Reinventing the Millennium

Yike mobile phones are selling very well!

Although this is something that many people expected, it is still very heartwarming to see it.

How did you let Yike Mobile Phone be made?

When Di Zhiyang, vice president of Lenovo Mobile Phones, heard the rumor that Mars sales exceeded one million in China, he couldn't help but sigh. This day is somewhat painful.

However, he is also regarded as the leader within Lenovo Mobile against Yike Mobile.

This day is even more unbearable.

On August 22, Di Zhiyang was called over by Lenovo Mobile CEO Liu Dazhi as soon as he arrived at the company.

Liu Dazhi spoke earnestly and talked about the prospects of competition between his own products and Yike Mobile Phones.

"Mr. Liu, I'm under a lot of pressure." Di Zhiyang complained endlessly, "I think we must realize that Yike Mobile has really established a brand. This sales speed is entirely due to the strength of a well-known brand."

Liu Dazhi was unhappy: "Aren't we famous? Is Lenovo not famous? Mr. Di, don't increase others' prestige and destroy your own morale."

Di Zhiyang sighed and said with a serious look on his face: "Mr. Liu, my hair has started to fall out these days, and I can't sleep all night long."

"Mr. Di, don't think that you are the only one under great pressure, and don't think that I know how to order you every day. I said last time that Baobuqi Group was about to sell its mobile phone business." Liu Dazhi said bluntly in his office, "Now I Let me tell you, if I hadn’t urged Mr. Liu, the group would have sold the mobile phone business long ago.”

Di Zhiyang was surprised that there were rumors of selling the business, but he didn't expect it to have reached this point.

Liu Dazhi's eyes shone with wisdom: "That is to say, there is the Yike mobile phone, which has created a market in foreign countries. Mr. Liu and I told the people in the group that a company like Yike can succeed. We can definitely do it too.”

When Di Zhiyang heard this, he tentatively suggested: "How about we also try the Android system?"

Liu Dazhi immediately objected: "No, wouldn't that mean surrendering to Yike?"

Di Zhiyang was silent. He had heard some rumors about the discord between himself and Mr. Fang, but now it involves product strategy, how to calculate it?

Since Yike mobile phones were launched abroad, he has studied the success factors presented by the other party. The Android system is definitely an important part, and it is open source.

"Mr. Di, Lao Di, our mobile phone business must have a goal to gain continued support from the group. In the past, we were the number one in the country and still didn't make money. Then we won't be able to do it anymore." Liu Dazhi said with emotion, "Now Yes, someone can make a lot of money without having to rank first in the country in terms of market share. This gives us direction."

Di Zhiyang interjected: "If this trend continues, it will be a matter of time for Yike to increase its market share."

He has already understood Mr. Liu's vague intention. In order to prevent the group from selling out its mobile phone business, it must at least benchmark against its competitors, both in words and in terms of products. In this case, at least it can still get the group's resource investment, otherwise it will be After selling it, a group of people will no longer live as well as before.

"Mr. Di, your task is very difficult, but I don't believe it. Yike can do it well, but we Lenovo can't!" Liu Dazhi said with great ambition, "We must not only do it well, but also surpass Yike. !”

He looked at Di Zhiyang, who was not aroused at all, and frowned: "Mr. Di, what do you think?"

Di Zhiyang opened his mouth, closed it, opened his mouth again, nodded and said: "Yes, we should have confidence. The top priority is to install a more intelligent system and design products that are more in line with the trend."

He only cares about the market and it is difficult for him to get involved in mobile phone research and development.

Your own family knows your own affairs, so it is difficult to coordinate opinions, or to coordinate opinions quickly, and it is easy to respond slowly.

"I understand what you mean, I will urge you." Liu Dazhi said thoughtfully, "Yike mobile phone is indeed very strong. This must be admitted, but you should not have too much baggage. We have other ways. It This is obviously a pilot project, but it’s so big, I think it’s very unreasonable.”

In the past few months, China Mobile released numbers to 20,000 households in pilot cities for testing. Although there were subsequent increases, they were not that much.

Now China Unicom and Yike are obviously using the pilot program as normal sales. How can this be done?

Is the environment for the 3G standard to operate in China mature? Will it affect mobile standards? Has the name of the pilot city been abused?

Liu Dazhi believes that these are issues worthy of concern or reaction.

Di Zhiyang understood it, but he didn't know how effective it would be.

He thought about it and said: "I don't know the true sales volume of Yike's mobile phones. When I have time, I will also go and find out. Yike's ability to achieve what it is now must be extraordinary. I Also learn, learn from the barbarians and learn skills to control the barbarians.”

Liu Dazhi believed that this was Mr. Di's renewed fighting spirit.

He gave a few more words of encouragement, promised to invest resources, and then began to consider how to respond to Yike's problems.

Di Zhiyang left the CEO's office and was thinking about the off-market move that Mr. Liu mentioned.

In the evening, he got off work early and drove around to the headquarters of Tesco Electric.

Being in the capital, Di Zhiyang knew the situation. This store was a few steps away from China Unicom's business hall. It was responsible for both terminal sales and part of the supply transfer in the capital.

Di Zhiyang wandered at the door of the store, glanced at the customers lining up inside, and subconsciously walked to the warehouse at the back.

The transit warehouse is not large, and busy loading and unloading can be seen from a distance.

"The one who picked up the goods, right? Put the order over there for a moment." The warehouse supervisor noticed that the goods in the truck in front of him didn't match the number. He glanced at Di Zhiyang, said casually, and checked the goods again.

Di Zhiyang's heart skipped a beat when he saw the bill of lading and statistics table being put down. He looked around, took out his phone and took two pictures.

Just when he was about to turn the page and take a picture of the channel summary, an employee came out of the warehouse. He took a glance and thought that this person was a bit sneaky, and immediately shouted: "What are you doing? What are you taking a picture of?"

Di Zhiyang retracted his hand and said calmly following the misunderstood reason: "I'm here to see how to pick up the goods."

The warehouse manager who heard the sound had already come back and looked at the man with some suspicion: "Where is the bill of lading? Which company are you from?"

"I haven't ordered it yet. I kept saying it was out of stock. The boss asked me to come and see if it was really out of stock." Di Zhiyang had to lie again.

At this time, an employee who came around stared at the face of the man in front of him, carefully recalled the reports he had read, and said loudly: "This, this, he is not! He is the one from Lenovo, that Di Heyang! He is not the one who picks up the goods. !”

Di Zhiyang's expression remained unchanged and he retorted: "What association? I got the wrong person."

However, Tesco's employees have slowly come over, and some people are touching their mobile phones to make calls.

Di Zhiyang had sweat on his forehead. If he was recognized and caught, it would be in the news tomorrow.

He forcefully said: "Don't mention it anymore, don't mention it anymore, I told the boss not to mention it, what are you doing!"

Di Zhiyang turned around and walked away, faster and faster.

When the employees behind him saw his appearance, someone shouted "Don't let him run away" and immediately chased after him.

Di Zhiyang's heart skipped a beat before he ran away.

"Get him! Spy!"

"Capture Di and Di Yang alive!"

"Capture Di Yang alive!"

A group of people chased and shouted, leaving only one supervisor to look after the warehouse.

…

At nine o'clock that night, Di Zhiyang, who was turned to the bureau, came to lead his leader Liu Dazhi.

"Mr. Di..." Liu Dazhi was speechless, "You said you were inquiring, why did you do so in such a way?"

Di Zhiyang was a little unconvinced: "I almost ran away!"

Liu Dazhi: "..."

"Okay, okay, you guys, don't do something like this next time. Fortunately, I didn't do anything, otherwise you should think about the consequences." The comrades next to them saw that the two people were still in the mood to exchange experiences, and they were not angry. said.

Liu Dazhi and Di Zhiyang both nodded silently.

After some procedures, Di Zhiyang walked out of the situation and got into the CEO's car.

"How's it going? What's the result?" Liu Dazhi couldn't help but ask.

"They forcibly deleted them all. I didn't see anything." Di Zhiyang was a little dejected.

Liu Dazhi criticized: "Mr. Di, you are too impulsive! Even if you want to do this, you can't go there alone. At least find a few colleagues to help you, and you can't claim the name of our company even if you kill me! It's shameful, It’s so embarrassing!”

"I, I was impulsive." Di Zhiyang sighed, "I didn't report the name of the company, but someone recognized me...Mr. Liu, you have to find the media, and you can't let this matter be written carelessly."

Liu Dazhi said expressionlessly: "Sina has reported it quickly."

Di Zhiyang was shocked, his reputation was ruined!

Liu Dazhi said helplessly: "If I can find the media again, can I get rid of Sina? Mr. Di, Mr. Di, you are really helpful when you have something to do. You are so capable, why don't you take Mr. Liu with you?" What about shooting?”

"That won't work, Mr. Liu has old arms and legs..." Di Zhiyang murmured, "It would be better to capture me alive."

"Don't go to the company these two days, rest at home." Liu Dazhi made arrangements for this person to avoid the limelight first.

But no matter how to avoid it, the industry soon saw this interesting news.

——The goalkeeper of Tesco warehouse captured the vice president of Lenovo Mobile!

——Capture Di Zhiyang alive!

——Capturing Lenovo’s vice president alive became a landmark event for Yike mobile phone to enter the first domestic market!

——The vice president personally went to the warehouse to take secret photos. This is the business war between Lenovo and Yike!

On the evening of August 24, Fang Zhuo, who still watched the Olympic Games closing ceremony live with his family, accepted an exclusive interview from CCTV.

Before formally asking questions, the reporter also asked about today's popular report and asked Mr. Fang's feelings.

Fang Zhuo has already seen the "exploration camp" and "capture alive" events in Tesco Electric, and only gave a brief evaluation: "It's quite real. The competitors' methods are very simple and unpretentious."

The reporter began to formally ask: "Mr. Fang, I heard that the domestic sales of Yike mobile phones have exceeded 1 million units. Is this data true?"

"Yike Mobile currently has more than 1 million users in China." Fang Zhuo confirmed first, and then said, "But this number is mixed with the sum of our latest Mars2 and the previous generation Mars."

"How did Yike mobile phones sell at this price?" the reporter asked again.

This is a question that can be discussed about the elements of Yike mobile phones.

But Fang Zhuo did not elaborate, but simply said: "We will sell how Nokia sells it."

The reporter was a little surprised: "Then how did Nokia sell it?"

Fang Zhuo: "..."

What a good reporter.

He thought for a while and replied: "For consumers, Nokia is the best mobile phone, Sony Ericsson is a mobile phone that takes good pictures, Samsung is a very fashionable mobile phone, and Motorola... is a mobile phone that explodes."

The impact of Motorola's battery explosion last year continues to this day, and its market share has dropped several points.

Fang Zhuo talked about his own products: "For our consumers, Yike mobile phones are better than foreign brands. This is probably the reason why we can sell them at this price and sell them so well."

Mars2’s price of 3,999 yuan is not low, but the flagship prices of Nokia, Samsung, and Sony Ericsson are all higher.

Other regions around the world have used sales volume to prove that they are willing to choose Yiko phones with lower prices but better performance.

The reporter found Mr. Fang’s answer quite interesting.

He asked a hot question nowadays: "Mr. Fang, what do you think about the current saying - it's 2008, the Olympic Games are being held in Beijing, and you can't even buy a mobile phone."

Fang Zhuo laughed: "This statement... Well, I still want to thank everyone for their love and support for Yike Mobile. The factory is already urging us, and this problem will be alleviated soon."

"Mr. Fang, what changes do you think 3G will bring?" The reporter asked a relatively broad question.

"Whether it is China Unicom, China Mobile, or Telecom, operators have been increasing investment and accelerating the construction of 3G. I believe that the 3G era will come faster than everyone thinks." Fang Zhuo said thoughtfully, "3G phase Compared with 2G, which will bring many far-reaching impacts, mobile Internet will be a new and huge growth direction."

Fang Zhuo was talking about the future of 3G, but what he was thinking about was the right opportunity brought by the gradual popularization of mobile smart devices. He wondered if he would be able to catch up with penguins next year, or maybe the Spring Festival Gala at the beginning of the next year would also be a good time. Not a bad opportunity.

…

The cooperation between Yike Mobile and China Unicom has achieved the success they wanted, and this success is indeed not that low-key.

Pilot, pilot, this is no longer a trial.

The situation of such a large-scale commercial use was actively brought to the attention of friends, and a special discussion meeting was held for this purpose.

How to deal with the culprits who caused this situation?

Order? Rectification?

The discussion did not go through a too complicated and lengthy process. We just held a meeting, analyzed the market, and then... nothing more.

Some friends are very disappointed and want to know what the situation is and whether it will be resolved.

As a result, they got heartbreaking answers.

It does not meet the requirements of pilot cities. It does have some intention of large-scale commercial use, and it does violate the guidance of the competent authorities.

However, if it is Yike, if it is Mr. Fang who is being jointly guaranteed, it seems that it is not impossible. We can't just let the relatives hate the enemies.

Let's just leave it at that, fined 200,000, it won't happen again.