Return To 1998

Cheng Yunlong nodded hurriedly, Yes, yes! Mr. Xu, you have tried it right. The two flavors we unanimously approved are indeed the third and fifth!

Tongdao Xu nodded slightly and looked at the general manager Wang Xing, Xi Dongyang, Tang Qing and others, What do you think? Which do you think is the best with so many flavors?

Xi Dongyang smiled and waved his hand, expressing no opinion.

Tang Qing: Mr. Xu, I think the fifth kind is the best!

Wang Xing: I also think the fifth is the best.

Others talked a lot. Some people said that the third type was the best, and some also said that the fifth type was the best. Xu Tongdao paid attention and said that the fifth type was the best.

In fact, he himself felt that the fifth taste was better.

It is very close to the taste of Laotan Pickled Beef Noodles in his memory.

At the moment, he smiled and said to Wang Xing and Cheng Yunlong: Since the fifth flavor is the most popular, let's use the fifth flavor!

Wang Xing and Cheng Yunlong both said yes with a smile.

This matter was settled.

Xu Tongdao thought for a while, and then asked Wang Xing, the general manager, Manager Wang, when will our production line be installed? How long will it take before we can officially produce our instant noodles?

Wang Xing: Soon! It can be installed after a year, plus the recruitment of workers and certain production training, it will be officially put into production in about two months, at most three months.

Tongdao Xu frowned slightly, Hurry up! Don't delay until three months, I'll give you two months, after two months, I want to see our products being produced continuously, and our product packaging. The problem, you should also pay attention to it. Before the official production, the outer packaging of the product must be designed for me. At least the outer packaging cannot be worse than any kind of instant noodles on the market. Samples, show it to me when the time comes!

Wang Xing nodded again and again, Okay! President Xu, make sure to complete the task!

Xu Tongdao got up, turned around and walked towards the door, while continuing to explain: There are still publicity plans, you should hurry up and do them well, time is running out, which celebrity to invite, which TV station to look for, and what time period to bid for the advertisement. Propaganda, etc., you must make a plan for me as soon as possible, the most important thing is how much this plan will cost, and let me figure it out as soon as possible!

Xu Tongdao explained to the general manager Wang Xing one by one while walking.

Wang Xing nodded from time to time and responded from time to time.

...

Time flies, to March 2002.

Chinese New Year has passed.

The two production lines of Ximen Foods Co., Ltd. have been installed and debugged. The first batch of workers are also recruited at the Spring Festival recruitment fair.

The outer packaging design and publicity plan of instant noodles that Xu Tongdao explained a few years ago have also been finalized.

Seeing that after the workers have been trained for a period of time, they will be able to officially start production of finished products. Once again, a problem has been put before Xu Tongdao.

--funds.

According to his previous request, the publicity plan made by General Manager Wang Xing required a huge amount of funds.

Because of the plan they set, the star to be invited is the Uranus superstar of Hong Kong and Taiwan.

The Four Heavenly Kings, Double Monday Chengcheng... are all within the scope of their choice of this plan.

In fact, they were not so bold at the beginning.

The first propaganda plan they made, the envisaged star level, is only the level of mainland first-line stars.

Right now, the time has just entered 2002. In this era, the remuneration and endorsement fees of mainland stars are not high.

There are very few mainland stars who can earn millions of dollars per movie.

There seems to be no mainland star who can play the leading role in a big investment movie.

In this case, the appeal, remuneration and endorsement fees of mainland stars will naturally be a lot worse than that of Hong Kong and Taiwan stars.

But Tongdao Xu gave them courage.

Xu Tongdao rejected the first publicity plan they handed over, and made it clear that they would find spokespersons among the top stars in the country.

Because what he wanted was Ximen Yipin instant noodles, which were already on the market and became an instant hit.

To quickly open up the popularity and market.

So in terms of publicity, he spared no expense.

Moreover, in his impression, the effect of advertising in this era is still very strong, very strong!

How strong is it?

Just look at those health supplement commercials on TV that bombard viewers with fatigue every day!

In his memory...

I don't receive gifts this year for the holidays, only brains...

...Shenbao, he's good to you as well...

...Mrs. Oral Liquid...

...

Anyway, in his memory, at the beginning of the 21st century, all kinds of vulgar advertisements bombarded the audience on TV media every day, but the sales of these products continued to rise, and the companies that produced these products were full of money. Bowl overflows.

It can be said that the advertising effect of this era is far from the quality of products.

No matter how good the product is, no one's advertising effect is good.

To talk about a shortcut to doing business in this era, advertising a lot of money should be regarded as a shortcut to making money.

If you dare to spend a lot of money on advertising, if you dare to brag, consumers in this era will dare to believe it.

From a consumer perspective, this is actually quite sad.

It is easy to be brainwashed by all kinds of bombarded junk advertisements.

How bad are some ads?

A simple advertisement with a few sentences, shouting a slogan to you three times in a row during a certain period of time, such a bad advertisement can achieve good results, can you believe it?

but……

how to say!

This also has a lot to do with the cultural level of the main consumer groups in this era.

Most of the adults in this era are not of high literacy. Many people buy things without considering whether the effect is good or the quality. !

...

In fact, in addition to the above reasons.

This time, Tongdao Xu decided to invite superstar stars to be product spokespersons, and there was another consideration.

which aspect?

- bluffing! In other words, give people confidence.

Long before the factory was built, he planned to pull people into shares when his company's products were officially developed.

But why did he, a brand new instant noodle brand, persuade others to invest hundreds or tens of millions of funds?

With the novel taste of Laotan Sauerkraut Beef Noodles developed?

Yes! This is a persuasive reason.

But he felt it wasn't enough.

Good products can only give people some confidence, but can good products sell well and open up the market quickly? But worrying.

And invite the big stars of the superstars to be spokespersons, shoot advertisements, and do publicity.

It is a weight for him to persuade others.

For example: when he pulled people into shares, he said to people: Our product will be endorsed by one of the four kings...

Will persuasion be very effective?

He believes that as long as he can tell the story well, give others strong confidence, and pull people into shares, there is real hope.