closed doors. After they reach a consensus, the final ruling will be announced in writing during the court session, and then a detailed opinion will be formed. The case will become part of the "United States Supreme Court Case Book" and will be binding on all courts in the United States.

Therefore, the public and the media can witness the part before the trial, at least to see how aggressive the two sides are.

Before the justices announced the start of the oral debate, the lawyers from Apple and Yike had already started their performance. The assistants kept putting materials on the table, making a "bang" sound.

Bang, bang, bang.

Yike lawyer Calderon faced everyone's gaze and announced loudly:

"This is a case involving all Qualcomm's monopoly behaviors since 2000!"

"There are also multiple antitrust investigations launched by antitrust agencies in the European Union, the United States, China, Japan, South Korea and other places!"

"There are more than 300,000 words in total, and this is the case after we have abbreviated it!"

"I hope you gentlemen will allow me to start talking about Qualcomm's monopoly from issues such as patent exhaustion, bundling, refusal to license, loyalty discounts, patent billing standards and billing basis!"

"I hope you gentlemen will allow me to use the cases of 15 OEM manufacturers harmed by Qualcomm's monopoly as classic support to analyze Qualcomm's irrefutable monopoly behavior!"