Reinventing the Millennium

At 8:30 in the evening, Apple’s new phone launch conference has ended.

Fang Zhuo's confidence was greatly boosted by the iPhone information he learned from a Bloomberg reporter for the first time.

Differentiated competition, differentiated competition.

He has always made such requirements for Yike mobile phones, but the difference in buttons is differentiation, as is the size of the screen, the ecology of the software, and the breakthrough of the front camera.

It is not differentiation that can provide selling points that consumers like, but excellent differentiation that can support the brutal competition in the market.

At this point in time, if Fang Zhuo were asked to rate these differences, once the hardware concept of the front camera can be successfully implemented with the system software, it would be a hundred points.

A change that is enough to change global mobile phone products and consumer usage habits.

However, its threshold is not that high either.

But as long as we grasp this point, it is an important advantage of the success of Yike's first mobile phone. As long as we continue to deepen the camera function of mobile phones in a series, it will be a brand feature that consumers can remember.

After thinking over and over again and discussing with Mr. Yu, Fang Zhuo called Xu Keden.

Xu Keden also paid attention to Apple's press conference, but what he got was fragmented information from the Internet. At this moment, he was a little confused when he heard the drastic instructions from his boss.

Fang Zhuo didn't explain much and asked him to verify it by himself tonight and talk about it together at the meeting tomorrow.

Without waiting for more action, a call came from Google founder Larry.

"Hey, Mr. Fang, did you pay attention to Apple's press conference? Schmidt is on his way back to the company, and he thinks it's necessary to chat together."

Fang Zhuo agreed.

He put down the phone and smiled at Yu Hong, who was looking at him: "Schmidt came back in a hurry. I originally planned to kick in the door of his office tomorrow, but I didn't expect to find him at night."

Yu Hong nodded twice and tilted her ears slightly: "So...why are you so happy?"

Fang Zhuo was stunned: "Really? Am I happy?"

Yu Hong nodded firmly.

"No, I didn't even laugh." Fang Zhuo said seriously.

Yu Hong frowned and pointed at her eyes and head. She was still laughing just now. Am I blind? Or only seven seconds of memory?

Fang Zhuo waved his hand, but there was no surveillance.

The father-in-law is right, and the mother-in-law is right. Now is not the time to dwell on this.

"Let's go meet Schmidt together. He's almost at Google." Fang Zhuo just took two steps and said again, "Bring me Unit 1, and put the Mars prototype in your pocket."

Yu Hong took two Yike Mars prototypes, then went to another office to unlock the door and took the No. 1 machine that was first shown to Google.

Then, Fang Zhuo, Yu Hong and two security assistants drove to Google aggressively.

When Yu Hong was approaching Google, she asked, "What are you going to do?"

"What to do? What are you asking Schmidt about now?" Fang Zhuo said seriously, "There must be an explanation for this matter."

Yu Hong knew that something was a little weird here, but she didn't know what the weird method was, so she had to change the topic.

After getting off the car, she walked and talked about cooperation with Google and the progress of the Android system.

Fang Zhuo was thinking about Schmidt's attitude when he suddenly heard about "Android Market" from Mr. Yu, and he stopped immediately.

Android Market is an application store, which is actually the prototype of Google Play store.

"Google gets 25%, developers get 70%, and Yike gets 5%?" He looked a little weird.

"Do we get less? But it's probably not easy to talk about. I think Google's intention is more certain." Yu Hong said this. This was a point discussed after Yike and Google cross-licensed patents and established the Pro Alliance. .

Although the occasion for chatting was relatively casual, Yu Hong felt that the attitude was serious.

Fang Zhuo looked up to the sky and sighed: "I was too kind to them in the past!"

It’s not that it’s too little, it’s that he has never thought about profit sharing in this area. The main purpose is to ride on the development of the Android system.

From this point of view, there is still a misunderstanding of each other.

Although Android is dominated by Google, Android is now an entity with two shareholders, not a division of Google historically.

"Let's go, let's go, the closer we get to Schmidt, the angrier I get!"

Fang Zhuo was furious and had already brewed his emotions.

Yu Hong said nothing and just followed the boss's footsteps.

Soon - bang!

Fang Zhuo took the lead and opened the door to the Google CEO's office.

This movement undoubtedly interrupted Larry and Schmidt's conversation.

Larry stood up to greet him: "Mr. Fang, regarding Apple..."

Fang Zhuo slapped Unit 1 on the desk, looked at Larry and Schmidt, and finally locked on Schmidt's face, questioning: "What's going on? Who leaked our plan?!"

Larry said from the side: "Schmidt was also shocked, so he came back immediately to discuss what went wrong."

Fang Zhuo still stared at Schmidt and said loudly: "The only ones who have seen our prototype and did not sign a strict confidentiality agreement are the three people from Google. What went wrong? I really want to know what went wrong!"

He looked at Larry and asked, "Is that you?"

Larry immediately replied innocently: "How could it be me?"

Fang Zhuo looked at Unit 1 on his desk: "Is it your designer?"

He only paused for a second before looking at Schmidt again, suppressing his anger, and slowly asked: "Or is it the sitting Apple director?"

Schmidt heard the angry Mr. Fang put the hat on his head and frowned: "What nonsense? Why should I do this?"

"Yeah, why are you doing this?" Fang Zhuo glared at Schmidt, "What kind of communication did you, the Apple director, have with Steve Jobs? Or is Google going to sit back and watch Yike's phone fall short? Google wants Android's The equity is obvious, this kind of action is really disgusting!”

Schmidt was also angry. There were basins of dirty water!

He stood up and said one word at a time: "It's not me!"

"Schmitt, you are the mole! Otherwise, why would you become a director of Apple? How about it? Did you shake hands with Steve Jobs in a tacit understanding at the Apple press conference today?" Fang Zhuo decided that there was a problem here.

Schmidt laughed angrily and reminded: "Fang Zhuo, don't forget, you are also a director of Sony."

Fang Zhuo sneered and said: "Yes, it is precisely because you know the logic of my being a director of Sony that I know what kind of person you are!"

The three people in the office were silent.

It took them a while to figure out this logic. Mr. Fang didn't do any good when he became a director of Sony. Schmidt, who had done the same thing, must have done the same thing... Only the mole knows the mole best?

Larry next to him frowned. He believed in his own judgment and knew what kind of person Mr. Fang was.

He is a friend of Sony. The iMusic has helped Sony Bertelsmann Music Company have a good influence online. As for the Walkman player, it is an outdated thing and would have been killed by Apple without Mr. Fang.

Larry persuaded: "Mr. Fang, why are you doing this? I know you are not that kind of person. Don't smear your reputation."

Why do you defile yourself?

From our relationship, I know you are a good person.

Fang Zhuo pointed at Schmidt: "You also know that he can do such a thing without me discrediting him?"

Larry was stunned, no, that's not what he meant.

Schmidt slapped the table angrily: "Okay! It can't be me! I swear to God! I swear to God!!"

Fang Zhuo was not afraid to slap the table, but instead slapped it louder.

But after all, he had no nerve to joke about religious beliefs at this time. He just said angrily: "This is the result of the labor of so many of us who have sacrificed family time, missed birthdays, and worked tirelessly!"

Fang Zhuo sat down and punched his desk: "Can you imagine my frustration when I saw my competitor's products?"

Yu Hong's hand kept holding the Yike Mars prototype in her pocket, which made her hand hurt.

Larry comforted: "Mr. Fang, it's just the appearance, there is no keyboard, it's actually the same. Your No. 3 phone is the most beautiful. Its appearance in the future will make your efforts more rewarding, and Google will also give you More support.”

Fang Zhuo sighed slowly.

Schmidt frowned slightly and glanced at Larry, regretting the decision to discuss it together tonight.

At this time, Yu Hong, who had been watching silently, pulled back and said: "Actually, it is not sure which link caused the problem, but there is indeed a problem, which needs to be faced by all of us."

She affirmed: "The Yike mobile phone project does need more support. After all, Apple's iPhone is very good. If Google is really sincere about the Android system, we should unite together at this moment instead of quarreling with each other. "

Larry nodded in agreement, yes, the matter has come to an end, everyone must unite.

Schmidt cursed in his mind, "B*tch man and woman." Who wants to quarrel?

He closed his eyes, opened them again and said: "I saw the iPhone today twenty minutes before the launch. I was also shocked by its similarity to your prototype, but what shocked me most was that it Compared to the smoothness of Android.”

"Apple's system is smoother and more mature than ours."

"That's a big threat."

Schmidt became extremely serious: "Fortunately, we still have time, and your mobile phones still have time."

Fang Zhuo's mood had calmed down, and he frowned and said, "Why don't you come back with an iPhone to study, you idiot?"

Schmidt felt his temples jump and shook his head: "I told Steve Jobs, but he didn't agree. Moreover, after the press conference, he put the iPhone in a glass cover for the media to shoot without letting anyone touch it. "

He expressed his speculation: "I suspect that this phone is only a semi-finished product. After all, it will not be launched until the end of June. Steve Jobs still has two quarters to optimize it."

"Our time is tighter than that of Steve Jobs." Fang Zhuo said seriously, "I have decided to hold a mobile phone launch conference in June. It will also take half a year to ship. The Yike mobile phone must be redesigned and improved, and the Android system must also be greatly improved. We don’t have that much time left for optimization.”

Schmidt and Larry fell into silence at the sudden news.

The June press conference means that at least the mobile phone can run the Android system stably. Otherwise, problems at the press conference will have a great impact on a new system and new mobile phones.

It will be shipped at the end of half a year, which means that a mobile phone equipped with Android system must be truly verified by the market and consumers, and must be used with Nokia, Sony Ericsson, Samsung, Blackberry, Apple, Symbian system, and Windows Phone system , iOS systems compete.

This is the first appearance of the Android camp, which will greatly determine the smoothness of subsequent development.

"Mr. Fang, is this time too tight? You also mentioned that your mobile phones need to be demolished and started over." Schmidt's tone was rare and soft.

Fang Zhuo said categorically: "Do we have to wait until our competitors succeed before we press? This is the time!"

Schmidt hesitantly discussed something with Larry in a low voice.

The main thing is that he personally tried the iPhone tonight and felt that there was indeed a gap.

Moreover, when the timetable was proposed, Schmidt thought of mobile phone giants such as Nokia and Sony Ericsson. He really realized what kind of existence they were like never before.

Will Nokia follow suit immediately?

What should they do with the massive patents they hold?

Currently, the Pro Alliance jointly established by Google and Yike only has more than 300 patents.

This is far from enough and more deadly.

"Mr. Fang, even if you have Sony Ericsson patent authorization, you may still face the pressure of patent competition. In fact, I suggest you be more prepared before launching a mobile phone." Schmidt suggested seriously.

"The initial success in the mobile phone market can put our mobile phones on the track of normal operation. It is precisely because of the lack of competition in touch-screen mobile phones that we can establish our advantages in this brand-new field as soon as possible and formulate systematic research and development patents as soon as possible." Fang Zhuo replied. "Patents in these new fields are of great value and are the best conditions for us to negotiate with Nokia, Microsoft, and BlackBerry in the future."

He continued: "There is also the Pro Alliance. If more manufacturers can be attracted, the pressure of patent competition will be much smaller. How do you attract people? Of course, a successful camp product is the most attractive."

We have actually talked about these.

But now it has been emphasized again in the atmosphere after the release of the iPhone.

Yike, Google, and Android all need a star product.

The powerful will contribute, the rich will contribute money, the skilled will provide skills, and the insiders will provide insiders.

Schmidt was convinced.

Somehow, he felt more confidence from Mr. Fang.

However, he still emphasized: "Before the press conference, we must reach an agreement on the mobile phone."

Fang Zhuo agreed, as it should be.

With this confirmed, the atmosphere in the office became more relaxed.

Yu Hong mentioned a question: "I thought Apple's mobile phone would support 3G? I didn't expect it to be a 2G mobile phone."

Schmidt gave a specific answer: "Indeed, I also think it is a 3G mobile phone. Before the press conference, I talked with Steve Jobs and Cingular CEO Stan who was present. Steve Jobs preferred that the iPhone be a 3G mobile phone, but AT\u0026T and The most important thing for Cingular right now is to completely complete the acquisition and integration of the two companies."

"AT\u0026T is worried that smartphones like the iPhone will put too much pressure on the 3G network and intends to let this matter develop at their own pace."

"Eventually, Steve gave in."

This is a reflection of AT\u0026T's market position.

He continued: "But that's no problem for us, we still have a year on the phone and T-Mobile is open to it."

Fang Zhuo nodded and mentioned the V business again: "If we can also reach cooperation with the V business, then we will have a good starting point."

Schmidt made no comment.

Larry said: "The terms of the contract machine are too harsh by V merchants."

Schmidt didn't want to discuss this issue at this time, and said another on-site experience based on his status: "For a brand-new touch-screen mobile phone like the iPhone, neither AT\u0026T nor Cingular are sure how the sales performance will be. If it is not good enough, maybe We will adjust the price as soon as possible.”

"We have to look at the market and consumer acceptance and then adjust our strategy."

"It's best to cross the river by grasping the apples."

Adjust prices as soon as possible? Does iPhone have it?

Fang Zhuo was not sure about this, but revealed his new discovery at the end: "I have a great idea about the new design of our mobile phone, and I believe there will be a result soon."

Schmidt intuitively believed that this was the source of Mr. Fang's confidence, but he did not ask further. It was more reliable to see the real opportunity.

It's late.

Fang Zhuo and Yu Hong shook hands with Schmidt and Larry and said goodbye.

Fang Zhuo and Schmidt shook hands at the end.

The two held hands and each said a word to the other.

Fang Zhuo said succinctly: "More support."

Schmidt said simply: "A better phone."

Google gives more support, Yike builds better phones, and Android gains greater development.

This is the consensus reached again by both parties.

After the two Yi Ke guys left, Schmidt drank the remaining coffee in the cup in one go.

He couldn't help but bring up Unit 1 again in confusion: "Larry, do you think Fang Zhuo is causing trouble?"

"Mischief? Why? I think it might be a coincidence." Larry shook his head, "You have misunderstood him. He is a good man."

Schmidt smiled silently, Sony's foreign director is really a good person.