Reinventing the Millennium

The president of Sina came off to talk about the portal website, and then someone slapped him in the face about its market status.

Wang Yan himself did not continue to talk tit-for-tat about this, and he himself was not used to this kind of handling.

But Sina has been producing content for several years, and there are a lot of writers and gossipers.

In Penguin itself, especially after introducing huge traffic through pop-up windows, Sina not only competed directly in this area, but also had directional movements of related employees, which made some people within the company dissatisfied.

As a veteran of the company, and now the senior vice president and editor-in-chief, Sina's Chen Tong felt that he had to express some opinions at this time. He personally wrote an article to analyze and compare the two portal businesses, and to discuss who is the best. It is the first portal website in China.

Traffic clicks, advertising revenue, reporting areas, and Sina actually has a very prestigious status as a partner of the 2008 Olympic Games.

In 2008, China hosted the Olympic Games for the first time, which must have attracted much attention.

Overall, Chen Tong believes that Sina is still undoubtedly the number one portal in China.

Regarding the remarks from the Sina editor-in-chief, Vice President Tang Mutang, who had previously responded twice, did not come out. Instead, Penguin Senior Vice President Guo Chengbing, who is also responsible for the portal business, gave his opinion.

"Portals are where users get information from the Internet."

"Who is number one is not determined by the president or editor-in-chief, nor is it based on temporary activities. The only people who can truly determine who is the number one portal in the country are the users."

"Since everyone feels that this year's No. 1 portal is still up for debate, let's wait to discuss this topic later."

"Just as Mr. Wang and Mr. Chen are confident that Sina is now number one, I am also very confident in Penguin's near future."

“If we had to give this ‘near future’ a deadline, it would be next year.”

"Mr. Wang, Mr. Chen, we will discuss this topic again next year."

Guo Chengbing mentioned a time point in an understatement, not really wanting to talk about the first portal next year, but using Penguin's huge growth prospects as a bargaining chip.

Anyone with a discerning eye can see that the former "Three Musketeers of the Internet" are already crumbling. The representative companies of the Internet in the new era will not be portals, but more like Baidu and Penguin, which have been recognized by capital, as well as today's hot e-commerce companies.

Sina's market value is not bad, and it can be said to be excellent compared with NetEase and Sohu, but it has lagged behind B and T, which were listed last year and the year before last.

It seems that Sina's concern about the reputation of the portal is more like a struggle against the glory of the past, and the opponent is just one of the businesses that fights on multiple fronts. This is somewhat tragic, as the romance is always blown away by the rain and the wind.

Especially, when people from NetEase and Sohu also came out to talk about the definition of portals, it became more like the sunset.

"It is not advisable to talk about portals purely in terms of traffic and users. Portal websites in the Internet era have assumed the role of part of the news media."

“It is biased to define a portal based on traffic as the only or main criterion.”

"We all know what kind of content can best attract traffic and clicks. From this aspect, from my personal feeling, I admire Sina's persistence in this aspect."

"As Mr. Wang said, Sina is not only persisting in its work, but also insisting on in-depth development and meticulous work. As I know, Sina's column in cooperation with medical science, last year's re-tracking report on the gutter oil incident caused a great response."

"This is a case where Sina caused traffic. Other reports, such as the quality inspection of children's toys and the whereabouts of clenbuterol and mutton, which also put a lot of effort into, have not received that much traffic. Could it be that Sina internally canceled similar reports based on traffic directly? ?"

"Part or a large part of Penguin Portal's news traffic is not because of the excellent news content, but because of the vast number of users who rely on instant messaging. I believe Mr. Guo can clearly understand this."

"It is advisable to learn from each other's merits. To judge the level purely based on traffic volume, it is somewhat pretending to be confused."

NetEase's deputy editor-in-chief did not publish a post. He talked about the industry's public opinion in the past two days on a program. There is no doubt that even former and current competitors, he is on Sina's side.

No one from Penguin has come forward yet, but there is a notice on the top of the website - Penguin has achieved the number one portal traffic ranking in the first quarter of 2006.

This timing, coincidentally, is regarded as the latest response to executives including NetEase and Sohu coming forward to speak out.

To put it bluntly, all domestic portals are ranked together, and Penguin is now at the top.

As for whether this is considered the first portal or not, that's up to the beholder.

At this point, some people figured out the causes and consequences. Originally, Penguin wanted to socialize on campus, and then it was mentioned about the use of traffic and business model discussions, and then there was the ranking of portal websites and the tit-for-tat confrontation between several portal executives.

However, what can be done?

There will be no quantitative standards for the title of the first portal. Penguin's QQ alumni have also launched large-scale publicity. The model of using traffic advantages to build commercial projects has also been recognized by the secondary market.

Based on this situation, Sina, along with NetEase and Sohu, have gradually become silent. Even if there are sporadic Penguin comments, they have not spoken out again. However, Zhihu is still discussing it in full swing.

On April 26, Tang Jun, then the president of Shanda, was asked about the minor turmoil in the Internet industry in recent days when he attended an offline enterprise forum in Beijing.

He said disapprovingly: "Whether it is traffic or content, it is our job to truly improve the scale, profit, market value, and prospects of the company. We are all listed companies, and we are responsible for shareholders first."

"The Internet is developing so fast. Sina is not clinging to the portal. Its advertising revenue has been surpassed by game revenue, right?"

"Mr. Wang must be responsible for shareholders and the development of the company. He must know what areas support Sina's current market value. Is it a portal? Is it a blog? Definitely not, otherwise it would be too ridiculous."

"I think everyone has woken up from the portal thing. Otherwise, NetEase would not have a market value of more than 3 billion."

"If you ask me to say, I think Penguin is number one in the country."

Tang Jun was the president of Microsoft China before joining Shanda, and his words were quite influential.

Baidu Senior Vice President Ge Deling, who also participated in the offline forum, also chatted after applauding Mr. Tang: "It seems that this matter was not about the portal website in the first place, right? I remember it was when Mr. Tang Mutang was criticized for his penguin style of play. response."

"Taking it back to the source, if Penguin has traffic, of course it must use the traffic. Any commercial project must try its best to give full play to its own strengths. Is there no objection to this?"

"Even if Penguin launches Sosou and competes with us, I don't think there is any problem with this kind of competition."

"As for what Mr. Wang from Sina said before, asking Mr. Tang to meet Mr. Fang to talk about semiconductors, it doesn't mean anything."

"Why not let Mr. Fang and Mr. Tang talk about traffic?"

"Everyone has their own areas of expertise. I can't say that I have to force Mr. Tang to do semiconductors, and it's not like someone is forcing Mr. Fang not to get traffic, right?"

The voices of Shanda's president and Baidu's vice president stirred up public opinion in the industry that had gradually subsided.

Fang Zhuo, who had never spoken before, was mentioned again.

After all, the entire Internet once declared that "the spring of the Internet is coming" and was once regarded as a representative figure in the industry. Mentioning his name will always be more convincing.

However, this time, Su Wei, who was too busy with work and didn't check Zhihu, annoyed Su Wei.

She had discussed Penguin's traffic strategy with Mr. Fang before, and she also knew Mr. Fang's intention to treat it coldly, so they indulged in work together and thought about how Tesco could make money from women.

Even if there is a small friction between Sina, NetEase, Sohu, and Penguin, she still feels that there is direct business competition between them. It is normal for you to choke and me to choke.

However, they belong to them. If Shanda and Baidu are fine, why do you want to get involved?

If you are meddling in it, you are meddling in it. What are you doing when you have nothing to do?

Do you really think Mr. Fang is being bullied for his good nature, while Ma is being ridiculed for his good nature?

Only I can do it, Mr. Fang.

Su Wei was extremely dissatisfied and directly named Shanda's president Tang Jun in Zhihu related questions.

"According to Mr. Tang, you have to do your job well and be worthy of the company's shareholders. Please also care about the market value of Shanda Network first."

"NetEase's market value is only over 3 billion? Shanda Network seems to be only one-third of NetEase's."

"Mr. Tang, please wake up."

"And Baidu, do your bidding ranking well. Please mark the advertising components of the top search results. I will search for an electrical appliance brand for after-sales service, and you can directly transfer it to another store."

She mentioned the search usage that she has noticed recently, which has also attracted criticism on Zhihu.

There are more and more users on the entire Internet. Zhihu, which operates under the invitation system, has a group that is more sensitive to industry actions. There are already people discussing the performance of bidding rankings.

The nature of the CEO's speech has changed a bit. She is definitely a core executive around Mr. Fang, and can almost be regarded as a certain attitude of Mr. Fang.

In contrast, I haven’t seen the response from Tang Jun, the former president of Microsoft China. There is also a core figure in Penguin, Xu Chenye. He is one of the founders of Penguin and one of the so-called "Penguin Five Tigers". Bit.

What's even more interesting is that he is Ma Huateng's classmate in junior high school, high school, and college, and is definitely one of the core members of the senior management.

Xu Chenye didn't talk about the portal.

He directly registered a Zhihu account.

"Mr. Tang said that he wanted to do Zhihu. That was a joke. I feel that Zhihu's atmosphere is unique on the Internet. I have been browsing as a tourist before. This time I saw everyone talking about penguins, and I couldn't help but ask my friends for it. I have an invitation code, and I also want to chat."

"Penguin's foundation lies in instant messaging. Using this foundation to develop diversified products is a strategy we all agree on."

"We are engaged in e-commerce, portals, games, and social networking. Our considerations are based on the needs of users. When their needs arise, we have a large number of users and must find ways to meet this demand."

“Once we are not satisfied, users are likely to abandon us.”

"As long as it creates value for users, whether it is Lianzhong or a blog, and improvements are made in some form that are more in line with user requirements, this should be encouraged."

“From a business perspective, we cannot innovate for the sake of innovation, because innovation itself often means huge uncertainty.”

"Even at Tesco, what I see is that Mr. Fang has shouted the slogan of 'Amazon of the East', is also learning advanced experience, and is also carrying out more appropriate localization."

"Only by being thorough in cutting, like discussing, and just like polishing, can one become a gentleman."

One of the Five Tiger Penguins answered questions on Zhihu, which also received many likes.

That afternoon, Su Wei took her notebook and angrily went up one floor and walked straight into the president's office on the 23rd floor.

When she saw Mr. Fang answering the phone, she calmed down and gently put the laptop screen in front of the man.

Fang Zhuo glanced at it, smiled silently, and turned his phone to voice mode a little helplessly.

The voice of the call came out immediately, but it was Wang Yan, the president of Sina.

Su Wei listened for a while and heard Mr. Wang complaining.

What about "his biological son and godson", what about "not letting Sina try e-commerce", what about "being bullied to the point of being bullied", what "it feels bad to point at the nose"...

Su Wei originally thought that the gentle Mr. Wang Yanwang in her impression had lost her voice because he could reconcile with himself, but she didn't expect to hear such resentment.

She noticed something related to her work - Sina was not allowed to try e-commerce.

Hey, Mr. Fang has never told me this before. Sina also has the idea of ​​getting involved in e-commerce?

Not surprising, NetEase is also engaged in book e-commerce.

Su Wei heard that Mr. Fang ended by comforting Mr. Wang and said that he would fly to the capital early next month.

This phone call just ended.

Before Su Wei had time to speak, she saw another call from Mr. Fang.

"Oh? Mr. Wang? I'm here."

"What? Are you downstairs?"

"Okay, okay, see you later."

Fang Zhuo ended the call, shook the phone towards Su Wei, and said with a smile: "Wang Xing's, someone else is downstairs."

"Huh? Here you go again? What do you mean?" Su Wei looked at Mr. Fang in surprise as he stood up, seemingly intending to go downstairs to greet him.

"It's Mr. Wang's campus network that's causing so much trouble. He's probably feeling a lot of pressure during this period." Fang Zhuo took two steps and said, "Let's go down and greet Mr. Wang, the person behind Mr. Wang's business." Even if you can bite your teeth behind others and swallow your depression, your dignity in front of you must be left alone at this time."

Su Wei walked beside: "No, I'm asking you what you mean?"

"What else does it mean to learn from each other?" Fang Zhuo said lightly.

"Didn't you say you can't beat him?" Su Wei asked again.

"You still have to fight if you can't beat me. Just think of it as accumulating experience." Fang Zhuo said with a smile, "Mr. Wang came to me to cry and complain. Mr. Su was furious. Although I am clear and bright, I can't bear to see this situation."

Anyway, it won't hurt. Let's use the school network to compete with the No. 1 Domineering Traffic to see who is the gentleman.