Reinventing the Millennium

On May 17, Fang Zhuo arrived in Beijing two days earlier than the recording time notified by CCTV.

Recording a program has been a new thing in my life. If it weren't for the busy work of Guanhao.com, Fang Zhuo even thought that he could start recording from the very beginning of the audition, not just to show his face to M1 player, but purely Support domestic entrepreneurial programs.

This trip to the capital was a public-private affair, so neither Yu Hong nor Su Wei took them with them, only a newly recruited administrative assistant Yuan Zhen.

"Xiao Yuan, what do you think of this hospital?"

Fang Zhuo's first stop when he arrived in Beijing was not to visit producer Hu Meng, nor to see Tiananmen Square or climb the Great Wall. He immediately took a bus to Union Medical College Hospital to see the online registration business here.

"It feels similar to ours, but not as good as ours. Mr. Fang, look at their computers." Yuan Zhen followed her boss to observe and found that the layout of the competitor's "Internet Medical Care" was almost the same as her own.

The difference is that businesses in Jinling, Suzhou Province, have begun to use registration machines customized by manufacturers, which look more professional. Here they still use computers and printers.

"The machine doesn't matter, it just plays the role of taking numbers." Fang Zhuo waved his hand, "But looking at the number, there is only one computer here. I guess the proportion of online registrations released by Union Hospital is not high."

Yuan Zhen suddenly realized.

"Go and ask, and we'll verify it," Fang Zhuo ordered.

Yuan Zhen was very good at it, and she quickly used her charm to get the word out from the "Internet Medical" employees at the computer. The online registration rate of Union Hospital was only 2%, which was lower than the industry average.

Of course, there are only a few companies in the industry, and it is debatable whether the average figure is authoritative.

"This is very interesting. Those in the south will increase the proportion, and those in the north will reduce the proportion." Fang Zhuo thought for a moment after knowing the situation and smiled, "I don't know if this is in line with the development conditions of different regions in the country."

He continued: "Ask again if they have any restrictions on registered IP addresses. I guess they have learned this too."

Soon, Yuan Zhen returned again and got the expected answer.

Fang Zhuo nodded and left Union Hospital after a brief walk around.

As the first online registration company in the industry, it is normal for us to be imitated by our peers. What we learned here in Jingcheng was to control risks, while what we learned in Pengcheng was to develop rapidly to achieve scale.

Putting aside his identity as the founder of Guohao.com, it is quite interesting to look at these two companies.

Yuan Zhen is a specially recruited administrative assistant who is required to be able to drive.

After coming out of the hospital, driving in a rented car and listening to the boss's analysis in a few words, Yuan Zhen asked curiously: "Mr. Fang, which company's development are you more optimistic about? If you don't count us."

"Online registration requires administrative connections, and there is certainly no shortage of them in Beijing. It seems that Pengcheng has also got the opportunity." Fang Zhuo pondered, "I am more optimistic about Pengcheng. I heard that they have been contacting venture capital."

"Didn't you say that the ratio in Pengcheng was too high?" Yuan Zhen was confused. She thought she would be more optimistic about the capital.

"The development here in the capital is relatively limited." Fang Zhuo said after a moment of silence, "The ratio can be adjusted. Venture capital does not care about the impact of the online ratio on doctors and patients. They only look at the scale and development. If they expect it to be good, they will invest money. Money continues to develop at a faster pace, and it is normal business logic to make adjustments after the stall grows."

Yuan Zhen was stunned: "Ah, this..."

"Or, in fact, there is no business logic. It is right to survive and succeed." Fang Zhuo said with a smile, "So, I am quite curious about what they will pay attention to when I come to Beijing to record their show."

"Mr. Fang will definitely win!" Yuan Zhen cheered.

"Hey, I'm not good at this at all. I don't know how to play it." Although Fang Zhuo asked people to find previously broadcast programs, in order to squeeze out time to record, he could only work overtime to arrange follow-up work, so he just scanned a few Just eyes.

In the next two days, Fang Zhuo spent time shopping in the capital and did not go to the hospital. He instead began to think about a good location in the future.

How to launch the M1 player project has been something that has been under consideration recently. Fang Zhuo repeatedly compared Sony's current domestic channels and future models, and decided to do direct sales.

Sony does not act as a general agent in China, but uses direct sales from the manufacturer to ship to dealers, and then rebates at the end of the quarter or the end of the year based on the volume of shipments.

Fang Zhuo asked people to try to contact dealers and found that they were not interested in a brand-new music player. If they wanted to poach or join the distribution system, it would be difficult for the new company to control prices and profits.

If that's the case, then just build your reputation and do direct sales, and then consider franchising later.

There is another factor that cannot be avoided. The storefront of a direct-operated store itself is of great value. If Yike wants to do this, it must pay attention to all aspects.

On the evening of May 19, producer Hu Meng called again to inform her of the recording time and location. Not long after she called, Ma Huateng also called.

Because "Win in China" was sponsored by China Unicom and the two parties were in the honeymoon period, Ma Huateng became a judge for a time. He said on the phone that he would arrive in Beijing tomorrow morning so that the two could meet at the recording site and that he would invite the guest in the evening. Have a meal.

Fang Zhuo didn't care whether he ate or not, mainly expressing his nervousness and fear about appearing on TV.

Ma Huateng comforted him for a long time, saying that he was not used to it when he first started recording, and he would be fine after seeing too many cameras.

On the morning of May 20, Fang Zhuo got up early, carefully put on his formal suit, tie and shaved before having breakfast with Yuan Zhen and heading to the CCTV recording site.

CCTV, recording, cameras.

Fang Zhuo was calming down all the way, thinking about how to make the M1 more capable of shooting.

At 8:30 in the morning, Fang Zhuo arrived at the recording site and met a group of entrepreneurial contestants in suits and ties.

Somehow, when he saw these people, Fang Zhuo's mood suddenly calmed down.

"Hello, I am Fang Zhuo from the registration website."

"Hello, this is my business card."

Fang Zhuo handed out business cards and found that the contestants waiting for the recording were very respectful and polite to him.

At nine o'clock, producer Hu Meng hurried into the recording room.

"Hey, Mr. Fang, you are finally here. Let me introduce to you, this is Fang Zhuo, our directly invited top 12 player. He will participate in our next business practice." Hu Meng said hello, "Wait a minute The three judges will come to introduce the rules to everyone, please wait a moment."

Hu Meng came and left in a hurry.

"Hey, you're not a guest commentator?" Zhou Yu, a contestant, asked Fang Zhuo standing next to him in shock after the producer left.

"Yes, I am a top 12 player." Fang Zhuo tilted his head, "Do you have any questions?"

Zhou Yu: "..."

He was among the top 12 from the audition to now, but the guy next to him was also among the top 12 and had never shown up before. That's such a strong relationship!