Reinventing the Millennium

Last year, in 2003, Taobao's transaction volume was 22 million, and eBay's was 240 million.

As of September now, if Taobao's eight-month transaction volume exceeds eBay's last year, it will be an increase of almost 11 times.

Taking into account the increase in competition and the cultivation of the e-commerce market, the transaction volume in the next four months is likely to increase even more.

Based on this calculation, Taobao's sales this year may be 15, 16 or even more times that of last year.

Zhou Xin is responsible for the sales of medical online medicines. Comparing it with his own, you can feel the exaggeration of this increase. Last year, the online sales of medicines were 10.5 million, and in the eight months of this year it was 13.5 million. The whole year is expected to exceed 10.5 million. 1500 dollars.

He was originally satisfied with this result.

Because the boss wanted to join Dangdang, Zhou Xin also made a special effort to understand the development speed of Dangdang. The growth rate of this book e-commerce company is estimated to be only 40 to 50%.

But when comparing C2C local companies... their development speed is quite different.

"Zhou Xin, if we want to be an e-commerce company, shouldn't we learn from Taobao's current business style?"

"Should we focus on the incremental or existing market?"

Fang Zhuo raised two obvious questions.

Zhou Xin silently translated more bluntly in his mind. The incremental market is the domestic B2C e-commerce market, and the stock market is the pharmaceutical vertical e-commerce market that Medical Science has developed so far.

This is obviously because Mr. Fang does not agree with his proposal to develop B2C business with medical science as the main body.

He thought for a while: "Brother Fang, do you want to start over and create a new brand directly?"

Fang Zhuo stood up, took two steps, handed Zhou Xin a cigarette, walked to the floor-to-ceiling window, and said slowly: "I have said many times that the biggest cost of a company is the decision-making cost. If you want to do business, you must solve it." You know, you can’t just keep your head down, otherwise money alone won’t accomplish anything.”

Having money does not necessarily mean you can achieve results, and the same goes for having traffic.

It's like Penguin once personally started to engage in e-commerce and established Paipai.com, but in the end it was nothing.

Zhou Xin wanted to light a cigarette but then put down the lighter and said simply: "Brother Fang, there are still some basics in medicine. No matter what, the medicine department can definitely cooperate."

Although Mr. Fang talked about the increase and the stock, he certainly will not ignore the current medical science. It is a system in itself and can always provide help.

Fang Zhuo turned around and smiled: "Zhou Xin, the medical department must use it, but how to use it must have a charter."

He took a drag on his cigarette and continued: "I just said that we need to learn from Taobao's experience, but there is another company that is more suitable to learn from."

Zhou Xin changed his mind and spit out the answer: "Amazon."

Fang Zhuo nodded: "Yes, Amazon. It has developed from a book e-commerce store in the past to a full range of products now. This process has a lot to learn from. They are also very good at expanding beyond their original business."

"We started with books, then music, DVDs, and then electronics, kitchenware and other products."

"Last time I was in Seattle, I heard that they were also launching a Prime membership service. The products ordered would be delivered to customers within 2 days."

"Such efficiency will definitely be well received by customers, and it is estimated that Amazon's market will stimulate a wave of excitement."

Zhou Xin was a little surprised: "I'm afraid this Prime service requires a lot of investment, right? If you want to improve efficiency so much, the requirements for warehousing and logistics will be very high."

"So, the existing warehousing in the medical department and the logistics and express delivery for pharmaceutical business cooperation can be upgraded and practiced first." Fang Zhuo smiled slightly, "Consolidate the foundation of this part, and then enter e-commerce, it will be smooth. "

The mountains will not be fertilized unless the fire burns them. The land must be fertilized first, and then it can be sown.

Medical Science's existing pharmaceutical sales are not suitable as a main body. Although it currently has a unique online pharmaceutical sales license, this is destined to not last long.

Moreover, online medicine is a relatively weak demand. It is not like the registration network that saves the time of intermediary transactions, nor is it like the book e-commerce that reduces a lot of offline profits. It is more of a product that depends on the development of e-commerce. .

The purchase frequency of medicine is low, the unit price per customer is low, and the profit is low.

Many users only buy when they need it, and the demand for medicine is very timely.

Otherwise, if you buy some medicine after a cold and wait for it to be delivered to your door by courier, you will probably be fine. If your condition is more serious, you will definitely go straight to the drugstore. You cannot just wait for a small discount.

Therefore, the development of online medicine must follow the development of e-commerce, rather than relying on such a weak demand to become bigger and stronger, and then plan to expand the entire category.

But the existence of medical science is not without its benefits. With the development of medical science, we can polish our team, upgrade warehousing, and build our own logistics, so that this foundation can bear more capital investment, and we can borrow chickens to lay eggs, and then hatch out Eastern Amazon-style full-scale products. Class e-commerce.

Fang Zhuo wants to use medicine, not for medical e-commerce, but for the mature team trained in the process and the basic framework that will be developed after development.

Zhou Xin understood this, pondered for a long time, and asked: "Brother Fang, you said you want to build an Amazon here, how much will it cost?"

"It's a lot of money, worth burning." Fang Zhuo replied simply.

It is indeed a lot of money. For example, JD.com burned at least half of Yike's market value from its development to its listing.

But such money burning eventually led to a market value of US$140 billion, not counting independent logistics, medicine and other businesses.

Any investor who knows such a result will throw money in without hesitation.

What's more, promoting the development of B2C with the current wealth and reputation is completely different from JD.com at that time, and it will also have larger market targets.

"Well, medicine still needs to develop." Zhou Xin said thoughtfully, "Then when is the right time to enter the market?"

He already understands Mr. Fang's determination. Moreover, according to the development momentum of domestic e-commerce, he will definitely regret missing this time.

"The framework of medicine takes time, and our main categories also take time. Zhou Xin, this is a heavy responsibility." Fang Zhuo replied, "Maybe we can try it in the middle of next year."

By the end of this year, ice core may be able to conduct risky trial production.

In the first half of next year, Ice Core may be able to replace part of domestic TV chip production capacity.

The influence on Changhong is still in hand. Anhui Province also has a home appliance base established by Konka, so it is easy for both parties to discuss cooperation.

There are more friends that I made during the last time, and we may not be able to talk about them again.

LCD TVs are also a large incremental market. Wouldn’t it be mutually beneficial for friends to eat meat and drink soup together and fight against the comeback of foreign brands?

When Fang Zhuo planned to inspect the development of ice cores in Luzhou, he called Mr. Ni from Changhong to confirm his position first, and then talk about finding upstream chip manufacturers.

After so many preparations, leading all kinds of resources, and getting the preliminary matters done first, you will naturally be able to take advantage of it.

The coding was a bit slow. I finished one chapter in the afternoon and continued coding after lunch.