Return To 1998
Chapter 560 Orders are coming like snow
The same advertisement, two days later, also appeared on Huizhou Satellite TV.
The base camp of Ximen Foods Co., Ltd. is in Hui Province after all.
Since Ximen Yipin Laotan Sauerkraut Beef Noodles has been launched into the market, it makes no sense that the market in this province should not be given priority. Therefore, this time the advertisement not only landed on Hunan TV, but also on Huizhou Satellite TV.
24 hours a day, each time slot will be played once.
How's the effect?
Say so!
As this advertisement landed on Hunan TV and Huizhou Satellite TV successively, phone orders from dealers all over the country have already arrived like snowflakes.
Originally, with the efforts of the company's marketing department, Ximen Yipin Laotan Sauerkraut Beef Noodles has been sold all over the country.
However, because Ximen Yipin is a new brand, there is not much distribution in various places.
It is mainly due to Jackie Chan's endorsement on the outer packaging and the fact that the manager of the company's marketing department used to be the vice president of the marketing department of Lucky Instant Noodles. The network connections brought by it made dealers from all over the world willing to take some goods.
It is also because the amount of goods distributed across the country was not large before, so Ximen Foods Co., Ltd., before the official broadcast of this advertisement, the three large warehouses within the company were full of goods.
but……
This moment, that moment.
Before the commercial was officially aired, the company had a lot of internal inventory.
But with the official broadcast of the advertisement, more and more trucks drive into the factory warehouse to pull goods every day.
Within a few days, the trucks coming to pull the goods began to line up.
Seeing that the inventory in the warehouse was getting less and less, the general manager Wang Xing urgently reported and applied to Xu Tongdao.
Report the situation, apply for the addition of production lines, and recruit new workers.
Also... Wang Xing also applied for the company's existing four production lines, implementing two shifts and 24-hour uninterrupted production.
Although there is still a small half of the inventory in the warehouse, Wang Xing said that it is estimated that the remaining inventory will not last long. If production is not stepped up as soon as possible,
I'm afraid it will be out of stock soon.
After receiving the call from Wang Xing, Tongdao Xu agreed without any hesitation.
He is also inexperienced.
Mainly, before his rebirth, he had never built a factory to produce similar products.
It was thought that after several months of stocking, as well as the production of four production lines in the factory, coupled with the brand start-up, it should be able to meet the supply of the national market.
Didn't expect it to be enough.
The main reason is that I didn't expect Jackie Chan's endorsement to have such a good effect.
At this time, he couldn't help but want to laugh.
Because of the advertising plan handed over by the advertising company before, he denied it five times before and after Xu.
It was not until the sixth plan handed over by the other party that he thought it was good, and then nodded in agreement.
Now it seems that under the principle of excellence, the effect of this advertisement has far exceeded his expectations.
In his previous life, he didn't even remember which commercial Jackie Chan had, and it had such a good effect.
Manager Wang, if the orders still don't decrease in two days, remember to ask those dealers who want to come to pick up the goods to pay a deposit in advance! This will also speed up the return of our funds.
In addition to agreeing to Wang Xing's application, Xu Tongdao instructed Wang Xing to make a new decision.
He actually knew that such a decision might upset some dealers.
However, when the supply of his own products is in short supply, he knows that this is a seller's market. As a seller, he is already qualified to make conditions with the dealer.
The main thing is that he really needs to speed up the return of funds here.
His Ximen Foods Co., Ltd. is a start-up after all. Although the total investment has reached as high as 48 million, in the face of the national market, especially compared with other big-brand instant noodle manufacturers, his capital is not strong.
If he does not speed up the return of funds, I am afraid that it will not be long before there will be problems with the capital chain.
You must know that continuous overtime production of products requires raw materials and personnel wages, as well as other expenses such as water and electricity.
What's more, if the market has not been saturated, he will definitely continue to install production lines here, and even go to other cities in China to build branch factories.
At the same time, in order to continue to develop the market, it is best to advertise on satellite TV programs in every province in the country.
These...all require a lot of money.
Therefore, at such a time, the faster the funds are withdrawn, the faster the company can expand.
There was still a sense of urgency in him.
Race against time.
He knew very well that the technical content of Laotan Pickled Cabbage Beef Noodles was not high, and it would not be long before competitors could develop the same product.
Such as Master Kong, such as unity, such as luck, and so on.
If these big brands also bring Laotan Pickled Cabbage Beef Noodles to the market, imagine a consumer who has never tasted this flavor, how would he choose instant noodles with this flavor?
Did you choose a Ximen Yipin brand that you have never heard of?
Or choose Master Kong? Or unification? Lucky brand?
Comparing heart to heart, Xu Tongdao felt that if he was a consumer, he would definitely choose those big brands.
Therefore, it is extremely important that his company's product can quickly occupy the market before those big brands launch the same product.
For a new product, consumers can become loyal consumers or fans of this new product only after they have tried it once.
...
call ended.
Tongdao Xu threw the phone beside the pillow and said to Wei Chunlan, who was on his back, Stop pinching it, and step on my back again! Your strength is too weak, you can still enjoy stepping on your back!
At this moment, he was lying on the hotel bed.
Hearing this, a voice came from behind, Oh, good!
Immediately, Wei Chunlan, who was only wearing a pair of bottoms, got up from his back, stepped on his back with bare feet.
Yes!
They had already hit home runs.
After all, it's been almost a year since we dated.
In the first few months, Tongdao Xu could barely control himself not to eat her, but as the relationship went on, although he could hold it back, Wei Chunlan began to think wildly.
She began to doubt her own charm and whether he really liked her?
Otherwise, why did he take the initiative to send her back every time they dated to the end, she didn't say she wanted to go back to school?
She started to think wildly. Two months ago, when another date with him was about to end, she saw that he was going to drive her back to the dormitory again, and the car had already driven halfway. Biting her lip, she endured and endured, and finally she couldn't hold back, and asked a question she had long wanted to ask, Xu, Xu Tongdao, do you really like me?
Tongdao Xu, who was driving at the time, smiled and replied casually, Of course, otherwise I would have been with you for so long?
At that time, Wei Chunlan looked at him with a blushing face and asked, Then, that, that, why do you send me back to school every time you go on a date? I, I, I didn't say I wanted to go back...
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