Reinventing the Millennium

When the LCD alliance headed by Samsung surfaced, the reserved top player in the plasma camp finally became eager.

Panasonic conducted internal discussions and research and believed that this was a bargaining chip for China to lower prices.

And, they are willing to admit the pressure that this leverage brings.

Leaders, cities, market demand, the TV Alliance and BOE, Changhong who publishes patents for free, and a sworn trader. Due to these factors, Panasonic does not think Samsung and the others can overtake them, and still believes that both parties are sincere. .

However, what stands in the middle now are some conditions for cooperation.

Panasonic increased its efforts and slightly won BOE's change of heart, but in the blink of an eye, BOE used this to talk to Samsung and others to promote the continued entry of the LCD Alliance.

By now, both BOE and the TV alliance composed of the domestic "Eight Heroes" are deeply aware of one thing. Individual companies are faced with the blockade of foreign advanced technologies, but this group of foreign people need the domestic market. cut costs.

When one or several enterprises are organically integrated with the domestic market, the active and passive situation changes.

On the afternoon of May 24, Samsung, LG, Sharp, Chimei and BOE signed a letter of intent for cooperation, which is considered an early stage achievement.

It does not have legal effect, but from the standpoints of both parties, it contains almost identical trade-offs and bundling of interests.

BOE made a request for confidentiality, but in the evening, Wang Dongsheng, Ni Runfeng and Fang Zhuo almost all received bombing contact from Panasonic, mentioning the progress of BOE and the LCD alliance.

Panasonic Chairman Yoichi Morishita expressed extreme shock.

Makoto Miyamoto, senior vice president of Panasonic, expressed extreme pain. Compared with the leader, he vaguely felt that the direction of things had fundamentally changed. .

That evening, Fang Zhuo, Wang Dongsheng and Baxiong of domestic TV held a meeting to summarize the staged situation.

Because they are all business leaders or senior executives close to the highest decision-making, everyone has experienced this period of tug and pull, and speaks casually and candidly.

"Although the letter of intent has been signed, Mr. Wang still cannot relax. These people may not always set traps. BOE must be more vigilant."

As the leader and trader, Fang Zhuo's task is almost over, so this meeting can be regarded as the last candid meeting. His first thing is still to remind BOE of its position.

This kind of cooperation can be combined because of interests, and it will definitely come to an end because of interests.

Samsung, LG, Sharp and other companies are not fuel-efficient.

Wang Dongsheng nodded and agreed: "Yes, just look at the letter of intent signed in the afternoon, and Panasonic got the news in the evening. This must be the intention of one of the four families or them as a whole. This news should be used to consolidate cooperation and allow us and Panasonic to A complete showdown.”

Everyone in the conference room can clearly realize this. Although the LCD Alliance needs the Chinese market, they have no less calculations and considerations in their hearts.

"The current progress of cooperation is not only because we are all united together, but also because the LCD camp has scale needs, and the Samsung team has a temporary change of coaches." Fang Zhuo didn't organize his words much today, saying whatever he thought of, "Samsung's one Lee Jae-yong has something, but not much. We cannot underestimate the Samsung behind him just because he is greedy for success."

"The same applies to other companies. BOE may make some breakthroughs this time, but everyone here, you are all direct competitors of Samsung, LG and other companies."

“Competition in the television industry should not be taken lightly at all.”

Fang Zhuo gave a kind reminder.

TCL’s Li Dongsheng said: “The road ahead is long and the competition is still very severe.”

Fang Zhuo thought about it and said something that was close to impossible: "For this period of time, we have been facing foreign competition. To be honest, for our own domestic competition, if possible, we should engage in less price wars and more Fight a value war.”

The eight heroes of the TV company in the conference room all showed subtle smiles, hehe, haha, hehe.

It is true that one code leads to another, and we work together to open up the key upstream of the industrial chain. It is also true that I will kill you and you will kill me.

Fang Zhuo had a clear view of everyone's expressions and didn't say much.

In the end, there was only one thing left.

He thought about it for a while and said with a smile: "BOE's breakthrough this time cannot be separated from everyone's unity, and more importantly, it is also inseparable from our domestic economic development. Otherwise, the future prospects of the market will be affected." You can’t be admired by others.”

"But apart from that, I have to say, well, I have to say that Changhong has made huge sacrifices in this process."

Ni Runfeng felt the eyes of other companies looking over him, and his expression remained unchanged.

With the signing of the letter of intent between BOE and the LCD Alliance, this means the complete abandonment of the plasma route, which also means that Changhong's 298 patents are close to being scrapped. What about the other seven TV heroes?

What did they pay?

They are not paying anything extra above the average price.

Thinking about it from this perspective, it’s easy to feel resentful.

From this perspective, this is a betrayal by the head of Changhong towards the scientific researchers in his own company.

The people here are in charge of the company, or are the right-hand men of the top leaders of the company, and all have strategic perspectives and thinking, so they also respect Changhong's actions this time.

But respect is respect. If it were our own company, we wouldn't be able to make the same decision even if we had plasma patents.

Those who are more discerning, such as Li Dongsheng and Zhou Houjian, are more aware that this is not only a sacrifice for the company, but also a price for individuals.

Fang Zhuo continued: "I admire Mr. Ni very much, and I have also talked with him about Changhong's sacrifice. Mr. Ni and Changhong did not make any demands on me because of this sacrifice, and neither from the perspective of me or from the perspective of business competition. Maybe talk about the preferential treatment given to Changhong in the competition."

He was silent for a few seconds and said calmly and even a little coldly: "This is unrealistic."

There was no change in the expressions of the people in the conference room. Although it sounded a bit heart-wrenching, could this prevent Changhong from taking action in the competition?

Even if Changhong causes corporate turmoil due to the patent announcement, it may not be an intensification of competition.

Fang Zhuo calmed down and then said: "What everyone may not know is that in addition to Mr. Ni's decision on Changhong's actions, Meiling's Mr. Zhang also played a big role. He doesn't have to say it, but I have to say it. "

At this time, except for the two parties involved, the other seven people looked over in surprise.

It turns out that Zhang Xuebin’s advice was behind Changhong’s published patent?

Zhang Xuebin resisted the urge to take a sip of tea and felt ashamed in his heart. Mr. Fang’s words were not true. He had not played any role at all. This was all arranged by Mr. Fang and Mr. Ni, but... these two people are also responsible for what he said now. Regarding follow-up arrangements.

"Everyone knows the relationship between Meiling and Changhong, and Mr. Zhang has just arrived at Meiling. Under such circumstances, I think it is very courageous for him to dare to make suggestions that are more beneficial to the overall situation." Fang Zhuo raised his voice, "We Don’t talk about the market competition, just compare your feelings with others, why should you thank them?"

"Whether it is Mr. Ni or Mr. Zhang, whether it is Changhong or Meiling, market competition is market competition, but personal evaluation, no matter what the occasion, speaking from the bottom of my heart, do we have to give people a correct evaluation?"

Fang Zhuo looked around to confirm that everyone had received his eyes.

Compared with the cruel market competition, this requirement is within the scope of ability, no, it can be said to be a piece of cake.

Is it a thing to compare one's feelings with one's own and dig deep into one's heart?

There has to be some human touch.

Zhou Houjian, the chairman of Hisense, was the first to respond: "Mr. Fang, where is this? I have always admired Mr. Ni. Changhong is also the big brother of our TV industry, but Mr. Zhang is really indifferent to fame and fortune this time. If you hadn't revealed it, ,I really do not know."

He looked at Zhang Xuebin again and said with a smile: "Mr. Zhang, this idea of ​​using free patents to build a business ecosystem is extraordinary."

Zhou Houjian gave a thumbs up.

Li Dongsheng, the head of TCL, also smiled and said: "Mr. Zhang, in my opinion, you should not go to Meiling. You should come to our TCL. It was Mr. Ni who was quick at first, otherwise, I would have to go to Xiangjiang to treat you!"

Zhang Xuebin nodded with a smile.

Everyone can say nice things.

The atmosphere in the conference room became lively as everyone spoke.

Fang Zhuo took two sips of tea and looked at Ni Runfeng who was also smiling. Well, after experiencing the pull of the LCD alliance, it is relatively easy to gain human touch from everyone.

The warm atmosphere did not end with everyone's praise for Mr. Ni and Mr. Zhang. As Fang Zhuo gave up the role of speaker, it was a rare occasion for corporate leaders who were competing with each other but could sit down peacefully to discuss the LCD market. of rapid development.

The second half of the meeting turned into an industry meeting.

At eleven o'clock at night, the meeting ended, and Fang Zhuo held a small meeting with Ni Runfeng and Zhang Xuebin in the room. The content of the discussion was the interviews with the "Six Heroes" of TV and the head of BOE in the next few days.

The human touch must be struck while the iron is hot, exaggerating Zhang Xuebin's evaluation in the industry and improving his personal reputation in the industry.

Otherwise, the smell may quickly dissipate with the wind.

In the small meeting late at night, Zhang Xuebin and Fang Zhuo were mainly communicating and getting to know each other better.

Ni Runfeng, who was standing next to him, observed for a while and suddenly realized that Mr. Fang was in a particularly good mood today.

"Mr. Fang, did your team win today or something else, with a smile on your face all the time?" Ni Runfeng took a moment to ask.

When Fang Zhuo was asked this question, he couldn't hide the smile on his face. He coughed and said, "Morningstar Semiconductor and TV Alliance's promotion is very good. Everyone is willing to try the chips they designed on a small scale."

Ni Runfeng knew that Mr. Fang had used this gathering of TV companies to get involved in Morningstar Semiconductor.

In fact, he has always felt that Morningstar Semiconductor was doomed from the moment it approached Mr. Fang, and this time it just picked the right time for everyone.

At this time, Zhang Xuebin said: "Morningstar's chip performance is not inferior to Philips and Genesis, and its services are far better than those two. Considering the high probability of rapid product changes in the LCD market, the value of the services may further increase .”

Fang Zhuo smiled and said: "I also think Morningstar is very sincere in this regard. If it ever gets bigger one day, it is best to maintain this service attitude."

Ni Runfeng nodded.

Fang Zhuo sighed and calmly said another piece of news: "The ice core has begun formal mass production."

Both Ni Runfeng and Zhang Xuebin were startled. The latter was in Luzhou, and the former also went to Luzhou for inspections from time to time. Naturally, he knew better what the mass production of ice cores meant to the other party. It was the treasure that Mr. Fang held in his hands. !

"Haha, congratulations, congratulations, Mr. Fang." Ni Runfeng smiled.

Zhang Xuebin also smiled and said: "This is a small step for ice core, but it is a big step for our domestic semiconductors."

Fang Zhuo shook his head: "No, this is a small step for domestic semiconductors, but a giant step for ice cores."

He added: "Although the production capacity is not enough, this is really a big step for ice core."

Ni Runfeng asked: "How come there is no news about the mass production of ice core? If I don't ask today, when will I know about it?"

"The manufacturing process is backward, the yield rate is backward, and there is still a lot of room for improvement." Fang Zhuo laughed first, then stopped smiling, "But Ice Core is indeed the second mainland foundry to achieve mass production of 130nm. Taking into account the competition here, we will Just develop silently."

Ni Runfeng keenly extracted the key point in Mr. Fang's words - competition.

There is a precedent for this type of competition in the Mainland such as SMIC.

He shook his head slightly: "That won't mean there won't be any splash in the media, right?"

"I'll get the order later." Fang Zhuo thought for a while, "I also need to get some more money."

Ni Runfeng knew that Mr. Fang was famous in another field and smiled: "I have to have a drink today. If I don't have a drink, I won't feel happy."

Zhang Xuebin stood up and said, "I'll get the wine."

Fang Zhuo smiled and did not refuse.

Mass production was carried out quietly, and drinking was only practiced lightly.

The progress of the ice core progressed silently on such a night.

…

May 25th.

TV Six Heroes have received interview invitations from Sina and other media, and the content is said to be about their views on the TV market.

However, when reporters arrived, they were all asked more questions about Zhang Xuebin's evaluation without exception.

We were talking about this the day before, but reporters came to visit the next day.

When asked about this, Zhang Xuebin really couldn't show his kindness.

"Mr. Zhang is one of the best managers in the industry. His contribution to Skyworth is obvious to all, and he will surely lead Meiling to rise in the TV industry." TCL Li Dongsheng said of its competitors.

"Zhang Xuebin is always a talented person with a keen vision. I don't have much communication with him, but no matter from what others say or from the few times we meet, he is a rare leader." Hisense Zhou Houjian praised his competitors.

"Mr. Zhang undoubtedly has natural leadership ability." Haier Vice President Zhou Yunjie commented.

Even his competitors commented like this, so what a powerful person Zhang Xuebin must be!

This is the reporter’s heartfelt emotion.