Reinventing the Millennium

“How do you compete now?”

On the night of the last day of July, Lenovo Mobile held an impromptu discussion meeting because of news about competitors.

Let’s start with the topic. As the first domestic manufacturer, how can Lenovo Mobile compete with Yike, which is ready to make a move?

Or, more simply, how to restore your reputation?

I don’t know who is so bad at this, but I just gave Yike mobile phone the name “Zhonglian Mobile Phone”. Doesn’t this mean that the better the sales of Yike mobile phone, the more it will be ridiculed?

In addition, although I saw the launch of Yike Mars2 last month and saw its dazzling competition with international manufacturers overseas, I felt very sour. However, considering its overseas selling price, the domestic price will definitely not be as good as Lenovo’s. The mobile phones overlap.

That means...

Frankly speaking, that's reassuring, they seem to be on another level.

However, as time passes this month, more and more news appears in the circle. What makes Lenovo Mobile the most uncomfortable is that Yike Mobile is actually pushing the old model of the previous generation!

It is said that the price of the old model is less than 3,000!

This, who taught them to be so evil?

This price really touches the benefits of Lenovo mobile phones!

Lenovo has achieved its current domestic market share with feature phones and entry-level phones, but those phones don't make much money no matter how much they sell. Those who are really ambitious about improving profits still want to see the mid-range models launched this year.

However, with the cancellation of the "mobile phone production approval system" in China since 2004, the entire market competition has become more intense this year, and now there is another hungry wolf, which really makes things worse!

The air pressure in the conference room was low.

How to compete?

How about we ask Nokia? Ask LG? Ask HTC?

It seems that it is really difficult to compete.

Yike's old model Mars is said to be "old", but in fact it was only launched in December last year. It is less than nine months old, and it has been updated too quickly.

The meeting was chaired by Lenovo Mobile CEO Liu Dazhi, who is also the senior vice president of Lenovo Group.

When the question received no response, he said angrily: "Are you mute? No morale? Can the problem be solved by not speaking one by one?"

Lenovo Mobile Vice President Di Zhiyang lowered his head slightly and cursed in his heart. Even talking now can't solve the problem. He has come back from playing abroad for a while, so he will have to face it sooner or later.

"Mr. Di, tell me." Liu Dazhi called his name.

Di Zhiyang looked up and found that many people were looking at him, and he felt helpless.

Several times, meetings like this always get pushed out.

We talked about Yike mobile phones several times last year, and also talked about the status of Lenovo mobile phones in public, but who knew that Yike was really so powerful? This time it is obviously a rhythm of squeezing up and down together.

Di Zhiyang looked calm, thought for a moment, and then talked about the current competitive situation.

Cliché, nothing new.

The senior executives participating in the meeting either nodded solemnly, pretended to be thinking and stared at the documents, or drank tea slowly while holding teacups.

CEO Liu Dazhi looked upset when he saw this scene.

He has been asked continuously by the group about the situation of the mobile phone business in the past two days.

"Okay, Mr. Di, you will host this meeting. I want to see reasonable and effective opinions tomorrow." Liu Dazhi usually assigned work to several vice presidents. He said in a warning manner, "Everyone must improve their competitiveness. The economy is not good this year, and the group is already evaluating unprofitable sectors. If you don't pay attention now, you may be sold to Yike tomorrow. Don't blame me for not speaking clearly."

The meeting room was filled with energy. Is there such a thing?

Liu Dazhi walked away with a puff of his sleeves.

Di Zhiyang presided over the meeting helplessly and passively. Mr. Liu put a lot of pressure on him, but Yike put even more pressure on him.

The conference room became dull again, but some lively people began to reorganize their views on the mobile phone business. There have been rumors about the group's evaluation for a long time. Even if the mobile phone becomes the first in China, it will not make money. So what's next?

The mid-range and mid-range are not stable, and the high-end and high-end have no hope.

Is it like Mr. Fang spent a lot of money on the wafer factory to find a chip manufacturer to join forces? It’s too late and it’s not realistic.

Is it like Yike recruiting R\u0026D at a premium in China? This is not in line with our own strategic thinking.

Otherwise, try to start a business while the Android system is open source, or simply attract people to invest in Yike.

Di Zhiyang noticed everyone's absent-mindedness and felt worried. The pressure from the group, changes in policies, Yike's ferocity, internal morale... Don't let it collapse before you meet Mars.

After all, it is still number one in China!

…

"Oh, people are in high spirits when happy events happen. Mr. Fang, Mr. Fang, you went abroad to manage the mobile phone business this time. It's really informative."

Su Wei did not see Fang Zhuo immediately during the day. She waited until night to see the owner of the Ice Core Shencheng Factory who had accompanied Liang Mengsong around the city as soon as he arrived in Shanghai.

"Haha, it's not bad. They sued me immediately." Fang Zhuo smiled and was indeed in a good mood.

Dr. Liang has landed in Shanghai and is counting down to officially joining Ice Core.

Because of his arrival, Professor Hu Zhengming was on his way from Luzhou. The master and apprentice should first exchange feelings, exchange opinions, and talk about the technical direction of ice cores.

Fang Zhuo likes this kind of thing.

"Like Mr. Xiong said, you won't lose even if Nokia kills you." As soon as Su Wei said this, she suddenly felt doubtful, "Nokia's action is a big deal. In your state..."

Fang Zhuo and Xiao Su had nothing to hide and briefly discussed Yike's response measures.

Su Wei digested it for a while, then said in confusion: "In this case, wouldn't Nokia, the one who initiated the prosecution, become your accomplice?"

"No, I'm just making money to pay patent fees to Nokia." Fang Zhuo shook his head, "It may not work. It's best not to go to that step, otherwise, many people may scold me."

Su Wei was silent. It was not easy to answer this. This man was a little humble.

After a few seconds, she reluctantly said: "Business competition is about being tested in all aspects."

Fang Zhuo nodded, yes, that's exactly what it is. If people come to eat me, of course they have to be prepared to be eaten.

"When will Yike's mobile phone start to use?" Su Wei asked something related.

"While we are waiting for the notice from the operator, we still have to pay attention to the impact. Logically speaking, ours is a pilot project." Fang Zhuo said thoughtfully, "Anyway, we are ready in all aspects. It doesn't matter if it is sooner or later."

Su Wei felt that maybe domestic friendly chambers of commerce would prefer the Sword of Damocles to fall, and every day would be torture.

She didn't ask much about the cost of the old Mars model. She only knew that it was falling again and again, which would become a weapon for Yike.

"Double Eleven is going to be lively this year." Fang Zhuo also wanted to take care of Xiao Su's responsibility.

"The policy of bringing home appliances to the countryside has been officially postponed. This Double Eleven is about to hit discounts and sales." Su Wei said, "The home appliance brands we cooperate with hope that we can be a good helper in their market sinking this time."

"I heard that Taobao is talking about cooperating with express logistics. I think we can try the involution of logistics services."

"Two more warehouses have been launched in the past two months, and we are considering trying faster delivery in certain areas at the end of the year."

Su Wei used words she once heard from her boss: "I want to see how Taobao integrates its partners and see if it can cause some trouble."

Fang Zhuo nodded, very good, to attack opponents, ah no, to focus on consumer experience as the first driving force, this is the right way.