Reinventing the Millennium

On November 11, the sky was clear and the wind was gentle.

Fang Zhuo ended another meeting with the leaders of Bank of China in a good mood, basically confirming that the cooperation between Goldman Sachs, Deutsche Bank, MIGA Fund and Bank of China had not been affected by public opinion.

Since Bank of China’s road show is about to begin, progress in this area needs to be accelerated as much as possible.

In this regard, Fang Zhuo of course expressed his full cooperation.

As the morning meeting came to an end, President Li casually chatted with a few anecdotes.

"Mr. Fang, do you remember the Puma case? The one mentioned in the recent exchange of risk management cases with Goldman Sachs in the industry."

Fang Zhuo smiled as usual and said, "Of course I remember."

President Li didn't mention the risk management and control surrounding this kind of case. Those were just trivial things that were done casually. He only talked about the latest surprising news: "The actual controller of Puma fled abroad before. You Guess what happens now?”

Fang Zhuo said in surprise: "He's not dead, is he?"

Director Li shook his head: "No, he took the opportunity to return to China yesterday and surrendered! When he came back and surrendered, do you think this is magical or not?"

Fang Zhuo was even more surprised: "Is it so magical?"

President Li nodded and said with a smile: "Yes, I heard this news and found it incredible. This time the case is more influential and will serve as a warning."

Fang Zhuo pondered for a while and then discussed: "He clearly went abroad but came back. It cannot be his conscience. It may be that he is worse off than dead abroad and feels it is better to come back."

"It makes sense." President Li nodded and said with a smile, "This matter is like God's help. It can sort out the bank's cooperation risks."

When Fang Zhuo heard this, he laughed and complimented: "A leader's help is more effective than any god."

Manager Li smiled, took a sip of tea, and was in a good mood.

Previously, he was afraid that the public opinion provoked by Li and Zhou would change the cooperation. Now that it is confirmed that there will be no accidents, he can gain a lot of points as a leader who turned the tide even though he was ill.

After all, cooperating with Royal Bank of Suzhou was a collective decision, and it was his foresight to find Mr. Fang, the three companies.

The two chatted for a few more words. The luggage queue was full for a long time, and there was a meeting to attend before noon.

He personally saw Mr. Fang and his party out. Seeing Mr. Fang's Audi drive over, he suddenly asked out of curiosity: "Mr. Fang, isn't your e-commerce store doing an event today? How was the effect?"

Fang Zhuo smiled: "President Li, I have been thinking about the meeting with Bank of China since I woke up in the morning. I really didn't pay attention to it, but it should be pretty good. I see that they have prepared many plans."

He joked again: "Leader, I support Bank of China wholeheartedly. If you are short of any electrical appliances at home, remember to buy them from our website."

Director Li agreed: "Definitely, definitely."

Fang Zhuo got in the car and waved goodbye.

The car quickly drove away.

President Li returned to his office and added a cup of tea. Seeing that there were still ten minutes until the meeting, he awkwardly entered the URL of the e-commerce website on his computer browser.

There is a lot of information on the page, the color is mostly red, the products are dazzling, and it has a prosperous New Year atmosphere.

Manager Li had never used a computer to shop before. After a brief look at it, he still didn’t quite understand it.

But just when he was about to close the computer, he suddenly saw discount information flashing on the page.

——There are also discounts for purchasing houses on Double Eleven, with 30% off at 3 p.m.

Manager Li was stunned. Can I still buy a house on Tesco?

30% off? Is it the 30% off I thought?

Or is it a form of publicity?

He turned off the computer and dismissed this idea. This was a project that Mr. Fang personally worked on, and it was probably this kind of discounts and deals that attracted attention.

I, Tesco, can even sell houses, so why are you worried?

The next second, another thought came to President Li's mind.

Is this thing legal?

…

Peking University, Guanghua School of Management, Multimedia Classroom.

Three o'clock in the afternoon.

Associate Professor Li Zhimin’s big class.

Because Li Zhimin is humorous and often contacts the latest business cases in the society during class, his classes are very popular among students.

It was also packed today.

However, when class time came, the students were eagerly awaiting it. Professor Li had already stood on the podium, but he leaned over to operate his laptop without saying a word, adjusting some courseware.

"Why."

Professor Li straightened up and sighed with regret.

Seeing the students' curious looks, he shrugged: "Today is Tesco's Double Eleven event. There is a special room at three o'clock. I wanted to try it, but I didn't get it."

There was laughter in the classroom.

A student asked: "Teacher, are you still short of room?"

Li Zhimin said disapprovingly: "Who thinks it's too much money? You can make money by buying this kind of thing. However, I don't have high hopes, I just want to give it a try."

Another student laughed and said: "This must be a publicity stunt used by Tesco. I can get a house in a few hours, so I won't join in the fun."

Li Zhimin said seriously: "You are right, but do you think after hearing the news, more people will not join in the fun or are more willing to give it a try?"

The student is speechless.

"There is no doubt that this will be a successful marketing." Li Zhiming continued, "Just before class, I have seen news reporting on this matter. This is obviously a plan planned by Tesco."

"Purchase the purchase today and update the progress in the next few days. Once the transaction is actually successful, it will be a spontaneous news promotion."

He thought for a while and then said: "Whether or not the practice of buying houses at discounts online on Tesco will be stopped, but in terms of the promotional effect of today's Double Eleven, it must be excellent."

There was a discussion in the classroom.

Business schools are naturally familiar with the richest man in the Mainland, and they all know about Tesco’s b2c e-commerce.

However, compared to Taobao, which has almost defeated eBay, everyone can generally feel the latter's vitality more.

"E-commerce is serious this time, with online promotions, TV ads, and marketing plans. I believe you can feel its power."

"If you can't feel it, such students will have to make up more homework."

Li Zhimin had previously assigned after-school homework on e-commerce, and the emerging e-commerce was also part of it.

He drank tea, took two steps, and said: "This afternoon, what we are going to talk about is also related to Tesco, but more about its important competitor, Gome Electric Appliances."

"In order to better explain this lesson, I invited Mr. Fang Zhuofang, who continues to be the richest man in mainland China on the Forbes Rich List."

Li Zhimin stretched out his hand in the direction of the door.

There was an uproar in the multimedia classroom. Unexpectedly, the professor actually invited this person to give a lecture!

The students in the back row were afraid that they wouldn't be able to see it, so they stood up excitedly.

This is Fang Zhuo!

It’s Fang Zhuo who has written business cases into the textbook!

However, the door of the multimedia classroom remained silent for a long time.

Li Zhimin said regretfully: "It's a pity that he didn't agree to come."

There was even more uproar in the classroom...

Out of respect for the professor, I kept many words in my heart.

Li Zhimin smiled and said: "Don't glare at me, don't glare at me. I really invited you. I got the number from a friend. Although I have talked about many of his cases and business logic in the past, this is the first time I have talked to him in person." call."

"Mr. Fang was very polite on the phone. I sincerely invited him, and he also sincerely declined."

Li Zhimin shrugged and gave a new development: "You must have never imagined that although the invitation was rejected, after the phone call ended, his assistant called me again and very politely discussed with me the scholarship sponsorship for our college. It should be millions."

There was another discussion in the classroom.

"I will try to call Mr. Fang every year from now on." Li Zhimin joked.

The students all laughed.

The class atmosphere is extremely relaxed.

Li Zhimin laughed for a while and said: "Okay, okay, no more joking. If you can get the scholarship, you have to thank Mr. Fang. He said so much. The content of today's case is related to Tesco, which has been very popular recently. , and also related to the richest man in the mainland."

Many students picked up pens and prepared to take notes.

Li Zhimin said: "To be precise, what I am going to talk about today should be considered half a case. It is not like the hostile takeover of Sina that we have mentioned in the past, because it is still ongoing."

Everyone became attentive and knew that the teacher might have some new news.

"The promotional activities of Tesco this time must first of all be aimed at business growth and increasing market share." Li Zhimin said this first, and then said, "Secondly, if we look at the Suning, Five-Star, and Yongle it has cooperated with this time, it is also easy to Know which competitor it’s against.”

The professor turned around and wrote the words "Gome Electrical Appliances" on the blackboard.

He said sternly: "Gome Appliances is a home appliance chain, and Tesco is a B2C e-commerce company. However, because the latter decided to focus on electronic appliances as its main category, the two businesses have overlapped in business."

"Gome drove suppliers to cut off supply, and Tesco planned the Double Eleven promotion. This was something that happened before, but today, we are going to talk about deeper competition methods."

Because of his status, Li Zhimin has many friends in the business world and is very well-informed. He sometimes invites guests to teach students.

This time, after hearing the news about Gome, he almost immediately decided to share it with the students.

"If an enterprise wants to survive and develop, its business is its meat, its cooperation with suppliers is its bones, but it also has its blood vessels, which is the capital chain that keeps running."

"If nothing happens, Gome will face a severe financial test in the near future."

"First of all, in order to regulate the retail industry, the two departments may issue a 'transaction method' to strictly regulate the payment cycle in transactions."

"As far as I know, in the home appliance chain industry, there is more or less the practice of extending the payment cycle to accumulate funds."

"This is definitely squeezing suppliers."

"Gome is relatively well-known in the industry, so it has really increased its use of funds to obtain more ammunition for market expansion."

"Its biggest rival in the past was Suning. Suning was much better in this regard. Correspondingly, its pace of expansion was not as fast as Gome."

"Now, the aggressive Gome has to pay the price, and the relatively healthy Suning reaps the rewards of its response to risks."

Li Zhimin looked at the students' expressions and said, "To be fair, there is a rich man among the people promoting this trading method, but I won't say who he is."

There was a lively discussion in the classroom about the rich man from the Mainland who did not know who he was.

Soon, a student raised a question: "Teacher, is this kind of administrative intervention...is there something wrong?"

Li Zhimin asked: "From an administrative perspective, it regulates market behavior, from a supplier's perspective, it guarantees its legitimate rights and interests, and from an industry perspective, it is conducive to long-term development. What do you think is wrong?"

The student was speechless.

Li Zhimin smiled and said: "From the perspective of Gome, this is inappropriate, and from the perspective of onlookers, we may feel that this time seems a bit inappropriate."

He became serious: "But no matter what Gome thinks, no matter what bystanders think, such a transaction method has a legitimate process and sufficient reasons. This is a conspiracy."

"If I were Huang Guangyu, I would feel very sad."

"But that's not all the pain."

Li Zhimin said another piece of news about the bank.

Later, he said: "It stands to reason that such news is relatively internal, and I shouldn't be able to hear it, but... I heard it, which means that many people have heard the bank's handling news."

"Do you know what this means?"

Li Zhimin asked with interest.

"Someone wants to let everyone know about the bad news facing the United States." Some students responded quickly.

Li Zhimin nodded: "Who is this person? We..."

Everyone in the classroom said in unison: "Don't tell."

very good.

Li Zhimin smiled and continued his analysis: "I have talked about Sina's hostile acquisition before. One of the overlooked details is Mr. Fang's use of sec rules. He used Duan Yongji's shareholder status to conduct transactions with him and locked up Mr. Duan’s trading space in the next six months.”

"Now, the market is filled with negative news for Gome, which will obviously hit its stock price."

Li Zhimin took a breath and said seriously: "This alone is not enough to reflect the skill of a certain person. He directly shorted Gome today."

"Suppose you are the major shareholder of a listed company, and when the company faces dual financial pressures, can you choose to exchange stocks for money to alleviate it?"

"However, under the current circumstances, the sale of shares by major shareholders is likely to cause a chain reaction, which may trigger a domino-like collapse."

"Not only can the major shareholders not leave, they also have to find ways to support the stock price."

Li Zhimin took a sip of tea, calmed down, and added: "After all, we don't know whether some major shareholders will pursue capital utilization and choose to mortgage their stocks. If the stock price falls too sharply, it will bring more troubles. .”

A female student asked: "In this case, wouldn't the situation faced by some major shareholders be even worse?"

Li Zhimin nodded and said: "Who says it's not the case? Classmates, I have to ask a question. Do you think Gome Electric Appliances will die?"

There was an intensive discussion.

Whether Gome Electric will die depends on how its leader will face the severe test.

Most students believe that although Gome will be in difficulty in the future, it will not be dead.

Li Zhimin also agrees with this point: "Indeed, Gome's number one brand today is sold in stores across the country. It is not a castle in the air, it is still relatively solid."

Many students nodded and agreed that the financial difficulties can be overcome, and it is not blocked.

Li Zhimin observed everyone's reactions and suddenly changed the subject: "However, we must also realize that the home appliance chain industry will have a strong growth momentum in the future. If under such circumstances, a company that has financial difficulties and must endure hardships, it will not be able to maintain peace and stability. The rivals followed the same pace of growth and soon became second or even third in the industry..."

"So, to someone, what's the difference between this kind of beauty and death?"

this……

This is something that many students don’t expect.

Some companies are still around, but are they actually dead?

"We don't know the specific situation of Gome. Mr. Huang must have extraordinary abilities to reach this day. Teacher, I think maybe we don't need to be so pessimistic." said a student.

Li Zhimin sighed: "Yeah, it's hard to say what will happen to Gome in the future. That's why I said it's only half a case."

"But Mr. Huang is very powerful, and his opponents may be even more powerful than him."

"The administrative measures are conspiracy, the bank's tightening is personal influence, and the stock market operations are capital tactics that put people in a dilemma."

"We don't know the future direction, and we don't know whether Mr. Huang can break the situation."

"But we have to admit that the multi-dimensional competitive blow faced by Gome is likely to be another business operation worthy of being written into textbooks by someone."

Li Zhimin showed a smile: "As for who this person is, considering the impact, we will..."

"Did not say!"

Names were once again hidden in the classroom.

He is extremely evil, he must retaliate, and he has a reputation far and wide. Who is this person?

Don’t say it, there is no need to say it.