Revisiting Future Path

063 Loss to bankruptcy, can also make money

Wei Dongsheng shook his head: "It's not just a distraction."

Wei Dongsheng immediately added: “For me, the online game industry belongs to the service industry. Regardless of the operator or the developer, the purpose is to serve the players. If the players have any needs, I will meet them. If the players meet their needs, It won’t make us lose money and go bankrupt. I made "Ten Kingdoms" not because I personally like the permanent freemium fee mechanism, but because I found that the game market ignores the potential needs of players who have time but no money and those who have money but no time."

"Since there is such a demand in the market, I will meet them."

"The needs of the player community first, and then the "Ten Kingdoms Spring and Autumn" was born. "Ten Kingdoms Spring and Autumn" serves those players who have time but no money and money but no time. Remember, this is "Ten Kingdoms Spring and Autumn" The foundation of life. "Ten Kingdoms" does not require the contempt of paying players when accounting, because they are not the customer base of "Ten Kingdoms"; "Ten Kingdoms" does not need to compromise with time-paid players, because they are not "Ten Kingdoms" "The customer base of "Ten Kingdoms". The really difficult problem of "The Spring and Autumn of Ten Kingdoms" is how to coordinate the conflicts between real free players, half RMB players, RMB players, and super RMB players. The reason why I hire mathematicians and economists to build a complex society The economic model is to solve complex coexistence problems."

"The problems of the future, and leave it to the future, let's talk about the current complex reality. "The Spring and Autumn of the Ten Kingdoms" is aimed at players who have time but no money and rich and no time. It is impossible and unnecessary to compromise with the time-paying players. However, In my opinion, the online game industry belongs to the service industry. As a developer, Chunqiu Software, and Chunqiu Network as an operator, there is no irreconcilable contradiction with the time-paying player group. The time-paying player group is not 》’S target customers are the target customers of Chunqiu Network.”

Jing Minqiang's eyes lit up: "You mean...?"

Wei Dongsheng nodded: "Instead of entangled in "Ten Kingdoms", it is better to launch another time-based pay game."

Jing Minqiang: "Chunqiu Software does not currently have other online game projects. Are you in a hurry to start research and development?"

Wei Dongsheng shook his head: "Chunqiu series companies are too shallow, the management framework is not yet complete, and many details are not standardized. Reckless and distracted to develop new projects, resource coordination is extremely prone to accidents, and the result is a high probability of committing 1+1<2 A typical mistake. Since Chunqiu Network is in the online game industry, it must focus on doing it well and achieve the ultimate, and first work hard to operate "Ten Kingdoms Spring and Autumn". In order to meet the needs of time-paying players as soon as possible, I am going to act as an agent to operate a time-based payment network game."

Jing Minqiang was not surprised by Wei Dongsheng's agency idea. In fact, agency operations are the norm in the online game market in China. Before "The Spring and Autumn of the Ten Kingdoms" came out, only "Western Journey 2" was worth mentioning under the banner of domestic games, and the rest were left behind. Therefore, Jing Minqiang did not ask Wei Dongsheng why he was acting, but directly asked: "Do you have a choice?"

Wei Dongsheng: "World_of_Warcraft."

Jing Minqiang didn't react for a while, repeating blankly: "Warcraft?"

Chang Mingxia, who was used to making sufficient preparations beforehand, translated it into Chinese in due course: "It's "World of Warcraft"."

Jing Minqiang has recently made up many lessons. Hearing the four characters of "World of Warcraft", he immediately established the corresponding impression, frowning and said: "The agency competition for this game is very fierce. Shanda Networks, Ninth City, and Guangtong Communication are all dead. Staring at it, some time ago there was a sky-high agency fee of 15 million US dollars. Moreover, it is said that the "World of Warcraft" agency operation negotiation has resolved the main differences, and the results will come out this month or next month. In terms of time, we are too late. ; As far as funds are concerned, we are not sufficient."

Wei Dongsheng smiled: "There is a saying, time is money, efficiency is life. If it is too late, then you might as well use money to clear the way."

While Wei Dongsheng was talking, the gel pen drew a large "6" in his notebook, and held it up to show the audience: "This is the agency fee I prepared for "World of Warcraft."

Everyone was puzzled.

"World of Warcraft" has reported a sky-high agency fee of 15 million US dollars, and Wei Dongsheng dare to say that it is not 60 million yuan to make a way with money. But if it's not 60 million, it can't be 60 million, right? At the current exchange rate, US$60 million is 490 million yuan. Huaguo’s 2002 online game market had a total revenue of 910 million yuan. Then you said that it spent 490 million yuan to operate "World of Warcraft" as an agent?

Go crazy!

Everyone looked at each other and fell into embarrassment for a while.

Lu Binqi felt that it was inconvenient for Jing Minqiang to question on the spot, and decisively spoke on behalf of Jing Minqiang and asked Wei Dongsheng: "If it reaches 60 million US dollars, it must be a guarantee agreement?"

Wei Dongsheng: "That's for sure."

Lu Binqi: "Three-year guarantee or four-year guarantee?"

Wei Dongsheng: "Four years."

Lu Binqi quickly tapped his calculator while calculating the negotiation on the spot: "The four-year minimum royalties are 490 million yuan, equivalent to 122.5 million yuan per year. Simple conversion of 40% of the gross profit of the online game industry, "World of Warcraft" has annual revenue of 30625 million yuan. In order to ensure that we will not lose money for our operations. Based on a simple calculation of 0.25 yuan per hour, the average number of online players has jumped to 139,800 to ensure that we will not lose money. Assuming that each player’s daily average online time is 3 hours, Only when the number of active players reaches 1.118 million can we guarantee that we will not lose money."

Wei Dongsheng shook his head: "Your calculation is wrong."

Lu Binqi was taken aback: "Where?"

Wei Dongsheng pointed to the 6 characters in the notebook and said: "The 6 I wrote is not 60 million US dollars, but 600 million yuan."

Lu Binqi: "!"

Jing Minqiang and others in the meeting became more speechless. The sky-high price of 60 million US dollars was not enough, and it was increased to 600 million yuan at a time.

Lu Binqi relentlessly tapped his calculator: "The minimum royalties for four years are 600 million yuan, equivalent to 150 million yuan per year. Based on a simple conversion of 40% of the gross profit of the online game industry, "World of Warcraft" has annual revenue of 375.5 million yuan to guarantee us. Operation will not lose money. Based on a simple calculation of 0.25 yuan per hour, the average number of daily online players jumps to 171,300 to ensure that we will not lose money. Assume that the average daily online time of each player is 3 hours and the number of daily active players reaches 136.98 Only by 10,000 can we guarantee that we will not lose money in operations."

Lu Binqi concluded and gave his judgment in a loud voice: "With such data, "World of Warcraft" is absolutely impossible to achieve. On the contrary, "World of Warcraft" has a high probability of being unaccustomed, struggling like "Magic Sword" and "Endless Mission". Death line."

Wei Dongsheng, if he didn't hear it, continued to increase the difficulty: "600 million is only a four-year guarantee for royalties, plus the signing fee, initial development investment costs, and promotion and sales costs. The agency operating expenses of "World of Warcraft" will be 800 million. Not 600 million."

Lu Binqi: "!"

Jing Minqiang and others in the meeting had nothing to say.

In addition to management option stocks, Chunqiu Network currently has only three shareholders, Huo Yongshan, Jing Minqiang, and Wei Dongsheng. Huo Yongshan longed for his chain of Internet cafes in Panyang City, which only had the right to dividends and did not interfere with the influence of the specific operations of Spring and Autumn Internet cafes. Jing Minqiang's shareholding ratio is not high, but the Spring and Autumn series companies still need to rely on his accumulation of political and economic resources and Gong Jiaruo's influence. For example, the third-party payment credit treasure, various banks are unwilling to sign a contract with Spring and Autumn Information Services. Later, Jing Minqiang’s wife visited a friend who had been in the financial system of China for many years. With a word from her friend, the banks only Cooperate with the Spring and Autumn Information Service to launch the credit treasure as soon as possible.

The terms and conditions of the contract and the number of shares cannot absolutely restrict the living people in the world.

If Jing Minqiang insists on opposing the cost of 800 million yuan to represent "World of Warcraft", the actual degree of hindrance to the Spring and Autumn Network will definitely far exceed the 19% stake. However, Jing Minqiang is after all Jing Minqiang. The reason why Wei Dongsheng dared to take advantage of Jing Minqiang is because he knew that his old friend Jing Minqiang would never act so simple and rudely.

Although Jing Minqiang was unwilling to spend 800 million yuan to introduce the risky "World of Warcraft", he would not be so profitable that he would immediately break with Wei Dongsheng. On the contrary, Jing Minqiang often faces low-cost investment with the mentality of "I get my luck and lose my life". For example, if you invest 10 million yuan and encounter a similar irreconcilable route choice, Jing Minqiang will get back 10 million yuan in time, instead of competing with entrepreneurs for control. However, the 10 million shares of Chunqiu Network were scraped out of thin air, donated by Wei Dongsheng free of charge, and brought up by Wei Dongsheng himself. Jing Minqiang has no factual investment in this company, so no factual loss will occur, so it is better to continue to believe in Wei Dongsheng's choice.

If only the bottoms are left at the loss, it is also Wei Dongsheng's growth price.

Jing Minqiang has such a personality, so he didn't insist on his own opinion, and took the initiative to step back: "Well, if you insist, I choose to believe in you."

Since Chang Mingxia joined the Spring and Autumn series of companies, he first served as Wei Dongsheng's assistant secretary. After experiencing the seed download artifact project, he was responsible for the operation of "Ten Kingdoms Spring and Autumn". Chang Mingxia has been in contact with Wei Dongsheng for a long time and is already very familiar with Wei Dongsheng's character. Knowing that Wei Dongsheng has a meeting in this tone, she must have an answer that no one can stop in her heart. Rather than being reckless at this time, it is better to wait until something goes wrong before the water flows to convince Wei Dongsheng to abandon the plan.

No one refuted Wei Dongsheng fiercely.

Wei Dongsheng had no intention of playing such an arbitrary image.

Wei Dongsheng deliberately left Jing Minqiang’s timetable and indirectly convinced Lu Binqi and Hu Shifei, and slowly expressed his own reasons: "Why did I introduce "World of Warcraft" at a soaring price? Because "World of Warcraft" is on the verge of closing down even if it loses to "Magic Sword". The value is far greater than 800 million yuan."

Jing Minqiang, Lu Binqi, Hu Shifei, Chang Mingxia, Lei Jiafei and others were all stunned at the same time: "Is it valuable to fail to close?"

Wei Dongsheng repeated his thesis: "Yes, you heard it right. Even if the final score of "World of Warcraft" is less than a thousand players online, I still have a way to earn 200 million US dollars from it."

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