Reinventing the Millennium

Dangdang chose to increase its investment in the e-commerce market, which made the competition more intense.

Amazon's Joyo, eBay's eBay, Alibaba's Taobao, and mom-and-pop Dangdang. Among the four, Dangdang is the weakest. Even it dares to invest money. What reason do the other three have not to follow?

E-commerce contains the wealth of the times. If you want to get it, you must first burn your own wealth.

China's e-commerce companies are fighting each other and fighting each other, and there is a bit of recklessness in the excitement.

Many Internet people and media reporters have attracted the attention.

Among them, Sina and Yike are a little more thoughtful.

When Li Guoqing was first being interviewed, he frequently mentioned his boss. At that time, he didn’t quite believe it and thought he was just talking nonsense. But as Yike Investment began to mobilize funds, the situation became clear—Mr. Fang indeed intended to borrow money. Let's get involved in e-commerce with Dangdang.com.

Then...the boss's intention is the biggest instruction.

Yike sells both hardware and software abroad, but in China it only sells hardware players as its main business. It can't help with anything else, so it contacted Dangdang and took the initiative to put the product up for sale, which can be regarded as a compliment.

As for Sina, it can do more.

Although there was no order from Mr. Fang, there was a lot of attention and analysis on domestic e-commerce competition on the Sina page, and a lot of content praised Dangdang's B2C leadership.

Dangdang accepted all the orders, and became more and more courageous towards the goal of department store e-commerce.

Domestic competition is fierce, and Fang Zhuo, who lives in the United States, is not idle. He took the time to fly to Seattle with his team and directly visited Amazon's headquarters.

Amazon at this time was also called a giant, but it was far from the Big Mac it would become later.

Fang Zhuo flew to Seattle and checked Amazon's current market value while staying at the hotel. It was US$17.1 billion, which was far less than eBay's US$70 billion.

During this visit, Fang Zhuo brought Director Xiao Yu with him, hoping to let her experience the business logic of this giant with a market capitalization of over one trillion U.S. dollars.

Dangdang also started out selling books, and Dangdang is known as the "Amazon of the East" in China. However, the development momentum of the two is completely opposite. Amazon's money-burning and growth capabilities are very few even when measured over time and area. few.

If you buy Amazon for 10,000 yuan now and hold it for ten years, it will become nearly one million.

One hundred thousand, that’s nearly ten million.

One million, that’s close to hundreds of millions.

Such an increase made Fang Zhuo unable to restrain his curiosity when domestic companies were competing with Amazon, and wanted to see with his own eyes what the young Big Mac looked like.

"Mr. Fang, you support Dangdang's competition with Amazon in China, and visiting your rival's hometown is really in line with your style." Yu Hong sighed as the group headed from the hotel to Amazon's headquarters.

"I'm just here to take a look. Bezos is also very welcoming. There is no grudge on the phone." Fang Zhuo said with a smile, "The two armies are fighting. If we don't come here, we just need to learn more and absorb more good ideas."

Yu Hong obviously didn't think that the boss was telling the truth, and thought that he had some conspiracy in his heart.

But in fact, Fang Zhuo was indeed in a learning mood.

Hearing the experience of the originator of e-commerce and the experience of one of the future richest men in the world is a rare experience.

On this trip, Bingxin’s chairman and marketing director came to visit Amazon’s headquarters in Seattle. Amazon didn’t show any pretense, and it was its boss Bezos who came to receive them.

Speaking of which, Bezos knows Yike’s Dongfang President and Yike’s business, and even appreciates it.

In order to make this appreciation more valuable, Amazon has launched products and music services similar to those of Apple and Yike, but it is just because of the division of music copyrights on the market that it is not very popular for a while.

Amazon was once very close to music. It sold music CDs online in 1998, but it had no intention of further electronicizing music.

Now, having witnessed the trends led by Apple and Yike, Bezos believes that this track is worth investing in.

At nine o'clock in the morning, two business leaders with similar net worth met.

Bezos was surprised by the youth of Dongfang CEO, while Fang Zhuo was surprised by the smooth hairstyle of the future richest man.

"Fang, are you coming here because you want to come to Seattle to buy the Mariners?" After Bezos and Yi Ke's group exchanged greetings, they joked while showing people around the company.

It has to be said that even though Fang Zhuo's sports image does not seem to have much presence in the ice core review, many people do remember him as the Dongfang CEO who is active in sports media.

Fang Zhuo shrugged: "No, no, no, I love the Yankees."

Bezos laughed.

Fang Zhuo looked at his bald head and facial expression, and felt that his smile was actually a bit eye-catching.

Some company visits are just a formality, and some are really informative. This visit led by Bezos, the leader, is the latter.

At the very least, Fang Zhuo was a little shocked when Bezos introduced him to a department.

"We are building an API open technology, so you can come to Amazon if you need it in the future." Bezos casually introduced it, and it turned out to be Amazon's world-famous AWS cloud service.

What surprised Fang Zhuo was that Amazon started working on cloud computing projects so early.

"This is very interesting. If I understand correctly, it can reduce a lot of burdens on enterprises." Fang Zhuo asked directly, "When will you officially launch it? Maybe Yike can give it a try."

"Ha, maybe next year, it's a very interesting project." Bezos didn't hide it.

Fang Zhuo agreed: "It is indeed very promising."

Amazon's AWS cloud service is very promising, and its growth and development will one day provide more than 70% of the profits of Amazon, a company with a market capitalization of trillions.

In other words, B2C, which Amazon started and developed vigorously, will not even reach half of the profits of AWS cloud services.

Amazon, which has been losing money and burning money for more than ten years, is ultimately positioned not as an e-commerce company, but as an Internet high-tech company, which is positively related to its year-after-year investment in scientific research.

This is not just a name, because the capital market has different P/E valuation models for different types of companies.

Fang Zhuo was interested in communicating with Bezos for a long time about this AWS department that had not yet been launched, so that the latter found it strange that the non-technical Dongfang president seemed to value this field too much.

"I read Amazon's financial report before I came here. The revenue growth rate is five or six times that of traditional retail. It's very impressive, but have you invested too much in warehousing and logistics?" Fang Zhuo asked a little question after reading AWS. question.

"No, square, not much. Not only not much, I think it's not enough." Bezos has heard many similar questions, more from within the company. "Amazon's reach relies on logistics and express delivery. Convenience, this is our advantage, and it is the advantage that we have to spend a lot of money to continue to expand.”

He smiled and said: "Fang, you will agree with me in the future."

Fang Zhuo actually agreed now and felt that it was necessary to call Li Guoqing to hear his opponent's determination in person.

However, it didn't matter if he didn't call him. Conveying this determination to him by yourself would have the same effect.