Return to Singapore 1995
Chapter 113 Popular trends and big business again?
After leaving Azhen's gift shop, Li Xiaofan suggested: "Xinyi, why don't we go to Orchard Road first to see the sunglasses products and market conditions sold in major stores?"
"Okay! In my spare time these days, I went to NUS (National University of Singapore) and Nanyang Academy of Fine Arts, and helped you find some information about sunglasses from old classmates and the library. Finally, I have some understanding of the development history of sunglasses and the current popular trends! I also copied some information and put it in the car. I forgot to give it to you just now!"
Li Xiaofan was moved by the words: "Xinyi, thank you for your hard work!"
"Well, I'm so hardworking, how do you show it?" Xinyi hugged Li Xiaofan's waist and playfully raised her pink lips.
It was clearly a kiss-seeking gesture.
Li Xiaofan lowered his head and gently kissed her pink lips.
Unexpectedly, Xinyi hooked his neck and gave him a domineering deep kiss!
Passionate! Inseparable!
After waiting for their lips to separate, Li Xiaofan whispered, "This is a public place, it's not good to do this!"
"What's wrong! Fan, as long as we like it, it's fine!"
She is really a playful, straightforward and passionate girl. This domineering and hotness makes it difficult for Li Xiaofan to associate her with the well-behaved Tang Xinyi he saw for the first time.
You can't judge a person by appearance!
Walking on the road to Ngee Ann City Takashimaya Shopping Center, Xinyi took Li Xiaofan's arm and asked, "Do you know the history of the development of sunglasses?"
"I really don't know this, can you give me some popular science?"
"Okay, I'll give you a brief popular science. It should be said that early sunglasses were called goggles in the mid-nineteenth century. At that time, technology was not developed, so the lenses were usually made of colored amber or mica that could be collected in nature, and the frames were also heavy, but it is still loved by professionals, because whether it is skiers or expedition members who walk outside for a long time, with the protection of goggles, they no longer have to worry about their eyes being hurt by the strong ultraviolet rays of the sun... …”
“Oh, I’ve learned something new! What happened next?”
“Well, before World War II, amber vacation glasses became popular. At that time, under the call of Hollywood movies, going on vacation to tropical beaches became the most fashionable thing in the United States and Europe. Regardless of gender, age or status, wearing beachwear, wearing smoky or amber sunglasses, lying on the beach to bask in the sun was a fashion statement at that time!”
Tang Xinyi then asked Li Xiaofan a question: “Then World War II broke out. Do you know what style of sunglasses became popular?”
Li Xiaofan was surprised: “There was a war, and it was a chaotic time. How could people still have the mind to study sunglasses?”
“Haha, have you seen a movie called Top Gun? Gun?"
"Yes, I have. I brought the VCD of this movie from the mainland this time. The air force pilot played by Tom Cruise is very handsome!"
"Did you notice the American Air Force glasses worn by Tom Cruise as the American Navy pilot Medellin?"
"I didn't notice that. Anyway, I just remember that the protagonist was pretty cool!"
"Haha, Tom Cruise was wearing the coolest sunglasses during World War II, called Ray-Ban Air Force glasses! If you have seen other movies or documentaries, Eisenhower, General Patton and others in them also wore this type of American Air Force-style Ray-Ban glasses. Its standard image is: a metal wire frame, an oval upper and round lower drop-shaped lens. It is said that this military-style sunglasses with excellent windproof performance during wartime influenced many world-class rock stars such as Lou Reed and Bob Dylan..."
Listening to Tang Xinyi's endless introduction, it seems that she has spent a lot of time on research in the past few days.
"Xinyi, you are so knowledgeable! You have mastered so much knowledge about sunglasses in just two days!"
Tang Xinyi said angrily: "Haha, don't you know that I am studying design? Girls are most sensitive to fashion elements!"
"I admire you!"
"What's the use of admiration? Let's take action!"
Okay, another sweet kiss!
If Li Xiaofan hadn't been in a hurry to pull out, I don't know how long this kiss would have lasted.
The first shopping mall they arrived at was called Ngee Ann City, which was called Ngee Ann City in English. It was the largest commercial shopping mall in Singapore at that time.
There is also a high-end shopping mall with Japanese background in Ngee Ann City: Takashimaya.
At that time, there were many famous brand stores in Ngee Ann City, such as Burberry, LV, Cartier, Chanel, Tiffany's, Gianni Versace and other high-end brands can be found in it.
There was also the largest bookstore in Southeast Asia at that time: Kinokuniya Bookstore. For tourists who love art books, there is Art Friend in Ngee Ann City, and Kinokuniya Bookstore also has many books about art.
This is also the shopping mall with the highest passenger flow on Orchard Road.
Tang Xinyi knows all the brands in Ngee Ann City and Takashimaya. She is so familiar with them! She has been shopping in this area with her mother since she was a child.
For women from wealthy families, shopping is one of their great pleasures, especially limited edition branded products. For them, it is best if they are unique in the world!
However, Tang Xinyi has no feeling at all about these famous brands, because they are readily available and they don't feel rare at all.
She was interested in going shopping today because there was her favorite boy nearby, Aiwujiwu!
She took Li Xiaofan on her arm and came to the sunglasses counters of LV, Cartier, Chanel and other brands, and excitedly began to introduce:
"Brother Fan, these should be the dark jazz mirrors that were popular in the 1950s! I have read information that jazz and Bop music were popular in the 1950s. Jazz musicians wore darker than night glasses in the early morning. Sunglasses circulate in Jazz Club jazz bars in cities such as London, Paris and New York..."
"These two ultra-small lenses with wire frames should be the psychedelic granny glasses that were popular in the 1960s! Do you know John Lennon, a member of the Beatles? He should always wear this on his face This psychedelic grandma mirror in light rose pink or orange fluorescent yellow..."
Tang Xinyi's introduction attracted the attention of a female clerk at the counter. She came over curiously and asked in English with a smile: "This beauty, your introduction is so professional. Are you in the sunglasses fashion design industry? Do you need me to help you?" Want to serve something?”
"Haha, well, I'm going to enter this industry soon!" Tang Xinyi covered her mouth and laughed loudly.
Li Xiaofan smiled and said: "Beauty, can you introduce to us the current fashion trend of sunglasses?"
"Of course, I am happy to serve you!"
The female clerk introduced: "Following what this beauty just introduced, sunglasses with polarized lenses are actually quite popular at present. The polarized lenses invented by Polaroid Company add a special vertical coating to the lenses, which can Prevent ultraviolet UV, reduce glare, and effectively filter the dazzling rays of the sun shining in parallel directions on water, land or snow..."
She pointed to several types of retro sunglasses on display in the store and said: "The beauty just introduced men's sunglasses. In fact, the popularity of women's sunglasses is completely different. The most popular in the 1950s and 1960s was cat-eye glasses, which are the most popular. The classic one is the 1953 comedy love story "Breakfast at Tiffany's" starring Marilyn Monroe. In 1961, Audrey Hepburn once wore this kind of cat-eye eyes in her starring role in "Breakfast at Tiffany's". These glasses are becoming very popular!”
"At the beginning of the Renaissance in the 1960s, Mod style, a cultural style that symbolized freedom, leisure and elegance, represented the spirit of this era. Huge square frames became people's favorite style in this era..."
"Sunglasses became more transparent in the 1970s, opening up the dominant dream of peace and love. They were still huge frames, but changed to softer colors to create a relaxed atmosphere, paired with flowing hair and flared jeans..."
"The authoritative dressing and maximalism of the Eighties took hold, and sunglasses at that time changed to darker lenses and sharper shapes..."
The female clerk's introduction was very professional, and it was obvious that this kind of professional training in big brand stores is in place.
Finally, the female clerk introduced the key points, pointing to the dozens of new sunglasses displayed on the wall and said:
"After decades of popularity of giant frames, the current trend of sunglasses has turned to small sizes, and the 'small, round and thin' frame type has become popular, paying more attention to practicality and aesthetic harmony! There is currently a new trend that is popular For sports style, another trend is to return to the retro feel of round frames. However, celebrities and fashionistas seem to be advocating for the compact 'small round and thin' shape more than ever before..."
Li Xiaofan took a look at the prices of these sunglasses: They are really not expensive! The cheapest one costs more than 500 Singapore dollars, and the expensive one costs about 2,000 Singapore dollars.
These famous brand stores often sell just that: brands, designs, and trends!
When Li Xiaofan and Tang Xinyi were concentrating on studying the design elements of these new sunglasses, Li Xiaofan's pager rang.
When he took it out, he saw that it was Uncle Singh calling him: Li, please call back quickly, we have another big business! ASAP!
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