Reinventing the Millennium

The wildest quarterly report since the establishment of Yike appeared, and almost all heavy media made evaluations in a very short period of time.

The New York Times: The success of Mars 8.8 is only part of Yike’s success. What is Yike’s moat? It’s a hit, it’s a hit, it’s a hit! From the first generation of Mars to the eighth generation of Mars, each generation has its own merits. The difference lies in whether it is a big explosion or a small explosion. Yike has contributed to the consumer electronics industry, and consumer electronics has also made Yike a miracle!

"Wall Street Journal": In November last year, Yike launched a blockbuster product that beat the other two competitors. The success of Mars 8.8 is impressive. It almost, no, not almost, it has impacted all competing products. , even including its own Selfy series. Outside of mobile phones, Yike's success in tablets and laptops is relatively less noticeable, but we believe it is almost equally important to a technology company.

"Washington Post": Yike's success is surprising. This is an unprecedented global mobile phone leader from the East. If nothing unexpected happens, it will continue to maintain this position.

"Bloomberg": Wall Street is now looking forward to Yike's 2014 annual report, and this record-breaking Q4 financial report may be about to be defeated by the 2015 Q1 financial report.

"The Atlantic Monthly": Yike temporarily swept away the recent haze with a quarterly report, once again proving that it is a unique technology company in the world, and at the same time, it is also a representative company of China's rapid economic development.

Even the National Review, which has always been a conservative public opinion base, made a humorous comment after seeing Yi Ke's results this time: God has yellow skin this time!

However, in addition to surprises and praises, there are bound to be a lot of fears and attacks. These are often followed by a twist, using amazing results to once again illustrate the need to crack down on Bingxin International and even Yike.

However, this argument is not new. Despite the continued lack of concrete actions, Yike's stock price has been enthusiastically pushed up due to its excellent performance.

On February 25, Yike Company, which had received many praises and attacks, announced again that it plans to split its shares at a ratio of 1:5 on March 20. For those registered as of the closing of the stock market on March 13, 2015, All Yike shareholders will receive 4 additional shares for every share they hold on the registration date, and trading in the adjusted shares will begin on the 20th.

Generally speaking, stock splits help attract investors, but a price that is too high may turn away some potential investors.

This news, coupled with Yike's beautiful financial report, once again caused the company's stock price to rise steadily.

On February 26, Yike’s first post-year high-level meeting had a very good atmosphere due to the stock price performance in the past few days.

The year's plan begins in spring. As the leader, Fang Zhuo personally presided over the meeting and first announced an important trend. Yike will soon launch a secondary listing in Xiangjiang and is expected to complete the listing in the middle of the year.

As soon as Yike set a new high on Nasdaq, it decided to list for the second time. The message conveyed by this decision is obviously that Mr. Fang is reducing the risk of future shocks.

Just after Fang Zhuo announced such news, the New Year mood that was still more or less in the conference room disappeared.

Huaxia President Liu Qiangdong observed the expressions of his colleagues and said: "Many public opinions in the United States seem to be very unhappy with our performance. The source of uncertainty in the global market lies there. We must do this well within the year." A piece of preparation for loss.”

European President Pan Ben saw someone breaking the silence and said: "It is a good thing to be listed in Hong Kong. If we prepare for the worst, our products actually still have a lot of room for development around the world. However, in the past, they were not as good as those in the United States and Europe. Such a market is easy to create.”

He continued: "We can still do more investment and maintenance in the European market this year. Even if Washington requests it, the European market will still be relatively stable from this year to next year."

U.S. President Schroeder attended the meeting online. He heard the speeches of his two colleagues, but just remained silent. The company's stock price is indeed rising, but the public opinion it brings is also rising.

People in the United States can feel the atmosphere of the United States far better than here in Shanghai, and the release of this financial report is even more intense.

However, he spoke after a moment: "No matter what, the U.S. market is worth striving for. If we are really required to cut off the cooperative relationship with Ice Core International, I think the manufacturing processes of Samsung and Taiji are worth considering."

Schroeder fulfilled his duties and only persuaded from the perspective of "manufacturing process". From the standpoint of a professional manager, this is undoubtedly the best way to resolve potential conflicts between Yike and the authorities.

But he also knew that Yike's matter was not just about Yike.

"Yes, Schroeder is right, you still have to fight for what should be fought for." Fang Zhuo did not take a tough stance, "Whether it is the United States, Europe or other markets, Yike must fight for what should be fought for and maintained."

He paused and then said: "Especially, Yike has a very good relationship in the European market. We have important investments in Germany and France, two major countries, and we also invest a lot in public relations. The future is still an important part of our planning. piece."

Yike's investment in the European market has continued to increase in the past two years. It can also be seen from the just-released Q4 financial report that Europe has the largest revenue increase among all markets.

As Fang Zhuo said, Yike has research centers in Germany and France, and Bingxin has built and operated two wafer fabs in both countries, and has also done a lot of public relations. Even Yike’s board of directors has a French executive member with deep public relations resources.

Schroeder heard Mr. Fang’s response, and for a moment he was a little confused whether this was a real change in Mr. Fang’s attitude. After all, according to Yike’s current size and prospects, if this conflict can be resolved, this world’s No. 1 mobile phone brand will definitely bring greater benefits.

Fang Zhuo did not talk much about the risks derived from the secondary listing. He had basically done everything he could do. The detonator was not in his hands now, so he just had to wait for changes.

The first thing was reported, and the second thing was the establishment of the electric vehicle project, which had been discussed many times in the general office before the New Year.

Fang Zhuo still did not make a decision today, but whether it was Qi He or Liu Qiangdong, they all felt that the boss was gradually leaning towards the establishment of the whole vehicle project, because he was expanding the scope of discussion again and again.

Yike had a key transformation, which was from a music player to a smartphone, which led to its current status as the world's leading mobile phone brand. Now, is it time for a second transformation?

No one dares to make such a judgment easily.

Including Yu Hong and Zhang Yaqin, they are more tolerant of different voices at such a time and are willing to discuss the future development direction together.

Zhang Yaqin used Yike's first transformation as an example: "Yike chose to make smartphones at the beginning, and the mobile phone market was also a red ocean in the traditional sense, but Yike reshaped its appearance with intelligent systems. What lies before us now is similar to the previous one. The automotive industry is a red ocean in the traditional sense, but we also have the opportunity to reshape it."

"I don't think Yike needs to completely transform into an automotive company, but I think that the future automotive business can be an important part of Yike."

EBG President ended the meeting with these words.

Fang Zhuo did not express a clear opinion, but once again finalized a high-level meeting with such a discussion as the theme three days later.

However, in just two days, an official message from BIS disrupted his deployment, and the host of the high-level meeting was changed to Executive Vice President Yu Hong.

On the last day of February, the US-based BIS submitted an "Ami Strict Selection" and added the name of IceCore International to the list, formally proposing to impose more stringent restrictions on this oriental wafer manufacturing company.