Reinventing the Millennium

Yike replaces Google to provide better services to Chinese consumers.

Fang Zhuo has been thinking about the appropriate time for this.

Although it seems to be trying to pry a corner of Google, and it is indeed a little bit of Google's corner, the bigger role is to provide a better product experience, and by the way, it also improves the competitiveness of Yike Mars in the country.

Google GMS is now in its prototype, and in principle there is no prohibition on developers replacing GMS functions. However, Fang Zhuo knows the effect it will have in the near future.

Simply put, foreign Android = AOSP (Android Open Source Project) + GMS (Google Services).

Google GMS service does not belong to the Android system, but Google bundles the two to provide Android products with higher compatibility and stability, and also allows its own services to appear on every Android phone naturally.

Otherwise, if Android is free and open source, but the mobile phones produced by manufacturers do not support Google, wouldn’t it be a waste of effort?

With the development of Android phones, GMS has become indispensable for foreign users. Without GMS, it would be difficult to shake the foreign market.

The situation in China is different. Because Google services cannot be accessed, manufacturers have directly castrated GMS, which has given rise to various app markets.

In this way, without GMS review, many domestic app software will obtain out-of-scope permissions, such as obtaining address books, obtaining camera functions, etc., and cannot be installed and used without permission.

The consequence of such high permissions on the mobile phone experience is that many software will frequently start themselves and can also quietly wake up brother software from the same family, which takes up a lot of memory.

Therefore, domestic Android phones are always not as smooth as foreign Android phones.

Fang Zhuo plans to let Yike launch YMS. The first priority is the quality of its own mobile phones, followed by the domestic Android ecosystem, and other derived benefits are listed later.

The launch of YMS cannot be too late. Overnight, the app market of all kinds is booming, which is difficult to deal with. It cannot be launched too early. If it is too early, it will not be able to coerce users to persuade developers. It will have to take advantage of Yike Mobile to lead or even get ahead of the game. It’s time to set rules.

As for whether YMS will do certification in China like Google to forcefully conquer the market, or whether it will become the largest prince among all princes, it depends on the development of the situation.

Fang Zhuo’s staged goal is to use YMS to make good money drive out bad money. Of course, domestic friends can not use YMS, but once there is a difference in usage experience, other users will point to Yike Mars and ask—— Why can people do it so smoothly? Why do other software versions rarely have ads?

Once a mutually reinforcing mechanism is formed, future development will be natural.

Just like when we talked about the integration of software and hardware when making music players, this is the user experience that will be presented to users after the integration of software and hardware.

Fang Zhuo believed that Schmidt could understand his painstaking efforts. Even if he didn't understand it now, he would understand it if he thought about it later. Special treatment should be given to special circumstances.

The second part of the Sweet Iron Triangle temporarily broke up on bad terms, but this did not affect the cooperation between the two companies. Google's pre-Christmas promotion is still in full swing, and Yike Mars still has a strong Google label.

There will still be strong coexistence of interests between the companies for the foreseeable time.

Fang Zhuo continued to deal with the company's affairs calmly for two days. He actually met a Nokia mobile phone R\u0026D engineer from Finland and listened to his statements and emotions.

It’s not that Nokia doesn’t have more radical mobile phone design plans within it, but every time it comes to nothing, the products that eventually appear in front of consumers tend to be conservative.

It is not in a hurry, as if it wants to wait for other manufacturers to verify the market before taking any action.

Finally, the Finnish engineer who was not laid off but resigned voluntarily gave a sublimation: "Mr. Fang, I came to Yike to make great products. I want to use the spirit of the minority to make products of the majority!"

Fang Zhuo has no consciousness of great products at all. At least, the current Yike Mars should not be counted. At least it can digest this wave of financial crisis, digest the Hummingbird chip, and launch some fingerprint and face recognition products. Function, we can probably talk about it.

On December 3, Fang Zhuo received the news in advance from a friend who was involved in unfair litigation. He was waiting nervously in his office for the ITC to announce its ruling against LG.

At ten o'clock in the morning, the U.S. International Trade Commission ITC ruled that mobile phone manufacturer LG Electronics had infringed on three patents of Yike Company and issued a ban on the sale of LG's infringing mobile phones. If the big boss does not object to the ban within 60 days , the ban on sales will officially take effect.

Considering that there will be two big bosses within 60 days, the review of this ban will be handled by Xiao Ao.

By February 3 at the latest, if Xiaoao does not overturn the ruling from the ITC, LG’s latest mobile phone will not be sold in the US market.

Because the ITC has issued bans from time to time in the past, and the big boss will rarely overturn the ruling, so this almost means the failure of LG Electronics.

As soon as the news came out, LG Electronics' stock price fell 7.6% on the New York Stock Exchange!

It also immediately attracted the attention of finance, technology media and the mobile phone industry!

The overall performance of LG's mobile phones this year is not good, but it is still the fifth largest mobile phone manufacturer in the world. Today's exploration of touch-screen smartphones has been frustrated, and the future prospects are much bleak.

Corresponding to this is Yike, two consecutive mobile phones in the Mars series have been welcomed by consumers and have established a firm foothold in the mobile phone industry.

The Silicon Valley R\u0026D center declined calls from the media for interviews.

At noon, Fang Zhuo saw the media's interview with Yu Hong on the Internet, asking the CEO of Yike America what he thought of the ITC's ruling on LG and Yike, and what he thought about the negotiations between Nokia and Yike, and HTC and Yike. patent litigation.

"The ITC gave a very fair ruling. There is no doubt that LG Electronics has seriously infringed on our key patents in the touch screen field."

"I hereby call on the Korean court to face up to this situation and overturn the unreasonable ban on the sales of Yike in the Korean market."

"I believe that the ITC will continue to correctly rule on patent disputes between Yike and other companies."

"Yike Company insists on innovation, strives for development, and is committed to bringing the best mobile phones to consumers. This is something that no manufacturer can stop. I also hope that Yike can compete healthily with its peers. Only in this way can we continue to lead the mobile phone industry progress of the industry.”

Yu Hong's answer was crisp and clear.

This made Fang Zhuo very satisfied.

In the afternoon, Fang Zhuo was also intercepted by reporters outside as he was leaving the R\u0026D center, asking similar questions.

The questions are similar, and the answers are... similar.

Fang Zhuo solemnly repeated Mr. Yu's answer. He first affirmed ITC, then appealed to South Korea, then believed in ITC, and finally expressed Yike's position and shouted to industry friends from a distance.

The more the reporter listened, the more he felt something was wrong. After listening patiently, he asked helplessly: "Mr. Fang, we want to hear your opinion on this matter. Mr. Yu has already heard it."

"My view is consistent. This ruling from the ITC was not initiated by Yike. In fact, as you can see, Yike has been unable to enter the Korean market. I am very sorry to suffer such competition. I hope that it can be resolved as soon as possible. Put the product in front of more consumers." Fang Zhuo didn't have any opinion, he just wanted to see LG's response.

The reporter asked a very common question: "Mr. Fang, why is the ITC's ruling process so fast this time?"

Fang Zhuo was surprised: "Really? Is that so?"

He thought for two seconds and asked: "Is this because even the ITC has noticed LG's serious infringement of our Yike? Or, I think it must be that the ITC has also noticed how unreasonable the Korean court's judgment is."

It’s okay if the reporter blinks.

"Yike successfully defended your patent at the ITC. Mr. Fang, what do you think about the patent litigation between Nokia and Yike? It is said that Nokia also filed a ban on the sale of Yike Mars at the ITC." The reporter asked the last question one question.

"I have confidence in Yike." Fang Zhuo replied succinctly.

With questions such as "Do you think Yike will be banned by Nokia" and "Has Yike infringed on Nokia's patents" lingering in his ears, Fang Zhuo got into the car heading to the airport.

He will fly to New York today to participate in a negotiation between Yike and the operator Verizon.

Verizon had previously reached a cooperation with LG Electronics similar to that of Yike and T-Mobile, but the feedback of LG mobile phones in the market swayed Verizon executives. With the patent dispute in ITC, the company became even more swayed.

Today's suspected ruling news from the ITC has been notified to Verizon in advance.

Now that LG is confirmed to be banned, Verizon has no hesitation at all.

In order to express the importance of cooperation, the leader Fang Zhuo also made an appointment to come in person.

Not long after the Qingzi took off, a passenger plane from New York landed at the airport.

Wang Xuehong, the head of HTC, and a group of senior executives hurriedly arrived in Silicon Valley.

However, when they arrived at the Silicon Valley R\u0026D center in person to show their sincerity, the news that "Mr. Fang went to New York" made them look at each other.

"When will Mr. Fang come back?"

"Maybe tomorrow."

After hearing the answer from the Yike executive, the vice president said to the leader: "Mr. Fang will return to Silicon Valley tomorrow. Let's wait here all night."

The hesitation in Wang Xuehong's heart quickly disappeared. She turned around and said, "Let's go back to New York now. No matter what, we must meet Mr. Fang himself."

There were expressions of disapproval on the faces of several executives. It was not HTC that was banned. LG was banned over there. It jumped three feet high like a frightened rabbit. Now that Google is willing to put pressure on it, why bother? Are you still being laughed at?

This group of people has traveled from Shanghai to New York and then to Silicon Valley. Now they are like followers and have really lost their style.

"HTC and Yike don't have a relationship, so it's not certain how much pressure Google can exert." Wang Xuehong noticed her own expression and said her own opinion, "Also, I think Fang Zhuo is really dark when he really attacks. "

"He has repeatedly avoided seeing me, and he may have murderous intentions towards HTC."

"If I were a rich man like him, I wouldn't care about Google or Schmidt, but I would put myself first."

When Wang Xuehong saw the news that LG was banned this morning, she felt a chill from her tail to the sky. She booked a flight to Silicon Valley without hesitation and wanted to break into Yike's R\u0026D center.

Unexpectedly, Fang Zhuo happened to go to New York.

She couldn't wait any longer.

"Google is dominating Android, and Schmidt and Fang Zhuo have always been known as the Iron Triangle, so that's not the case..." the vice president was not so pessimistic.

"Who knows how strong the Iron Triangle is?" Wang Xuehong said quietly, "We still have to rely on ourselves."

The leader has made up his mind, so he can only return to the airport.

…

It only takes four hours for the Qingzi to fly from Silicon Valley to New York, just in time to pick up the Verizon team.

Talking about Verizon, CEO Lowell also personally went to the Yike mobile phone launch event to witness the emergence of the first generation of Mars.

Unfortunately, the stalemate in early negotiations and T-Mobile's exclusivity period caused each other to miss it.

On this night, LG's ban was like a gift for both parties to form a good relationship. We talked and laughed, and we both thought that this would be a win-win situation that was late but arrived.

At the end of the reception, Lowell briefly mentioned the cooperation with LG and criticized this past partner.

"Who would have thought that LG would dare to infringe on Yike's patents if it was so blind to its use?"

Fang Zhuo didn't want to hear this. He just waved his hand and said, "It's over now. Let's all move on. Our cooperation is a more important signal than LG being banned."

Lowell also toasted and drank together.

Verizon is the second largest telecommunications operator in the United States.

In addition to jointly exploring the market, this cooperation will definitely help the sales of Yike mobile phones in the United States.

Yu Hong's expression after the banquet was always smiling and in a good mood.

"Okay, Mr. Yu, you can laugh if you want. We finally see hope of surpassing the European market, right?" Fang Zhuo put it bluntly.

"Ha, I'm happy for the company." Yu Hong curled her lips, "Do you think I'm as narrow-minded as you?"

"Yes, yes, I am narrow-minded, but the King of America is the most generous." Fang Zhuo laughed.

Just as Yu Hong was about to choke, she received a call from HTC Wang Xuehong.

She chatted for a while, hung up the phone, and said to Fang Zhuo in surprise: "The people from HTC went to Silicon Valley today and returned to New York in the evening. They just want to meet you."

Fang Zhuoran: "I know they went to Silicon Valley, but they followed them again?"

"Have you seen it or not?" Yu Hong asked.

"I am a rather narrow-minded person. HTC, from the perspective of market competition, has always been an OEM, making mid-to-low-end models." Fang Zhuo said, "At this point, LG has also been banned, and many HTC There aren’t too many of them, so we won’t have too much pressure on our entry-level model next year.”

Yu Hong frowned slightly. She didn't pity HTC, but she felt that it had made too many enemies. There was also a strong enemy like Nokia at the moment.

She pondered for a while: "HTC's pressure to make Android phones should be okay. The one that deserves the most attention is Samsung, which is very aggressive in terms of models and promotions."

"This entry-level model, well, if you can add your YMS conditions and HTC is willing to agree, the domestic Android market may grow faster."

Fang Zhuo glanced at Xiao Yu and suddenly felt that this suggestion was indeed quite constructive. It would be a good signal for a powerful manufacturer like HTC to take the lead in following YMS.

Pressure can also be turned into motivation, so it must be viewed dialectically.