Reinventing the Millennium

Awareness of worry and future judgment.

When Fang Zhuo stepped down gracefully, many people were chewing on what he said.

But now we are prospering and worry is just a vague concept. The most attractive thing is the seven directions mentioned by the boss.

Most of the people here are our own people, and many of them are responsible for departments and businesses. If you figure out the boss's intentions and strategies early, you will definitely be able to do a better job.

As for whether this direction is correct or not, this is mainly the responsibility of Mr. Fang.

The boss is the first person responsible for strategic direction.

"Mr. Fang, I wanted to make a joke with you tonight." Xiong Xiaoge said angrily as he watched Mr. Fang come down.

Fang Zhuo said in surprise: "Your joke is completely weak."

"After all, my heart is with you." Xiong Xiaoge said regretfully.

"How many of you are there? This is a rare annual meeting that happens only once in eight years. There are about 400 good guys sitting here. You are really not afraid of getting beaten." Fang Zhuo said with a smile.

Xiong Xiaoge shook his head: "This started from Xiao Qiang, how can you, a man of 400 or so, take action against high-level officials?"

"Yes, you are right. When the public is angry, they will not attack their own people. Aren't they just targeting outsiders? Aren't they just targeting outsiders who are most like the leader?" Fang Zhuo nodded. The old bear is confused.

Xiong Xiaoge glanced at the dark crowd behind him from the corner of his eye.

This is probably the group that admires Mr. Fang the most in China.

Thinking about it like this, do I still want to say thank you to him?

"Mr. Fang, you should be insured for your mouth. It's so precious." Xiong Xiaoge has always admired Mr. Fang's eloquence. When he is serious, he is really serious, and when he is messy, he is really messy.

I don’t know if Mr. Luo from Qimonda was messed up like this by Mr. Fang.

Fang Zhuo smiled and said nothing, and glanced at Pan Ben, President of Yike Europe, who was called to the stage by Mr. Yu.

"Did you do the last few things you just said? I heard that Tesco is already engaged in cloud computing?" Xiong Xiaoge became serious.

"Absolutely. I chose a mobile phone product for consumer electronics, but this field is so big, isn't it TV, audio, camera, computer, etc. Today I also received a drone from a company in Pengcheng. Model." Fang Zhuo said, "I just talk about trends."

He thought for a while and then said: "The crisis will eventually pass and the market will rebound. Coupled with technological progress and product innovation, the future prospects are very good."

Xiong Xiaoge said tentatively: "I will vote as you said in the second half of this year."

Fang Zhuo focused on the stage and said casually: "You can make up your own mind."

Xiong Xiaoge silently figured out that this was the investment outline from the richest man in the mainland.

However, these fields are too big. Although there are only seven directions, they are all-encompassing.

In particular, like artificial intelligence, these four words are simply full of science fiction when placed in the business field.

Do labs around the world have decent technology? How many years does it take to go from laboratory to commercial implementation?

Fortunately, Mr. Fang had a clear mind and put this stuff at the end.

Xiong Xiaoge was thinking in his mind when he suddenly heard the key data reported by Pan Ben on the stage. The second-generation Mars released by Yike in June last year sold 4.96 million units in Europe.

It's January now, that is, 4.96 million units have been sold in more than six months, an average of more than 700,000 units a month.

Just as Xiong Xiaoge was calculating the data in his mind, he heard Mr. Fang next to him sigh softly.

"Why are you sighing?" Xiong Xiaoge couldn't help but ask.

"Almost." Fang Zhuo replied.

"There's still a round number of 40,000 units to 5 million, right?" Xiong Xiaoge also felt that it was already an annual meeting, so what's the big deal in just rounding it up.

"The difference is 1.04 million units to 6 million units. There was a Western Christmas sale in the middle, and there were new mobile games. I thought we could sell 6 million units." Fang Zhuo said regretfully.

Xiong Xiaoge listened to the regrets next to him and looked at the now energetic Pan Ben who was poached from IDG on the stage. He didn't know what to say for a moment.

Oh, I know what to say.

Xiong Xiaoge spit out two words: "Niubi."

Pan Ben is still in high spirits on the stage. He not only represents himself today, but also represents Yike's European business team.

There is nothing more satisfying than reporting on results in the presence of all the executives of the Yike company.

Xiong Xiaoge looked at his old subordinates and suddenly realized: "Has your goal of 10 million units been achieved ahead of schedule?"

"No, the original target of 10 million units did not include the domestic market. Europe and the United States combined did not reach it. In East Asia, South Korea is banned from selling, and Japan is still conquering it. There is a channel cooperation problem in the scattered small country market." Fang Zhuo explained.

Xiong Xiaoge did not elaborate on the comment just now.

After talking about sales, Pan Ben talked about his experience in maintaining and developing foreign markets. Although they all use Deutsche Telekom as their operator partner, different countries still have different promotion and market operations.

Fang Zhuo listened and discussed in a low voice with the people next to him.

Soon after Pan Ben, Liu Qiangdong took the stage to introduce Yike's domestic achievements.

Unlike Europe and the United States, the domestic mobile phone business is relatively bumpy. In August last year, it could only appear as a pilot in eight China Unicom 3G pilot cities. There was not much fanfare in the middle, and it was not officially launched until this month.

Liu Qiangdong doesn't have stage fright behind Pan Ben. Compared to Pan Ben's sharpness, his style is more calm.

From August to January this year, for a total of five months, Yike Huaxia Market's main focus was to cooperate with China Unicom, build a dealer system, promote mobile phone brands, and use first- and second-generation mobile phones to develop different user groups.

Before January, Yike’s sales of Mars and Mars 2 were 2:1 in the pilot cities. Even if the hard conditions are removed this month, the feedback on the sales situation is still lagging.

Under such circumstances, Yike's domestic sales of the first-generation Mars were 2.89 million units, and the second-generation Mars was 1.52 million units.

"The domestic 3G licenses will be issued this year. According to my communication, the operators are working very hard, and there is still a gap between the local market situation and the brother departments."

"But I am very confident that this year's growth rate will first increase, and the total sales volume during the year will also be very close."

Liu Qiangdong looked up to his brother departments and expressed his spirit of forging ahead bravely.

The local market is indeed not as good as Europe, but it also shows sufficient consumption power and strong consumption potential.

Liu Qiangdong did a lot of work before and after the pilot and the market. However, before the actual sales started, he did not expect to be able to sell mobile phones at this speed.

How to sell Mars2 for 3,999 yuan? Do domestic mobile phones have such a consumer group?

When the pilot started and when it was fully rolled out in January, he could better understand what Mr. Fang said.

"We will sell whatever Nokia sells."

Nokia is more expensive. If others can sell it in China, we can do the same.

The domestic economy does still need to develop, but there is already a very large group that can support the market for high-end mobile phone positioning.

Not counting the first generation of Mars, Europe’s 496 for Mars2 + China’s 152, that’s 6.48 million mobile phones consumed by the market.

Xiong Xiaoge calculated and estimated the meaning of this number in his mind.

When he wanted to communicate with Mr. Fang, the co-founder of Yike took the stage.

"Shh, it's time for Mr. Yu's report. Listen." Fang Zhuo motioned to Lao Xiong not to interrupt.

Xiong Xiaoge: "..."

Well, the status is indeed different. Those two are just regional market leaders, and this one is a co-founder.

"The sales time in the U.S. market and the European market are consistent, and the sales volume of Mars2 is 4.64 million units."

"While we were consolidating our partnership with operator T-Mobile, we also successfully reached a major cooperation with operator Verizon."

"Because the cooperation time is not long enough, the effect of this cooperation will take more time."

Yu Hong briefly talked about the sales volume and operator situation in the US market, and then changed the subject to talk about patent competition.

Yike's patent competition in the U.S. market is very fierce. It has had intersections with Apple, LG, HTC, Nokia and other companies. Now it has sued LG, captured HTC, carried out patent cross-licensing with Apple and Samsung, and is in the process of personal contact with Nokia. bunt.

This unique competitive situation in the global market attracts everyone's attention.

The significance of the U.S. market is different from others. In addition to the market, Yu Hong is responsible for cooperation with companies such as Google and Qualcomm. In addition, the Silicon Valley R\u0026D Center also undertakes the most important product research and development tasks.

It is difficult to compare these with the importance of the market. Without cooperation, there would be no Mars. It is precisely because of Mars’ excellent market feedback that these cooperations can continue to progress smoothly.

Yu Hong is away from home all year round and only returns to China for a short time during the year.

She is the co-founder and a partner who worked with Mr. Fang in the early years. She also led the team to carry out the first batch of difficult overseas market development. Before going abroad, she was also responsible for the domestic marketing department.

Many of the middle and high-level executives attending today's meeting have resumes in the marketing department, and some have been rotated through the US business line. Pan Ben, who is already in charge of Europe, came out from under her.

It can be said that Mr. Yu's prestige in Yike Company is that of the second person. Although "King of America" ​​is a joking name, it is also an internal and intuitive reflection.

However, the United States is too far away after all, and many people only hear its name but have never seen its person.

When I saw him today, Mr. Yu was crisp and clear on stage, analyzing the shortcomings of patent competition, and talking about the outlines and guidelines of cooperation between major companies... It made people feel like he was worthy of being the king of the United States.

"Today, the second generation of Mars continues the popular trend of the previous generation, gaining 11.12 million users worldwide in just over six months."

"This is certainly a competitive win for us in the mobile phone industry."

"Whether it is the steady development in Europe and the United States or the active development in China, the two generations of Mars have allowed us to initially establish a smartphone brand, giving us more room to calm down."

"I just said the importance and urgency of patent competition. This is no exaggeration. However, the performance in multiple markets has given Yike's mobile phones more room for maneuver."

"As Mr. Fang said, I also hope that everyone will continue to make progress. Only by maintaining progress can we continue to stand in the competitive market."

"The competition is fierce and cruel. Yike cannot relax at all. When all manufacturers have to listen to the voice of Yike, we will ask Mr. Fang for credit."

Yu Hong is in the United States and can feel the pressure of front-line patent competition. Even if the total sales of Mars2 in Europe, the United States and China are summarized, it is still in a state of overcoming obstacles.

Fang Zhuo and everyone applauded Mr. Yu who not only assumed the role of the American market.

"Oh yes, Old Xiong, what were you going to say just now?" Fang Zhuo suddenly remembered that Old Xiong had something to say.

After hearing what Mr. Yu said, Xiong Xiaoge began to recalculate sales and evaluate the significance.

He spoke slowly: "I want to say that this sale..."

"Wait, Wang Jian is on stage, listen to this first." Fang Zhuo saw Dr. Wang Jian, the head of cloud computing whom he had appointed, come on stage, and interrupted Lao Xiong again.

It’s okay for Xiong Xiaoge to shut up silently, or it’s okay to listen to this.

Cloud computing is a direction that Mr. Fang just mentioned.

Xiong Xiaoge is fully interested.

However, he keenly discovered that Wang Jian's appearance on the stage seemed to cause some whispers in the venue.

Yike's eight-year annual meeting, the gathering of all Yike companies, who are the people who officially took the stage? Mr. Fang, Mr. Yu, Mr. Pan and Mr. Liu are the founders and market leaders.

How can Wang Jian, who is now in the new cloud computing department, appear in this order?

There are more than 400 people in the conference center, with different markets, different departments, and different factions.

Now there is obviously a different buzz than when the senior executives took the stage.

Wang Jian, who was standing on the stage, also discovered this.

He was a little nervous.

"Hello everyone, I am Wang Jian, director of the cloud computing department."

"Many people may not be familiar with cloud computing. Simply put, it is a general technology platform for the Internet. It is the lowest operating system and the most difficult core to build in the technical field."

"We understand it in layman's terms, the core calculation in a computer is like a well, and the well contains the most precious water resources."

"As everyone's demand for computing increases, someone needs to find a way to turn well water into tap water so that it can flow smoothly into ordinary people's homes."

"This process seems simple, but in fact, it requires precise cooperation in a series of steps such as building a water plant, laying pipes, making faucets, and installing water meters."

“What we have to do now is to lead the way and promote the development of this field.”

Wang Jian first tried to make everyone understand what he wanted to do.

To this day, quite a few people in the company have no idea what he is doing.

However, even if Wang Jian described it this way, what he said is still vague, conceptual, and difficult for people to understand in detail.

The murmurs in the conference center could no longer be suppressed.

Seeing this situation, Fang Zhuo took the microphone and turned on the mic: "Cloud computing, I believe many people here do not understand the content of Dr. Wang's work, but it is not important. If everyone can understand, it will not matter." Dr. Wang needs to do it.”

"As for cloud computing, when I met Dr. Wang last year, I said that I would invest one billion in him a year."

"Today, I just discussed with Mr. Xiong that cloud computing in the future may need to become a separate subsidiary and needs more promotion, which is 2 billion a year."

Fang Zhuoru stood up for Wang Jian as planned and announced an increase in the budget.

Xiong Xiaoge was forced to stand in confusion. He was still thinking about what the doctor said.

However, Wang Jian on the stage heard what Mr. Fang said and quickly said: "Mr. Fang, Mr. Fang, one billion is enough. One billion is enough to promote research."

He was afraid that Mr. Fang would invest too much money and that this would cause a bigger backlash.

Fang Zhuo glanced at Dr. Wang, "What's going on? It's easy to find a legitimate way and the right direction to spend money. What are you causing trouble? Are you a rich man?" Do you know how to spend money?

He did not refute it in public, but firmly expressed his support again: "Cloud computing, I think it will work."