Reinventing the Millennium

Fang Zhuo publicly stated his position and raised his middle finger in front of the cameras of global media.

This finger first made the reporters excited, and then everyone, regardless of friend or foe, became emotional. For more than half a year when the ice core was suddenly restricted, Yike kept responding to various requests, but the leader remained silent.

Just recently, first the recording of the call between Mr. Youfang and BIS was leaked, and then he gave several answers to the media in Shanghai, but no matter what, one was in private and the other was informal...

At the Sino-German economic and trade event in Berlin, under the lens of the New York Times, Wall Street Journal, Der Spiegel, Die Welt and other globally influential media, Mr. Fang gave a formal Attitude.

Yike will continue to cooperate with Bingxin.

Yike is prepared to lose the US market.

Yike and Bingxin will meet the next challenges together.

With almost no interviews, you can immediately tell who is ecstatic. Competitors Apple and Samsung in the global smartphone market will be ecstatic, and you can also immediately know who is angry. Washington, which has taken action to restrict Bingxin and Yike, will definitely be furious. As for Does anyone have mixed feelings…

This may be a little more complicated. Yike's American employees, Bingxin employees, Yike stock holders, Chinese competitors, etc... Facing this unexpected situation, they were not only shocked, but also confused. Always...you...

You are probably really crazy...

You are probably really right...

Yike is a company whose business is rooted in the global market! is a company with over 100 million users in the United States! It is a company that accounts for more than 30% of the US market revenue!

䱱,你……

Along with this interview, heavy media reported and interpreted it.

Although Fang Zhuo emphasized that Yike was unwilling to give up the US market and emphasized that "BIS is already formulating a plan to force Yike to withdraw from the US market," the media's immediate reports were that Yike's conflicts were just around the corner.

——"The Fall of Yike"!

——"Yike's Tragedy in the American Market"!

——"The Wrestle Between Fang Zhuo and Washington"!

——"President Yike announced that he will withdraw from the US market"!

——"Yike's global business suffered a heavy blow, Apple and Samsung became the biggest winners"!

"On October 31, Yike Chairman Fang Zhuo was interviewed in Berlin, claiming that the strategic partnership between Yike and Bingxin would not be shaken by BIS-related bans, which means that Yike may have to give up the US market."

"We believe that Fang Zhuo knows better than anyone else what losses this decision will mean for Yike, but he still insists on going his own way, which is tantamount to disappointing many shareholders and users of Yike."

"The third temporary license obtained by Yike from BIS this year will expire on December 31. After Fang Zhuo publicly announced the decision, BIS and relevant agencies in Washington have not yet responded, and they still cannot confirm the transaction. The ultimate direction of the confrontation between Coke and regulation, but Nasdaq’s stock price has responded to management’s recklessness with a plunge.”

"As of 4 p.m. Eastern Time on the 31st, which is six hours after Fang Zhuo was interviewed, Yike's market value has evaporated by US$28 billion."

"At the same time, affected by the plunge in Yike's stock price and Fang Zhuo's statement, Chinese concept stocks in the U.S. stock market also plunged across the board, and panic has spread in the relevant markets."

"Fang Zhuo has paid a heavy price for his words and his raised middle finger. It is necessary for him to stop and think about what he is doing."

Bloomberg, which has often praised Fang Zhuo in the past, reported on his decision and criticized him. In addition to the official reports, many reporters and analysts have long criticized Fang Zhuo's unexpected decision on the Internet.

——"A ten-year-old child should know how to choose! One company is a company worth 300 billion U.S. dollars, and the other is a company worth less than 30 billion U.S. dollars! Keep it big! Keep it big!"

——"Terrible Mr. Fang, you are really terrible!"

——"Mr. Fang seemed to have broadcast his decision live to the world! Did he inform the board of directors? Oh, I must have gone crazy too. I actually hope that his decision needs to be approved by the board of directors! He will definitely regret it. Regret!"

——"Fang Zhuo, who built Yike with his own hands, is destroying it with his own hands!"

——"Yike had two knives stuck in his body, one from Washington and one from Fang Zhuo!"

——"What about BIS? Why doesn't anyone at BIS say anything?"

After criticizing Fang Zhuo's decision, some people also thought of another closely related party, Washington's BIS. It was precisely because of its restrictions on Ice Core International that it finally forced Yike to consider withdrawing from the US market. However, it was in the dynamics of the incident. The latest one has been silent for six hours, which inevitably leads to dissatisfaction with its efficiency.

On the contrary, the Securities and Exchange Commission (SEC), another company that has also had a strong presence in the past few months, responded quickly. On the one hand, it asked Yike about the situation, and on the other hand, it accused BIS of its role in the Yike incident. Aggressive attitude.

The BSI side was also very depressed, and the office where the impromptu meeting was held was filled with repeated roars.

"How dare you?"

"How dare you!"

how dare you? !

Even though BIS is gradually tightening restrictions on Yike and Bingxin, it is still very surprised and angry at Fang Zhuo's move to directly lift the table.

Perhaps tired of such roars, someone in the office had to reply: "Fang Zhuo is not here again."

So, the roars in the office followed suit - "How dare he?"

How dare he? !

But no matter why he dared, it did happen. Yike and Fang Zhuo seemed to have made plans to withdraw from the US market, even though such a move would definitely cause deep internal injuries.

The BIS temporary meeting did not last long, and the White House office called people over to ask about the relevant situation. This fierce conflict was not in the previous report prediction or promise of BIS.

Different from the industry nature of Bingxin International, as a world-renowned technology company, Yike does have a wide range of influence, and its stocks are also held by many institutions and investors in the United States.

The main purpose of BIS's restrictions on Bingxin, the SEC's intervention in Yike's investment in GlobalFoundries, and the USTR's threat of additional tariffs is indeed to cut off Yike's connection with Bingxin and further weaken the competitiveness of Yike's products, but it was unexpected that the situation would escalate to this level.

The report submitted by BIS repeatedly believes that Yike will inevitably terminate its cooperation with Bingxin International within the year, will inevitably comply with the relevant restrictions and requirements of BIS, and will inevitably preserve the important US market.

However, now Yike has made a decision beyond its judgment, and new problems are in front of it. Is it really going to expand?

Yike wants to leave, but even if it leaves, even if it wants to give up the US market, it can't just leave like that.

Otherwise, this kind of provocation and offense in front of the global media will not be punished. First, it will not achieve the goal of continuing to weaken Bingxin, and second, it will not be in line with the strength of each other.

The strong bullies the weak, and it should be punished. This is the direction it should go!

However, if Yike withdraws from the US market, or even withdraws from Nasdaq, the subsequent restrictions on it must be carried out in other parts of the world, which means further expansion.

At the moment when 2016 is approaching, this kind of expansion that may bring about a chain reaction is naturally disgusted to a certain extent. Even if it expands, it will wait until the Democratic and Republican sides decide the winner of the election.

An ad hoc meeting with BIS, SEC, economic advisers, semiconductor industry experts, and the director of the White House Office was held for a long time, and the measures finally finalized were still temporarily mainly aimed at Yike and Bingxin.

It is necessary to strike the target accurately, but not to expand it too much.

Just as the meeting was about to end, the latest news came that Fang Zhuo, the head of Yike, issued an open letter to all Yike employees.

"As you can see, Yike may be facing a challenge that is rare in history."

"Since its establishment in 2001, Yike has not lacked challenges and decisions under pressure."

"We are very lucky that we have not been defeated by the challenges and difficulties in the past fifteen years. Instead, we have developed faster and bigger, and now we have become a well-known brand with a global reputation."

"Time flies. In just these fifteen years, countless companies have grown and died silently."

"Sometimes, I feel that a company may not need to pursue a long-term existence. As long as it lives in a few moments, it has enough value."

"Yike has launched many products that are loved by consumers over the years, but when I recall the past, the first moment that comes to my mind is when I was on the stage The moment when I recommended the first generation of Mars to everyone. "

"At that time, Nokia, Motorola, Sony Ericsson, Samsung and other mobile phone companies dominated the global mobile phone market, and no one was optimistic about our entry into this fiercely competitive red ocean field."

"However, Mars successfully opened a new era of global smartphones, while the mobile phone businesses of Nokia, Motorola, Sony Ericsson and other companies died. "

"With the development of smartphones, Yike has gained more and more recognition from the global market and the love of consumers. Every year, we try our best to launch the best products within our capabilities. "

"However, the excitement of my first time standing on the stage to recommend Mars to everyone has never come again, until last year, when I once again ushered in the most exciting moment for me. "

"We took out Mars 8.8 has achieved amazing success and wide recognition!"

"When I picked up my pen to write this open letter, I couldn't help but smile when I recalled these two moments, and my heart was full of joy."

"Thank you, everyone, thank you for your joint efforts. Without you, there would be no birth of these two moments."

"But I still have to recall carefully. In fifteen years, is there no moment that can be compared with these two moments?"

"It seems not, but it seems that there will be another moment."

"If a company is destined to live only a few moments, then I am sure it is this moment-meeting the rare challenge in history!"

"We meet the challenge because we cannot be indifferent to unfair and unjust treatment!"

"We meet the challenge because we firmly believe that we have the right to pursue reasonable development!"

"We meet the challenge because we not only need Yike's physical strength, but also value its spiritual richness!"

"-Keep improving, and use technology for good."

"As we have done in the past fifteen years, continue to make progress and continue to use technology for good."

"An exciting moment that I am sure will make me recall it often in the future has arrived."

"No matter how it ends, when I, when we choose to let Yike have a vivid moment and meet a rare challenge in history, it is already good."

“Then we just have to make it better.”

"Attention, I must also remind everyone that maybe we can't get better even if we try our best, and in the end we can only drop from the world's number one to an ordinary first-class manufacturer."

"But I've made my decision."

"Please come with me."

“When we meet on a narrow road, the brave wins.”

This is an open letter to the employees of Yike, and it is the tone of Chairman Yike’s appeal to the employees. However, such an open letter will undoubtedly not be only for internal users of the company.

At the very least, the people in the White House office have seen and further felt the determination from Fang Zhuo for the first time.

"How was it?" Ferrante, who presided over the meeting, asked when he saw that no one spoke after everyone had finished reading.

"Mr. Fang, ahem, Fang Zhuo..." Aldini from BIS had to admit, "he is indeed different."

"Otherwise, how can we say that he is the best CEO on this earth." Ferrante nodded, changed the subject, and said with a hint of sarcasm, "In this case, let's fulfill his heroic moment as soon as possible."

The interim meeting on the Yike incident is over. Other institutions still need to consider specific targeted measures. However, the SEC has urgently issued a formal inquiry letter again, requiring Yike to actively cooperate and coordinate the supervision of abnormal stock price fluctuations.

However, the SEC's actions hardly caused any splash. Everyone paid attention to Mr. Fang's interview and saw the forwarded open letter, and they discussed Yike's future with even greater enthusiasm.

What kind of future will Yike face?

When will it exit the US market?

Will Nasdaq be delisted?

Is there any room for redemption?

While the media are reporting and analyzing one after another and the public is paying close attention, the people who can really participate in the future of Yike have quietly arrived in Berlin and met Fang Zhuo himself.

"Mr. Fang, I think you are really crazy!" This was the first sentence Larry, the head of Google, complained when he saw Fang Zhuo. He never expected that Yi Ke would make such a decision.

In other words, I simply didn’t expect Mr. Fang to be so tough.

"Really? I don't think so." Fang Zhuo said with a smile, "Do I have to follow your expectations to be considered not crazy? Is there such a truth in the world?"

"Although I don't want to say this, I must tell you that Yike will only fail in this way." Larry had a cold face and did not shake the hand that Mr. Fang extended.

"Yike has received approval from Germany and plans to acquire a local map company." Fang Zhuo took back his hand without hesitation and suddenly talked about an unrelated topic.

Larry suddenly turned his head, stared at the head of Yike, and murmured after a moment: "You are a madman..."