Reinventing the Millennium

Tesco’s annual sale lasts for three days and ends at 12 o’clock on the evening of the 13th.

Its performance this time has attracted much attention from industry insiders. In addition to home appliance chain companies such as Gome and Suning that directly participate in the competition, e-commerce companies such as Alibaba's Taobao, Penguin's Paipai, eBay and Amazon are also observing.

As an investor in Tesco and a friend of Mr. Fang, Xiong Xiaoge spent three days in a row, from books to cameras to home appliances to computers, and gradually lost himself in the returned coupons one after another.

Finally, on the evening of the 13th, Xiong Xiaoge’s wife Luo Yan accidentally glanced at the order amount on the study screen, and asked her husband in disbelief: “Why did you buy so many things?”

Xiong Xiaoge felt like he was being slapped in the face by the lady's gaze. He coughed and argued: "The notebook is old and this one is cheap. We can both replace it."

Luo Yan was still in disbelief: "Why did you buy so many things!"

Xiong Xiaoge gently picked up the phone and put it in his pocket, and argued: "Now they are all LCD TVs. It is just right for our mother to replace them. It is affordable..."

Luo Yan's eyes widened angrily: "Why did you buy so many things!!"

Xiong Xiaoge grabbed his coat and defended: "I am an investor, this promotion is very important, I must support it..."

He didn't wait for his wife to get angry and immediately said: "Mr. Fang asked me to have a meeting. I'm almost late. I'll talk about it later tonight. I'll talk about it later."

Xiong Xiaoge fled in despair.

The main thing is money or small things. The things I bought in the past three days seem to be different from my usual consumption philosophy.

But, but, they are cheap!

If you don’t buy something cheap when you see it, it feels like you are being taken advantage of!

Xiong Xiaoge sat in the car and was surprised by his somewhat out-of-control consumption, muttering to himself: "Why can't I control my hands?"

For both himself and others, considering that this promotion is carried out through the Internet, he is increasingly looking forward to Tesco's results this time.

Although I didn't make an appointment with Mr. Fang, since he was out, there was no harm in going to him directly.

Xiong Xiaoge hasn't had dinner yet, thinking that she can have a good meal by the way.

However, when he arrived at the hotel suite that had been booked by Mr. Fang, he saw a busy scene.

Mr. Fang sat upright on the sofa, and different executives of Tesco reported in turn.

From time to time, there were questions from Mr. Fang and explanations among the executives named by Mr. Fang.

After finally waiting for Tesco's affairs to end, the executives left one after another, and immediately the acquisition teams from MIGA Fund, Goldman Sachs, and Deutsche Bank came in to report on the progress of cooperation negotiations with Bank of China.

After the progress report was completed, Goldman Sachs talked about Bank of China's road show to Xiangjiang. Immediately, Goldman Sachs and Deutsche Bank left, and the MIGA Fund Kong Yu finished reporting on the capital situation before the wave was over.

Just when Xiong Xiaoge thought he could rest, he saw the ice core team from Luzhou stepping in to report their work.

In mid-November, Bingxin led a team to Beijing by President Qiu Ciyun. They needed to report on the construction of the second production line and the approval department. Although the report was a formality, they also wanted to take the opportunity to gain more policy support.

This deep conversation ended, and the time had reached nine forty.

Xiong Xiaoge got up and sent Mr. Qiu away together, and suddenly found his stomach growling with hunger.

"Old Xiong, you haven't eaten yet? Why are you so polite to me? Just go to the restaurant to eat or ask for dinner to be delivered." Fang Zhuo found it very funny when he heard Old Xiong's request for a meal.

"You guys are talking so seriously, how can I have the nerve to eat by the side." Xiong Xiaoge shook his head and said, "Besides, I also want to hear about these top-secret work conditions, so going down to eat would be a waste of opportunity."

Fang Zhuo smiled and made tea again: "What did you hear?"

Xiong Xiaoge said seriously: "I heard a lot, but your busyness is really beyond my expectation. I am sitting next to you and watching everyone coming in and out. This place has really become the president's office of Hang Lung 23!"

Not only was he busy, he really admired Mr. Fang's concentration.

"I'm not so busy in normal times. If you didn't call before you came, Mr. Xiong would come here, so I would just make time." Fang Zhuo said with a smile, "Today is the end of the Double Eleven promotion on Tesco, so there will be a lot to do. Oh, another important meeting at the Bank of China has just concluded, and Mr. Qiu and the others happened to have arrived in the capital today."

He poured the second cup of tea for Old Xiong and asked, "What kind of wind brought Mr. Xiong here?"

Xiong Xiaoge knew that Mr. Fang's "good luck" was probably not as understated as he said, but he did not continue to praise him and said: "I have been experiencing online shopping on Yigou these days. I thought that after today is over, I want to come and see the results immediately. .”

Fang Zhuo said unexpectedly: "That's it?"

Xiong Xiaoge nodded and said, "That's it. I bought a lot of things. If I were still at home at night, my wife might chop off the hand that clicks on the mouse."

Fang Zhuo was amused.

At this time, the hotel waiter brought the meal.

While eating, Xiong Xiaoge talked about his shopping experience as an ordinary consumer, including online coupon packages and offline self-pickup and cross-border shopping.

Fang Zhuo couldn't help but smile when he heard that he had bought a TV from Gome.

"That intern manager is really proactive and has a good sense of dealing with others." Xiong Xiaoge praised, "His name is Wang Yanchun. He said he was transferred from Yike. You are gradually taking over the offline channels."

Fang Zhuo nodded and thought for two seconds: "Wang Yanchun, well, I have an impression of him. He went from Yike to Yigou to offline. He should have been in Shanghai earlier, and now he has been transferred to Beijing. He is a tall and thin man. ,Right?"

Xiong Xiaoge was really shocked: "Mr. Fang, don't tell me that you can remember every employee."

"How is it possible?" Fang Zhuo shook his head, "It's just a coincidence. I have seen the company's transfer this time. Moreover, although Wang Yanchun is not the first batch of Yike people, it is not too late. He is a very backbone force, otherwise We will not transfer to the headquarters store of Dazhong Electrical Appliances."

Xiong Xiaoge accepted this statement. Although Dazhong Electric Appliances has lost its license, the headquarters store still has a certain symbolic significance.

As for this, this is another "coincidence", and you can know the whole thing at a glance.

Fang always has something good, but what people tend to pay attention to is his more dazzling side.

Xiong Xiaoge didn't boast and asked, "How much revenue can this promotion generate?"

After he asked this question, he suddenly reflected.

Like everyone else, I am most concerned about the most dazzling revenue. In fact, Tesco's integration of various departments and processes through this event is likely to be of greater significance to itself.

Fang Zhuo was not aware of Lao Xiong's mood and thought for a moment: "It hasn't come out yet. It's just an estimate now."

He didn't sell it, and said: "The revenue in three days is almost 700 million, which can't be exceeded by much."

Xiong Xiaoge made a "huh" sound with a smile on his face. He directly positioned the revenue comparison in his mind and said: "700 million? 700 million in 3 days? Isn't this more than Dangdang's annual revenue!"

Dangdang’s annual revenue this year is estimated to be more than 400 million.

He added: “Isn’t this about 10% faster than Taobao!”

Taobao's total merchandise transaction GMV is said to be expected to exceed 9 billion this year.

He added: "This is not close to catching up with Wal-Mart's 7% of domestic revenue!"

Walmart’s revenue target in China this year is to exceed 10 billion.

Seeing Lao Xiong talking about the data, Fang Zhuo corrected him with a smile: "It is far from 10% of Taobao. This is also overdraft. There are also offline stores from Suning, Five Star, and Yongle as support. It is really up to us. If you do it yourself, your revenue will definitely be much less.”

Compared with the data carnival of violent growth in later generations, which is often one billion, tens of billions, hundreds of billions, and hundreds of billions, Tesco has tried its best to achieve a score of 700 million this year. This number is already what Lao Xiong said. Quite powerful.

Dangdang’s revenue this year may be around 450 million.

Tesco's three-day sales revenue is an integer of 1.55 yuan.

I believe that as long as this number is announced, it will definitely shake up the domestic e-commerce industry.

But it is true that as Fang Zhuo said, Suning, Five Star, and Yongle were originally used for distribution and support, but the figures were all recorded on Tesco. There is a lot of water in this.

However, as long as Tesco is on the right track, along with the development of the overall economy and the expansion of the e-commerce industry, the results of the next Double Eleven are still worth looking forward to on the basis of this one.

Fang Zhuo's thoughts had already drifted back, but Lao Xiong was still excited about Tesco's achievements.

Investors want to invest in prospects. Tesco has been officially launched in the first half of the year, and now it has produced such figures in less than a year, which is enough to make people look forward to its growth.

Xiong Xiaoge drank a glass of juice happily: "Mr. Fang, you will announce your revenue tomorrow. This is enough to make the world look at you with disdain!"

Fang Zhuo corrected a wording: "Focus, focus, this sounds better."

Xiong Xiaoge laughed happily: "Mr. Fang is finally a person who values ​​reputation!"

Fang Zhuo: "..."

He felt that no matter what he heard, he shouldn't hold back.

"Old Xiong, if you are willing to wait, the data will come soon after the event." Fang Zhuo said, "That is the number that will be announced, and subsequent refunds and returns will not be excluded. If you sell it in one promotion It’s a lot, but the subsequent logistics and after-sales are still a big test.”

Xiong Xiaoge smiled brightly and said repeatedly: "The test is good. If there is a test, you can find out the deficiencies and fill them up, and then you can make rapid progress. Wait, I'm waiting for the final number."

Fang Zhuo looked at the time and was just about to talk about Bing Xin's visit to Beijing this time when there was a call from Yu Hong on his phone.

"There is an e-commerce industry report on the bookshelf published by Tesco. If you are interested, Lao Xiong, you can take a look. I'll take a call first."

After he finished speaking to Lao Xiong, he walked into the bedroom and answered Xiao Yu's call from New York.

"Co-founder Yu, please give me instructions." Fang Zhuo said seriously.

"Does Mr. Fang mind if I use it like this?" Yu Hong heard the joke as soon as she made the call.

"No, it's respect." Fang Zhuo smiled.

Yu Hong didn't tell him: "It's a bit of a personal matter. I want to send someone into the company. I want Mr. Fang to take care of me."

Fang Zhuoqi said: "Mr. Yu sent people into the company to find me? Do you want me to take care of you?"

"It's the kind of care that grows up." Yu Hong said seriously, "Of course others don't have to look for you, but if my brother wants to do an internship, it's better to talk to the boss."

"Yu Hai, is he going to be an intern so soon? You said at the beginning that his college entrance examination seems to be still in front of you." Fang Zhuo felt a little emotional and guessed the meaning, "Do you want him to hang around me for a while?"

"Don't you always train talents around you and then put them in the lower departments? That's good." Yu Hong said, "I told Weiwei that we can take rotations in Tesco in the future. If we can develop our abilities, we can train them. It's not that job." If we have the information, we’ll find a way.”

When Fang Zhuo saw that Xiao Yu had said this, he felt free to do so.

"Is there someone around you who can use it? Don't let him drink alcohol, and don't teach him how to smoke cigars." Yu Hong gave a few instructions.

Fang Zhuo smiled, but did not say that he had really quit smoking. He said, "Don't worry, Mr. Yu rarely asks me to do things. I will definitely do my best to cultivate more talents for the company."

Yu Hong sincerely expressed her gratitude. Fang always had this ability and seemed to have a routine of cultivating people around him.

After thanking her, she remained silent for a few seconds and asked, "How was Double Eleven this time on Tesco?"

"Very good, very good." Fang Zhuo replied.

Yu Hong said seriously: "There is a problem in Tesco."

Fang Zhuo listened to the tone on the other side and became more serious: "What's the problem?"

"I bought a TV in New York and they told me that it couldn't be shipped." Yu Hong also said seriously.

Fang Zhuo was startled, and then burst into laughter.

Indeed, Tesco does not have the function of overseas shopping.

He pretended to be in trouble: "Well, this is indeed not easy. We will work hard to consider how to solve this problem."

Yu Hong pointed out this: "Stop pretending, it's late domestic time, it's time to sleep, it's time to be busy, hang up, thank you."

Xiao Yu thanked him one last time and ended the call.

Fang Zhuo called his secretary with his cell phone and briefly gave Yu Hai some instructions.

Then I responded to a few work emails from my laptop in my bedroom.

By the time it came out, Lao Xiong had already read the industry research report.

"Mr. Xiong, I will accompany Mr. Qiu to Peking University when I have time tomorrow. Bingxin has established a scholarship, will you go?" Fang Zhuo asked.

"Morning and afternoon? I have a meeting in the afternoon." Xiong Xiaoge said.

"All day long, even if you run away at noon, no one will pay attention to you." Fang Zhuo said with a smile.

Xiong Xiaoge felt the sincerity and agreed.

The two chatted for a while, and saw that the time had reached 10:30, Tesco's Double Eleven promotions officially ended, and the website page gradually returned to normal.

After another fifteen minutes, Fang Zhuo received the revenue report of this event.

The final number was 712 million.

Also, Su Wei, the president of E-commerce, called personally: "I don't think we need to wait until tomorrow. We can announce the results now."

"Okay, Mr. Su has the final say, hair!" Fang Zhuo said with a smile.

Su Wei, who has always been calm at work, couldn't help but feel excited about such a result this time, and just replied: "Okay."

Sina Finance has already communicated about the manuscript, which is to change the final revenue figure.

The e-commerce website is also waiting for announcement at any time.

With the communication between Su Wei and Fang Zhuo completed, the results of the highly anticipated Double Eleven promotion event of e-commerce were announced.

Revenue in three days was 712 million!

1.58 Dang!