Revisiting Future Path

145 Stumble forward

In the Tencent founder team, Zhang Zhidong is more technical, while Ma Huateng and Zeng Liqing have more leadership qualities. Before Ma Huateng's frustration, Zeng Liqing was beaten by the combination of China Telecom and China Mobile. He had no capital or prestige to replace Ma Huateng. In this situation, Zhang Zhidong was pushed by everyone to support the appearance, but he did not have the strength to steer the big ship Tencent. MIH and Chunqiu are willing to support Zeng Liqing, Zeng Liqing can become the new generation head of Tencent; if they are willing to support Ma Huateng, Ma Huateng can continue to serve. .

Wei Dongsheng considered the pros and cons.

Considering that Ma Huateng had insisted on Tencent's independent development of online game business, it seems appropriate to recommend Zeng Liqing to the stage. However, Wei Dongsheng’s relationship with Zeng Liqing is average, unable to convince Zeng Liqing with his personal charm to do things for him; Chunqiu has just entered Tencent, and his substantial influence on Tencent is also very limited. Choosing Zeng Liqing or Ma Huateng has the same effect. of.

If so, why be a wicked person?

Wei Dongsheng gently brushed away Ma Huateng's temptation: "I am not familiar with Ma Yun."

Ma Huateng: "I'm not familiar with it either."

Ma Huateng could just end the trial, and the topic seemed to end here. When leaving, Ma Huateng asked again, "I heard that Ma Yun also invited you. Are you going?"

Wei Dongsheng smiled and replied: "Maybe go."

Ma Huateng: "Okay, see you in Hangzhou."

The three giants of golden TAB keys that no one knows in the memory of previous lives have become strangely strange in this life. The head of Baidu is Robin Li, the head of Alibaba is Jack Ma, and the head of Tencent is Ma Huateng. Ma Huateng's surname was Ma; Ma Yun was surnamed Ma; when he arrived at Li Yanhong, he finally changed his surname to Ma, but his wife was Ma Dongmin. The Big Three such as Tencent, Alibaba, and Baidu are weirdly shrouded in the shadow of Ma's surname, and one cannot help but doubt that this is a small chance coincidence, or someone deliberately planned this way.

Because of this psychology, although Wei Dongsheng does not want to step into the e-commerce field, he is also full of interest in Jack Ma.

In addition, the news of Jack Ma's preparations for "West Lake On the Sword" was heated in June and July. Alibaba also launched a news war with eBay around the guest incident of the 42nd President of the United States Clinton (William_Jefferson_Clinton) to ensure that Clinton successfully participated in the "West Lake Sword". In addition to Jack Ma, Wei Dongsheng is also very interested in Clinton and would like to take this opportunity to communicate with him.

The reason for his interest in Clinton is that after three years of accumulation, Wei Dongsheng’s Chunqiu, Zhiyu, Zhuwei, Quantum Rose and other industries have established a firm foothold in China and can gradually try to expand internationally. Clinton, and Hillary Clinton, who lost the 2016 election, have considerable influence in American politics now and in the next few years. Wei Dongsheng's industry wants to enter the international market, and he wants to enter the United States. In the future, he will have to deal with them.

Since it is destined to be an opponent or partner, it is better to lay out some chess in advance.

The world is one, especially the electronic information industry, which must take a global perspective.

If you want to shrink in a small pond in China, a group of international giants will force you to go international.

For example, at this moment, Zhiyu Technology and Zhiyu Integrated Circuit Design are forced to be involved in countless patent dispute cases.

In fact, the patent dispute case that Zhiyu is facing at the moment is just an appetizer, and the more fierce storm still hides behind and peers at Zhiyu. The pattern of patent infringement cases is similar to that of copyright infringement cases. Small and medium-sized enterprises with the purpose of extortion and extortion will start the attack procedure when they find opportunities in compliance with the law; while large enterprises holding core patents are often not in the first place. Sued you for a while.

Such as the patent dispute between Toshiba and Texas Instruments in the 1990s. Texas Instruments confirmed Toshiba's infringement five years ago, but Texas Instruments remained silent and waited for Toshiba to reach a certain scale in the US market before launching an attack. It is impossible for Toshiba to abandon the US market. Under the circumstances of throwing a rat avoidance device, it was forced to pay Texas Instruments a patent infringement compensation of US$500 million.

Another example is the recent patent dispute between SUN and Microsoft. SUN calmly ignores Microsoft's development of the market. After Microsoft's mainstream products are inseparable from Java patents, and when Microsoft's profits are already substantial, SUN suddenly sued Microsoft for infringement. The optimization of the Spring and Autumn Security Browser for Java mentioned earlier is the background of the patent dispute between SUN and Microsoft. It was not until 2004 that Microsoft announced that it would pay Sun more than US$900 million in royalties in exchange for a settlement with Sun.

Another example is the patent dispute between Cisco and Huawei. Cisco has also prepared for five or six years.

Zhiyu Technology and Zhiyu IC Design have just been established, and their profitability is not strong, and their market share is also very small. They have not even officially gone abroad, and it is not worthy of large companies to initiate litigation. At present, most of the infringements suing Zhiyu Technology and Zhiyu IC Design Company are small and medium enterprises, and their attitude can be blackmailed.

However, the patent war must not be ignored.

The collapse of the DVD industry in China is a lesson learned.

Japanese companies' plans to attack the DVD industry in China have also been brewing for many years. This lengthy preparation for an attack does not have to take such a long time to collect evidence, but the patent copyright owner deliberately did it. First of all, the early connivance belongs to the stage of releasing water and fish breeding. Large-scale purchases of Chinese DVD companies have brought considerable profits to downstream parts and components, and Chinese DVD companies have worked hard to cultivate domestic and foreign markets for their own profits; secondly, Japanese patent copyright owners , Took the opportunity to sign complex cooperation terms with other stakeholders to establish a "patent pool attack", pulled up Philips to establish a 3C alliance, and pulled up Time Warner to establish a 6C alliance. So, when the time is right, we will jointly launch a strangulation on the DVD industry in China.

Back to the mobile phone industry, the routine is similar.

Take the GSM patent as an example.

GSM core patents are mainly concentrated in 18 companies including Nokia, Motorola, Siemens, Sony Ericsson, Alcatel, Philips, Microsoft, and Texas Instruments. Before the development of domestic mobile phones, giants such as Philips, Motorola, and Nokia silently ignored the infringement of domestic mobile phone companies. Of course, there are also factors that the Chinese government attaches importance to the mobile phone industry. Nokia and other giants dare to initiate a harsh patent war against domestic mobile phone companies. The Chinese government dares to formulate new rules to counteract it to a certain extent.

Philips' performance in the Chinese market was mediocre, and it didn't have the psychology of being a rat, so it was the first to set off a patent dispute. First, it took the Sewon_Telcom flag of South Korea and turned around to ask more than a dozen local mobile phone companies in the mainland for patent fees. Nokia and Motorola immediately followed up. In the end, due to the pressure of the Chinese market, the GSM giant reduced the patent fee rate for the whole machine from 8% to 13% to 5%. Although the threat is still shocking, domestic mobile phone companies have room for survival.

Such patent dispute cases are not terrible.

Zhiyu needn't be afraid that giants such as Philips will force Zhiyu Technology and Zhiyu IC design to suspend business on the grounds of patent infringement. Because Zhiyu is behind the Ministry of Information Industry and other departments, if Philips asks for an unacceptably high price, the Chinese government can readily issue a huge fine to Philips with antitrust laws.

Just like Huawei, Huawei and Cisco have fought for so long, and we have not seen anyone forcefully disband Huawei.

In the battle at the patent level, the first threshold is technology, and the second threshold is administration. If there is technology and administrative protection, patent disputes become a joke.

Philips sued Shenhai Dibit Industrial Co., Ltd. with two basic patents on GSM software applied for in Germany at that time, with the purpose of driving Dibit out of Germany and the European Union. As for the market share of Dibit in China, Philips has nothing to do. Philips cannot order the Chinese government to dissolve Dibit or prohibit Dibit from selling mobile phones in China. In order to keep the German market, Dibit is struggling to deal with Philips in order to keep the EU market. Philips' patent prosecution also stopped at seeking money instead of pursuing the closure of Dibit’s business and production, so it explained to the media over and over again: “Philips does not target China. We maintain a unified patent fee standard in the global market.”

In fact, the DVD industry back then had similar rules. Patent copyright owners did not expect the Chinese government to protect their rights. The alliance pulled up by Japanese companies mainly sanctioned companies that exported to the United States, Japan, South Korea, and the European Union.

With the backing of the Chinese government, Zhiyu can ignore many patent disputes if he does not pursue exports to international markets such as Europe, America, Japan, and South Korea. If the patent copyright owner wants to kill Zhiyu, if it is so harsh that Zhiyu is prohibited from designing chips on the grounds of basic patents, it is difficult to guarantee that the Chinese government will not introduce a series of mandatory standards like WAPI.

In the battle between WAPI and WiFi, WAPI was a mess, and countless citizens even accused it of hindering the promotion of WiFi. However, as far as the national game level is concerned, WAPI has played a certain role and curbed the greed of international giants to a certain extent.

If Zhiyu adopts certain patents of European and American companies, the corresponding companies will only negotiate for patent fees, rather than refuse to cooperate and prohibit Zhiyu from using these basic patents.

Of course, Zhiyu will certainly not be willing to pay high patent fees forever. When Zhiyu Music was launched, Zhiyu applied for more than 1,000 patents for Zhiyu Music and subsequent models, including many fraudulent patents, many ransom-type patents, and mine-type patents, which countered the high patent fees.

Of course, there are also many really useful core patents. Wei Dongsheng used computer intelligent life to snoop into the core patents of some giants that will take shape in the next one or two years, and apply for them in advance to block the company's normal development path and force them to agree to mutual patent licensing agreements in the future. At the same time, Wei Dongsheng also learns from the successful experience of various giants, cuts the strengths and complements the shortcomings, and plans to gradually develop and complement the chips, underlying protocols, operating systems, and operating systems that are suitable for the subsequent models of the Zhiyu Music series within three to five years. operating system.

As mentioned earlier, patents are inherently a game. When Europe and the United States and other countries review Zhiyu’s patents, under the influence of certain interest groups, the standards are strict and often deliberately make things difficult; while in China, Zhiyu has made the green light all the way and has successively proposed a thousand. A number of patents have been officially approved more than 400.

In all this, Wei Dongsheng is not afraid of trivial patent wars in the future.

When the life of smart computers brings one-way information transparency and convenience, it is destined that the patent yoke will not restrain Zhiyu for too long. When Zhiyu accumulates enough patents, whether mutual authorization or intrigue cooperation can easily break through the patent quagmire.

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