Reinventing the Millennium

In July 2002, the summer in the ancient Eastern country was extremely hot. Even if I walked around outside for a few laps, I would immediately break out in sweat.

This kind of temperature coupled with the gradually boiling economic development has made the atmosphere in the entire society quite restless. However, the restlessness does not make people depressed, but drives economic activities to move forward more excitedly.

China joins the WTO.

Bush from the United States visited China and climbed the Great Wall.

The Shenzhou-3 flight test was a complete success.

The first annual conference of the Boao Forum for Asia was held in Qiong Province.

A battle for control of Sina, a leading domestic Internet company, broke out.

Yao Ming of Shanghai Oriental Team was selected by the Houston Rockets and became the No. 1 pick in the NBA draft.

The famous film actor Liu Xiaoqing was arrested in accordance with the law on suspicion of tax evasion, causing a sensation in society.

China and ASEAN are advancing negotiations on a comprehensive economic cooperation framework agreement and are expected to sign a formal agreement within the year.

As the country's economy takes off, the entire society is undergoing dizzying changes with each passing day.

"As of the end of June, the number of domestic Internet users has exceeded 45.8 million. Mr. Fang, this number is really amazing."

In the vice president's office of Sina's headquarters in Beijing, Sina's 29-year-old CEO Wang Yan was sitting on the sofa, flipping through the newspaper and naming a set of numbers closely related to the company.

Fang Zhuo said "Yeah": "It's pretty fast. It was only 25.6 million this time last year."

Wang Yan was a little surprised: "Mr. Fang, do you remember it so clearly?"

"People who work on the Internet, how can you fool people when you come up with these numbers without opening your mouth?" Fang Zhuo took a sip of tea, put aside a signed contract, and said, "Besides, I made up a number, and others don't know it. , that’s what it means.”

Wang Yan smiled, lowered his head and continued reading, only to find that the newspaper also listed the figures from previous years. Last year, it was really 25.6 million.

He shook his head, okay, it really suits Mr. Fang's style. Sometimes he just can't tell the truth from lies.

"Take someone to discuss cooperation with China Unicom the day after tomorrow. I don't need to go, right?" Fang Zhuo stretched and said before picking up his phone.

"Well, I'll take Zhang Shenghui, Wang Gaofei, and Duan Cheng to chat with them." Wang Yan nodded and took the initiative to take over the task revealed by Fang Zhuo. Duan Cheng is a dazzling talent that has emerged in recent work.

Fang Zhuo nodded with satisfaction, made a call and chatted with a business leader of China Mobile for a while.

Wang Yan lit a cigarette, half reading the newspaper, and half listening to the conversation.

In less than a month, Wang Yan completely admired Fang Zhuo and, no matter what other people thought, he openly fell in love with the vice president and major shareholder of Sina.

Sina's independent business unit, Sina Hotline, was not established until Fang Zhuo came in. It had been established two months earlier and had signed a contract with the operator.

However, due to the lack of strategic attention, Sina's hotline did not receive resources, and the entire Sina was still addicted to President Mao Daolin's media-biased strategy.

The original SP share contract between Sina Hotline and China Mobile was that Sina Mobile would get 70% of the fees, while China Mobile would charge 30% for billing.

Honestly speaking, Wang Yan felt that this share was quite satisfactory, but as soon as Fang Zhuo took office, he took people to find the mobile side and renegotiated the SP share on the second day after the meeting.

Starting from Sina's brand, technology, users, content and other aspects, it provided three solutions to China Mobile, and finally abandoned the hard sharing and turned into a ladder-based flexible contract.

According to the officially signed agreement, Sina can get the highest share of 90% and the lowest is 75%. Within a month, Sina Hotline has almost been able to get the highest share.

Wang Yan truly witnessed Fang Zhuo's persuasive skills during this process. He had just held a meeting at Sina and met only a few people...

"Our registration network is trying to carry out wireless value-added services, which is nothing. We are not unfamiliar with this area."

Fang Zhuo's words afterward seemed to Wang Yan to be modest. From Sina Hotline, a strange company, to bringing people directly to the negotiation table, it was not possible to just say "nothing" and downplay the conversation.

The phone call in the office ends.

"Brother Wang, I've thought about it. I'll do the China Unicom thing."

Fang Zhuo's voice after making the call reached Wang Yan's ears.

"What? Is there anything new?" Wang Yan was surprised.

"After these days of contact, I always feel that China Unicom's style is more bureaucratic. I don't know if it's an illusion. I'm involved with China Mobile. I won't show up this time so as not to let them have any ideas." Fang Zhuo said after careful consideration.

Wang Yan thought for a while and was not angry: "Okay, I'll help you."

Fang Zhuo smiled, and it felt good to be willing to cooperate.

"One more thing, Mr. Fang, PHS is developing very fast now. Although they don't have wireless value-added services now, we can still contact them first." Wang Yan added.

Fang Zhuo nodded noncommittally: "Brother Wang, just ask someone to contact you."

Wang Yan noticed the attitude from the vice president's expression and asked, "Don't Mr. Fang think highly of PHS?"

"PHS calls are free and the phone charges are cheap. It is definitely developing rapidly. However, it is also being strangled by the two operators. The future may not be good. After all, it is relatively backward in technology." Fang Zhuo said.

He continued: "In this case, PHS's own focus will only be on users' network access, rather than wireless value-added. It will be a long time until they start doing this, but it won't matter if they get in touch."

Wang Yan said "Huh" and lowered the contact level in his mind. PHS is developing very fast at the moment, but the wireless value-added service Sina wants now can only cooperate with China Mobile and China Unicom.

China Mobile has shown an amazing money path for Sina in July. This is the realization of information that has never been seen before, and it is also the dawn of profitability that has never been tasted.

"Oh yes, Mr. Fang, there is an annual meeting of Chinese business leaders in early September. It was originally scheduled for Mr. Duan, but now you have to make preparations." Wang Yan mentioned something that is not urgent.

Fang Zhuo glanced at the CEO and said with a smile: "There will be a shareholders' meeting at the end of August. Do we need to decide now for the first ten days of September?"

Wang Yan said firmly: "I think it's settled."

Fang Zhuo shrugged.

Wang Yan once again expressed his position: "Sina Hotline and Sina management will definitely support Mr. Fang fully."

"That's okay, if I don't go to New York by then." Fang Zhuo smiled, "If I go abroad, then Brother Wang can go for me."

Wang Yan nodded and prepared to do some preparatory work for the shareholders' meeting.

…

July was a busy month for the Sina hotline. Every other week, employees felt as if they were in another world. But when they turned around, they could see cliche reports in newspapers and on the Internet.

——The battle for control of Sina is about to have another twist.

——Duan Yongji was interviewed and explained in detail the Sina Board of Directors.

——Fang Zhuo was worried and refused interviews from major media.

——We will see the dispute again in a month.

These reports appear very divisive compared with the restlessness and fervor of Sina Hotline.

"Why do I think they are talking nonsense? Does Mr. Fang have any concerns? Every time I see him, his face is full of glory." Xu Yilin complained about what he saw, and then worried again, "Mr. Fang will not really attend the shareholders' meeting Failed, right? Mr. Duan is very cunning."

"Can you be driven away if you are so sophisticated?" Yang Jian said rudely, "There are still these capital moves and hostile acquisitions going on outside. We have already started them. Who cares about this?"

Xu Yilin shook his head: "The battle for equity is still very dangerous."

"Hey, hey, look at this news." Deng Qing sat on the swivel chair and slid over. He read word for word, "Jobs, the president of Apple in the United States, told the media that the Yike M1 is a product without a soul. "

Duan Cheng, who was immersed in his work, looked up and asked blankly: "What does it mean to have no soul?"

Deng Qing flipped through the newspaper: "It didn't say anything, it was just criticism. They are not competitors."

Duan Cheng belatedly said: "Isn't Apple going to buy Yike? Isn't it 200 million US dollars? Why are you still criticizing it?"

Several people despised Duan Cheng, a newcomer who had received much attention recently. The news was so outdated!

Xu Yilin explained: "Yike rejected the acquisition, and the negotiations between the two parties collapsed!"

Duan Cheng was stunned: "Then, then, didn't the US$200 million just fly away?"

"Obviously, Mr. Fang wants more!" Xu Yilin laughed.

"It was written in the newspaper that Jobs also criticized Yike for having no business ethics, using negotiations to delay time, and aggressively conquering the market." Deng Qing continued to pick up the newspaper and said more.

Xu Yilin listened for a while and said leisurely: "Yike is indeed led by President Fang. He follows his own style. Our newspaper also said that President Fang has no business ethics."

Yang Jian said disdainfully: "Who defines business ethics? Duan Yongji? If Mr. Fang completely takes over in this shareholder meeting, in less than two months, Mr. Fang will be praised as a god on the Internet."

"Hey, I just want to brag about Mr. Fang right now." Xu Yilin said with a smile, "I haven't seen Lao Zou these days. I wonder if he went back on sick leave."

Deng Qing blinked and said, "Does Mr. Fang want you to brag? You go to his office and try."

Xu Yilin was stunned for a second, then stood up to beat Deng Qing.

Duan Cheng looked at this scene blankly, not knowing what was happening.

He thought for a while and continued to work.

Hey, this KPI is a bit annoying.