Reinventing the Millennium

Fang Zhuo waited in Shanghai for his 0.5 favorite TSMC Vice President of Marketing Hu Zhengda. He was not unhappy at all that Professor Hu's brother regarded him as the last guarantee.

Many things are such two-way choices.

Just like the investment in Dangdang.com, if people don't want to take their own money, then bye bye, there's nothing to say.

When it comes to Hu Zhengda's choice of entrepreneurial projects, it's not that Fang Zhuo insists on exerting influence from behind the scenes. In fact, his IC design company is really not favored by venture capital investors.

If a good project has a +5 rating from venture capital, no matter how you say hello, there will definitely be money willing to invest in excellent projects.

But Hu Zhengda’s project may only get a negative rating of -3, which will really make it difficult.

Fortunately, no matter how difficult this matter is, it cannot be more difficult than Bing Xin. Fang Zhuo has always had a preference for capable people and is happy to discuss the future development space of his company with Mr. Hu.

And just when Chairman Bingxin and TSMC's Vice President of Marketing were entering their honeymoon period in Shanghai, the investment in Dangdang and Yike was revealed.

Behind Dangdang.com stands Fang Zhuo, President of Yike.

This is something that was not concealed when domestic e-commerce was in full swing. Yike Investment took shares in Dangdang. Moreover, Mr. Fang also showed interest in e-commerce at the Lin'an Internet Industry Development Conference.

Therefore, when the four e-commerce companies Dangdang, Joyo.com (Amazon), eBay, and Taobao compete with each other, everyone regards Dangdang, which has relatively weak financial resources, as a competitor of the same level.

However, there was sudden news that Yike Investment, IDG, and Capital Today had not negotiated the next round of financing with Dangdang... which made the situation a bit delicate.

It also made many people feel relieved.

This is the case with Ma Dan, the head of Alibaba.

He was a little confused about Dangdang.com's choice and suspected that Fang Zhuo might have asked for too high a price, but the process was not important and the result was gratifying.

Ma Chen checked through the news reports and found that they were quite reliable.

——" Mr. Fang returned to China from the United States and brought together IDG and Capital Today to participate in this round of advance financing of Dangdang. However, it was possible that due to objections to the company's development strategy, the negotiations failed in the end."

——"Dangdang has begun to reduce subsidized categories. They may have to slow down their impact on the entire category market and spend more energy on the consolidation and expansion of their main business."

——"According to insiders, Li Guoqing explained the reasons for rejecting investment at an internal meeting of Dangdang. He believed that Yike was not a partner with the same goals."

Ma Chen couldn't help laughing when he saw the revelation of "unanimous goal".

To be honest, he was really a little worried about what would happen to the Yi Ke Department... I couldn't say he was scared, it was just a feeling that he couldn't tell.

Unexpectedly, the alliance between Dangdang.com and Yike collapsed on its own.

Ma Chen thought for a long time and directly called the person involved in the report.

"Hey, Mr. Fang, I heard that you have returned to China. If you have time, I will come to An'an and treat you to a meal."

Fang Zhuo, who was in Shanghai, was quite surprised to receive a call from Ma Min, and he agreed: "Okay, I'll give you a call when I get to Lin'an."

Ma Chen said a few polite words and got to the point with a half-truth: "I heard that Mr. Fang has not negotiated investment with Dangdang. I think Dangdang's actions have changed from radical to steady. Is it true? Dangdang doesn't Instead of taking Mr. Fang’s investment, why don’t you come and have a look at our Alibaba.”

Fang Zhuo smiled and said: "Mr. Ma, is it true? Didn't Ali just raise $100 million? If I go, I will have to get a seat on the board of directors."

Ma Ren laughed and did not answer directly. He just complained that the financing money was spent very quickly, and then talked about the competition between Taobao and eBay.

As he said this, he was thinking in his heart that it was not easy to get money from this person named Fang.

Fang Zhuo chatted for a while, and soon came up with some ideas about Ma Ren's call. He had nothing to say, saying that he had indeed not reached a good deal with Dangdang and would not participate in Dangdang's subsequent financing.

The two exchanged views on domestic e-commerce and ended the call after a while.

Hang Lung 23, Fang Zhuo was sitting in the president's office, put down his mobile phone and shook his head slightly.

"Mr. Fang, what's going on?" Su Wei, Vice President of Yike, was in the office and heard the content of Mr. Fang's unilateral call.

"Alibaba is still a little worried that Dangdang is determined to launch a full-category business." Fang Zhuo's smile was meaningful. "Ma Chen is a lot wary of the 'big launch' with Yike's involvement."

"What now? I've confirmed the news, don't worry." Su Wei said.

"Now, if Dangdang takes the initiative to reduce the scale of competition, the other three companies will definitely be happy." Fang Zhuo shrugged, "They all started doing it before, but when those foreigners saw it, they thought I couldn't afford it."

"How can they think this way? They will only feel that they will not have the fate of the richest man in the mainland, and the pressure on their hearts will be much less." Su Wei said seriously.

After a while, she asked: "If Dangdang does not raise funds, what will happen to the competition this time? Will it take money from others?"

"If you don't take money, you don't dare to burn it. Dangdang will still be Dangdang." Fang Zhuo said calmly, "eBay will definitely not be able to compete with Taobao, and Amazon's books probably still can't beat Dangdang. The money we gave in the last round was enough to consolidate Dangdang cautiously. Their book e-commerce.”

Su Wei's heart moved: "In other words, Dangdang, which has no financing, will eventually be unable to compete with Taobao, but all foreign giants will fail?"

Fang Zhuo smiled: "It's almost the same. Foreign giants are not accustomed to the local conditions in China. This is not an isolated phenomenon, it is a type of phenomenon. The one who wins in the end will get the market."

He gave an example: "Don't talk about Amazon and eBay, let's talk about Yahoo, which has a Chinese founder Yang Zhiyuan. He didn't do well in developing the Chinese market."

"Last year, Yahoo laid off dozens of people in China, thinking that it could develop the market with the brand name 'Yahoo'. But in the end, it could only acquire other companies and let Zhou Hongyi be the president of China."

"But whether Yahoo can pay attention to Zhou Hongyi's opinions and whether it is willing to let the Huaxia president participate in strategic decision-making is also a question."

"Once all foreign giants fail to localize, they are doomed to the end."

"Amazon and eBay will be no different."

Fang Zhuo glanced at Teacher Xiao Su and said: "From the beginning to the end, my goal in using Dangdang to get involved in e-commerce has been Taobao, and I want to share the market with it."

Su Wei was not surprised, she had already heard it: "Dangdang doesn't cooperate, what should we do now? Medical department?"

She knew what kind of person Mr. Fang was and would never give up easily. Naturally, she thought of the tepid medical school, which was somewhat similar to Dangdang.com and was also an e-commerce company in the vertical field.

Fang Zhuo nodded, without the ambiguity in front of Old Xiong. He nodded to Teacher Xiao Su and said accurately: "You need to study medicine, but you have to consider how to use it. It is indeed more difficult to convert from the medical direction."

"Maybe we need to be an independent brand."

"Or maybe, you can use the medical department to lay eggs."

"I need to hear Zhou Xin's opinion."

"There is no way to get involved in this round. We need to do some more solid work first. To burn money, we must have a foundation and a strategy."

Fang Zhuo's mind flashed back to the Amazon he visited last time, and he felt that a thorough assessment and adequate preparation was needed.