Restart Your Life And Start Getting Rich By Copying Game Coins
#88 - Chapter 88 A Different Approach, a Different Cooperation Agreement
A certain group's food delivery platform has been established for almost three years. At this time, Li Yun's entry into the platform is neither too late nor too early.
To compete with that group in this industry, one cannot use the same business model as them.
This is the conclusion reached by Li Yun's management team after multiple meetings.
That group's current business has expanded to all aspects of life, but there is one thing that group does excessively.
That is, charging merchants a commission on their goods.
The scope of this commission is not fixed. Through market research, it was found that the commission ranges from about 5% to 20%.
The vast majority of restaurants are charged a 20% commission.
And there are additional service fees and advertising fees. In short, if offline brick-and-mortar merchants cooperate with that group, they must raise prices to achieve profitability.
And what is the adverse consequence of raising prices? Consumers' rights are infringed, so they will definitely have complaints, right?
Bad reviews, complaints, grumbling, etc.
A series of adverse consequences begin to affect the delivery drivers, causing them to be fined by the platform due to these factors.
So who ultimately benefits?
Naturally, it's that group.
Later, some idiot formulated a series of rules and regulations targeting delivery riders, causing the delivery riders to go further and further on the road of racing against time, resulting in a series of tragedies.
The most hateful thing is that the platform refuses to be responsible for their personal safety on the grounds that they have not signed labor contracts with them and naturally do not buy them insurance.
It truly brings the ugly face of capital into full play.
Starting from the year before last.
That group has become the leading player in the food delivery industry. As the industry hegemon, it naturally began to act up.
First of all, the increase in service fees and commission splits charged to merchants may not be known to ordinary people, but every merchant is arguing about it.
I don't know if any customers have noticed when ordering food online that the food they usually eat has suddenly increased by one or two yuan more or less.
And the delivery time has been shortened a lot without realizing it.
Most importantly, the food has become unpalatable.
Li Yun has many employees under his command, and the feelings of the milk tea shop employees who don't have time to make their own lunch on weekdays are particularly real.
They basically order takeout every day.
They often hear delivery riders complaining that they are getting busier and busier now, and sometimes they have to wait very late to eat lunch.
That group's sales staff also often run to various offline stores, shamelessly trying to bring Yu Qing Weile milk tea shops into their business scope.
Shen Hezheng personally inquired about cooperation matters.
It looks very good, but Li Yun knows that they will show their fangs sooner or later and harvest fiercely on both lines.
So Li Yun directly asked Shen Hezheng to refuse, and also urgently held a small meeting to ask all offline milk tea stores to refuse to cooperate with that group.
Because of this, other competitors in the milk tea industry had a chance to breathe.
That group's sales staff were a little confused. They didn't understand why this milk tea shop would refuse such a win-win cooperation project without hesitation.
Until one day, their sales staff were wandering outside.
They accidentally saw a restaurant contacting the sales staff of another food delivery platform, and they realized something.
But they didn't dare to get close to eavesdrop.
After all, this is on the restaurant's territory.
Li Yun's soon-to-be-listed food delivery platform has begun a crazy expansion plan with the help of store managers at various sites and a large number of newly recruited sales staff. At the same time, Li Yun spent huge sums of money on various TV stations and social platforms.
Purchased a large number of promotional advertisements.
Ready to directly enter the food delivery industry.
The station managers who have arrived in cities all over the country, with the help of the first batch of employees under their command, have launched the recruitment of food delivery riders.
After nearly three years of promotion, the food delivery industry is no longer a new industry for the people of the country.
After many people have enjoyed the convenient service of food delivery, they simply don't want to go to offline brick-and-mortar stores to eat.
Human laziness was probably cultivated slowly during this period.
Li Yun often ordered takeout in his previous life for a while, until he saw more and more of the hardships of food delivery riders on Douyin, and the food became more and more unpalatable, he chose to cook his own meals.
Even later, he slowly got used to his dark cuisine.
Li Yun's food delivery platform will sign several permanent agreements with merchants.
1. All merchants' ingredients must be fresh ingredients. The platform's riders can refuse pre-made meals and directly complain to the store, and it will be marked on the platform so that all users can see it and reduce recommendations.
2. The production time of all merchants' meals must not exceed 1 hour. If the meal exceeds one hour, the platform will automatically refund the order for it, and the merchant will bear the responsibility for the refunded meal. If you encounter special circumstances, take screenshots, record videos, and communicate with the platform customer service.
3. When the merchant's negative review rate reaches 55%, the cooperation with the merchant will be automatically terminated, and the cooperation will not be continued within 3 months. After the rectification is completed, accept a 1-month user experience. Only when the favorable review rate returns to above 55% can the cooperation be continued.
4. The platform only charges merchants for advertising-related fees on the platform, which can only be related to the merchant's meal advertisements. The platform will still provide various promotional activities, but the platform will not charge commissions. The advertising fee is paid once a month.
5. All merchants must cooperate with Li Yun to place beverage display cabinets, and they will be given a certain amount of advertising fees every month as compensation.
*
Li Yun does not plan to charge commissions, but plans to use his beverage display cabinets to advertise fast-moving consumer goods.
Or simply cooperate with various merchants to help sell beverages from other small factories.
In his previous life, Li Yun's father-in-law was the big boss of a beverage factory.
In Jiangxi, there are many kinds of beverage factories, snack factories, and so on.
He has sent people over to talk to those big and small bosses about cooperation.
Offline restaurants all over the country are also working hard to contact him.
After all, Li Yun now has very few beverages under his banner, and there is only one type of beer, Shancheng Beer.
If he wants to step on that group's shoulders to rise to the top, he must share more profits with his partners. In other words, eating alone will be envied, and even pulled down by many pushers.
Although Meituan is already the industry hegemon, it is not difficult to shake its position.
It mainly depends on whether the capital is willing to give up profits.
Or drive more interest groups to make a fortune together.
Li Yun's idea is not wrong. When offline merchants saw the supplementary agreement, they began to be tempted one after another.
They don't want to keep selling expensive Guobin beer.
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